Norton Way Corporate Magazine - October 2024

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REFRESHED HONDA HR-V ELEVATES HYBRID DRIVING

The Honda HR-V, a beloved mid-sized hybrid SUV, has undergone a comprehensive refresh that promises to elevate the driving experience for European customers. Building upon the model's established strengths, the updated HR-V boasts a sharper, more defined exterior, a refined interior, and enhanced performance and efficiency, all while retaining the versatility that has made it a segment leader. This article delves into the key highlights of the refreshed HR-V, exploring how Honda has meticulously addressed customer feedback to deliver an even more compelling offering in the crowded SUV market.

Evolved Exterior Design

The updated Honda HR-V features a purposeful facelift that immediately catches the eye. The front end has been reimagined with a sharper bumper design and a revised grille, now accented by a new crystal black upper moulding and darkened headlight internals. This creates a more defined and premium-looking face, further accentuated by the sculpted character lines on the bumper. The rear also receives attention, with a revised full-width LED lightbar and a new palette of exterior colours that help to highlight the overall vehicle shape.

Enhanced Presence and Personality

The design changes go beyond mere aesthetics, as Honda has carefully considered how to improve the HR-V's road presence and personality. The introduction of three new colour options - Sage Green, Seabed Blue, and Urban Grey - allows customers to better express their individual style and preferences. Additionally, the Advance Plus grade features an exclusive extended paint finish, with the lower bumpers, arches, and door garnishes now colourcoordinated with the main body, further enhancing the model's visual appeal.

Refined Interior Enhancements

Stepping inside the updated HR-V, customers

will notice a host of subtle yet impactful changes that enhance the overall user experience. The lower central dash and centre console have been reprofiled, making the wireless charging mat more accessible from both the driver's and passenger's seats. The centre console itself has been redesigned to be flatter and more ergonomic, improving the overall aesthetics and functionality.

Hybrid Efficiency and Drivability

The latest HR-V continues to deliver the exceptional efficiency and responsive driving experience that have become hallmarks of the model. Powered by Honda's advanced twomotor hybrid e:HEV powertrain, the updated SUV combines impressive fuel economy with a unique and engaging driving character.

The HR-V's hybrid system seamlessly blends the output of the electric motors and the internal combustion engine, providing a smooth and responsive driving experience that belies its efficiency. This combination of hybrid prowess and drivability has been a key factor in the model's popularity, and the refreshed version aims to build upon this winning formula.

Advance Plus: Exclusive Styling and Features

To mark the introduction of the updated HR-V, Honda has created the Advance Plus grade, which features exclusive styling details that set it apart from the rest of the lineup. Based on the Advance Style grade, the Advance Plus boasts a unique extended paint finish, with the lower bumpers, arches, and door garnishes now colour-coordinated with the main body and offset by a Crystal Black grille. The model also comes equipped with a distinctive set of alloy wheels, further enhancing its visual appeal.

The Advance Plus grade not only stands out in terms of its exterior design but also offers additional features that elevate the overall driving experience. These include the addition of a glass roof, providing an enhanced sense of spaciousness and natural light within the cabin, as well as the inclusion of privacy glass as standard, which improves cabin comfort and security on warmer days.

MAZDA'S MAIDEN VOYAGE WITH THE INNOVATIVE TURQUOISE ACE

As the automotive industry continues to prioritise sustainability, Mazda has taken a significant stride in reducing the environmental impact of its global supply chain. In a landmark move, the Japanese automaker recently welcomed the arrival of the Turquoise Ace, a state-of-the-art car carrier ship, at the Bristol Port in the United Kingdom. This maiden commercial voyage not only delivered a fresh batch of Mazda vehicles to eager customers but also showcased the brand's commitment to innovation and green logistics.

Turquoise Ace: A Shining Example of Maritime Decarbonisation

The Turquoise Ace, delivered to Mitsui O.S.K. Lines (MOL) in the summer of 2024, is a testament to the industry's drive towards a more sustainable future. This cutting-edge vessel boasts a host of advanced technologies designed to reduce emissions and minimize its environmental footprint. The standout feature is its Liquefied Natural Gas (LNG) propulsion system, which significantly cuts carbon dioxide (CO2) emissions by 25-30%, nitrogen oxide (NOx) emissions by 85%, and sulfur oxide (SOx) emissions by a remarkable 98%, compared to traditional fuel oilpowered ships.

Aerodynamic Efficiency and Innovative Design

But the Turquoise Ace's environmental credentials extend beyond its propulsion system. The vessel's innovative design, including a beveled top bow, enhances aerodynamic efficiency by reducing wind resistance by up to 20%. This, in turn, improves fuel efficiency and further lowers the carbon footprint of the ship's operations, aligning with Mazda's overarching commitment to sustainable mobility.

Mazda's Commitment to Sustainability and Efficient Logistics

The arrival of the Turquoise Ace at the Bristol Port marks a significant milestone in Mazda's ongoing efforts to reduce the environmental

impact of its operations. Jeremy Thomson, the Managing Director of Mazda Motors UK, expressed his enthusiasm, stating, "the use of MOL's new car carrier vessel is a great example of Mazda Corporation's work to reduce the environmental impact of our cars, both with our multi-solution approach to electrification and efficient combustion engines, and the reduction of emissions across production and delivery."

Delivering Cars to Customers in the Peak Sales Month

The timing of the Turquoise Ace's maiden voyage was particularly significant, as it coincided with the peak sales month of September in the UK. This delivery of 744 Mazda vehicles to the British market is a testament to the hard work of the brand's dealer partners and the dedicated team at Mazda UK, ensuring that customers have access to the latest models during this crucial sales period.

Embracing a Greener Future: Mazda's Holistic Approach

The arrival of the Turquoise Ace at the Bristol Port is a testament to Mazda's holistic approach to sustainability. The automaker's commitment to reducing the environmental impact of its vehicles extends beyond the production phase, encompassing the entire supply chain, including transportation and logistics. By collaborating with innovative partners like MOL, Mazda is paving the way for a greener future in the automotive industry.

The successful maiden voyage of the Turquoise Ace is a significant milestone for both Mazda and the maritime industry. As the automaker continues to push the boundaries of sustainability, this landmark event serves as a powerful reminder of the transformative potential of eco-friendly innovations in the automotive and logistics sectors. With the Turquoise Ace setting a new standard for car carrier vessels, Mazda's customers can look forward to a future where environmental responsibility and exceptional driving experiences go hand in hand.

THE ELECTRIFYING NISMO ARIYA AND THE DYNAMIC URBAN EXPERIENCE WITH THE NISSAN QASHQAI

Nismo ARIYA: Elevating Electric Performance

The Nismo ARIYA is the electrified embodiment of Nissan's renowned performance division, blending cutting-edge technology with the brand's racing heritage. As the flagship electric model in the Nismo lineup, this vehicle promises to redefine the boundaries of what an EV can achieve.

At the heart of the Nismo ARIYA lies a stateof-the-art electric powertrain that delivers an exhilarating driving experience. Boasting a dualmotor setup, the ARIYA can produce a remarkable combined output of up to 389 horsepower and an impressive 442 lb-ft of torque, propelling the vehicle from 0 to 60 mph in just 4.8 seconds. This electrifying performance is further enhanced by the vehicle's advanced all-wheel-drive system, ensuring exceptional traction and handling on a wide range of road conditions.

Battery and Range

The Nismo ARIYA's battery pack is a true marvel of engineering, with a capacity of up to 90 kWh. This impressive energy storage allows the vehicle to achieve an estimated range of up to 310 miles on a single charge, making it a practical choice for long-distance travels and daily commutes alike. The battery's advanced thermal management system and rapid charging capabilities ensure that owners can quickly replenish their ARIYA's energy reserves, minimizing downtime and maximizing convenience.

The Nismo ARIYA is equipped with a comprehensive suite of advanced driver assistance systems (ADAS) that elevate the driving experience to new heights. Features like ProPILOT Assist, Intelligent Around View Monitor, and Intelligent Lane Intervention work in harmony to provide enhanced safety, improved situational awareness, and effortless maneuverability, even in challenging urban environments.

Nissan Qashqai: Mastering the Urban Landscape

While the Nismo ARIYA represents the pinnacle of Nissan's electric performance, the Nissan Qashqai has long been a beloved choice for those seeking a versatile and dynamic urban companion. With its blend of practicality, technology, and driving enjoyment, the Qashqai has carved out a unique niche in the crowded crossover market.

Compact Dimensions, Spacious Interior

Despite its compact exterior dimensions, the Nissan Qashqai boasts a surprisingly spacious and well-appointed cabin. The intelligent packaging of the vehicle's design ensures that passengers can enjoy ample head and legroom, while the generous cargo space allows for the convenient transport of everyday essentials and weekend getaway gear.

Refined Driving Dynamics

The Nissan Qashqai's driving dynamics have been meticulously engineered to provide a rewarding and confidence-inspiring experience, even in the heart of the city. The vehicle's responsive steering, well-tuned suspension, and available all-wheel-drive system work in harmony to deliver precise handling and exceptional agility, making it a joy to navigate through congested urban streets and winding backroads alike.

Cutting-Edge Technology

The Nissan Qashqai is equipped with a wealth of cutting-edge technology features that enhance the driving experience and keep occupants connected. From the intuitive infotainment system with seamless smartphone integration to the advanced safety systems like Intelligent Emergency Braking and Intelligent Around View Monitor, the Qashqai empowers drivers with the tools they need to navigate the modern urban landscape with ease and confidence.

The Nismo ARIYA and the Nissan Qashqai represent two distinct yet complementary offerings from the Japanese automaker, each addressing the unique needs and desires of modern drivers. The Nismo ARIYA's electrifying performance, impressive range, and advanced technologies make it a compelling choice for those seeking the thrill of electric driving, while the Nissan Qashqai's

PEUGEOT REDEFINES ELECTRIC SUV DOMINANCE WITH THE PEUGEOT E-3008

Unrivalled Electric Ranges - The New Industry Benchmarks

Thanks to Peugeot's cutting-edge "Made in France" battery technology and class-leading efficiency, the official WLTP ranges of the E-3008 and E-5008 Long Range models have been officially confirmed at an astounding 435 miles and 415 miles, respectively. These figures not only cement Peugeot's position as the leader in the SUV electric range category but also set a new standard for the entire industry.

Effortless Long-Distance Journeys

The impressive 435-mile range of the E-3008 Long Range allows drivers to complete a trip from Paris to Nice with just two charging stops, a feat that would require at least three stops for all of its competitors. This unparalleled capability provides customers with the ultimate peace of mind and driving pleasure, ensuring they can embark on long-distance journeys without the constant worry of finding charging stations.

Exceptional Powertrain and Charging Performance

Both the E-3008 and E-5008 Long Range models are equipped with a powerful 230HP (170kW) powertrain, paired with a high-capacity 96.9kWh usable battery. This cutting-edge setup not only delivers exceptional performance but also enables industry-leading charging times. Capable of accepting up to 160kW of power on DC rapid chargers, these models can go from 20% to 80% in just 27 minutes, or add 93 miles of range in just 10 minutes.

Preserving Cabin and Cargo Space

Despite the impressive battery capacity, Peugeot has ensured that the E-3008 and E-5008 Long Range models maintain the same spacious cabin and generous boot space as their 210HP (157kW) counterparts. This is made possible by the efficient design of the STLAMedium "BEV-by-Design" platform, which allows for a greater amount of energy to be stored between the wheels without compromising the interior.

E-3008 AND E-5008 LONG RANGE MODELS

Peugeot's Commitment to Electrification

The introduction of the E-3008 and E-5008 Long Range models is a testament to Peugeot's unwavering commitment to electrification. As part of the brand's ambitious "E-LION Project," the company aims to have an all-electric lineup of passenger cars and light commercial vehicles by 2025, further solidifying its position as a leader in the electric vehicle market.

The new E-3008 Long Range has truly redefined the expectations of what an electric SUV can achieve. With its striking fastback design and the renowned Panoramic i-Cockpit®, the E-3008 Long Range sets a new benchmark in the segment, offering unparalleled electric range, performance, and driving pleasure.

The E-5008 Long Range: A Unique Offering

Boasting the best efficiency in its segment and the impressive 415-mile range, the E-5008 Long Range is the only all-electric SUV that can accommodate up to seven passengers while delivering exceptional electric performance. This unique offering caters to families and

larger groups who demand both ample space and the benefits of zero-emission driving.

With the introduction of the groundbreaking E-3008 and E-5008 Long Range models, Peugeot has once again proven its ability to push the boundaries of what's possible in the electric SUV segment. These vehicles not only offer the bestin-class ranges but also deliver uncompromising quality, exceptional performance, and a driving experience that is truly next-level. Peugeot's unwavering dedication to electrification and its commitment to customer satisfaction make these models the clear choice for discerning SUV buyers seeking the ultimate in electric driving.

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Škoda Enyaq Crowned as Best Medium SUV at Prestigious 2024 Business Car Awards

The automotive industry has witnessed a remarkable shift towards electrification in recent years, with manufacturers vying to deliver innovative, eco-friendly vehicles that cater to the evolving needs of consumers. Amidst this dynamic landscape, Škoda has emerged as a trailblazer, consistently pushing the boundaries of what's possible in the realm of electric mobility. The latest accolade bestowed upon the brand's flagship electric SUV, the Škoda Enyaq, is a testament to its unwavering commitment to excellence.

Škoda Enyaq's Prestigious Award Victory

In a remarkable achievement, the Škoda Enyaq has been named the Best Medium SUV at the prestigious 2024 Business Car Awards. This prestigious recognition comes as a testament to the Enyaq's exceptional performance, cutting-edge technology, and unparalleled value proposition. The award-winning electric SUV has once again proven its mettle, cementing Škoda's position as a leading player in the burgeoning electric vehicle (EV) market.

Enyaq's Impressive Accolades

The Enyaq's victory at the 2024 Business Car Awards is not its first major accolade. In 2021, the electric SUV was crowned the overall Car of the Year by the same esteemed publication, further solidifying its status as one of the best EV all-rounders on the market. The Enyaq has also been recognized in other prestigious awards, including the EcoCar Electrified Top 50 Awards, where it was named the Best Electric Large SUV, and the Top Gear Electric Awards, where it won the coveted Best Value Electric Car title.

Continuous Improvements and Upgrades

Škoda's commitment to innovation and customer satisfaction is evident in the continuous improvements and upgrades made to the Enyaq lineup. For the 2024 model year, the

electric SUV has received a host of enhancements, including improved battery efficiency, faster charging times, and an upgraded infotainment system. These advancements have further strengthened the Enyaq's position as a formidable contender in the competitive EV landscape.

Expanding Enyaq Model Range

The Enyaq's success is not limited to a single model; the electric SUV is available in a variety of body styles and trim levels to cater to the diverse needs of customers. The lineup includes the Enyaq Coupe, Enyaq SUV, and the high-performance Enyaq vRS, each offering a unique blend of style, performance, and practicality. This diversified approach has allowed Škoda to reach a wider audience and solidify its position as a leading player in the EV market.

Škoda's Ambitious EV Strategy

The Enyaq's triumph at the 2024 Business Car Awards is a significant milestone in Škoda's ambitious electric vehicle strategy. The brand's "Next LevelŠkoda Strategy 2030" aims to position Škoda as one of the top five best-selling brands in Europe by the end of the decade, with a strong focus on expanding its electric model lineup. The introduction of the all-new Elroq, set to debut in October 2024, is the latest step in this strategic roadmap, further diversifying Škoda's EV offerings and catering to the evolving needs of ecoconscious consumers.

Conclusion

The Škoda Enyaq's triumph at the 2024 Business Car Awards is a remarkable achievement that solidifies the brand's position as a leader in the electric vehicle market. By continuously improving its flagship electric SUV, Škoda has demonstrated its unwavering commitment to innovation, sustainability, and customer satisfaction. As the automotive industry continues to undergo a profound transformation, the Enyaq's success serves as a testament to Škoda's ability to adapt, innovate, and deliver exceptional products that resonate with eco-conscious consumers worldwide.

Kia Unveils Groundbreaking PBVs and Announces Major Initiatives at IAA Transportation Hanover

The automotive industry is witnessing a transformative shift, with manufacturers like Kia at the forefront of innovation. At the recent IAA Transportation Hanover event, the South Korean automaker made waves by debuting its cuttingedge Purpose-Built Vehicles (PBVs) for the European market and unveiling a host of strategic initiatives that are set to redefine the future of mobility.

Kia's PBV Debut: Revolutionizing Urban Logistics

Kia's foray into the PBV segment marks a significant milestone for the company, as it seeks to address the growing demand for sustainable and efficient urban transportation solutions. These purpose-built vehicles, designed with a modular and customisable architecture, offer a versatile platform that can be tailored to meet the diverse needs of businesses and municipalities.

Modular Design for Customisation

The Kia PBVs boast a modular design that allows for a high degree of customisation, enabling customers to configure the vehicles to suit their specific requirements. From cargo capacity and load-carrying capabilities to specialized features and advanced technologies, the PBVs can be adapted to cater to a wide range of applications, from last-mile delivery to waste management and beyond.

Sustainability at the Forefront

Sustainability is a key focus for Kia's PBV lineup, with the vehicles being engineered to minimise environmental impact. Powered by advanced electric powertrains, the PBVs offer zero-emission operation, aligning with the global push for cleaner and more eco-friendly transportation solutions.

The introduction of Kia's PBVs in Europe

promises to revolutionize urban logistics and mobility. These purpose-built vehicles are designed to navigate the congested streets of cities with ease, leveraging their compact dimensions and maneuverability to optimize delivery routes and reduce traffic congestion.

Kia's Transformative Initiatives at IAA Transportation Hanover

Alongside the debut of its PBVs, Kia made several strategic announcements at the IAA Transportation Hanover event, underscoring the company's commitment to shaping the future of the automotive industry.

Kia unveiled plans to expand its electric vehicle (EV) lineup, introducing new models that cater to a diverse range of customer preferences and mobility needs. This move aligns with the global shift towards electrification and Kia's ambition to become a leading provider of sustainable transportation solutions.

Advancing Autonomous Driving Technologies

The South Korean automaker also showcased its advancements in autonomous driving technologies, demonstrating its commitment to enhancing safety and convenience for both drivers and passengers. These cutting-edge systems leverage advanced sensors, artificial intelligence, and machine learning to enable seamless and reliable self-driving capabilities.

Kia highlighted its strategic partnerships and collaborations with industry leaders and technology innovators. These alliances are aimed at accelerating the development and deployment of next-generation mobility solutions, further solidifying Kia's position as a forward-thinking and collaborative automotive player.

Embracing the Future of Mobility

Kia's debut of its PBVs and the company's transformative initiatives unveiled at IAA Transportation Hanover underscore its vision to redefine the future of transportation. By embracing innovative technologies, sustainable design, and collaborative partnerships, Kia is poised to lead the charge in shaping the mobility landscape, delivering solutions that cater to the evolving needs of businesses, municipalities, and consumers alike.

Unveiling the All-New MG ZS Hybrid+: A Powerhouse of Technology and Efficiency

The automotive industry is constantly evolving, and MG Motor UK has once again proven its ability to stay ahead of the curve with the introduction of the All-New MG ZS Hybrid+. This latest addition to the MG lineup promises to redefine the B-SUV segment, offering a compelling blend of advanced technology, enhanced comfort, and impressive performance. As we delve into the details of this remarkable vehicle, prepare to be captivated by the seamless integration of innovative features that make the MG ZS Hybrid+ a true standout in the market.

Expanded Trim Levels and Pricing

MG Motor UK has expanded the options for the All-New MG ZS Hybrid+, offering it in two distinct trim levels: the SE and the range-topping Trophy. The SE variant starts at a competitive price of £21,995, while the Trophy edition is priced at £24,495, providing customers with a diverse range of choices to suit their preferences and budgets.

Refined Exterior Design

The All-New MG ZS Hybrid+ boasts a more mature and refined exterior design, with a sharper front-end that exudes a sense of sophistication. The full LED lighting, both front and rear, adds a touch of elegance and enhanced visibility, while the 18" 'Sabre' alloy wheels on the Trophy edition further accentuate the vehicle's sporty and dynamic appearance.

The interior of the All-New MG ZS Hybrid+ is a testament to MG's commitment to providing a technologically advanced and connected driving experience. The centerpiece is the 12.3" HD infotainment display, which offers seamless navigation and access to live services. Additionally, the 7" virtual driver display provides the driver with essential information at a glance.

Comprehensive Safety and Assistance Features

Safety is a top priority for MG, and the All-New MG ZS Hybrid+ is equipped with the brand's MG Pilot suite of advanced safety and driver assistance technologies. This comprehensive package includes adaptive cruise control, active emergency

braking, lane keep assist, blind spot detection, and traffic jam assist, ensuring a secure and confident driving experience.

Refined Hybrid Powertrain

The heart of the All-New MG ZS Hybrid+ is its innovative hybrid powertrain, which combines a 102PS 1.5-litre petrol engine with a 136PS/250Nm traction motor. This seamless integration results in a combined output of 196PS, delivering a refined and engaging driving experience. The 1.83kWh high-voltage battery is recharged by a 45kW generator, contributing to improved fuel economy and lower emissions.

The hybrid powertrain of the All-New MG ZS Hybrid+ is designed to provide exceptional efficiency and reduced environmental impact. With a fuel economy of 55.4mpg (WLTP Combined) and CO2 emissions of 115g/km, the vehicle offers the potential for lower running costs and a more sustainable driving experience.

Edgy Transformation: Honda's X-ADV Reinvented for 2025

Bold and Aggressive Exterior Redesign

The most immediately apparent change to the 25YM X-ADV is its striking new exterior design. Honda's designers have meticulously reworked the bodywork, introducing a more angular, aggressive, and assertive aesthetic. The front fairing now features a series of sharp creases and defined edges, creating an almost origami-like appearance that exudes a sense of precision and technical sophistication. This edgy, angular theme is further accentuated by the redesigned dual LED headlights, which now incorporate Daytime Running Lights (DRLs) that seamlessly integrate the turn signals - a world's first for the motorcycle industry.

Refined Powertrain and Chassis

Beneath the striking new exterior, the 25YM X-ADV retains the proven parallel twin-cylinder engine that has been a hallmark of the model since its inception. This powerplant continues to deliver a compelling blend of strong low- to mid-range performance and impressive fuel efficiency, with peak power remaining at 43.1kW and torque output of 69Nm.

However, Honda's engineers have further refined the Dual Clutch Transmission (DCT), improving the smoothness of pull-away from a standstill and enhancing control at speeds under 10km/h. These enhancements significantly improve the X-ADV's manoeuvrability and ease of use in urban environments.

Recently at Norton Way: World EV Day

World EV day

We had an amazing time at Chiswick Park Enjoy-Work celebrating World EV Day. Our display consisted of 12 Electric vehicles from our different brand partners including:

Kia EV9 | Kia EV6 | MG Cyberster | MG4 | Peugeot e-3008 | Nissan Ariya | x2 Honda e:Ny1 | Honda EM1 e | Mazda MX-30 |Skoda Enyaq | Omoda E5

EV3 launch

The unveiling of the stunning KIA EV3 at the Launch Event at GWR Kia was nothing short of spectacular! WEe witnessed this brilliantly crafted vehicle come to life. From its sleek design to cutting-edge technology, every detail of the KIA EV3 is a testament to innovation and excellence. We Can't wait to see what the future holds for KIA—this is just the beginning!

Great place to work

We are delighted to announce that we have been recognised as one of the 2024 UK’s Best Workplaces in Retail, Hospitality & Leisure™ by Great Place To Work® UK!

Short list diversity

We are delighted to announce that Norton Way Group has been shortlisted in the Diversity, Equality & Inclusion Award category at the Motor Trader Industry Awards 2024!

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