Norton Way Mazda Newsletter - September 2015

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norton way mazda MONTH

SEPT

ISSUE

FORECAST

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FULL MOON

28TH

Take an umbrella!

SOCIAL

CONTACT DEALER

All-New Mazda MX-5 Launch Event Great Success

To celebrate the launch of allnew Mazda MX-5, we invited a select number of customers over READ MORE ABOUT THE ALL NEW MAZDA MX-5 LAUNCH

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MAZDA MX-5 LAUNCH

Our exciting launch of the new MX-5

MOBILITY SPRING BOOST Mazda’s commitment to mobility

DIGITAL MAZDA IS 10!

Celebrating with an MX-5 Owner

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the bank holiday weekend to experience a unique individually tailored all-new Mazda MX-5 test drive in the company of our Mazda Specialist Demonstrator.

NEW MAZDA CX-3 The all new Mazda CX-3

CONTACT THE DEALERSHIP

MAZDA AT GOODWOOD

Mazda at Goodwood Festival of Speed

MAZDA 2 OFFER

A great new offer on the Mazda2

CHECK OUT OUR LATEST UPDATES AND INFORMATION CHECK OUR FACEBOOK PAGE

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Our Mazda Specialist Demonstrator, a product expert who has worked for a broad range of car manufacturers, took the lucky few through the car’s full capabilities and how they stack up against those of competitor models in a completely relaxed environment.

Not only this but thanks to Mazda’s awardwinning SKYACTIV Technology, they were able to benefit from excellent fuel efficiency and low emissions without compromising on outstanding performance.

Excited MX-5 enthusiasts embarked on an extended journey specially planned to demonstrate the features and technologies of the all-new Mazda MX-5 that were most relevant to them and the type of driving that they do every day.

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a MX-5 Launch N O R T O N WAY M A Z D A • I S S U E 1 1 • S E P T 2 0 1 5

Bold, simple and vibrant, the dynamic all-new Mazda MX-5 defies convention and creates a new standard for the ultimate driving experience It’s the evolution of an icon, the stunning legacy of the world’s best-selling two-seater sports car, the next generation model combines legendary style and poise with futuristic technology.

To find out more or to book a test drive and experience the amazing all-new Mazda MX-5 for yourself, call our Sale Team today.

CLICK TO WATCH THE ALL-NEW MAZDA MX-5 FIRST GLANCE TRAILER

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MAZDA MOTABILITY

Mazda has given its Motability programme a spring boost with the inclusion of its all-new supermini model in the scheme. The all-new Mazda2 went on UK sale earlier this year and four models are now included in the Motability programme with the Mazda2 1.5 75ps SE manual available with nil advance payments.

Other range models now in the scheme are the: Mazda2 1.5 90ps SE-L Nav, Mazda2 1.5 90ps Sport Nav and Mazda2 1.5 90ps SE-L Auto.

On-the-road prices for the Mazda2 start from £11,995.

The importance of the Motability programme to Mazda was underlined by the marque exhibiting at a two-day ‘Big Event’ in Manchester earlier in the year. It is Motability’s largest event of the year giving those in receipt of allowances the opportunity to view the largest display of vehicles available through the scheme.

Visitors to the event were able to view the allnew Mazda2 as well as the Mazda3 and Mazda6 and to test drive the latter, which has recently been enhanced and now features improved standard equipment levels across the entire model range, enhanced interior and exterior design, plus improved functionality, ride comfort and quietness, and the adoption of several sophisticated new

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technologies in Mazda’s optional Safety Pack.

Mazda also exhibited at Motability’s regional ‘One Big Day’ events at the Peterborough Arena, Cambridgeshire, on Thursday, 6 August and Stoneleigh Park, Warwickshire, on Saturday, 12 September.

Meanwhile, Mazda, which is witnessing a significant sales increase across both the corporate and private sectors with new car sales up more than 18 per cent in 2015 versus an industry-wide increase of 6.4 per cent, has further boosted the appeal of its ever-popular Mazda3 and Mazda6 to Motability scheme participants.

Both models, like the Mazda2, feature the brand’s breakthrough SKYACTIV technology, which delivers fuel-sipping performance and low CO2 emissions among many other attributes designed to keep running costs to an absolute minimum.

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“Mazda continues to reap the benefit of offering a comprehensive Motability programme and we are delighted to be able to offer allowance recipients a wide selection of models, many with nil advance payments.”

- Clare Marston, Mazda Fleet Marketing Manager

The all-new lower medium sector Mazda3 was launched last year and six models are available in the Motability programme including the 120ps SE Nav manual with nil advance payments. On-theroad prices for the Mazda3 start at £16,995 and other models available are the: Mazda3 120ps SE Nav auto, Mazda3 120ps SE-L Nav manual and auto, Mazda3 120ps Sport Nav auto and Mazda3 150ps SE Nav diesel.

The perennial family favourite Mazda6, available from £19,795, is featured in the Motability programme with a choice of nine models: Mazda6 Saloon 145ps SE Nav, Mazda6 Saloon 145ps SE-L manual and auto, Mazda6 Saloon 145ps SE-L Nav manual and auto, Mazda6 Saloon 150ps SE diesel, Mazda6 Saloon SE Nav diesel, Mazda6 Tourer 145ps SE-L, Mazda6 Tourer 145ps SE-L Nav. The entry-level Mazda6 Saloon 145ps SE Nav is available with an advance payment of just £199, a saving of £100 versus the first three months of 2015.

Finally, the Mazda5 multi-activity vehicle is available on the Motability programme in a choice of 1.6 Sport Venture diesel and 2.0 Sport Venture derivatives with an advanced payment of only £499 for the latter featuring easy slide-door access. On-the-road prices start at £20,495.

Mazda Fleet Marketing Manager Clare Marston said: “As always, our Motability campaign gives every accredited dealer the opportunity to offer Mazda vehicles in all of the core segments for Motability.

“The arrival of the all-new Mazda2 is vital to the continuing success of Mazda’s Motability programme as the B-segment represents a massive 20 per cent of all scheme registrations so every one of our dealers should benefit. There is good availability of the model so our dealers should be able to satisfy demand quickly.”

She added: Mazda continues to reap the benefit of offering a comprehensive Motability programme and we are delighted to be able to offer allowance recipients a wide selection of models, many with nil advance payments.

“Overall Mazda’s competitive terms across the range gives our dealer network an aggressive conquest offer which we believe will increase showroom footfall.”

READ MORE ABOUT MAZDA MOBILITY

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Norton Way Mazda Celebrates First 10 Year Digital Mazda MX-5 Owner Norton Way Mazda is celebrating with local customer Terry Smith after being identified by Mazda UK as one of the first customers to benefit from Digital Service Records (DSR), when he bought his Mazda MX-5 from the Norton Way dealership nearly 10 years ago.

As one of the first ‘paperless’ vehicles, boasting no servicing booklet, this was a novelty for the industry. Today, he is still driving the same Mazda MX-5 that has now been serviced 11 times by Norton Way Mazda. Mr Smith is still benefiting from the ease and convenience of all his records being stored digitally on the DSR system.

2005 was the year of technology, with the likes of Google Maps, HD TV, the Xbox 360 and YouTube all being launched. Mazda contributed to this technology boom, being the first car manufacturer in the UK to move customers away from paper-based service records to a high tech digital version. First introduced in September 2005 Mazda’s new Digital Service Records (DSR) system ensured that lost or falsified service records would become a thing of the past.vv Mr Smith was excited to be one of the early adopters of this technology, commenting; “When I bought my Mazda MX-5 back in May 2006, I never expected to be one of the first customers to be hitting this milestone along with Mazda,” Smith explains.

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“The digital service record is great, I don’t have to worry about finding my service book and I know the value of my car will be protected by having a robust record that dealers and new buyers can review.”

With all records on a secure central server, the car’s entire maintenance history, including mileage, roadside assistance cover and warranty information, is available on demand at any authorised Mazda service centre in Europe.

In addition to ensuring service records never go missing, DSR helps guard against mileage manipulation because dealers and repairers log odometer readings at each visit throughout the life of the car. The system also helps boost residual values by ensuring every pre-owned Mazda comes with official and credible evidence that it’s been maintained and repaired within the official network to Mazda’s high standards.

Pictured are some of the members of staff that have dealt with Terry Smith since purchasing his MX-5. Will Horner (Left of Picture), joined Norton Way in 2003 as a Trainee Service Advisor, he has now progressed to Service Manager of the dealership. Bob Cantwell (Centre of Picture) has

22 years’ of service experience leading to his role as Senior Service Advisor/ Warranty Administrator.

Richard Surbey (Right of Picture) is now in his 13th Year with Norton Way and handled Terry’s original purchase. Norton Way Mazda would like to thank Terry Smith for his continued support of the business and choosing the dealership to build up his fantastic DSR record.

Norton Way Mazda, now has the hotlyanticipated all-new Mazda MX-5 sports car available to view and test drive. Priced from £18,495, the all-new Mazda MX-5 launches with a range of finance options to suit every customer.

Offering customers complete flexibility, the sports car is available with 0% APR* representative with a minimum 50% deposit on Mazda Conditional Sale (12, 24 or 36 months) to 5.9% APR** Mazda Personal Contract Purchase up to 42-months with no minimum deposit.

For more information please visit Norton Way Mazda at its Letchworth showroom, call 01462 754 488 or visit www.nortonwaymazda.co.uk

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New Mazda CX-3 N O R T O N WAY M A Z D A • I S S U E 1 1 • S E P T 2 0 1 5

We’ve come to expect agile and engaging handling from Mazda models – and the CX-3 is no exception. The steering is light but direct and accurate, while the gearbox has a crisp shift action and there’s plenty of grip. Whichever engine you choose, you’ll benefit from the same sharp exterior styling. The CX-3 is the latest model to be treated to Mazda’s bold KODO design treatment with a bold front grille and mix of daring curves and creases. With angled fog lights, the CX-3’s light signature is recognisable at night and gives the compact crossover a sporty look, borrowing certain elements from the larger CX-5 off-roader. At the back, the tail-lights have the same effect. They’re shallow and wide, sitting across the rear wings and boot lid. Above them is the black C-pillar, which helps make the Mazda look lower to the ground in conjunction with its small rear window – although this doesn’t reduce visibility which is fantastic.

The new Mazda CX-3 is a compact crossover that’s designed to rival popular models such as the Nissan Juke, Peugeot 2008 and Renault Captur.

Based on Mazda’s recently launched supermini, the CX-3 promises to combine rugged looks and a high-riding driving position with pennypinching running costs. Unlike many rivals, the CX-3 is available with two and four-wheel drive transmission options. The former promises impressive efficiency, while the latter gives the Mazda a dash of off-road ability and lots of allweather security. Buyers have a choice of two engines – one petrol and one diesel – and both promise to be cost effective to run. In two-wheel drive guise the 2.0-litre petrol produces 118bhp and emits as little as 136g/km. For those of you who are looking to minimize the impact on your wallet should take a close look at the diesel.

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CLICK HERE TO READ ABOUT THE ALL NEW MAZDA CX-3

Inside, the cabin is generally robustly built and the switchgear operates with slick precision, while stitched leather effect trim for the dash helps create an upmarket feel.

As with other Mazda models, there’s a choice of SE, SE-L and Sport Nav trim levels.

All versions get air-conditioning, alloy wheels, Bluetooth, and a touchscreen infotainment system that includes a DAB radio. The SE-L adds climate control, heated front seats, lane departure warning and autonomous emergency braking, while the Sport Nav gets sat-nav, LED headlamps, a head-up display, keyless entry and a BOSE audio system. Both SE and SE-L models can be specified with sat-nav for an extra £600. Like many recent Mazda models, the new CX-3 benefits from the brand’s efficiency boosting SKYACTIV technological philosophy.

Underpinning this approach is Mazda’s commitment to reducing the weight of all its cars, which helps to improve both fuel economy

and performance. CX-3’s low levels of wind noise and decent isolation of road roar lead to a very comfortable ride. And while the ride is a little firm around town, where it thumps into potholes, it smoothes out more the faster you go. The smaller 16-inch alloys improve the low-speed ride, making it a better town cruiser. Happily, this comfort doesn’t come at the expense of driving fun. As with other Mazda models, the CX-3 has been designed with driver engagement in mind; the steering is well-weighted, quick and precise, allowing you place the car accurately. And despite its high-riding stance, the CX-3 feels far more composed and stable through a series of corners than other similar sized crossovers.

To finish with, it hasn’t forgotten practicality; on opening the tailgate it reveals a 350-litre boot which is well-shaped, plus it benefits from a handy false boot floor that can be lowered to create more space, or raised to make a flat load area when the 60/40 split rear seat is folded. Call or visit us now to book your test drive, you won’t 9 regret it.

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Mazda at Goodwood Festival of Speed Mazda has since its first foray into international competition in 1968, demonstrated its engineering challenger spirit through the development of the rotary engine. Outright victories in the Le Mans 24 Hours and Spa 24 Hours, plus numerous class wins in touring car and sports car racing have been taken by rotary powered Mazdas.

A winner in the World Rally Championship with the Group A Mazda 323, Mazda’s success extends to the piston engine, too, while today, the LMP2 SKYACTIV diesel prototype currently racing in the Tudor Sports Car Series in the United States highlights Mazda’s continued challenge convention approach in motorsport.

This racing heritage was at the centre of attention at this year’s Goodwood Festival of Speed. The central feature of the annual motoring event was a spectacular 40-metre high sculpture in front of Goodwood House featuring two Mazda racers bursting into the sky on a twisting track of steel beams. Inspired by Mazda’s KODO – Soul of Motion design, the creation of artist Gerry Judah conveyed a grace and agility that disguises the complexity of the installation, which was made 10

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The two cars on top of the sculpture were the Le Mans winning Mazda 787B and the Mazda LM55 Vision Gran Turismo car

from 120 tonnes of steel. Each of the 418 steel beams was stacked at a different angle, curling the structure so that the cars at the top actually hang over the spectators below.

The two cars on top of the sculpture were the Le Mans winning Mazda 787B which took overall victory in the famous 24 hour race in 1991 driven

by British driver Johnny Herbert alongside Volker Weidler and Bertrand Gachot. Mazda remains the only Japanese manufacturer to have won Le Mans 24 Hours and the only rotary engine to have won the famous French endurance race.

Next to the 787B was the Mazda LM55 Vision Gran Turismo car. Created for Playstation’s Gran Tursimo 6 racing simulation game, the stunning Mazda LM55 Vision Gran Turismo makes the leap from virtual concept car to physical concept with its towering position on the 2015 Goodwood Festival of Speed Mazda Central Feature.

It was truly a spectacular event and attendees were blown away by everything that Mazda produced. Will you be going next year?

CLICK HERE TO READ THE FULL MAZDA AT GOODWOOD FESTIVAL OF SPEED REPORT 11

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Mazda 2 Offer All-new Mazda2 proves that sometimes the best things come in small packages. Bursting with energy, character and vitality, its striking KODO – Soul of Motion design gives it standout presence to keep turning heads. Responsive and fun to drive whether in the city or on the motorway, this sporty supermini offers the perfect combination of fuel economy and performance, as well as high levels of technology and advanced in-car connectivity.

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Whether you’re heading into tight city streets or out on the open road the all-new Mazda 2 won’t disappoint

Discover a Sense of Fun Sure-footed, responsive and nimble around city streets, all-new Mazda2’s driving dynamics will always put a smile on your face. And you’ll also appreciate the ride comfort and straight-line stability on motorways. SKYACTIV Technology combines excellent environmental performance with advanced safety technology – inspiring confidence wherever you go.

Eye Catching Style Inside & Out All-new Mazda2’s sporty flowing body contours and muscular physique expresses dynamic KODO - Soul of Motion design across the body from front to rear. Its steep forward-inclined posture and poised stance is like a sprinter on the starting blocks, about to unleash a burst of energy.

Safety This vast number of active safety systems guarantee that the all-new Mazda2 will be one of the safest supermini’s on the road. With the top-of-the-range 115ps Sport Nav model featuring the option of a Safety Pack featuring Rear CrossTraffic Alert, High Beam Control and Blind Spot Monitoring. This spirited supermini is now available at Norton Way with 0% APR Representative on Mazda Personal Contract Purchase. So all you need to do now is book your test drive to unleash it.

Driver-centric cockpit The all-new Mazda2 is built around the driver with ergonomic controls and displays. Features such as MZD Connect* give you a strong sense of oneness with the car. Even the entry-level SE trim includes a trip computer, air-conditioning, steering wheel-mounted audio controls, engine start / stop button and coming home and leaving home lights. Further up the range, integrated Bluetooth®, cruise control, smart keyless entry and rear parking sensors are available for enhanced levels of comfort and convenience.

CLICK HERE FOR MORE DETAILS ON OUR GREAT MAZDA2 OFFER

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Alloy Wheel offer

For a limited time, get four refurbs for the price of three* at Norton Way! You love your car and you love driving it. We know you will want to keep it looking brand new forever.

To help you look after it and make sure it always looks its best, our Norton Way Group Service Departments are offering a fantastic offer on alloy wheel refurbishment so you can have your car returned as good as new in no time at all.

Quality at no compromise.

Simply book your car in and everything will be quickly and professionally repaired using factory approved materials and processes.

Get in touch today at info@nortonway.com or call us on a number below to take advantage of this special offer to get your alloy wheels looking as good as new.

CLICK HERE FOR MORE DETAILS ON OUR ALLOY WHEEL REFURBISHMENT OFFER

Norton Way Mazda Norton Way North, Letchworth Garden City, Hertfordshire SG6 1BL www.nortonwaymazda.co.uk Tel: 01462 754 488