REVIVING AN ICON: THE TRIUMPHANT RETURN OF THE HONDA PRELUDE TO EUROPE
The automotive world is abuzz with the news of Honda's iconic Prelude making a highly anticipated comeback to Europe. This legendary nameplate, which first graced European shores 45 years ago, is set to make a grand return, promising a perfect blend of exhilarating driving dynamics and outstanding efficiency. As Honda celebrates 25 years of pioneering hybrid success, the new Prelude Concept is poised to take centre stage, marking a significant milestone in the brand's electrification journey.
The original Prelude, which captivated European drivers for five generations until 2001, has long been revered as a symbol of Honda's commitment to sports performance and cuttingedge technology. The name "Prelude" itself is a nod to the car's role as an introductory piece, a forerunner to future models that will embody the brand's unwavering pursuit of the "joy of driving." The Prelude's return to Europe is a testament to its enduring appeal and Honda's desire to rekindle the excitement it once generated.
Blending Efficiency and Exhilaration
The new Prelude Concept, which made its European debut at the 2024 Goodwood Festival of Speed, delivered on the promise of its heritage. Equipped with a hybrid powertrain, the Prelude will offer the perfect balance of driving pleasure and outstanding efficiency, embodying Honda's long-term commitment to electrification. Tomoyuki Yamagami, Chief Engineer and Large Project Leader at Honda Motor, explains, "The new Prelude not only marks the latest chapter in our ever-evolving hybrid story, but it is also the product of 25 years of pioneering hybrid research and development."
25 Years of Hybrid Innovation
Honda's quarter-century of hybrid expertise is a testament to the brand's unwavering commitment to sustainable mobility. The arrival of the Insight coupe in 1999 marked Europe's introduction to mass-produced hybrid vehicles, and since then, Honda has continued to push the boundaries of petrol-electric powertrain technology. From the Civic IMA to the CR-Z and the NSX, the company's hybrid lineup has consistently offered a compelling blend of performance and efficiency, paving the way for the fully electrified mainstream models that grace the European market today.
A Fitting Return for the Prelude
The Prelude's revival is not merely a nostalgic nod to the past; it is a strategic move that aligns with Honda's vision for the future. Tomoyuki Yamagami emphasizes the importance of hybrid powertrains as a key step towards the brand's commitment to 100% battery-electric or hydrogen fuel cell vehicle sales by 2040. The new Prelude, with its hybrid-electric configuration, will join Honda's fully electrified lineup in Europe, offering customers the perfect balance of driving dynamics and environmental responsibility.
The new Prelude is poised to redefine the driving experience for European enthusiasts. By perfectly balancing the efficiency and environmental advantages of electrified driving with an exhilarating experience behind the wheel, the Prelude aims to liberate users from their daily lives, offering increased driving pleasure. As Tomoyuki Yamagami eloquently states, "The Prelude demonstrates the continued importance of hybrid powertrains as part of Honda's automobile electrification strategy - a key step towards our commitment for 100% of new vehicle sales to be battery electric or hydrogen fuel cell by 2040."
TRAILBLAZING MAZDA MX-5S
In a remarkable display of Mazda's commitment to sustainability and innovation, a quartet of the marque's beloved MX-5 sports cars recently embarked on a historic journey across the United Kingdom. Spanning the iconic route from Land's End in Cornwall to John o' Groats in the Scottish Highlands, this 1,000-mile drive saw the four MX-5s, each representing a key milestone in the model's 35-year lineage, become the first vehicles to complete the end-to-end trek using 100% sustainable biofuel.
Fuelling the Future: The Power of Renewable Alternatives
The Mazda MX-5s, comprising a 1990 1.6-litre Mk1, a 10th Anniversary Mk2, a 25th Anniversary Mk3, and a 30th Anniversary Mk4, were powered entirely by SUSTAIN 100 RON E5 – a secondgeneration biofuel derived from agricultural waste and by-products that contain zero fossil fuel content. This innovative fuel, manufactured by Coryton, a part of the ASPEN Group, allowed the classic and modern MX-5s to undertake the journey without any modifications, showcasing the potential of sustainable alternatives to decarbonise both contemporary and vintage automobiles.
Tracing the MX-5's Storied Legacy
Launched in 1989 at the Chicago Motor Show, the Mazda MX-5 has long been hailed as the benchmark for pure, lightweight sports cars, with driver engagement at the heart of its enduring appeal. Over the course of its 35-year history, the MX-5 has amassed a loyal following, with more than 1.2 million units produced at Mazda's Ujina plant in Hiroshima and over 135,000 sold in the UK alone. The four MX-5s selected for this landmark expedition represented key milestones in the model's evolution, each embodying the brand's unwavering commitment to refining the sports car experience.
Navigating the Iconic Route
The 1,000-mile journey from Land's End to John o' Groats traversed a diverse range of landscapes, showcasing the versatility and capability of the MX-5s powered by SUSTAIN biofuel. Along the way, the convoy made several strategic stops, visiting pioneering organisations that are at the forefront of sustainable technologies and innovations.
Fuelling Stops and Showcasing Sustainability
The first stop was at Motor Spirit, Bicester Heritage Centre in Oxfordshire, where the MX-5s refuelled with the SUSTAIN Classic 80 sustainable petrol – the UK's first publicly available renewable fuel for classic vehicles. Next, the convoy visited the Translational Energy Research Centre (TERC) at the University of Sheffield, a world-leading facility dedicated to developing green energy solutions for a decarbonised future.
The journey then led the MX-5s to the picturesque shores of Windermere in the Lake District National Park, where they visited the Windermere Motor Boat Racing Club (WMBRC) – the oldest powerboat racing club in the world still in operation. The club has been at the forefront of showcasing the potential of sustainable fuels in the motorsport industry.
The final stop was at Celtic Renewables and Caldic in Grangemouth, Scotland, where the MX-5s refuelled with SUSTAIN biofuel before completing their epic trek. Celtic Renewables is a pioneering technology-led producer of green chemicals, contributing to the sustainability of manufacturing and industrial processes.
NISSAN ANNOUNCES GROUND
BREAKING COMEBACK AND SKILL INVESTMENT!
Ariya NISMO Arrives in Europe
Nissan is poised to make a significant impact in the European automotive market with the introduction of the Ariya NISMO, its inaugural all-electric NISMO model in the region. This momentous launch coincides with NISMO's 40th anniversary, heralding a new chapter in the realm of highperformance electric vehicles.
The Ariya NISMO represents a paradigm shift in electric vehicle design and performance. It seamlessly integrates:
• Advanced Electric Performance: The vehicle boasts race-inspired tuning, elevating the smooth power delivery characteristic of electric motors to new heights.
• Innovative Design: The Ariya NISMO showcases a Japanese-inspired crossover aesthetic, meticulously crafted to optimize aerodynamic efficiency without compromising visual appeal.
• Superior Handling: Equipped with the NISMO-tuned e-4ORCE system, this electric powerhouse offers unparalleled handling and traction, setting new standards in its class.
• Luxurious Interior: The cabin features premium materials and Formula E-inspired seating, creating an environment that balances comfort with a racing-inspired ambiance.
Mayra González, Divisional Vice President Marketing & Sales at Nissan Europe, encapsulates the excitement surrounding this launch: "NISMO is back in Europe with a spark! The Ariya NISMO strikes the perfect balance between electric responsiveness and sports car precision."
The Ariya NISMO is scheduled to make its European debut at the prestigious London E-Prix, bringing trackinspired excitement to urban streets. This strategic unveiling underscores Nissan's commitment to bridging the gap between motorsport innovation and consumer vehicles.
As Nissan prepares to release more details later this year, anticipation builds for what promises to be the company's most exhilarating electric vehicle to date. The Ariya NISMO is set to redefine the perception of electric performance, offering enthusiasts and eco-conscious consumers alike an opportunity to experience the future of automotive engineering.
NISMO is back in Europe with a spark! The Ariya NISMO strikes the perfect balance between electric responsiveness and sports car precision.
Mayra González, Divisional Vice President Marketing & Sales, Nissan Europe
North East Mayor Backs Groundbreaking Skills Investment
North East Mayor Kim McGuinness and local authority leaders are poised to greenlight a £14.6 million investment in advanced manufacturing skills. This landmark project, known as MADE NE (Manufacturing, Automation, Digitalisation, Electrification North East), will create cutting-edge training facilities in Sunderland.
Key Features:
• Led by Nissan and partners
• Focus on electric vehicle (EV) and battery technology
• Open access for regional industries
• Skills development from primary school to in-work training
The Combined Authority is set to contribute £9.7 million to this initiative, which forms part of the region's £160 million Investment Zone programme.
Mayor McGuinness emphasized:
"This investment will unlock a generation of skilled workers and create opportunities for local people and businesses."
Adam Pennick, VP of Manufacturing at Nissan Sunderland Plant, added:
"To build the cars of the future, you need the skills of the future. This fantastic new facility will help find the talent, nurture the technical skills and drive the spirit of innovation."
MADE NE aims to be self-sustaining within five years, generating revenue through apprenticeships, space sub-letting, and commercializing Nissan's training.
This project not only cements the North East's reputation in advanced manufacturing but also paves the way for a sustainable, high-skilled future in the region.
Elevating the Driving Experience: The Peugeot Boxer
As a leading player in the light commercial vehicle (LCV) market, Peugeot has consistently strived to cater to the evolving needs of its professional customers. With the launch of the completely renewed Peugeot LCV range, the French automaker is now introducing a groundbreaking new feature on its flagship large van - the Peugeot Boxer. Preparing to redefine the driving experience for businesses and private users alike, the Peugeot Boxer now boasts a state-of-the-art automatic gearbox that promises enhanced comfort, easier maneuverability, and improved safety.
Automatic Gearbox: A Game-Changing Addition
At the heart of the revamped Peugeot Boxer lies a brand-new EAT8 eight-speed automatic transmission, which joins the existing six-speed manual gearbox option. This innovative automatic transmission is a testament to Peugeot's commitment to meeting the changing demands of its customers. By offering both manual and automatic options, the brand ensures that professionals and private users can choose the transmission that best suits their specific needs and preferences.
Elevating Comfort and Convenience
The introduction of the EAT8 automatic gearbox on the Peugeot Boxer brings a host of benefits that cater to the needs of business users and leisure enthusiasts alike. For professionals who spend long hours behind the wheel, navigating urban environments or embarking on extended journeys, the automatic transmission offers enhanced comfort and reduced driver fatigue. The seamless gear changes and effortless acceleration provided by the EAT8 gearbox can significantly contribute to improved safety, as drivers can focus more on the road ahead without the constant need to operate a manual clutch and gear lever.
Optimized Performance and Efficiency
Alongside the manual and automatic transmission options, the Peugeot Boxer also introduces an all-new all-electric powertrain, the Peugeot E-Boxer. This electric variant boasts an impressive 270hp (205kW) and 410Nm of torque, delivering optimal driving performance. Paired with a 110kWh battery, the Peugeot E-Boxer can achieve a remarkable range of up to 263 miles (WLTP combined cycle), making it a compelling choice for businesses and private users seeking a sustainable and efficient transportation solution.
Durability and Versatility
The new EAT8 automatic transmission is available on the Peugeot Boxer equipped with the 2.2 BlueHDi 140 and 180 engines. These powertrains, renowned for their durability, benefit from both Light Duty (Euro 6E) and Heavy Duty (Euro VIE) homologation, ensuring that the Boxer can handle a wide range of applications and conversions with ease. The Heavy Duty homologation, in particular, allows for heavier modifications, further expanding the versatility of the Peugeot Boxer.
The EAT8 automatic transmission in the Peugeot Boxer boasts several technical innovations that enhance its performance and efficiency. One such innovation is the new design of the clutch, which optimizes the passage of the eight gears by efficiently managing the engine torque. This results in the EAT8 being capable of handling up to 450Nm of torque, which is 80Nm more than the previous manual transmission, solidifying the Boxer's position as a class-leading performer in its segment.
The new Peugeot Boxer has also seen a significant increase in its load capacity, particularly for motorhome applications. The vehicle can now achieve a gross vehicle weight of up to five tonnes, making it an even more capable and versatile choice for businesses and recreational users alike.
Škoda Elroq Makes Surprise Debut at Thrilling Tour de France
The 2024 Tour de France, the world's most prestigious cycling event, recently concluded with a thrilling finale that featured a surprise appearance from Škoda's latest all-electric model, the Elroq. As the official main partner of the Tour de France for over two decades, Škoda has been an integral part of the race, providing the official fleet of vehicles and even designing the iconic crystal trophies. This year's edition proved to be no exception, with Škoda once again playing a pivotal role in the event's success.
Škoda's Long-Standing Partnership with the Tour de France
Škoda's association with the Tour de France dates back to 2004, when the Czech automaker first became the official main partner and car supplier for the prestigious cycling race. Over the past 21 years, this partnership has only grown stronger, with Škoda firmly establishing itself as a key contributor to the event's success.
Providing the Official Fleet
As the official car supplier, Škoda has been responsible for providing a fleet of vehicles to support the various teams and officials involved in the Tour de France. This year, the carmaker supplied 205 Škoda vehicles, including the "red cars" used by the race director, Christian Prudhomme, to lead the peloton.
Designing the Crystal Trophies
In addition to the vehicle fleet, Škoda's Design department has been responsible for producing the crystal trophies awarded to the overall winner, the winners of the points and mountains classifications, and the best young rider. These unique, hand-crafted trophies, standing 60 cm tall and weighing 5 kg, have become an iconic symbol of the Tour de France.
Sponsoring the Green Jersey
Škoda has also been sponsoring the green jersey for the points classification winner for the past 10 years, further cementing its commitment to the event and its participants.
The Surprise Debut of the Škoda Elroq
The highlight of this year's Tour de France finale, however, was the surprise appearance of a camouflaged Škoda Elroq. As the brand's latest all-electric model, the Elroq is set to make its world premiere later this year, but Škoda decided to give the public a sneak peek during the final stage of the race.
A Glimpse of the Future
The camouflaged Elroq joined the riders on the final laps, providing a tantalizing glimpse of the brand's upcoming electric offering. With its distinctive design language, the Elroq represents a significant step forward for Škoda as it continues to expand its electrified lineup.
Škoda's Electrification Journey
The surprise debut of the camouflaged Škoda Elroq at the Tour de France finale was a significant moment, not only for the brand's partnership with the event but also for its ongoing electrification efforts.
The Elroq, Škoda's latest all-electric model, is set to join the brand's growing lineup of electric vehicles, which includes the Enyaq and Enyaq Coupé. This expansion of Škoda's EV offerings aligns with the brand's strategic goal of becoming one of the top five best-selling brands in Europe by 2030, with an attractive lineup in the entry-level segments and additional electric models.
Kia Dominates UK Customer Satisfaction
In the highly competitive automotive landscape, customer satisfaction has emerged as a critical differentiator, separating the industry leaders from the rest. The latest UK Customer Satisfaction Index (UKCSI) report has once again highlighted Kia's exceptional performance, solidifying its position as a customer-centric brand that consistently exceeds expectations.
Kia's Remarkable Rise in Customer Satisfaction
Kia's unwavering commitment to delivering exceptional products and services has been the driving force behind its remarkable success in the UKCSI rankings. Over the years, the brand has steadily climbed the customer satisfaction ladder, outpacing industry giants and establishing itself as a true customer favourite.
At the heart of Kia's customer satisfaction success lies its unwavering focus on quality and innovation. The automaker's dedication to engineering vehicles that not only meet but exceed customer expectations has been a key factor in its rise to the top. From advanced safety features to cutting-edge technology, Kia's vehicles are designed to provide a seamless and enjoyable driving experience.
Kia's commitment to customer satisfaction extends well beyond the initial purchase. The brand's comprehensive aftersales support, which includes a network of highly trained technicians and a commitment to prompt and efficient service, has earned it the trust and loyalty of its customers.
Kia's Dominance in the UKCSI Rankings
The latest UKCSI report is a testament to Kia's customer-centric approach, with the brand emerging as the clear leader in the automotive sector. Kia's impressive performance has seen it
outshine industry heavyweights, solidifying its position as a brand that truly understands and caters to the needs of its customers.
Kia's stellar performance in the UKCSI rankings has placed it at the top of the automotive sector, a remarkable achievement that underscores the brand's unwavering dedication to customer satisfaction. This recognition not only highlights Kia's strengths but also serves as a testament to its ability to consistently deliver exceptional experiences.
Kia's customer satisfaction dominance is particularly noteworthy when compared to the performance of industry giants. The brand's ability to outshine established players in the market is a testament to its innovative approach and its unwavering commitment to putting the customer first.
The Kia EV3 Electric Experience
As Kia continues to cement its position as a customer-centric brand, the automaker is also preparing to unveil its latest electric offering, the Kia EV3. The brand is inviting customers to be among the first to experience this highly anticipated electric SUV through the Kia EV3 Electric Experience.
Exclusive Kia EV3 Previews
The Kia EV3 Electric Experience provides customers with the opportunity to be among the first to see and experience the compact electric SUV. These exclusive preview events will offer attendees a glimpse into the future of Kia's electric mobility solutions.
Reserving Your Spot
Customers can easily reserve their place at the Kia EV3 Electric Experience by visiting the Kia website and entering their town or postcode to find the nearest event. Once they have selected their preferred location and time
Trophy:
• Rear wheel drive
• 250kw power
• 5.0 sec 0-62 mph
• 121mph max speed
• 316 miles (combined WLTP)
Interior that blend pulse-racing design with the smartest tech
Scissor opening door
Trophy: 19” alloy wheels
GT: 20” allow wheels
MG CYBERSTER IS NOW AVAILABLE TO ORDER CONTACT OUR TEAM TODAY TO DISCUSS THE DIFFERENT OPTIONS THAT ARE AVAILABLE.
GT:
• Four wheel drive
• 375 kw power
• 302 sec 0-62 mph
• 125mph max speed
• 276 miles (combined WLTP)
A car sculpted for the spotlight
Fully electric hood
Unveiling the Captivating New MG HS SUV
The automotive world has long been captivated by the allure of the MG brand, a legacy that stretches back nearly a century. Now, the iconic marque has once again captured the spotlight with the unveiling of the all-new MG HS SUV – a model that promises to redefine the standards of the segment. Debuted at the prestigious Goodwood Festival of Speed, this rejuvenated offering from MG showcases a winning combination of striking design, advanced powertrain options, and a wealth of cutting-edge features, all while maintaining the brand's renowned reputation for exceptional value.
The new MG HS SUV boasts a more refined and sophisticated appearance compared to its predecessor, with a longer wheelbase and refined proportions that create a more athletic silhouette. Measuring 14mm wider at 1,890mm and 45mm longer at 4,655mm (4,670mm for PHEV models), the SUV's sleek profile is further enhanced by a reduced overall height of 30mm, lending it a more dynamic and streamlined look.
The striking front grille, inspired by the brand's latest design language, sets the tone for the SUV's bold and distinctive appearance. Complementing this is the introduction of slimmer headlights, which bring a more technological flair to the vehicle and are connected by a central black panel that emphasizes the car's width. At the rear, the LED taillights are linked by a central motif, creating a recognizable light signature that adds to the SUV's visual appeal.
Powertrain Prowess: Efficiency and Performance in Harmony
The new MG HS offers customers a choice of advanced, efficient powertrain options, catering to a diverse range of preferences and needs.
For those seeking the ultimate in electrified performance, the PHEV (plug-in hybrid) variant is the standout choice. This model pairs a 105kW (142ps) 1.5-litre petrol engine with a 154kW electric motor, delivering an impressive acceleration of 0-62mph in just 6.8 seconds. Powered by a large 24.7kWh battery and a high-efficiency 67kW generator, the PHEV variant boasts an electric-only driving range of up to 75 miles, setting it apart from the competition and offering significant benefits for UK company car drivers with a 5% Benefit-in-Kind (BiK) rate.
Complementing the PHEV option is the new-generation 1.5T petrol engine, delivering 125kW (169ps) and 275Nm of torque, capable of achieving 0-62mph in 9.4 seconds. Equipped with a 6-speed manual transmission as standard, customers also have the option of a 7-speed DCT automatic transmission.
MG Cyberster | Available to order
Blending MG's iconic heritage with the vigour of modern electric innovation. The Cyberster isn't just any car; it's a statement.
This striking two-seater combines classic roadster charm with cutting-edge technology, offering exhilarating performance and headturning style. From its distinctive scissor doors to its lightning-fast acceleration, the Cyberster represents a new era for the historic MG brand. Available in two powerful variants, this allelectric roadster promises to deliver both thrills and efficiency, all wrapped in a sleek, modern package. Experience the perfect blend of heritage and innovation with the MG Cyberster. Discover the future of electric sports cars! Contact us today to learn more about the exciting new MG Cyberster. Experience cuttingedge design and exhilarating performance. Don't miss your chance to be among the first to experience the MG Cyberster.
Honda concludes Moroccan Honda Adventure Roads expedition, and announces next instalment of unmissable series
The latest instalment of Honda’s Adventure Roads series saw 30 amateur riders take on a challenging 2,800km journey over a mixture of terrains and elevations through the beautiful landscape of Morrocco. Beginning in Agadir, participants rode eastwards towards the golden dunes of M’hamid, passing through the Atlas Mountains and the exhilarating Dades Canyon before heading deeper into crumbling mountain passes and valleys towards the cultural city of Fes. The nine-day adventure concluded in Nador, after heading through the Tazekka National Park.
Following successful previous tours across South Africa, Norway, and Iceland, Honda’s flagship adventure machine, the CRF1100L Africa Twin, proved once again to be the ideal partner to tackle this epic challenge. Participants had the opportunity to sample the bike in its natural environment with either a manual transmission or Honda’s unique Dual Clutch Transmission. The turnkey package also included all top-class accommodation, luggage transport, food, navigation, fuel, medical support and the unique opportunity to learn firsthand from some of HRC’s factory Dakar riders. Invaluable collaborations with a number of premium suppliers, including Alpinestars clothing, Cardo communication, Enduristan waterproof luggage, and Metzeler motorcycle tyres helped elevate the experience even further.
Honda’s Adventure Roads series will return in 2025 for its fifth instalment, with a new transcontinental adventure set to take riders from the heart of Rome, Italy, across eight countries and two continents to the finish line in Istanbul, Turkey.
Recently at Norton Way:
Norton Way at Goodwood festival of speed!
The team at Norton Way had an exciting and insightful time at the Goodwood festival of speed, where they got up close with classics, current, to futuristic concepts. With major highlights from Honda unveiling the Honda Prelude concept, and MG celebrating 100 years of MG.
GWR Kia at Barnes Fair
GWR Kia delighted attendees at the Barnes Fair by showcasing the groundbreaking all-electric Kia EV9 and the beloved Kia Sportage. Both models garnered enthusiastic responses from fairgoers.
Nissan Feel electric festival
Norton Way visited the Nissan feel electric festival in London, Covent garden. Where they got up close with the new Nissa Ariya Nismo! Along with immersing themselves in Nismo inspired art and the world of Formula-e. Which we were told Nissan are in a good standing for!
Baldock Lions Annual Fun Day
Norton Way Peugeot, were recently at the Baldock Lions Annual Fun Day! Sponsoring a stage to showcase the stunning new Peugeot e3008! Which was a stand out amongst the days entertainment and food!