NORTON WAY HONDA FEBRUARY.2017 ISSUE.28
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NORTON WAY HONDA • ISSUE 28 • FEB 2017
Honda reach 100 million!
Honda have officially reached the 100 million-unit milestone in cumulative global automobile production.
Honda began automobile production in 1963 with the production of the T360 mini-truck and the S500 sports car. A year later Honda employed all of the company’s production technologies and know-how and constructed the first Honda plant dedicated to automobile production in Sayama City, Saitama Prefecture. The new plant began production of a further model, the iconic S600 roadster. Since that time, Honda has increased its annual production volume, enhancing its line up and exporting the brand to an ever wider range of countries. Honda’s current line-up in the UK focuses on global models such as the Jazz small hatchback and Civic family hatchback and estate. These cars are supplemented by the HR-V and CR-V SUVs, both global best-sellers in their respective segments along with the latest incarnation of Honda’s supercar, the NSX. In 2016, Honda has 34 automobile production facilities on five continents. 2
NORTON WAY HONDA • ISSUE 28 • FEB 2017
Takahiro Hachigo, President and CEO of Honda Motor, commented, “Thanks to the support from our customers around the world, Honda was able to deliver 100 million automobiles. The passion of our company founder who wanted to help people in their daily lives and pursue the joy of driving has been inherited by Honda associates as the original starting point of Honda automobile manufacturing. Striving to meet the next 100 million customers, Honda will continue delivering increasingly attractive products.” HERE FOR MORE CLICK INFORMATION 3
NORTON WAY HONDA • ISSUE 28 • FEB 2017
R
Rumours Debunked
Type to be
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e manual only
Don’t believe everything you read! Case in point: the transmission on the upcoming new Honda Civic Type R. Rumours began circulating recently that Honda would offer its flagship hot hatch with – perish the thought – a continuously variable transmission, like that offered on the base Civic. Enthusiasts cringed at the idea, because while an automatic-equipped Type R might help Honda win over buyers looking at a Volkswagen Golf R, the CVT is almost universally reviled among purists for its rubber-band-like response and lack of distinct gears to grab and hold.
Fortunately the rumours appear to be false. Car and Driver reports that two spokesmen for Honda negated the reports, asserting that the new Civic Type R will only be offered with a manual transmission – as will the next-step-down Civic Si. That will come as good news for the “save the manuals” set who have been watching traditional three-pedal gearboxes giving way to faster-shifting automatics that, raw performance stats aside, can take away from the driving experience and the feeling of connection between man and machine.
CLICK HERE FOR MORE INFORMATION
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NORTON WAY HONDA • ISSUE 28 • FEB 2017
2017 Honda’s Year! As we enter the second month of 2017, after a eventful January, we couldn’t be more excited about what’s to come for the rest of the year. 2017 will see multiple product launches across the motorcycle, power product and the car ranges as well as two very important silver anniversaries. Not only will we be celebrating the 25th anniversary of the birth of the Civic Type R badge, 2017 also marks the 25th anniversary of the launch of Honda legend, Fireblade. Both milestones will be commemorated with new launches of each product. The latest version of the iconic Civic Type R will be a special performance edition of the existing product line up. Implementing a touch of tradition, the version will have a red Honda badge and Championship White paint as an option, as a tribute to their first winning F1 car. Honda’s British Superbike team will first ride the new Fireblade in anger at Donington in April. The new Fireblade delivers a 14% power to weight ratio improvement, gains a comprehensive electronics package and incorporates RC2123V-S, MotoGP technology. Dave Hodgetts, managing director at Honda UK, commented: “It’s going to be a busy year for the Honda brand in the UK once again and demonstrates the depth and breadth of our product offering – generators to Jets! As well as exciting new products joining the line-up, we are celebrating our racing heritage with 25 year anniversaries for both Fireblade and Type R.” HERE FOR MORE CLICK INFORMATION
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NORTON WAY HONDA • ISSUE 28 • FEB 2017
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invitation:
ALL-NEW CIVIC 201
There are just over two weeks until the VIP launch event for the all-new, highly anticipated, 10th generation Civic. On Monday 20th February, you will finally get an exclusive chance to learn the ins and outs of what makes the new Civic so extraordinary.
Contact our Sales Team today confirm your place at the launch.
Top things you should know about the new Honda Civic:
1. Styled for sport
Own the street and move through the Civic’s crisp 6-speed manual or smooth new CVT automatic gearbox with highly tuned aerodynamics to safely grip you to the road.
2. Space to spare
The Civic 5 door’s sharp, provocative silhouette continues on the inside with more than enough space to spare for you and your passengers.
3. It’s your eyes and ears
The Civic 5 door features our unique suite of advanced safety features that will keep you safe and sound.
4. Completely connected
Inside the new Civic is an advanced Honda CONNECT touchscreen. So regardless of your phone type, you’ll be able to link to everything you could need: contacts, entertainment and data. So what are you waiting for? If you’re seeking a powerful presence in your life, book your place for the new Honda Civic launch at Norton Way Honda now!
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NORTON WAY HONDA • ISSUE 28 • FEB 2017
17 LAUNCH
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NORTON WAY HONDA
Norton Way North, Letchworth Garden City SG6 1BL Call 01462 754334 or visit www.nortonwayhonda.co.uk Terms and conditions apply. Vehicle subject to availability.
Norton Way Honda Norton Way North, Letchworth Garden City Hertforshire, SG6 1BL www.nortonwayhonda.co.uk Tel: 01462 754334