Norton Way Mazda Newsletter - November 2015

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norton way mazda MONTH

NOV

ISSUE

FORECAST

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FULL MOON

Period looks changeable

25TH

SOCIAL

CONTACT DEALER

MX-5:

FOUR GENERATIONS, ONE ILLUSTRIOUS HISTORY

2 4 6

NEW MODELS LAUNCHED New models at Norton Way Mazda

DIGITAL MAZDA IS 10!

We celebrate with a customer

MX5:

4 Generations, 1 illustrious history

8 10 12

WORLD PREMIER FROM MAZDA Unveiled at the Tokyo Motor Show

CONTACT THE DEALERSHIP

LIMITED TIME OFFERS at Norton Way Mazda

REPRESENTING IN BARCELONA Our Glen travels to represent Mazda

CHECK OUT OUR LATEST UPDATES AND INFORMATION CHECK OUR FACEBOOK PAGE

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2015 sees five new models launched at Norton Way Mazda Throughout 2015, Mazda launched three all-new models, plus substantially revised 2015 model year versions of the CX-5 and Mazda6, meaning that customers at Norton Way Mazda, Letchworth, have one of the newest and youngest ranges in the industry to choose from.

Norton Way Mazda Dealer Principal, Bruce Palmer, said: “After an exciting year of new car launches we can now offer our customers the choice of the very latest sports cars to capable and practical family SUVs. Each model comes with a selection of cost-effective finance offers and boasts engaging, spirited handling alongside great fuel economy.”

Launched in March this year, the all-new Mazda2 supermini is priced from £11,995 to £17,395 on-theroad (OTR) with a five trim levels – SE, SE-L, SE-L Nav, Sport and Sport Nav. Bringing new levels of technical sophistication, driving pleasure and active safety to the small car market.

Summer 2015 saw the debut of the all-new Mazda CX-3, Mazda’s newest SUV crossover. With an 18-strong model line-up priced from £17,595 to £24,695 OTR, the newcomer’s style, quality and generous equipment tally help it stand out from others. Available with 120ps and 150ps SKYACTIV-G petrol, plus 105ps SKYACTIV-D diesel engines, all versions of the sophisticated all-new Mazda CX-3 feature MZD-Connect with 7-inch

Mazda2

Mazda CX-5

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Mazda MX-5

Mazda CX-3

Mazda6

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colour touchscreen and Multimedia commander, while Sport Nav models are fitted with Mazda’s Active Driving Display system - a segment first head-up display system Hertfordshire customers in the market for wind-in-the-hair motoring will be sure to enjoy the all-new Mazda MX-5, which was named Roadster of the Year recently by Auto Express magazine. With a choice of 131ps 1.5-litre or 160ps 2.0-litre SKYACTIV-G petrol engines, the all-new Mazda MX-5 is priced from £18,495 to £23,295 OTR. The lightest MX-5 since the iconic original, the all-new Mazda MX-5 is shorter, lower and wider than the outgoing car, with the smallest overhangs and lowest centre of gravity yet. Reaffirming Mazda’s dominance of the affordable sports car sector, the all-new Mazda MX-5 maintains the classic rear-wheel drive layout and 50:50 weight distribution it’s famed for, yet developed under the ethos of ‘innovate in order to preserve’ , Mazda has enhanced the sports car’s legendary agility, fun and engagement, while simultaneously improving safety, refinement and efficiency.

Mazda’s busy 2015 has also seen revised versions of the awardwinning 2015 Mazda CX-5 and stylish Mazda6 arrive at Norton Way Mazda. Across the 28-strong Saloon and Tourer range, the 2015 Mazda6 features improved standard equipment and refreshed styling.

The popular 2015 Mazda CX-5 has also been revised this year with significant interior trim and standard equipment upgrades, as well as exterior enhancements. Like the 2015 Mazda6, the 2015 Mazda CX-5 features the latest version of Mazda’s MZD-Connect and DAB digital radio, additionally, range-topping Sport Nav models have new exterior features, including 19-inch gunmetal alloy wheels and LED headlights.

CLICK HERE TO SEE OUR FULL RANGE OF MAZDA BUSINESS OFFERS AND TO MAKE ENQUIRIES

Norton Way Mazda celebrate Mazda’s Digital Service Record birthday with customer N O R T O N WAY M A Z D A • I S S U E 1 3 • N O V 2 0 1 5

Mazda made an important customer service milestone with the tenth anniversary of the introduction of its ground-breaking Digital Service Record (DSR) system recently. The first manufacturer to offer this kind of paperless service record system in the UK, Mazda’s convention-defying approach set a trend that has seen the majority of the industry follow suit over the last decade.

Norton Way Mazda is celebrating with local customer Terry Smith after being identified by Mazda UK as one of the first customers to benefit from Digital Service Records (DSR), when he bought his Mazda MX-5 from the Norton Way dealership nearly 10 years ago. As one of the first ‘paperless’ vehicles, boasting no servicing booklet, this was a novelty for the industry. Today, he is still driving the same Mazda MX-5 that has now been serviced 11 times by Norton Way Mazda. Mr Smith is still benefiting from the ease and convenience of all his records being stored digitally on the DSR system.

Mr Smith was excited to be one of the early adopters of this technology, commenting; “When I bought my Mazda MX-5 back in May 2006, I never expected to be one of the first customers to be hitting this milestone along with Mazda,” Smith explains. “The digital service record is great, I don’t have to worry about finding my service book 4

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CLICK HERE TO READ THE FULL ARTICLE ONLINE WITH OUR NEW ONLINE READER

and I know the value of my car will be protected by having a robust record that dealers and new buyers can review.”

Why is it so effective?

• Ensuring that lost or falsified service books are a thing of the past, DSR has revolutionised how the service record of every Mazda is kept. With all records on a secure central server, the car’s entire maintenance history including mileage, roadside assistance and warranty information is available on demand at any authorised Mazda service centre in Europe.

• DSR helps guard against mileage manipulation because dealers and repairers log odometer readings at each visit throughout the life of the car.

• The system also helps boost residual values by ensuring every pre-owned Mazda comes with official and credible evidence that it’s been maintained and repaired within the official network to Mazda’s high standards.

• You can access your DSR information on the MyMazda App as well as review your service history, automatically receive service reminders, request roadside assistance, check and edit your vehicle details.

According to ICM research conducted in the UK, a complete maintenance record can increase a car’s resale value by up to 26 per cent, while one in three used car buyers would not consider a vehicle with an incomplete service history.

With more than nine million services documented across Europe, Mazda’s Digital Service Record has played a major role in delivering great aftersales service to Mazda customers for the last decade and you can benefit from this at out Norton Way Mazda dealership.

Pictured are some of the members of staff that have dealt with Terry Smith since purchasing his MX-5. Will Horner (Left of Picture), joined Norton Way in 2003 as a Trainee Service Advisor, he has now progressed to Service Manager of the dealership. Bob Cantwell (Centre of Picture) has 22 years’ of service experience leading to his role as Senior Service Advisor/ Warranty Administrator.

Richard Surbey (Right of Picture) is now in his 13th Year with Norton Way and handled Terry’s original purchase. Norton Way Mazda would like to thank Terry Smith for his continued support of the business and choosing the dealership to build up his fantastic DSR record.

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MX-5:

FOUR GENERATIONS, ONE ILLUSTRIOUS HISTORY CLICK HERE TO READ THE FULL REPORT MORE ON THE NEW MAZDA KOERU SUV

1st Generation: MX-5 NA (1989- 98) The MK1 model was the generation of an icon and it all began with an idea. Back in 1979, American Journalist Bob had the idea of a lightweight, twoseater roadster and was finally produced in 1989 after surviving sceptics. Its world premiere was at the Chicago Auto Show in February 1989 and received an overwhelmingly positive reaction.

The original MX-5 was focused on reducing weight, weighing just 955 KG it was a truly lightweight sports car. The model featured a frontengine, rear wheel- drive which lead to exceptional driving dynamics. The model was launched in the UK in 1990 and became an instant success, producing 115ps and 0- 62mph in 8.8 seconds.

2nd Generation: MX-5 NB (1998- 2005) Eight years after the original model was launched, a new model was produced keeping to the original design concept of a lightweight roadster. The second generation had more power and was more aerodynamic, it benefited from additional levels of specification and was only 40kg more despite being larger. Although many parts of the interior and body were different, the most notable change were the headlamps: the first generations retractable headlamps no longer passed pedestrian safety tests and were replaced by fixed ones. This model was the most popular two- seat sports car of its era.

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3rd Generation: MX-5 NC (2005- 2015) This model was launched at the 2005 Geneva Motor Show, it was lower to the ground and more athletic than any of the previous models.

Differences included new larger 17” alloy wheels and Mazda’s gram strategy meant the MK3 model was only 10KG heavy than its predecessor, this was due to Mazda reviewing every gram of weight in order to make the vehicle has light as possible.

The 1.6 engine was replaced by a new 2.0- litre 160ps engine with an all- new 6 speed gearbox.

2006 saw Mazda introduce the first- ever power retractable hardtop that retracted in just 12 seconds, thanks to its insightful design the roof takes up little boot space.

4th Generation: MX-5 ND (2015+) Going back to its roots, the all- new MX-5 embodies everything that is iconic for the car and more. The car has outstanding agility, driving dynamics, rear wheel drive and the latest in- car technology.

For the first the MX-5 will feature Mazda’s award- winning SKYACTIV Technology, ensuring you can enjoy the exhilaration of those twists and turns without compromising your fuel economy.

You can be a part of the MX-5’s history too with Norton Way Mazda.

CLICK HERE TO FIND OUT WHAT OFFERS WE HAVE AVAILABLE ON THE MX-5 FOR YOU TODAY

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Another World pr In another world premiere, Mazda unveiled a new sports car concept at the Tokyo Motor Show, which opened its doors to the media on 28th October and the public from 30th October to 8th November.

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remier from Mazda Despite its modern look, Mazda’s latest creation clearly embodies the carmaker’s lineage.

Designers strove to condense the company’s sports car history to as great a degree as possible into this concept. True to the theme of the carmaker’s stand – “Accelerate toward our dreams” – Mazda is also highlighting the brand’s unique approach to the joy of driving. A special motor-sport exhibition will feature two racingspec Mazda MX-5s, while the fabled 1967 Mazda Cosmo Sport 110S – the company’s first rotary powered mass-production model – compliments a display of Mazda’s convention-defying engineering legacy.

In addition, the Mazda KOERU, crossover SUV concept that debuted in Frankfurt in September, will be on the Mazda stand alongside 14 models from Mazda’s award-winning line-up – all featuring SKYACTIV Technology and KODO – Soul of Motion designs.

It’s been an exciting year for Mazda, it now has youngest range of cars in the industry. What’s even better is that it’s all on show at Norton Way Mazda in Letchworth. Come and join us to experience the fantastic, new and exciting line up yourself. A test drive may change your life.

CLICK HERE TO READ THE ARTICLE ONLINE

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LIMITED TIME

OFFERS AT MAZDA2

The all-new Mazda2 provides definitive proof that the best things come in small packages. KODO: Soul of Motion design ensures that the model is packed with character and bursting with vitality. As a compact supermini that defies convention, the all-new Mazda2 provides a responsive drive that is fun and comfortable, whether you’re heading into tight city streets or out on the open road. As part of the Mazda range of innovative models, the all-new Mazda2 is packed with cuttingedge technology and advanced in-car technology, providing the ultimate driving experience.

MAZDA3

With Mazda’s award-winning KODO: Soul of Motion design language inspiring the redesign of the Mazda3 Hatchback, expectations are high for the model. A few moments at the wheel will exceed these however, as the driving experience is sporty yet refined, and swathes of cutting-edge technology are within easy reach of the driver’s seat. SKYACTIV Technology, internet connectivity, and outstanding fuel economy on top of this make sure the Mazda3 Hatchback will leave a lasting impression. Overall, the Mazda3 Hatchback defies convention, and is therefore one of the most desirable models in the vehicle segment, particularly for its unique driver/car relationship.

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NORTON WAY

TMAZDA

CLICK HERE TO SEE THE OFFERS, AND BOOK A TEST DRIVE TODAY!

focus on creating a true feeling of unity between driver and machine – or jinba ittai, as it is known in its native Japan.

With exhilarating power, responsive handling, and leading aerodynamics, you will be able to experience a truly thrilling drive each and every time.

Engineered to offer the utmost in luxury interior design, the Mazda6 Saloon pays close attention to even the smallest detail, optimising the driving experience so that you feel at one with the car.

MAZDA6

Even in a fiercely contested market, Mazda’s innovative KODO: Soul of Motion design language makes the Mazda6 Saloon stand out for its sleek, emotive and athletic looks. Using award-winning SKYACTIV Technology, the Mazda6 Saloon delivers an exhilarating driving experience with assured performance and outstanding fuel economy. The inclusion of the MZD-Connect infotainment system and sophisticated technologies in the optional Safety Pack, make the 2015 Mazda6 Saloon a highly potent rival to its closest competitors. The advanced SKYACTIV Technology has an unerring

These models sound good don’t they?

Well, it’s about to get even better, we have selected offers on these models but only for a limited time so call or click now to book your test drive!

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Don’t start the winter risking you or your passengers’ safety. With bad weather and darkness to contend with, you need to be sure that your vehicle will be fit and safe to handle all these conditions.

Our Honda Trained Technicians will check your car inside and out, including: · Battery · Brake Fluid · Coolant

· Tyres · Lights

· Bearings · Suspension · Exhaust

· Oil · Brakes · Pads

If anything is identified as critical, illegal and in need of replacement, we will contact you with a quotation.

FANTASTIC SAVING AVAILABLE IN OUR PARTS DEPARTMENT ANTIFREEZE

1 litre Bottle – ONLY £5 5 litre bottle – ONLY £13.95

SCREEN WASH

WINTER TYRES

250ml – ONLY £3.15

From £49.99+VAT

Speak to a member of our Aftersales Team to find out more CALL OUR NORTON WAY MAZDA SERVICE TEAM DIRECT NOW ON 01462 754 448

CLICK HERE FOR FULL DETAILS ON THIS OFFER AT NORTON WAY MAZDA

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B E AT T H E F R E E Z E W I T H U K ’ S T O P M A Z D A T E C H N I C I A N AT N O R T O N W AY M A Z D A Our Letchworth-based Norton Way Mazda dealership is helping Hertfordshire motorists to prepare their cars for the cold months ahead, offering a special 12-point ‘Winter Health Check’ carried out by the UK’s best Mazda technician.

Glen Mann, a Mazda trained technician at Norton Way Mazda, beat more than 420 of his peers in the UK Mazda Tech final in August and went on to compete in the European competition in Barcelona earlier this month. The Mazda Tech competition looks to find the best Mazda trained technicians in Europe and recognises them as some of the best in the business.

Customers visiting us at Norton Way Mazda in the run-up to winter can have Glen Mann and the technician team top up anti-freeze, oil and winterstrength washer fluid, in addition to inspecting the vehicle from top to bottom. Other checks carried out include: tyre tread, brake wear, fluid levels, lights function and wiper operation, as well as the effectiveness of the air-conditioning system, to ensure it will demist the windscreen quickly during cold weather.

Bruce Palmer, Dealer Principal at Norton Way Mazda commented: “We have seen some tough winters in Hertfordshire in recent years, so it’s important to ensure a vehicle is capable of dealing with extreme weather conditions. We are proud to

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have our Winter Health Check carried out by one of the top Mazda-trained technicians in Europe.

Glen Mann triumphed over tough competition to be named one of the best Mazda technicians in the country. Our customers have the total peaceof-mind not only that their car will perform well this winter, but also that their work has been carried out by the best-of-the-best.”

Norton Way’s 12-point Winter Health Check costs just £19.99 and will be documented on the vehicle’s Digital Service Log, bolstering the car’s maintenance record. Any faults detected during the professional visual inspection can be corrected at the owner’s discretion.

In addition to the Winter Health Check, we are offering a cost-effective service plan offer to help its customers to budget for their scheduled services for the next two, three or four years. With prices set at a fixed rate and paid on a monthly basis, customer’s will not have to worry about an unexpected bill to pay as it will all be covered in their service plan.

CLICK TO BOOK YOUR NEXT SERVICE. ALL OF US HERE AT NORTON WAY MAZDA WELCOME YOU TO OUR NEW DEALERSHIP.

Norton Way Mazda Norton Way North, Letchworth Garden City, Hertfordshire SG6 1BL www.nortonwaymazda.co.uk Tel: 01462 754 488