Norton Way Corporate Magazine - November 2024

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HONDA UNVEILS WORLD'S MOST SILVER CIVIC TO MARK 25 YEARS OF

Hybrid InnovationHonda has revealed a truly one-of-a-kind Civic e:HEV model to commemorate a significant milestone25 years since the Japanese automaker introduced Europe's first hybrid vehicle. This bespoke anniversary edition Civic has been coated in what is being hailed as the world's most silver paint, creating a dazzling visual spectacle that pays homage to Honda's quarter-century of hybrid technology leadership.

The Birth of the 'Silveriest' Civic

Honda's decision to create the world's 'silveriest' Civic was not merely a whimsical design choice. It was a carefully considered tribute to the silver anniversary of their hybrid technology. The project began with a collaboration between Honda and renowned artist Stuart Semple, famous for his work with vibrant and unique colours.

Stuart Semple, known for creating some of the world's most intense colours, including the 'Pinkest Pink' and the 'Blackest Black', was commissioned to develop a silver paint unlike any other. His creation for this project is truly remarkable:

Composition: The paint contains an astounding 64% real silver flakes and pigments

Medium: These silver components are suspended in an acrylic base

Application: The paint can be smoothly applied to various surfaces

Effect: It gives the appearance of solid silver metal

This bespoke silver paint is not just a colour; it's a statement. It embodies the prestige and innovation that Honda has brought to the automotive world through its hybrid technology over the past 25 years.

The Painting Process

Once Semple had perfected his 'Silveriest Silver' paint, the next challenge was to apply it to the Civic e:HEV. This task was entrusted to the custom fabrication specialists at The Syrup Room in Bournemouth, UK. Their meticulous process involved:

• Thorough cleaning and preparation of the car's bodywork

• Creating carefully controlled climate conditions for optimal paint application

• Applying multiple layers of specialist protective and removable paint

• Using high-precision spraying equipment for the final coats of 'Silveriest Silver'

The entire painting process took three days, resulting in a Civic that truly shimmers with an unprecedented silver brilliance. This painstaking attention to detail reflects Honda's commitment to excellence in every aspect of their vehicles.

Honda's Fully Electrified Mainstream Model Range

The silver anniversary Civic e:HEV is not just a standalone celebration; it represents Honda's broader commitment to electrification. As of 2024, Honda boasts a fully electrified mainstream model range in Europe, including:

• Jazz e:HEV

• HR-V e:HEV

• ZR-V e:HEV

• CR-V e:HEV

• Civic e:HEV

This lineup demonstrates Honda's dedication to providing eco-friendly options across various vehicle segments, from compact city cars to spacious SUVs.

A Silver Lining for the Future of Mobility

The unveiling of the world's 'Silveriest' Civic e:HEV is more than just a celebration of Honda's 25 years in hybrid technology; it's a bold statement about the future of mobility. This unique vehicle embodies the journey from the pioneering Insight to the current range of sophisticated e:HEV models, showcasing Honda's unwavering commitment to innovation and sustainability.

THE 2025 MAZDA CX-60: REFINED ELEGANCE

Meets Advanced Technology. The automotive world is abuzz with excitement as Mazda unveils the latest iteration of its popular SUV, the 2025 Mazda CX-60.

Set to grace UK showrooms in the early summer of 2025, the updated CX-60 represents a thoughtful evolution of the award-winning model that has captivated drivers since its debut in 2022. With a focus on refinement and measured technical improvements, Mazda aims to solidify the CX-60's position as a standout offering in the premium SUV segment.

Exterior Aesthetics: A Fresh Perspective

The 2025 Mazda CX-60 retains the striking silhouette and bold presence that have become hallmarks of the model. However, keen observers will notice subtle tweaks to the exterior design that serve to refine and modernise its appearance. The front fascia, while maintaining Mazda's signature 'Kodo' design language, features slight modifications to the grille and headlight assemblies, enhancing the vehicle's sophisticated and dynamic character.

One of the most notable additions to the exterior palette is the introduction of the Zircon Sand metallic paint option. This elegant hue, previously available on other Mazda models such as the CX-30, MX-30, and Mazda3, now graces the CX-60, offering buyers a fresh and distinctive colour choice that accentuates the SUV's sculpted lines and premium aesthetic.

Interior Upgrades: Elevating Comfort and Luxury

Step inside the 2025 Mazda CX-60, and you'll immediately notice the thoughtful interior enhancements that elevate the cabin experience. The Homura grade, in particular, has received significant attention, with updates that align its interior more closely with that of the larger CX-80 model. This includes the introduction of sumptuous black Nappa leather seats, providing both comfort and a touch of luxury.

Proven Powertrains: A Continued Commitment to Efficiency

The 2025 Mazda CX-60 maintains its impressive powertrain lineup, demonstrating Mazda's confidence in the existing engine options. The range continues to feature Mazda's groundbreaking plug-in hybrid (PHEV) powertrain, which has garnered praise for its blend of performance and efficiency since its introduction. This electrified option remains a cornerstone of the CX-60's appeal, offering drivers the flexibility of electric-only driving for short trips and the reassurance of a petrol engine for longer journeys. Alongside the PHEV, the innovative 3.3-litre inline six-cylinder diesel engine, equipped with mild hybrid technology (MHEV), continues to serve as a compelling option for those seeking long-distance efficiency and robust performance.

Chassis Enhancements: Refining the Driving Experience

While the powertrain options remain unchanged, Mazda's engineers have focused their attention on fine-tuning the CX-60's chassis and suspension setup. The rear suspension, in particular, has undergone subtle yet effective modifications aimed at enhancing both comfort and stability. These changes include the implementation of softer rear springs paired with firmer shock absorbers, a combination that strikes an improved balance between ride quality and handling precision.

Driver Assistance: Enhanced Safety and Convenience

Key enhancements include an upgraded adaptive cruise control system with improved lowspeed functionality, making stop-and-go traffic less stressful. The lane-keeping assist and blind-spot monitoring systems have also been fine-tuned for greater accuracy and smoother interventions when needed. Additionally, the CX-60 now features an enhanced 360-degree camera system with higher resolution displays, aiding in parking and lowspeed manoeuvring in tight spaces.

THE ALL-NEW NISSAN INTERSTAR, NOW AVAILABLE

The commercial vehicle landscape has just received a significant upgrade with the arrival of the all-new Nissan Interstar. This latest offering from the renowned Japanese automaker is set to revolutionise the way businesses approach their transportation needs.

The all-new Nissan Interstar marks a significant milestone in the evolution of commercial vehicles. As businesses increasingly seek more efficient, reliable, and technologically advanced solutions for their transport needs, Nissan has stepped up to the plate with a vehicle that ticks all these boxes and more. The Interstar isn't just a van; it's a mobile workspace, a reliable partner, and a testament to Nissan's commitment to innovation in the commercial sector.

Meeting Modern Business Demands

In today's fast-paced business environment, versatility and adaptability are key. The new Interstar has been designed with these principles in mind, offering a range of configurations to suit various business needs. Whether you're a courier service requiring ample cargo space or a mobile workshop needing a customisable interior, the Interstar provides solutions that can be tailored to your specific requirements.

One of the standout features of the allnew Interstar is its integration of cutting-edge technology. From advanced driver assistance systems to state-of-the-art infotainment options, this van is equipped to handle the demands of modern business operations. The inclusion of these technologies not only enhances the driving experience but also contributes to improved safety and efficiency on the road.

Design and Exterior Features

The Nissan Interstar's exterior design is a perfect blend of form and function. Its sleek, modern aesthetics are not just for show; they contribute to improved aerodynamics, which

in turn enhances fuel efficiency. The van's bold front grille and distinctive LED headlights give it a commanding presence on the road, while also improving visibility and safety.

Practical Exterior Elements

Functionality is at the forefront of the Interstar's design. Wide-opening rear doors and a low loading sill make it easy to load and unload cargo, even in tight spaces. The side sliding door provides additional access options, enhancing the van's versatility in various working environments. Robust bumpers and side protection strips help to guard against minor scrapes and dents, preserving the van's appearance and value over time.

Interior Comfort and Functionality

Step inside the all-new Nissan Interstar, and you'll immediately notice the attention to detail in creating a comfortable and functional workspace. The cabin has been designed with the driver and passengers in mind, offering a level of comfort that rivals many passenger cars.

The driver's seat in the Interstar is fully adjustable, allowing for optimal positioning regardless of the driver's height or build. The steering wheel is also adjustable for both reach and rake, ensuring that every driver can find their perfect driving position. This focus on ergonomics helps to reduce fatigue on long journeys, contributing to improved safety and productivity.

The all-new Nissan Interstar represents a significant leap forward in the commercial vehicle sector. With its blend of versatility, efficiency, advanced technology, and robust reliability, it offers a compelling package for businesses of all sizes. From its spacious and comfortable cabin to its capacious and flexible cargo area, every aspect of

GOLDEN STEERING WHEEL 2024: THE NEW PEUGEOT E-5008 AWARDED 'BEST FAMILY VEHICLE'

The automotive world witnessed a momentous occasion as the Peugeot E-5008 secured the coveted 'Best Family Vehicle' accolade at the prestigious Golden Steering Wheel 2024 awards. This recognition not only underscores the French automaker's commitment to innovation but also highlights the E-5008's exceptional blend of practicality, comfort, and cutting-edge technology tailored for modern families.

The Golden Steering Wheel: A Benchmark of Automotive Excellence

The Golden Steering Wheel awards have long been regarded as a pinnacle of achievement in the European automotive landscape. Established in 1976 by publishing magnate Axel Springer, these awards have evolved to become a trusted barometer of vehicular innovation and quality.

For nearly five decades, the Golden Steering Wheel has been synonymous with automotive excellence. Its inception marked the beginning of a tradition that would shape consumer perceptions and industry standards alike.

Categories and Criteria

The Golden Steering Wheel awards span various vehicle categories, each assessed on specific criteria relevant to its class. For family vehicles, factors such as spaciousness, safety features, comfort, and technological innovations play crucial roles in the evaluation process.

Peugeot E-5008: A Closer Look at the Winner

The Peugeot E-5008's triumph in the 'Best Family Vehicle' category is a testament to its comprehensive approach to meeting the diverse needs of modern families. Let's examine the key features that set this electric SUV apart from its competitors.

The E-5008 boasts an exterior design that seamlessly blends aesthetics with functionality. Its imposing SUV silhouette exudes a sense of robustness and safety, while aerodynamic lines contribute to both visual appeal and energy efficiency.

Flexibility is at the heart of the E-5008's interior design. With seating configurations for up to seven passengers, it caters to families of various sizes. The thoughtful layout ensures comfort for all occupants, even on extended journeys.

At the forefront of the E-5008's technological offerings is the Peugeot Panoramic i-Cockpit®. This innovative system integrates a head-up display and a large central touchscreen into a single, curved 21-inch high-resolution panel, providing drivers with intuitive access to vehicle information and controls.

As an electric vehicle, the E-5008 showcases Peugeot's commitment to sustainable mobility. The range of electric motors offers impressive performance, with the long-range version boasting a remarkable range of up to 664 kilometres on a single charge.

Expert Jury Assessment

Following the public vote, a panel of experts takes centre stage. This diverse group includes automotive journalists, technicians, industry veterans, and even celebrities with a passion for cars. Their collective expertise provides a multi-faceted evaluation of veach finalist.

The final stage of assessment involves hands-on testing. In 2024, this crucial phase took place at the Lausitzring on 29th September. Here, the expert jury put the finalist vehicles through their paces, evaluating

everything from driving dynamics to practicality. Criteria for Family Vehicles

For the 'Best Family Vehicle' category, specific criteria were considered:

• Spaciousness and seating flexibility

• Safety features and crash test performance

• Comfort and ride quality

• Technological innovations and user-friendly interfaces

• Fuel efficiency or, in the case of electric vehicles, range and charging capabilities

• Overall value for money

CONTACT US TODAY FOR MORE INFORMATION
Škoda cruises to a Carwow Car of the Year 2025 award as the all-new Superb hits top spot

Two of Škoda’s newest arrivals have been honoured in the 2025 Carwow Car of the Year Awards. The all-new Superb and Kodiaq, which arrived in the UK earlier this year, were both recognised as exceptional offerings in their respective classes with the Superb topping its category and the Kodiaq winning a ‘Highly Commended’ accolade. In selecting its winners, the Carwow jury considered more than 100 new models before awarding just 13 category winners.

Leading the way for Škoda was the all-new, fourth-generation Suberb, which was named as Car of the Year in Carwow’s Comfortable Cruiser category. The judging panel praised the new model for its exceptional practicality and longdistance comfort.

Explaining why the Superb topped the category, Chief Content Officer Mat Watson said: “The Superb has always been a comfortable way to get around, but the new version turns things up a notch, and brings a genuinely lovely interior into the mix, alongside the usual clever practical Škoda touches we’ve come to know and love. If you spend a lot of time cruising along the motorway, there are few more relaxing ways to get around.”

The new, second-generation Kodiaq also impressed the Carwow judges and was awarded a coveted Highly Commended honour in the Adventurers’ Choice Award category. The panel recognised the new Kodiaq’s remarkably broad skillset, all-wheel drive ability and comfort. The reviewing team also praised the performance and efficiency of the new Plug-in Hybrid model, commenting: “Family SUVs didn't get any better than the last Kodiaq - and this new model looks like it'll be even better. The plug-in hybrid model will be the best bet for company car drivers and could well prove to be a real money-saver if you regularly charge it up. It’ll do more than 60 miles on battery power alone, and can even fast-charge, making it a really useful proposition for those who want a taste of the EV life but can’t or don’t want to go full electric.”

Despite having only arrived in the UK this summer, Škoda’s new Superb and Kodiaq models have already won some of the biggest accolades in the industry. Both models have taken category wins in the prestigious Carbuyer Awards and Auto Express New Car Awards, continuing the winning streaks of their predecessors.

KIA RETAINS ‘CARMAKER OF THE YEAR’ TITLE AT MOTOR TRADER INDUSTRY AWARDS

For the second year running, Kia UK has been named ‘Carmaker of the Year’ at the Motor Trader Industry Awards 2024.

The award was announced at a ceremony on 20 November 2024 at the iconic Grosvenor House Hotel in London, attended by around 1,000 guests from across the automotive industry.

As ever, the awards were judged by Motor Trader’s respected panel of judges, with Kia named as the winner for its compelling product line-up, future vision, and customer and dealership centric business approach.

“Kia won the Carmaker of the Year award for its strong line-up of vehicles and the positive relationship it enjoys with its dealer network across the board. It is ranked highly by dealers in terms of return on investment and the current and future profitability of the franchise. Kia has consistently delivered as the top franchise in successive NFDA dealer surveys,” said the Motor Trader Industry Awards Judging Panel.

Simon Hetherington, Commercial Director, Kia UK, who picked up the award on the night, commented: “We’re thrilled to once again be recognised as Carmaker of the Year, which is testament to the strength of our dealer partnerships, business strategy and our award winning product portfolio. There has been a lot of change in the industry over the past year, especially with this being the first ZEV mandated year, which means that we have had to face more challenges that put our plans, processes

and partnerships to the test. Fortunately, we can proudly say that together with our partners, we have overcome hurdles and continue to rise to challenges whilst still being on track to complete our best-ever sales year in the UK – a truly momentous occasion. I thank our network for their hard work, perseverance and collaboration that’s enabled this success and thank you to Motor Trader for the continued recognition.”

Kia has had yet another historic year in 2024, building on the gains made in 2022 and 2023. By the end of October of this year, the brand had already topped 100,000 sales, firmly establishing a course for a new full-year record. Furthermore, the Kia Sportage is currently the second-bestselling vehicle of any make in the UK and the most popular vehicle in its class.

In addition to setting sales records, Kia introduced the EV3, its newest and most reasonably priced EV available in the UK, in 2024. More than 1,000 orders for the car were placed before it was formally introduced in showrooms after the model visited nearly all of Kia's 189 dealerships across the nation, each of which held its own "EV3 Electric Experience" events to give customers a first look and hands-on demonstration of the newest model.

Kia UK has also been recognised by its dealers as the best franchise to work with, topping the National Franchised Dealers Association (NFDA) Dealer Attitude Survey for the fourth consecutive time, ranking as the top brand in 39 out of 56 questions posed to the nation’s car dealers.

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NEW MG HS SECURES OUTSTANDING SAFETY RATING

MG’s new and highly-popular HS SUV –launched this autumn – has already secured the highest possible safety rating from Euro NCAP.

Euro NCAP awarded the MG HS 1.5T a 5 Star rating with the model excelling in both adult and child occupant safety evaluation tests as well as having features designed to protect vulnerable road users.

The MG HS joins the multi award-winning MG4 Electric which also holds a 5 Star Euro NCAP safety rating as well as being awarded top marks by Green NCAP, the industry-leading European emissions assessment program.

Euro NCAP commented: “The last time Euro NCAP tested MG’s largest vehicle, the HS, was in 2019 when it received a five-star rating. Euro NCAP’s protocols have been upgraded twice since then, and MG has ensured that this mid-size SUV has kept abreast of developments, with new technologies to ensure a 2024 5-star result. This demonstrates the continuing influence of Euro NCAP on vehicle safety, and the willingness of manufacturers such as MG to respond, pushing their cars to ever-higher levels of performance.

For example, the car has good protection for pedestrians and cyclists as well as an effective autonomous emergency braking (AEB) system that responds well to a range of vulnerable road users. The car also includes protection against ‘dooring’ where a door is suddenly opened in the path of a cyclist approaching from behind. All in

all, under Euro NCAP’s 2024 testing program the car receives an impressive five-star Euro NCAP rating.”

All models in the HS range benefit from an enhanced MG Pilot package which includes key features such as Active Emergency Braking with Pedestrian and Bicycle Detection, Lane Keep Assist with Lane Departure Warning System, Blind Spot Detection with Lane Change Assist, Driver Attention Alert, Forward Collision Warning, Rear Cross Traffic Alert, and Door Open Warning as standard. MG HS DCT models are also equipped with Adaptive Cruise Control and Traffic Jam Assist.

Unveiled at the 2024 Goodwood Festival of Speed, the all-new HS petrol and plug-in hybrid (PHEV) models also underline MG’s commitment to offering the best possible overall value in the SUV marketplace with a generous 7-year/150,000-km manufacturer’s warranty.

Since 1997, the European New Car Assessment Program has been the benchmark for the safety of new vehicles on sale in Europe – helping consumers to make informed decisions when choosing their next vehicle. Euro NCAP performs comprehensive, objective and independent safety evaluations, now taking into account standard assist systems and passive safety.

Honda Bikes 2025: Pushing Performance and Innovation Forward

EXPERIENCE THE FUTURE OF MOTORCYCLING WITH HONDA

Honda continues to revolutionise the motorcycle landscape with its groundbreaking 2025 lineup, blending cutting-edge technology, performance, and design across diverse riding experiences. Here are just a few of the highlights:

CB1000 Hornet: Urban Performance Redefined

• Aggressive naked sportbike design with sharp, dynamic styling

• Powerful 998cc inline-four engine delivering exceptional acceleration

• Advanced electronic rider aids including multilevel traction control

• Lightweight chassis providing exceptional maneuverability in urban environments

• New CUV E: Electrifying Urban Mobility

• Fully electric urban commuter motorcycle

• Innovative battery technology with quick-swap capabilities

• Compact design optimized for city navigation

• Zero emissions with impressive range for daily urban commuting

• Smart connectivity features and digital instrument cluster

• All-New GB350S: Classic Heritage, Modern Engineering

• Retro-inspired design paying homage to Honda's classic motorcycle lineage

• Robust 348cc single-cylinder engine with refined fuel injection

• Balanced performance for both city riding and weekend adventures

• Enhanced ergonomics and comfort for versatile riding experiences

• Premium fit and finish reflecting Honda's legendary build quality

NORTON WAY RECEIVES NEW CAR RETAILER OF THE YEAR AWARD AT AUTO TRADER

Shifting Gears:

Last month, Managing Director Jason Cranswick visited all our dealerships, delivering over 10 'Shifting Gears' presentations on Norton Way Group’s vision and latest updates. Key themes included elevating customer experience, refining our core processes, and reinforcing our commitment to respect and professionalism to deliver 5* customer service.

We're excited for what’s next as we work together to drive excellence across every aspect of the business!

Merry Christmas from Norton Way

The Kia EV3 arriving at GWR Kia!

The highly anticipated KIA EV3 has arrived at GWR KIA, blending cutting-edge technology with bold design in an all-electric package. This is the vehicle redefining the future of driving. Which you yourself can get up close with or test drive at GWR Kia.

Being our December issue, we want to express our heartfelt gratitude for your continued support throughout the year, and hope you've been enjoying our monthly newsletters!

We look forward to connecting with you in the new year and continuing our journey together.

Merry Christmas!

The Norton Way Group

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