Norton Way Corporate Magazine - January 2024 by Norton Way

JAN 2024

ISSUE 108

HAPPY NEW YEAR FROM NORTON WAY GROUP

ALL OF US AT NORTON WAY GROUP WANT TO WISH YOU A HAPPY, HEALTHY, AND PROSPEROUS 2024. WE DEEPLY APPRECIATE YOUR PARTNERSHIP THIS PAST YEAR. WE LOOK FORWARD TO CONTINUING TO WORK TOGETHER IN THE NEW YEAR!

NORTON WAY CORPORATE • ISSUE 98 • MARCH 2023

HONDA

HONDA'S INNOVATIVE MOVE: GO ELECTRIC AT THE PRICE OF HYBRID Honda has made a groundbreaking move in the automotive industry by offering their latest electric vehicle, the e:Ny1 Electric Elegance, at the same monthly payment as their HR-V Hybrid Advance. This move is aimed towards encouraging more people to shift towards electric vehicles by eliminating one of the main barriers - the price. Honda’s Electric Elegance and Hybrid Advance: A Comparison In a bid to make the transition towards electric vehicles easier for consumers, Honda has made their e:Ny1 Electric Elegance and HR-V Hybrid Advance available for the same monthly payment. This gives customers the option to choose the powertrain that suits them best. Overview of e:Ny1 Electric Elegance and HR-V Hybrid Advance

Model

APR

Monthly Payment*

Deposit Contribution

e:Ny1 Electric Elegance

5.9%

£346

£8,000

HR-V Hybrid Advance

5.9%

£346

£2,000

The Offer Period

This next-generation, zero-emission automobile is the first of Honda's electric SUVs - a symbol of progress and modernity in the world of EVs. Notably, the e:Ny1 is the latest addition to the illustrious lineup available at Norton Way.

This offer is valid from 1st December 2023 until the 31st January 2024. This gives customers a twomonth window to avail of this incredible offer.

5-Year Care Package

To further sweeten the deal, the e:Ny1 also comes with a 5-year care package which includes a five-year service plan, a five-year warranty, and five-year roadside assistance. "We want to make it easier for consumers to make the transition to electric vehicles and we know that the price point of EVs is one of the main concerns people have. We have decided to make our e:Ny1 Electric Elegance the same monthly payment as our HR-V Hybrid Advance equivalent, allowing customers to choose the powertrain that suits them best." - Rebecca Adamson, Head of Automobile at Honda UK.

Design and Aesthetic: Exterior

Its flowing exterior silhouette combines the essence of a traditional SUV with a nod towards the future. The e:Ny1's design is a perfect blend of functionality and dynamism, presenting an elegant and classy SUV ideal for families. The robust body structure and carefully regulated under-floor aerodynamics contribute to the vehicle's confident performance and sophisticated appearance.

Design and Aesthetic: Interior

Moving inside, the Honda e:Ny1 doesn't disappoint with its stylish and advanced interior. Its intelligently designed, spacious cabin offers an open and inviting feel, ensuring a comfortable ride for all passengers. Moreover, the vehicle's low centre of gravity ensures a smooth and joyful ride.

The Revolution of Electric SUVs

The Honda e:Ny1 is a striking automobile that has taken the electric vehicle (EV) market by storm. 4

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

VISIT CHISWICK HONDA TO DISCOVER THEELECTRIC RANGE  Performance

The Honda e:Ny1's electric powertrain is a testament to Honda's technological prowess. The frontmotor-driven platform, updated from Honda's e:N Architecture F, provides a seamless, electrified performance, making the e:Ny1 a perfect urban SUV.

Conclusion

The Honda e:Ny1 is a cutting-edge, zero-emission vehicle that combines style, performance, and technology to provide a joyful driving experience. Its availability at Norton Way makes it an accessible choice for those looking to make the switch to electric SUVs. The Honda e:Ny1 is indeed a significant player in the forwardmoving world of electric vehicles.

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

MAZDA

MAZDA SUCCESS

azda has etched its name in the annals of automotive excellence yet again, securing two prestigious accolades at the 2023 Scottish Car of the Year Awards, while the Mazda MX-5 scoops another used car title. The Mazda CX-60 e-Skyactiv D MHEV The Mazda CX-60 e-Skyactiv D MHEV, a recent addition to Mazda's SUV line-up, was awarded the Best Large SUV title by the Association of Scottish Motoring Writers (ASMW). This comes after the CX-60 PHEV won the Best Plug-in Hybrid in Scotland title last year.

The Mazda MX-5: An Undying Legend

The Mazda MX-5, a model that has commanded the roads and hearts of car enthusiasts for over three decades, has been crowned Used Sports Car of the Year at the 2023 Car Dealer Used Car Awards. This is not a first for the Mazda MX-5 – it's added to an already bulging trophy cabinet, having won multiple awards since its UK launch in 2015. The Mazda Approved Used Car programme ensures that every pre-owned vehicle sold through its dealer network comes with a comprehensive 12-month unlimited mileage warranty, MOT protection of up to £750, and a meticulous Mazda multi-point inspection. An average year sees the programme sell around 12,500 cars, with the most popular choice being the Mazda2.

Engine Innovation

At the heart of the Mazda CX-60 e-Skyactiv D MHEV is the all-new 3.3-litre in-line six-cylinder diesel engine, featuring Distribution-Controlled Partially Premixed Compression Ignition (DCPCI) Technology. This advanced combustion technology makes it one of the cleanest diesel engines around, boasting a thermal efficiency of over 40%.

The Mazda MX-5: Best Used Car under £15k

The Mazda MX-5, a previous winner of the overall Drop Top of the Year title in 2015 and 2017, was named Best Used Car for under £15k at this year's Scottish Car of the Year Awards. ASMW President Alisdair Suttie described the MX-5 as a sports car you can buy with both your heart and head.

The Appeal of the Mazda MX-5

James Baggot, Editor-in-Chief of Car Dealer, lauded the MX-5 as the very embodiment of the modern sports car. Its allure lies not only in its power but also in its affordability and exceptional engineering. Since the launch of its fourth generation in 2015, more than 24,000 units have been sold in the UK. This provides potential buyers with a vast selection across both Roadster and RF body styles.

The Future of Mazda

While these awards recognise the popularity of Mazda vehicles in the used market, the future is equally promising. Mazda Motors UK's Managing Director, Jeremy Thomson, expressed his excitement about the arrival of the updated 2024 Mazda MX-5 in dealerships across the UK next Spring. With these incredible achievements, Mazda continues to demonstrate its commitment to delivering high-quality vehicles that are not only enjoyable to drive but also affordable and reliable. And it's this commitment that keeps Mazda at the forefront of the automotive industry.

Mazda's Double Success at the 2023 Scottish Car of the Year Awards The Mazda CX-60 and the Mazda MX-5 took home prizes at the 2023 Scottish Car of the Year Awards, marking another sterling year for Mazda. The Mazda CX-60 e-Skyactiv D MHEV was named Best Large SUV, while the Mazda MX-5 took home the Best Used Car under £15k accolade.

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

NISSAN

EMBRACING THE FUTURE: NISSAN'S ALL-ELECTRIC EXPEDITION A SUCCESS IN VAN CATEGORY

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

AND NISSAN

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

NISSAN

EMBRACING THE FUTURE: NISSAN'S ALL-ELECTRIC EXPEDITION AND NISSAN SUCCESS IN VAN CATEGORY

n a chilly winter day, nestled in the heartland of Yokohama, Japan, the thrill-seeking couple, Chris and Julie Ramsey, embarked on a monumental journey. Their target? A daring, 30,000 km journey from the Magnetic North Pole to the South Pole, aboard their all-electric Nissan Ariya. The Ramsey's odyssey began at the Arctic Sea's icy surface, by the 1823 Magnetic North Pole. Spanning across the diverse landscapes of North, Central, and South America, the expedition culminated at the most remote and inhospitable environment on Earth - Antarctica. To date, no car – electric or otherwise – has endured such a feat, making their journey a significant milestone in automotive history.

Chris and Julie's journey began as a mere idea in 2017, following their completion of the Mongol Rally. After successfully navigating the 10,000-km challenge in their Nissan LEAF, they realised the potential of epic adventures to generate interest in electric vehicles.

Collaborative Efforts and Shared Vision

Their vision of an ultimate EV adventure, a "Pole to Pole" journey, was brought to life through a shared commitment to collaboration and innovation, with the support of like-minded partners. While the journey was arduous, Chris and Julie's expedition has inspired millions to consider electric vehicles for their daily commute. The couple has effectively demonstrated that EVs are not only environmentally friendly but also robust and reliable, even in the most challenging conditions.

The Nissan Ariya: A Testament to Electric Vehicle Capabilities

The Ramsay’s trusted companion on their journey was none other than the Nissan Ariya, an allelectric vehicle equipped with e-4ORCE all-wheel control. Despite the harsh conditions and varied terrains, the Ariya proved its mettle, passing severe tests at extreme temperatures and high altitudes. 10

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

Carrying Capabilities and Warranty

Celebrating Success: The What Van? Awards

In other exciting news, the all-new Nissan Townstar van achieved a remarkable double victory at the 2024 What Van? Awards.

When it comes to carrying capabilities, the Townstar provides generous load space and payload. Furthermore, Nissan offers an industryleading, pan-European five-year or 100,000-mile warranty and five-year roadside assistance.

Compact Van of the Year: The Nissan Townstar

The Nissan Townstar snagged the coveted title of Compact Van of the Year. This accolade is a testament to the Townstar's advanced features and superior performance in a fiercely competitive category.

The Townstar EV: A New Era of Electric Vans

The Townstar EV is equipped with a state-of-theart electric powertrain, optimised with intelligent energy management and battery thermal cooling technology. This advanced system delivers a class-leading zero-emission range, making it one of the most capable and versatile commercial vehicles on the market.

Electric Van of the Year: The Townstar BEV

Not stopping at one, the Townstar BEV version also bagged the 'Electric Van of the Year' title. This win further strengthens Nissan's position as a pioneer in the electric vehicle sector. As the successor to Nissan's acclaimed e-NV200, the Townstar has made a name for itself in the market. Available with either a petrol or electric powertrain, the Townstar is designed to future-proof business operations and speed up the transition towards electrification. The Townstar boasts over 20 advanced technologies and a plethora of safety and driver assistance features. These include Intelligent Emergency Braking, Hands-Free Parking, Intelligent Cruise Control, and Around V iew Monitor.

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

PEUGEOT

ALL-ELECTRIC PEUGEOT E-3008: OPEN FOR ORDERS

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

PEUGEOT

All-Electric Peugeot E-3008: Open For Orders The Peugeot E-3008 has opened its doors for orders. This innovative electric fastback SUV is the latest addition to Peugeot's all-electric model line-up.

signature, compact LED headlamps and a modern, feline profile. Stylish diamond-cut alloy wheels in 19" or 20" sizes further accentuate its status as an efficient fastback SUV.

Groundbreaking Technology

Inside the E-3008

The Peugeot E-3008 is the first model to utilise Stellantis' brand-new 'BEV by Design' STLA-M electric powertrain. This cutting-edge technology enhances performance, meeting and exceeding customer expectations.

Step inside the E-3008, and you'll be greeted by a 21" high-definition panoramic curved display, a standard feature in the new PEUGEOT i-Cockpit®. The cabin's aesthetics and cutting-edge technology are enhanced by the customisable ambient LED lighting. The E-3008 offers a host of features to enhance the driving experience. Both Allure and GT models feature a customisable virtual ‘i-Toggle’ display, dualzone climate control with a 'Quick Launch' function, an electrochrome rearview mirror, rear parking sensors, a reversing camera, wireless smartphone charging, and wireless Mirrorscreen (Apple CarPlay™ and Android Auto). Allure models feature quartz-stitched, embossed fabric seats. GT variants offer heated Alcantara® trimmed front seats and a heated leather steering wheel with an iced clay stitch.

Power and Performance

The E-3008 is launched with a single 157kW (210hp) electric motor and a 73kWh, 400V lithiumion battery. This setup allows the E-3008 to offer a remarkable range of up to 326 miles (WLTP). The E-3008 demonstrates impressive torque, generating 343Nm. It can charge from 20% to 80% in a mere 20 minutes when connected to a 160kW charger, reducing the time spent at charging stations. The model is available in two trim levels, Allure and GT, providing consumers with an opportunity to choose a version that best fits their needs.

Advanced Safety Features

The E-3008 is fitted with numerous driver aids for a safe, smooth ride. Features encompass adaptive cruise control with Stop & Go, lane keep assist, speed limit detection, and PEUGEOT's latest active safety technologies like automatic emergency braking, collision warning, lane departure warning, long-range blind spot monitoring, and Advanced Traction Control. The new Peugeot E-3008, an amalgamation of style, performance, and innovative tech, embodies PEUGEOT's pledge to a greener future. Now taking orders, the E-3008 promises an upgraded electric driving experience.

Hybrid Option

Peugeot's E-3008 is also available as a selfcharging hybrid, combining a 136hp 1.2L PureTech petrol engine with a 16kW electric motor and a 48V battery. This enhances efficiency and reduces emissions.

Out With The Old, In With The New

The new E-3008 is set to replace the bestselling PEUGEOT 3008, a model that has won the hearts of over 1,320,000 customers in 130 countries over seven years. This transition signifies Peugeot's commitment to sustainability, with plans to offer a complete EV line-up by 2025.

Designed for Elegance and Efficiency

The E-3008 stands out with its aerodynamic SUV design, merging elegance and efficiency in its 4.54m long, 1.90m wide, and 1.64m tall structure. Its unique personality is highlighted by a new frontend design featuring Peugeot's three-claw light 14

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

Pricing

The new 3008 HYBRID starts from £34,650, while the all-electric E-3008 starts from £45,850. Full pricing details can be found in the table below:

TRILL

ENGINE

CO2 g/km

OTR MRRP

ALLURE

HYBRID 136 e-DSC6 6-speed Dual Shift Clutch Auto

136

124

£34,650

ALLURE

ELECTRIC 73kWh 210

210

£45,850

HYBRID 136 e-DSC6 6-speed Dual Shift Clutch Auto

136

124

£38,150

ELECTRIC 73kWh 210

210

£49,650

ŠKODA

THE UNVEILING OF SKODA ENYAQ 20 A NEW ERA OF ELECTRIC MOBILITY

024:

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

ŠKODA

The Unveiling of Skoda Enyaq 2024: A New Era of Electric Mobility

he automotive world is on the brink of a revolution, and leading the charge is Skoda, with its latest offering, the Skoda Enyaq 2024. This model is a testament to the relentless pursuit of innovation and the commitment to usher in a cleaner, greener future.

Skoda Enyaq 2024: An Overview

The Skoda Enyaq 2024 is a comprehensive upgrade over its predecessors, boasting an array of technical enhancements, a more powerful drivetrain, faster charging times, and extended driving range.

Power Boost and Performance Upgrade

The most striking feature of the 2024 model is its potent drivetrain. The 85 and 85x powertrain versions offer an impressive 286 PS (210 kW), while the vRS variants now command an astonishing 340 PS (250 kW). The result is increased top speeds and improved acceleration, solidifying Skoda's commitment to highperformance electric mobility. Skoda Enyaq 2024 introduces a revamped battery management system that drastically reduces charging times. The all-wheel-drive versions now support a DC charging rate of up to 175 kW at fast-charging stations, meaning you can charge the 82 kWh high-voltage battery from 10 to 80 percent in just 28 minutes. This is a significant improvement over previous models, marking a new era of convenience in electric vehicle (EV) ownership.

A New Breed of Software

The 2024 model is equipped with the latest vehicle software, which supports battery pre-conditioning and introduces a more user-friendly interface. These advancements allow drivers to optimise charging speeds and personalise their driving experience like never before.

Aesthetics and Design

The Skoda Enyaq 2024 is not just about performance and technology; it's also a work of art. The new models, particularly the Laurin & Klement line, sport an elegant design replete with LED Matrix beam headlights, a chrome grille featuring a Crystal Face illuminated by 131 LEDs, and exclusive alloy wheels. The interior is just as lavish, featuring electrically controlled, heated and ventilated front seats with memory and massage functions.

Power, Performance, and Efficiency

The new, more efficient motor and a gear ratio adapted to the higher torque result in up to 15 miles of added range. The Enyaq 85 Edition can cover more than 348 miles on a single charge on the WLTP cycle, while the Enyaq Coupé 85 now exceeds 353 miles.

Advanced Software Features

The latest version of the vehicle software introduces a host of new features and improvements. The infotainment system, head-up display, and Virtual Cockpit are all modelled on the new Škoda CI, offering a more intuitive user experience. Added safety functions and comfort features such as the Kessy Walkaway function, which automatically locks the vehicle when the driver walks away from the car with the key, further elevate the driving experience.

Skoda Enyaq 2024: Redefining the Future of Mobility

The Skoda Enyaq 2024 is not just a car; it's a statement. It's a symbol of progress and a beacon for the future of electric mobility. With its potent drivetrain, advanced battery management, and luxurious design, the Skoda Enyaq 2024 is poised to redefine the driving experience and raise the bar for electric vehicles. It's a testament to Skoda's commitment to ushering in a cleaner, greener future, and it's proof that the future of mobility is here. 18

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

KIA

THE KIA EV9: A NEW AGE OF ELECTRIC

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

VEHICLE SUCCESS

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

KIA

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

The Kia EV9: A New Age of Electric Vehicle Success In the ever-evolving world of electric vehicles, the Kia EV9 has emerged as a beacon of innovation and excellence, redefining the standards of the premium electric car segment. The EV9's commendable achievements in the UK and its exceptional safety ratings have cemented its position as a game-changer in the electric vehicle (EV) market.

Kia's reputation as an electrification leader is not new. The brand had previously won four awards at the DrivingElectric Awards for the EV6 GT, Sportage Plug-in Hybrid, Niro EV, and the previous generation e-Niro. The EV9's recent wins further endorse Kia's commitment to providing cutting-edge electric vehicles.

A Premium Electric Powerhouse

The Kia EV9's accolades extend beyond its premium status and practicality. The vehicle recently earned a five-star safety rating from Euro NCAP, Europe's leading independent safety testing organisation. The rating, the highest possible, attests to the EV9's robust safety features and design.

Outstanding Safety Credentials

The Kia EV9, a seven-seat electric SUV, has recently been awarded two prestigious titles by DrivingElectric, a leading authority in the electric vehicle domain. Bagging both the 'Car of the Year' and the 'Best Premium Electric Car' accolades at the DrivingElectric 2024 awards, the EV9 has certainly made its mark in the global EV landscape. The EV9's win at the DrivingElectric awards has propelled Kia into the limelight of the premium car segment. Such recognition, especially in a highly competitive market, underscores the EV9's potential to disrupt conventional norms about premium electric vehicles.

High Scores in All Categories

The EV9 underwent extensive testing across four categories and excelled in all of them. It scored 84% for adult occupant protection, 88% for child occupant protection, 76% for vulnerable road users including pedestrians, and 83% in the 'safety assist' category, which rates the availability of crash avoidance technologies.

A Practical and Value-for-Money EV

The expert panel at DrivingElectric lauded the EV9 for its blend of practicality, space, and a premium feel, all offered at a relatively affordable price. According to the judges, no other EV offers this level of practicality for the price, a testament to the EV9's exceptional value for money. The Kia EV9 is set to hit the UK streets in January 2024, and the anticipation is palpable. The vehicle is already among the most eagerly awaited cars of 2023, generating significant interest among dealers and potential customers alike.

Advanced Safety Features

The EV9 is equipped with several intelligent safety features. The Automatic Emergency Braking (AEB) system, which was praised for its performance in most test scenarios, is designed to react to other vehicles and prevent collisions. Other notable features include the Lane Keep Assist (LKA) and a speed assistance system.

Conclusion

The Kia EV9's recent accolades and safety ratings affirm its position as a leading player in the EV market. With its blend of practicality, premium feel, versatility, and safety, the EV9 is set to redefine what customers can expect from a premium electric vehicle. Watch this space for more exciting developments as the EV9 gears up for its muchanticipated UK launch in January 2024.

A Versatile Offering

One of the aspects that sets the EV9 apart is its versatility. The EV offers a choice between six and seven-seat configurations, a rear-wheel, single motor powertrain, or an all-wheel, dual motor powertrain, and three comprehensively equipped trim levels. Bolstered by Kia’s sevenyear/100,000-mile warranty, the EV9 promises a blend of choice, quality, and peace of mind.

NORTON WAY CORPORATE • ISSUE 105 • OCTOBER 2023

MG THE CAR BRAND FOR 2024

NORTON WAY CORPORATE • ISSUE 105 • OCTOBER 2023

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

MG the car brand for 2024 Best new cars coming in 2024

Auto express released a list of the best new cars coming in 2024, with many brands and cars such as Alfa Romeo with their EV 33 Stradale supercar, or the Audi Q6 e-tron, and Ford Explorer. Just to name a few. But what also made the list is the MG Cyberster. Bulging order books and renewed interest from British consumers in the MG badge mean the company is on a roll right now. The firm has ambitious plans to build on this success, with its boldest move being to launch the first, purposebuilt, all-electric two-seater sports car, pitting the likes of Porsche, Alpine and Lotus to the punch. The MG Cyberster is the spiritual successor to the MG TF and will be priced around £50,000 when it goes on sale around summer 2024. Base single-motor models will produce 309bhp, while the range-topping dual-motor Cyberster can go from 0-62mph in 3.2 seconds thanks to total power output of 536bhp and 725Nm of torque. Range figures have yet to be confirmed, but we expect there’ll be around the 300-mile mark. The Cyberster comes with several concept car-like features, including three displays that wrap around the driver and scissor doors, as MG tries to give its offering a hi-tech feel and make it stand apart from the traditional roadsters like the Mazda MX-5 and BMW Z4.

There’s room for five passengers to sit comfortably, and the 470-litre boot should take all their luggage with ease, so the ZS EV performs well as a family car. Standard kit is pretty generous, too, and even the smaller 51kWh battery pack claims up to 198 miles of range. You also get a seven-year/80,000-mile warranty as standard for peace of mind. Some of the fit and finish did remind us of this car’s budget status, and MG’s 32nd place finish in our Driver Power manufacturer rankings leaves a lot to be desired, but few cars can match this sheer level of value.

MG4:

While BYD is one of China’s latest entries into the UK car market, the resurrected MG brand was one of its first. The MG4 is by far the best EV yet to wear the iconic octagonal badge, and it offers huge value for money. We think it’s such a bargain that we named it our 2023 Affordable Electric Car of the Year, and it’s because of this all-round value that the MG4 is becoming an increasingly common sight in office car parks across the country. For a starting price of under £28,000 you get a fully-electric hatchback with between 218-323 miles of claimed battery range — depending on your chosen specification — similar on-board tech to much more expensive rivals, plenty of space for a family of five and their luggage, and Best cheap company cars 2024 even a five-star Euro NCAP safety rating. The Having the option of a company car can be a great MG4 falls short of first place, though, as we found the build quality to be a bit questionable in a perk, but if you’re spending a small fortune for number of areas on our long-term test car. the privilege then it can quickly become a bit of a Both available at Norton Way. burden. Fortunately, the best cheap company cars aren’t only kind to your bank account, but they’re also rather desirable. Where Auto express have list of their best cheap company cars. The list includes only 8 cars, including the Renault Zoe and Fiat 500. But only one car company has made the list twice being MG!

The MG ZS EV:

The MG ZS EV is a fully-fledged mid-size SUV — rivalling the likes of the Nissan Qashqai — but it starts from under £31,000. This price makes it one of the cheapest electric SUVs out there. 26 6 2

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

EXPLORE MORE MG NEWS HERE 

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

BIKES

HONDA BIKES: POWERING AHEAD WITH ELECTRIFICATION AND CHAMPIONSHIP SUCCESS

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

BIKES

Exciting New Bikes from Honda for 2024

onda Bikes, a prominent figure in the global motorcycle market, is pressing forward with electrification and racing triumphs. In this article, we delve into the company's strategic moves and recent accolades, such as the British Superbike championship victory and their ambitious electric motorcycle business plan.

Honda's Electric Motorcycle Business: A Revolution in Motion

Honda Bikes is set to reshape the future of the motorcycle industry with their electrification plan. The company aims to sell 4 million units of electric motorcycles annually by 2030, an increase of 500,000 units from their previous target. This comes with a promise of 30 new electric models being introduced globally within the same timeframe.

The Plan: More Models, Less Cost

The company plans to introduce a wide array of electric models, ranging from super sports, naked, offroad, kids' bikes to ATVs. The aim is to build a full lineup of electric models by 2030, meeting the diverse needs of the global customer base. To make these electric motorcycles more accessible, Honda is also committed to cutting the current cost by half. This is to be achieved through cost reduction initiatives, such as optimizing battery cells, increasing production efficiency, and adopting common modules.

Investment and Profit Margins

To fuel this electric revolution, Honda is investing a hefty sum of 500 billion yen over a decade. The company expects this investment to pay off, targeting an operating profit margin of over 10% for the overall motorcycle business and over 5% for the electric motorcycle business by 2030.

Meeting Customer Needs with Connectivity

Honda's electric motorcycles will offer enhanced rider comfort and advanced features, including postpurchase software updates and a suggestion-based navigation function. The company aims to make the riding experience more seamless and enjoyable through these advanced connectivity features.

Powering the Future with Advanced Battery

Technologies

Honda's electric motorcycles will be powered by a variety of batteries, including the current ternary lithium-ion batteries and the upcoming lithium ferro-phosphate (LFP) batteries. The company is also exploring the adoption of high energy density batteries, such as solid-state batteries, to further enhance the performance and range of their electric motorcycles.

Honda Racing UK: A Championship Victory

In another exciting development, Honda Racing UK recently welcomed the 2023 Bennetts British Superbike champion, Tommy Bridewell, to their team. Bridewell, a sixteen-times race winner, will be racing for Honda in the 2024 season, aiming to defend his title using the new 2024 Fireblade.

Tommy Bridewell: A Dream Come True

Joining Honda has been a dream come true for Bridewell, who is excited to defend his title with the company. He believes that Honda's experienced team and the new Fireblade are the perfect combination to help him achieve his goal of consecutive championship victories.

A Strong Team for a New Beginning

With Bridewell's addition, Honda Racing UK now boasts one of its strongest rider line-ups in recent years. The team is eager to begin the new racing season and is committed to fighting for the title.

NORTON WAY CORPORATE • ISSUE 108 • JANUARY 2024

Norton Way Corporate Department Unit 1 Arlesey Business Park, Mill Lane, Arlesey, Beds SG15 6RF Tel: 01462 754 700 www.nortonway.com

CLICK HERE FOR ALL NORTON WAY DEALERSHIP DETAILS      