Norton Way Mazda Newsletter - May 2016

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norton way mazda MONTH

MAY

ISSUE

19

FORECAST

NEXT CAR SHOW:

Spring, it’s coming?

Istanbul, Turkey 21st

SOCIAL

CONTACT DEALER

THE MAZDA 3 SPORT BLACK

NOW AVAILABLE TO ORDER

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A MAJOR AWARD?

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MAZDA 3 SPORT BLACK

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THE GRAM STRATEGY

Spoiler: it’s the MX-5, again Now available to order!

Shaving weight all over the range

ROAD TO THE ARCTIC

AutoCar trip to the Arctic in a CX-3

CONTACT THE DEALERSHIP

SPECIAL OFFERS

More great offers from Norton Way Mazda

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ANOTHER AWARD FO We are pleased to announce that the Mazda MX-5 has won yet another award, but we think this one is the best yet. Last month, the all-new Mazda MX-5 was named both the 2016 World Car of the Year and the World Car Design of the Year. It is the second Mazda to win the award, following the Mazda2 in 2008, and the first model to win both titles in the history of the awards.

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orld Car of the Year was established in 2004 by an international group of automotive journalists, and the judging panel this year consisted of 73 journalists from 23 different countries.

The event took place at the New York International Auto Show on March 24th.

Other finalists for the award included the Audi A4, Mercedes-Benz GLC, Jaguar XE and Mazda CX-3.

“What a wonderful honour, to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Year,” said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks.”

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OR THE MAZDA MX-5 (AND IT’S THE BEST ONE YET!) “What a wonderful honour, to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Year” - Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation

The all-new MX-5 is the sixth model in Mazda’s newgeneration line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO—Soul of Motion design.

Launched globally in 2015, the model has found favour with customers thanks to its vastly reduced kerbweight, humancentred design and ‘Jinba-ittai’ fun-to-drive feel.

The new MX-5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year (UKCOTY). The retractable hardtop version of the model, Mazda MX-5 RF, mades its world debut at the 2016 New York International Auto Show.

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CLICK HERE TO READ THE ARTICLE ONLINE CHECK OUT THE BRAND NEW ADVERT FOR THE MX-5 HERE

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MAZDA 3 SPORT BLACK READ THE ARTICLE ONLINE

ENQUIRE ONLINE NOW

The popular Mazda 3 range has been expanded with the launch of the Mazda3 Sport Black Special Edition.

The vehicle delivers a blend of increased specification and sporty styling enhancements, and is now available to order.

The Sport Black comes exclusively in the hatchback body style for £20,995. It’s enhanced styling incudes 18” dark gunmetal alloy wheels, front splitter, side skirts, rear bumper treatment and a rear spoiler. The brilliant black sports styling kit contrasts perfectly with both the free-of-charge soul red metallic and snowflake white pearlescent paint choices.

On the inside the vehicle includes exclusive black half leather/ half suede seats with a generous amount of standard equipment, including bespoke carpet mats, BOSE SurroundSound System, reversing camera, Smart keyless entry, cruise control and dual-zone climate control.

Fitted with Mazda’s MZD-Connect system, 7” colour touchscreen display and Multimedia Commander, the Sport Black benefits from integrated navigation as standard.

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“The Mazda3 Sport Black’s winning combination of extra equipment, distinctive styling enhancements and competitive price will make this a very popular addition to the already extensive Mazda3 range.”

“The Mazda3 is a core model in our line-up, one that continues to be popular with both private and fleet customers. We’ve already enhanced the Mazda3 range this year with the introduction of the 1.5-litre SKYACTIV-D diesel engine, and now thanks to our latest special edition, we’re offering even more value to our customers. I’m sure the Mazda3 Sport Black’s winning combination of extra equipment, distinctive styling enhancements and competitive price will make this a very popular addition to the already extensive Mazda3 range,” comments Peter Allibon, Sales Director of Mazda Motors UK. The Sport Black model will be limited to just 800 examples and is currently available to order at Norton Way Mazda. For more information on the vehicle speak to one of our sales representatives today.

- Peter Allibon, Sales Director of Mazda Motors UK.

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The gram strategy:

How saving weight makes Mazdas better to drive Mazda main priority when producing a new vehicle is to create a car that inspires their drivers. One way they achieve this is through what they call the Gram Strategy, this is a method to shave weight from every component of every car.

everything together to make it as efficient as possible.

Mazda’s view is even though they might be more expensive materials such as magnesium or aluminium to save weight; considering every component to produce a lighter car ends up saving money in the long run.

A vital part of this is the communication between Mazda’s research and development team with the production staff from the beginning and into every stage of the car’s development. It means ideas can be put into the drawings from the start, which frequently contributes to cost and weight savings.

Mazda a number of years ago did an experiment, to see if one engineer in charge of saving weight would make a difference but this

azda’s Vice President of European R&D, Kenichiro Saruwatari has revealed all about it. He outlines the key to making Mazda’s cars fun to drive was to make them lighter. That means a more nimble vehicle with reduced tyre wear, better fuel economy and less impact on the road surface.

Kenichiro joined Mazda in 1987 and he said the process was in place then. But now weight saving in cars is even more important so the Gram Strategy and it has built momentum over recent years. A recent change in Mazda’s thought process has made a big difference, by now considering a car as a complete entity.

In the past, they would carry over some parts from an outgoing model, but now Mazda revises

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didn’t work. They found that’s it was better to get people to think of things as whole rather than just focusing on one area. Kenichiro explained one side-effect is having different departments working on the same thing. It breaks down barriers within the company and that can lead to a lot of arguments, Kenichiro believes that is a positive thing though.

All these changes to Mazda ranges makes Mazda’s cars pleasurable to drive. Experience it for yourself at Norton Way Mazda by test driving one of the range.

Interesting Fact: The Mazda range is the youngest line up of cars in the UK.

His highlighted examples of the current range are: • MX-5 Transmission: smooth casing instead of a lipped style has saved weight • Seat Adjusting Lever: Very thin and very simple again saving unnecessary weight • Drivetrain Dynamic Dampers: Mazda changed the die cast of the bolts to reduce weight, it’s only a tiny amount but every little bit is a real benefit to Mazda drivers.

CLICK HERE TO READ THIS ARTICLE ONLINE

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ROAD TO TH CLICK HERE TO READ THE FULL ARTICLE

themselves. The system’s brain examines air temperatures via the car’s external thermometer, rainfall via the automatic wipers and gradient ecently Car Magazine AutoCar took via more sensors. This resulted in seamlessly the CX-3 on one of its toughest optimised levels of grip and traction. road trips yet, all the way to Norway’s Nordkapp. The journey is Journey Stage 1: Motor Way Driving cold, icy and patrolled by bears, would the CX-3 The first part of the journey was on a dual be tough enough for the job? carriageway out of Lulea. The snowploughs had A section of land North of Norway’s mainland, cleared the majority of the snow but conditions named Nordkapp (North Cape) is a popular tourist still would cripple the UK motorway network in destination thanks to its breath-taking landscape seconds. AutoCar complimented its hatchback that is untouched by man, and stands witness to driving feel, manual gearbox and the 103bhp colourful Arctic sunrises and vivid displays of the 1.5-litre Skyactiv diesel engine achieving an aurora borealis. The destination also marks the end impressive MPG even in the drastic driving of one of Europe’s most picturesque driving roads, conditions. the E69. This marked the finishing point of the voyage that started in Lulea, Sweden.

Journey Stage 2: Entering the Prior to the journey Mazda was confident Arctic Circle The dual carriageway soon ended, as the CX-3 the CX-3 was up to the challenge of battling headed towards Finland, where gradually flat bears, wolves, dense snowfalls and plummeting forests gave way to open fields and flowing hills temperatures. Mazda’s confidence came from an of snow. impressive four-wheel drive system which used a pool of data and not just information from the wheels

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HE ARCTIC

the mainland from the island of Mageroya.

Journey Stage 5: Reaching Nordkapp The CX-3 eventually reached the final destination proving the vehicle was up for the challenge. The vehicle performed spectacularly despite the main proportion of the market using it for Suburban drives, it can do so much more.

Journey Stage 3: Finmark

The CX-3 soon moved onto pass a sign saying ‘Finnmark’, which means it entered Norway. From this point the roads started to get interesting and the icy asphalt started to twist and curve through the hills. The AutoCar team were very surprised with how at home the CX-3 felt in the extreme conditions, and it was clear the chassis was more than capable of dealing with fairly swift direction changes. Mazda’s electronic stability control system proved to keep the vehicle under control even when taking icy bends at speed.

The CX-3 is currently available from Norton Way Mazda from just £239 a month at 3.9% APR Representative including a £1,500 Deposit Contribution.

Journey Stage 4: The E69

The CX-3 made it to its goal; the E69. The road was very technical, but the diesel engine managed perfectly, sprinting from corner to corner. To reach Nordkapp, the team had to cross a section of the sea using a long section of tunnel which separated 11

FOR MORE INFORMATION CLICK HERE

MAZDA 2

MAZDA 3

This spirited supermini is now available at Norton Way.

This sporty hatchback is now available at Norton Way.

• 0% APR Representative • £500 deposit contribution on Mazda Personal Contract Purchase

• 0% APR Representative • £750 deposit contribution on Mazda Personal Contract Purchase

Mazda2 proves that sometimes the best things come in small packages. Bursting with energy, character and vitality, its striking KODO – Soul of Motion design gives it standout presence to keep turning heads. Responsive and fun to drive whether in the city or on the motorway, this sporty supermini offers the perfect combination of fuel economy and performance.

Inspired by the eye-catching ‘KODO – Soul of Motion’ design language, the Mazda3 is built to raise expectations from first sight. Now offering the full range of advanced SKYACTIV Technology, this sporty hatchback defies convention by delivering a no compromise combination of exhilarating driving experience and handling while still achieving outstanding fuel consumption and low CO2 emissions.

Click here for full details on the Mazda 2

Click here for full details on the Mazda 3

Spring ishere!

GET YOUR AIR-CONDITIONING SERVICED TODAY FOR £65.00

Now that Spring is here, the weather will hopefully be warming up!

Why don’t you check your air conditioning is performing at 100% efficiency, to ensure maximum comfort for you and your passengers.

Speak to our Service Team today for more information.

NORTON WAY MAZDA

Norton Way Mazda Norton Way North, Letchworth Garden City, Hertfordshire SG6 1BL www.nortonwaymazda.co.uk Tel: 01462 754 488