Norton Way Corporate Magazine - September 2024

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HONDA'S 0 SERIES SALOON AWARDED 'BEST OF THE BEST' AT PRESTIGIOUS RED DOT

In a remarkable display of design excellence, Honda's 0 Series Saloon has emerged as the recipient of the prestigious 'Red Dot: Best of the Best 2024' award in the Design Concept category at the renowned Red Dot Design Awards. This accolade not only solidifies Honda's reputation for innovative and visionary automotive design but also showcases the brand's unwavering commitment to delivering exceptional experiences for its customers.

Honda's Winning Design Concept

The 0 Series Saloon, the flagship concept model from Honda's 0 Series, captivated the esteemed Red Dot jury with its striking and innovative design. Embodying the brand's 'Thin, Light, and Wise' design philosophy, the Saloon concept exemplifies Honda's dedication to pushing the boundaries of automotive design.

Exterior Elegance

The exterior of the 0 Series Saloon exudes a harmonious balance of suppleness and dynamism. Its one-motion form, characterized by a smooth line that rises from the front to the rear, creates a sleek and streamlined silhouette. The low, wide design and the upright side glass panels lend the Saloon a sense of expansiveness, while the narrowing towards the side sills accentuates the presence of the wheels, adding to the vehicle's sporty flair.

Transforming the Future of Mobility

The 0 Series Saloon and Space-Hub concepts are the latest steps in Honda's global electrification strategy, unveiled at the Consumer Electronics Show (CES) 2024. These innovative designs not only showcase Honda's commitment to sustainable mobility but also redefine the boundaries of what a modern, eco-friendly vehicle can be.

Celebrating Design Accolades

The Red Dot Design Awards are widely recognized as one of the most prestigious design competitions in the world, with a rigorous evaluation process that scrutinizes the design

excellence, innovation, and impact of the submitted concepts. Honda's multiple accolades, including the 'Red Dot: Best of the Best' award for the 0 Series Saloon, solidify the brand's position as a leader in design innovation within the automotive industry.

Enhancing the Driving Experience

The 0 Series Saloon's design, with its emphasis on a low, wide stance and sporty styling, promises to deliver an exhilarating driving experience that seamlessly blends performance, comfort, and style. By prioritizing the user's needs and preferences, Honda has created a concept that challenges the conventions of traditional automotive design.

As part of Honda's global electrification strategy, the 0 Series Saloon and Space-Hub concepts embody the brand's commitment to sustainable mobility. These innovative designs not only cater to the evolving demands of eco-conscious consumers but also contribute to Honda's broader vision of creating a more environmentally responsible future for transportation.

Inspiring Future Design Directions

The accolades received by the 0 Series Saloon and Space-Hub concepts serve as a testament to Honda's design prowess and its ability to captivate both industry experts and consumers alike. These awards will undoubtedly inspire the brand's future design directions, as Honda continues to explore innovative ways to enhance the driving experience and meet the evolving needs of its customers.

The Honda 0 Series Saloon's triumph at the prestigious Red Dot Design Awards is a remarkable achievement that solidifies the brand's reputation as a leader in innovative and visionary automotive design. By seamlessly blending style, technology, and sustainability, Honda has once again demonstrated its ability to redefine the boundaries of what is possible in the automotive industry. As the brand continues to push the limits of design, the future of mobility promises to be both exciting and transformative.

UNVEILING THE REFINED 2025 MAZDA3 AND MAZDA CX-30: ELEVATING THE DRIVING

The automotive landscape is set to witness a captivating transformation as Mazda prepares to unveil its latest iterations of the beloved Mazda3 and Mazda CX-30 models for the 2025 model year. Slated to arrive this autumn, these updated offerings from the Japanese marque promise to redefine the standards of performance, technology, and style within their respective segments.

Mazda3: A Hatchback and Saloon Masterclass

The 2025 Mazda3 range boasts an impressive 17-model lineup, featuring 15 hatchback and 2 saloon variants. Retaining the award-winning exterior design and high-quality interiors that have made the Mazda3 a perennial favourite, the latest generation introduces a host of enhancements to elevate the driving experience.

Powertrain Refinements

At the heart of the 2025 Mazda3 lies a pair of advanced engine options. The familiar 186PS e-Skyactiv-X engine, with its innovative Spark Controlled Compression Ignition (SPCCI) technology, continues to deliver a thrilling performance, while a new 140PS e-Skyactiv-G engine makes its debut. This larger 2.5-litre unit, borrowed from the Mazda CX-5, offers a significant boost in usable torque, with 238Nm available from just 3,300rpm, resulting in a noticeable improvement in real-world performance.

Improved Efficiency and Refinement

The introduction of the 2.5-litre e-Skyactiv-G engine is a testament to Mazda's "right-sizing" approach, which prioritizes efficiency and refinement. The larger displacement allows for a more efficient combustion process, leading to lower emissions without compromising the driving dynamics. Additionally, the Mazda M Hybrid mildhybrid system, integrated across the range, further enhances the overall efficiency and smoothness of the powertrain.

Powertrain Options

Much like the Mazda3, the 2025 Mazda CX-30 offers a choice between the 186PS e-Skyactiv-X engine and the new 140PS e-Skyactiv-G unit. Both powertrains can be paired with either a manual or automatic transmission, while the range-topping Takumi variant is available with an all-wheel-drive system.

Improved Connectivity and Technology

Across both the Mazda3 and Mazda CX-30 models, the 2025 iterations benefit from enhanced connectivity features. The 10.25-inch centre screen now integrates Alexa Voice Assistant, complementing the existing Wireless Apple CarPlay and Android Auto capabilities. Additionally, the Mazda navigation system has been upgraded with cloud-based points of interest and database updates, ensuring drivers are always equipped with the latest information.

A Commitment to Sustainability and Customer Needs

Mazda's approach to the 2025 Mazda3 and Mazda CX-30 models reflects the brand's ongoing commitment to meeting customer and market requirements. The introduction of the 2.5-litre e-Skyactiv-G engine is a prime example of this "right-sizing" strategy, where increased displacement allows for more efficient and powerful combustion, while maintaining low emissions.

As the automotive industry continues to evolve, Mazda's unwavering dedication to delivering exceptional driving experiences shines through in the 2025 Mazda3 and Mazda CX-30. With refined powertrains, enhanced connectivity, and a steadfast commitment to sustainability, these updated models are poised to captivate the hearts and minds of discerning drivers across the UK and beyond. The stage is set for an exciting autumn as Mazda's latest offerings grace the roads, setting new benchmarks in their respective segments.

NISSAN JOINS FORCES WITH THE WORLD'S LEADING MOUNTAIN BIKE PODCAST

Nissan, the renowned automotive brand, has recently announced an exciting partnership with the world's most popular mountain bike (MTB) podcast. This strategic alliance aims to bring together the worlds of high-performance vehicles and the thrilling sport of mountain biking, offering a unique and immersive experience for enthusiasts across the globe.

Nissan's Commitment to Outdoor Adventure

Nissan has long been recognized for its commitment to outdoor adventure and its support for active lifestyles. The company's lineup of rugged and versatile vehicles, such as the Navara and the Patrol, have become the go-to choices for adventurous individuals who seek to explore the great outdoors. This latest partnership with the leading MTB podcast further reinforces Nissan's dedication to catering to the needs of the adventure-seeking community.

Synergy between Nissan and the MTB Podcast

The partnership between Nissan and the world's most popular MTB podcast represents a natural synergy. Both entities share a passion for pushing the boundaries of what's possible, whether it's in the realm of automotive engineering or the world of competitive mountain biking. By joining forces, they aim to create a platform that will inspire and engage a global audience of outdoor enthusiasts.

Leveraging the Podcast's Influence

The MTB podcast has established itself as a leading voice in the world of mountain biking, with a vast and dedicated following. By aligning with this influential platform, Nissan gains access to a highly targeted and engaged audience, allowing the brand to showcase its products and share its vision for outdoor adventures.

Enhancing the Podcast Experience

Through this partnership, Nissan and the MTB podcast will work together to enhance the listening experience for their audience. This may

involve exclusive content, behind-the-scenes insights, and opportunities for listeners to engage with the brand in meaningful ways. The goal is to create a seamless integration of Nissan's offerings with the podcast's existing content, providing a truly immersive experience for the listeners.

Promoting Outdoor Exploration

One of the key objectives of this partnership is to promote outdoor exploration and the thrill of mountain biking. Nissan's vehicles, known for their off-road capabilities and adventurous spirit, will be highlighted as the perfect companions for MTB enthusiasts who seek to conquer new trails and push their limits.

Inspiring the Next Generation of Riders

By aligning with the world's most popular MTB podcast, Nissan aims to inspire the next generation of mountain bikers. Through engaging content, exclusive opportunities, and a shared passion for the sport, the partnership aims to nurture and support the growth of the MTB community, fostering a new wave of outdoor enthusiasts.

Driving Innovation and Inspiration

The collaboration between Nissan and the MTB podcast is not just about a commercial partnership; it's about driving innovation and inspiring the next generation of outdoor enthusiasts. Through this alliance, the two entities will work together to push the boundaries of what's possible, creating new and exciting experiences that will captivate their audience.

Expanding the Reach of Mountain Biking

Through this partnership, Nissan and the MTB podcast hope to expand the reach and visibility of the sport of mountain biking. By leveraging their respective platforms and resources, they aim to introduce the joys and challenges of MTB to a wider audience, ultimately growing the community and inspiring more people to take up the sport.

THE STAGGERING IMPACT OF LONDON'S ULEZ EXPANSION

The London Ultra Low Emission Zone (ULEZ) has been making headlines for its significant impact on air quality and revenue generation since its expansion in August 2023. As the one-year anniversary of this landmark event approaches, a closer examination of the zone's performance reveals a remarkable story of progress and the growing influence of low emission zones across the United Kingdom.

The Rise of Low Emission Zones in the UK

In the past three years, low emission zones, clean air zones, and zero-emission zones have become increasingly prevalent in the UK, collectively generating over £1 billion in fees and penalty charges from motorists. This trend underscores the growing emphasis on sustainable urban mobility and the government's commitment to improving air quality in major cities.

The London ULEZ, now the largest clean air zone in the world, has been at the forefront of this movement. Since its expansion in August 2023 to cover all 32 boroughs of the city, the zone has accumulated more than £226 million in fees and fines, a testament to its widespread impact on motorists.

The primary objective of the ULEZ expansion is to improve air quality in the capital, and the results have been promising. By encouraging the use of cleaner vehicles and discouraging the

most polluting ones, the zone has contributed to a significant reduction in harmful emissions, benefiting the health and well-being of Londoners.

The Financial Implications

While the ULEZ has generated substantial revenue, it is important to note that all net income must be reinvested into London's transport network, as mandated by law. This ensures that the funds are used to further enhance the city's sustainable mobility infrastructure and support the ongoing transition to cleaner modes of transportation.

The Role of Electric Vehicles

As the transition to sustainable mobility continues, the availability of electric vehicles (EVs) has become increasingly crucial. Manufacturers like PEUGEOT, which offers the widest all-electric vehicle lineup of any mainstream European brand, are playing a vital role in supporting this shift and helping drivers avoid the costly ULEZ charges.

To mark the one-year anniversary of the ULEZ expansion, PEUGEOT has enhanced its offers on electric models, including up to an additional £900 savings for key workers and attractive financing options. These initiatives aim to make the switch to EVs more accessible and appealing for drivers, further accelerating the adoption of cleaner vehicles.

The Expansion of Low Emission Zones

The success of the London ULEZ has inspired other cities to follow suit, with 13 low emission zones, clean air zones, or zero-emission zones currently operating across the UK. As more regions implement these initiatives, the collective impact on air quality and revenue generation is expected to continue growing.

The Path Towards Carbon Neutrality

The ULEZ expansion and the rise of low emission zones across the UK are part of a broader effort to achieve carbon neutrality. Initiatives like PEUGEOT's E-LION Project, a 360-degree approach to deliver carbon net-zero objectives, demonstrate the commitment of industry players to support this transition.

The London ULEZ expansion has been a transformative event, generating over £226 million in revenue and contributing to significant improvements in air quality. As low emission zones continue to proliferate across the UK, the collective impact on sustainable urban mobility is poised to grow, paving the way for a cleaner, greener future.

Škoda Unleashes the Most Powerful Octavia vRS Ever and Introduces Stylish SportLine Model

Škoda, has recently unveiled an exhilarating update to its popular Octavia range. The flagship Octavia vRS model has received a significant power boost, making it the most powerful production Octavia ever offered by the brand. Alongside this performancefocused variant, Škoda has also introduced a new SportLine model, catering to those seeking a sportier aesthetic combined with efficient powertrain options.

Octavia vRS: The Ultimate Performance Sedan

At the heart of the revised Octavia vRS lies an updated 2.0-litre TSI four-cylinder petrol engine, derived from the same EA888 family that powers Škoda's championship-winning Fabia RS Rally2 car. This potent powerplant has been further refined to deliver an impressive 265PS, a 20PS increase over its predecessor. Coupled with a seven-speed DSG automatic transmission, the Octavia vRS can sprint from 0-62mph in just 6.4 seconds (6.5 seconds for the Estate model), while still maintaining a respectable WLTP combined fuel consumption figure of 40.8mpg (40.3mpg for the Estate).

The enhanced performance is complemented by a host of dynamic upgrades, including a VAQ electrohydraulic differential lock that ensures optimized grip and natural cornering characteristics. The chassis has also been lowered by 15mm, further improving the handling prowess of this sporting flagship.

Distinctive Octavia vRS Design

The updated Octavia vRS boasts a striking exterior design that sets it apart from the standard Octavia range. Restyled front and rear bumpers, along with a new vRS logo on the radiator grille, lend the model a more assertive presence. The use of gloss black accents on the radiator grille surround, side window trim, door mirrors, and rear bumper diffuser and tailpipes adds a touch of sportiness.

Completing the exterior transformation are the striking 19-inch Elias anthracite alloy wheels, which further enhance the vRS's dynamic appearance. The Estate variant also features black roof rails as standard.

Bespoke vRS Interior

Step inside the Octavia vRS, and you'll be greeted by a bespoke interior design that exudes a sporty character. The cabin is dominated by black trim, with the sports seats upholstered in fabric and featuring contrast red stitching and the vRS logo etched into the backrests. For added comfort, the seats offer electrically adjustable lumbar support and a massage function.

Octavia SportLine: Sporty Aesthetics, Efficient Performance

Alongside the high-performance Octavia vRS, Škoda has also introduced a new SportLine model to the Octavia range. This variant caters to those seeking a sportier appearance combined with efficient powertrain options.

The Octavia SportLine features a range of distinctive design elements, including 18-inch Vega Aero black alloy wheels, gloss black trim for the radiator grille, window surrounds, door mirrors, and badging. The interior also receives a special SportLine Design Selection, with sports seats, a black headlining, and carbon-effect door inserts.

Powertrain Options for the Octavia SportLine

The Octavia SportLine is available with a choice of three powertrain options, including a new 2.0 TDI 150PS diesel engine. This efficient unit, paired with a seven-speed DSG gearbox, delivers a WLTP combined fuel consumption figure of 60.6mpg (59.9mpg for the Estate model).

Customers can also opt for the 1.5 TSI 150PS ACT or the 1.5 TSI e-Tec 150PS DSG petrol engines, both of which offer a spirited driving experience while maintaining respectable fuel efficiency.

Unlocking the Future: The Kia EV3 Electric Experience

The automotive industry is undergoing a transformative shift towards electrification, and Kia is at the forefront of this revolution. As the world eagerly awaits the arrival of the highly anticipated Kia EV3, the brand is inviting customers to an exclusive first-hand experience of this cuttingedge electric compact SUV. The Kia EV3 Electric Experience promises to be a captivating journey into the future of sustainable mobility, showcasing the brand's commitment to innovation and environmental responsibility.

The Kia EV3 is poised to redefine the compact SUV segment, blending bold design, advanced technology, and impressive performance. With a sleek and dynamic silhouette, the EV3 exudes a sense of modern sophistication that is sure to turn heads. Its robust and purposeful character, coupled with a practical and flexible interior, creates a harmonious balance between form and function.

Kia's design philosophy of "Opposites United" is evident in the EV3's striking appearance. The exterior boasts a progressive and aerodynamic profile, seamlessly integrating functional elements to enhance efficiency and range. Inside, the cabin offers a spacious and versatile environment, with a focus on sustainable materials and clever storage solutions.

Uncompromising Performance and Range

Powering the Kia EV3 is a state-of-the-art electric powertrain that delivers a remarkable range of up to 372 miles on a single charge. Equipped with an 81.4kWh battery and a dynamic 2WD system, the EV3 promises brisk acceleration and responsive handling, catering to the needs of modern drivers.

The Kia EV3 Electric Experience: Immersing in the Future

The exclusive Kia EV3 Electric Experience event is designed to provide customers with a comprehensive introduction to the brand's

latest electric offering. Attendees will have the opportunity to explore the EV3 up close and personal, gaining insights into its advanced features and capabilities.

Discover the Cutting-Edge Design

Visitors will be captivated by the EV3's striking exterior, which seamlessly blends bold styling cues with aerodynamic efficiency. The sleek and dynamic silhouette is complemented by a spacious and sustainable interior, showcasing Kia's commitment to creating a holistic ecofriendly experience.

Explore the Intelligent Technology

At the heart of the Kia EV3 lies a suite of cutting-edge technologies that redefine the driving experience. From the intuitive dual 12.3-inch display screens to the advanced Kia AI Assistant, attendees will witness the seamless integration of digital innovations that enhance convenience, connectivity, and entertainment.

Experience the Power of Electrification

The Kia EV3 Electric Experience will allow visitors to delve into the capabilities of the EV3's electric powertrain. Attendees will have the chance to learn about the vehicle's impressive range, rapid charging capabilities, and the advantages of one-pedal driving through the i-Pedal 3.0 system.

Kia's Expanding EV Lineup: A Glimpse into the Future

The Kia EV3 Electric Experience is not just about the compact SUV itself; it's a celebration of Kia's broader commitment to electric mobility. Attendees will have the opportunity to explore the brand's existing award-winning EV models, including the acclaimed EV6 and the pioneering EV9, to gain a comprehensive understanding of Kia's electric vehicle ecosystem.

Pioneering the Future of Electric SUVs

The Kia EV9, the brand's fully-electric flagship SUV, will be on display, showcasing its bold design, advanced technology, and unparalleled space. Visitors will be able to witness firsthand how Kia is redefining the electric SUV landscape, setting new benchmarks in performance, sustainability, and user experience.

Exploring the Revamped MG HS: A Practical and Affordable Mid-Size SUV

The mid-size SUV segment has become increasingly competitive in recent years, with manufacturers vying to offer the best combination of practicality, performance, and value for money. Amidst this crowded market, the revamped MG HS has emerged as a compelling option, promising to deliver a generous feature set and a spacious interior at a surprisingly affordable price point.

Pricing and Trim Levels

The MG HS has been strategically priced to undercut many of its rivals in the mid-size SUV segment. The base-level SE trim starts at just under £25,000, making it a tempting proposition for budget-conscious buyers. However, it's the mid-range Trophy specification that is expected to be the most popular choice, as it adds a wealth of desirable features for only an additional £2,500. This includes a wireless charging pad, an upgraded sound system, a 360-degree surround-view camera, dual-zone air conditioning, a powered tailgate, and heated front seats with leather-style upholstery.

For those seeking a more eco-friendly powertrain, the MG HS is also available in plug-in hybrid (PHEV) guise, with prices starting from just under £31,500. This represents a relatively small premium over the regular petrol-powered models, and the PHEV's impressive 75-mile electric-only range makes it an appealing option, particularly for company car drivers.

Design and Exterior

The latest MG HS has undergone a subtle yet effective redesign, retaining the sharp, contemporary styling that was a hallmark of the previous model. The front end features a bold, hexagonal grille flanked by sleek LED headlights, while the sculpted bodywork and 19-inch diamond-cut alloy wheels lend the SUV a more premium aesthetic.

One of the key changes is the slightly larger overall dimensions, which have translated into even more interior space for passengers and cargo. The MG HS now offers a generous 507-litre boot, ensuring it can accommodate the needs of growing families with ease.

Interior Quality and Technology

Despite its affordable pricing, the MG HS impresses with its well-appointed and highquality interior. The cabin materials feel more premium than one might expect, with soft-touch surfaces and a sense of solidity that belies the car's relatively low entry point. The dual 12.3-inch displays, which house the infotainment system and digital instrument cluster, provide a modern and tech-savvy ambience.

Powertrain and Performance

The MG HS is currently available with a choice of two powertrain options: a 1.5-litre turbocharged petrol engine or a plug-in hybrid (PHEV) variant that combines the same 1.5-litre petrol unit with an electric motor and a 24.7kWh battery pack.

It's the PHEV version that truly shines in terms of performance and refinement. With a combined output of 366bhp, the plug-in hybrid MG HS can accelerate from 0-62mph in just 6.8 seconds, making it the clear choice for those seeking a more engaging driving experience. Crucially, the PHEV also offers a class-leading electric-only range of 75 miles, ensuring owners can maximise efficiency and minimise their fuel costs, especially for shorter commutes and urban journeys.

Practicality and Versatility

One of the MG HS's key strengths is its impressive practicality and versatility. The slightly larger dimensions of the latest model have translated into even more interior space, with ample head and legroom for both front and rear occupants. The 507-litre boot capacity is also highly competitive within the mid-size SUV segment, offering plenty of room for luggage, sports equipment, or family necessities.

Ultimately, the MG HS offers a well-rounded package that should appeal to a wide range of buyers seeking a capable and value-packed midsize SUV. Its combination of space, features, and competitive pricing make it a worthy contender in this increasingly crowded segment.

Bold new graphics and colour options for 25YM Honda CRF1100L Africa Twin models

Embracing a Striking New Look

The 2025 Honda CRF1100L Africa Twin boasts a range of all-new colours and updated graphics that amplify the bike's superior adventure styling. Gone are the subdued tones of the past, replaced by a vibrant and dynamic palette that commands attention. The standard CRF1100L Africa Twin will be available in three striking options: Grand Prix Red, Matt Ballistic Black Metallic, and the stunning Pearl Glare White with Pearl Hawkseye Blue Metallic Tricolour, the latter exclusive to the CRF1100L Africa Twin ES variant. Not to be overshadowed, the CRF1100L Africa Twin Adventure Sports model has also received a bold makeover. Featuring a unique set of graphics, the Adventure Sports variant will be available in two captivating colours: the allnew Matt Iridium Gray Metallic and the iconic Pearl Glare White (Tricolour), paying homage to the legendary XRV750 Africa Twin.

Recently at Norton Way: World EV Day

Join us for world EV Day at Chiswick Business Park!

We are excited to invite everyone to our special event at Chiswick Business Park on September 9th from 11am to 2pm, this made possible by the amazing team at Enjoy-Work.

We will be bringing a fantastic and varied lineup of electric vehicles from our franchises at Norton Way Group bringing with them:

• Kia: EV6 & EV9

• Honda: e:Ny1

• Skoda: Enyaq

• Peugeot: 3008

• Mazda: MX-30

• MG: MG4 and MG Cyberster

• Nissan: Ariya

Our partners from The Electric Car Scheme will also be there to discuss the benefits of Salary Sacrifice with all our guests and the Chiswick Business Park community.

If you’re in the area don't miss out on this exciting opportunity to explore the future of driving and learn more about the shift to electric vehicles, and many more fun events on the day!

Top Gun Graduates

We feel the need, the need for awards! Our latest round of Top Gun graduates have been awarded their prizes by Group Managing Director, Jason Cranswick.

3 employees graduated as Top Guns after winning their respective competitions. A big well done to everyone involved and we can’t wait to launch our next opportunity to graduate as a Norton Way Top Gun.

Congratulations to our Q2 winners:

• Mark Caesar, Norton Way Nissan (Sales)

• Colin Holloway, Wimbledon Park Honda (Service)

• Ralph Klys, Norton Way Peugeot (Technician) We are look forward to our next graduates

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