N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
norton way Peugeot MONTH
AUG
ISSUE
FORECAST
NEXT WRC:
Summer is finally here!
22
Germany 18th Aug
SOCIAL
CONTACT DEALER
PEUGEOT’S VISION FOR THE FUTURE
2 4 6
BEST AD CAMPAIGN Peugeot 308 wins
MEDIA OPINION: PEUGEOT Don’t take out word for it!
FUTURE VISION
Peugeot’s vision for the future
8
INDUSTRY CHANGES
Road tax and Ecotricity changes
10
SUMMER OFFER
12
FOOTWORKS WINS
Don’t get burned this summer, save with us Footworks Dance Team won!
CONTACT THE DEALERSHIP CHECK OUT OUR LATEST UPDATES AND INFORMATION ON OUR FACEBOOK PAGE
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
PEUGEOT 308 BEST ADVERTISING CAMPAIGN AUTO EXPRESS CLICK HERE TO READ MORE
Peugeot has been victorious at the Auto Express New Car Awards, after winning ‘Best Advertising Award’ with its ‘Confidence. Built In’ promoting the Peugeot 308. The advertising campaign combined- TV/ Radio/ Press/ Outdoor/ Social Media/ Digital campaign and was created by Peugeot UK to promote the confidence experienced by its customers. The campaign centred on a core ‘Built In’ message which encouraged potential customers to take a ‘closer look’. The centre-piece of the campaign was a new TV commercial, filmed in Glencoe and Glasgow and produced by the UK team, to specifically address local requirements for customers buying a 308. Mark Pickles, Marketing director at Peugeot UK, commented: “This is fantastic news. Everyone at Peugeot knew that the 308 is a product absolutely worthy of serious consideration – due to its many attributes; high build quality, competitive specification and superb driving credentials. The advert was designed to challenge the view for customers to want to find out for themselves. We took pleasure formulating this UK campaign, confident in the excellence of our products and the detail contained within, so to receive this accolade at the Auto Express New Car Awards vindicates all our hard work and for the 308 that continues to reap success, having won the prestigious European Car of the Year award in 2014.” Steve Fowler, Editor-in-Chief at Auto Express, said: “The Peugeot 308: ‘Confidence. Built In’ campaign has impressed us all - our readers like it enough to name it one of the best three car adverts of the past year and our panel of experts agreed, naming it the very best of those put into the final by our readers. Not only is it a stylish,
watchable ad, it cleverly works across different media and gets the message across superbly.” This campaign was also the launch of Peugeot UK’s new creative format of the ‘Built In’ tagline, which aims to provide a consistent means of putting across the strengths of each vehicle. Accompanying Outdoor, Digital, Radio and Press campaigns Peugeot challenged prospective buyers to share the confidence it has for the 308 by taking a closer look with a 48 Hour Test Drive, giving customers the opportunity to drive and become more acquainted with the 308s numerous attributes, and to see for themselves why it is a compelling car to drive. The overall vision for the ‘Confidence. Built In.’ campaign, which spanned all major communication channels, was to challenge prospective buyers on how they choose their next car. By highlighting the key product attributes of 308, Peugeot demonstrated that the beauty of the 308 was also in the detail. With stunning driving footage and new photography it demonstrated that the Peugeot 308 is a car which marries image with detail. The campaign first ran from May until the end of June, and will now be reprised later in the autumn to maximise awareness following the success with this ‘Best Advertising Campaign Award’.
2
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
CLICK HERE AND FIND OUT HOW YOU CAN DRIVE THE 308 IN ONE EASY PAYMENT 3
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
PEUGEOT: THE MEDIA
Peugeot has been in the media recently with its fantastic revamped line up of cars. There has been so much positive feedback that we thought we would take a snap shot of some of the media updates so you can see for yourself what’s being said, you’re in for a treat!
308
2008
‘Positive indicator of what’s to come’ Read what the Media had to say about the 2008 “More than 40,000 Peugeot 2008s found homes in the UK by the end of 2015,” Fleet World reports. The upgraded new 2008 SUV “uses engine technology and components that featured in the 208 hatchback, but with raised suspension and an estate car body.” These new upgrades, the magazine states, help broaden the car’s appeal. The new 2008 SUV now has more of a rugged stance, and “top versions come with Grip Control – a sophisticated traction control system which helps the new 2008 SUV get out of all but the most difficult off-road situations”. “Peugeot’s unique i-Cockpit, with its compact steering wheel and raised instruments continues and, although it feels like a compact car, it wouldn’t be cramped with four adults inside.” - Fleet News
4
A Firm Favourite Read what the Media had to
“The 308 GTi by Peugeot Sp Auto Express fleet,” Richard Ingr and fun, it has an interior that’s s Having driven the 308 GTi b extended period, “it’s already cle the same breath as Peugeot’s ei “Our 308 GTi by Peugeot Sp clock when it arrived on the Auto take long for the miles to pile on. around London, I packed my ba Tunnel – for a three-day, 800-mil - Fleet News
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
A OPINION
o say about the 308
port is a fine addition to the ram writes. “Not only is it fast spacious and neatly designed.” by Peugeot Sport for an ear the GTi can be mentioned in ighties hot hatch icons. port had just 650 miles on the o Express fleet, but it didn’t . After only a week of pootling ags and headed for the Channel le round trip through France.”
Other links What the Media had to say about the 208 More about Peugeot in the Media
3008
3008 takes stylish new direction Read what the Media had to say about the 3008 Peugeot has taken the 3008 “in a new direction” by giving the crossover “the appeal of an SUV”, says Fleet News. “The shape is more angular and more clearly defined as an SUV, and brings in a new design language for Peugeot. The rear, in particular around the tailgate and C-pillar, has some very bold straight lines, creating an impression of solidity,” writes Simon Harris. “The new 3008 SUV is longer than its predecessor, with a longer wheelbase, allowing greater interior space for passengers as well as more luggage space.” - Fleet News
OUR RANGE OF PEUGEOT VEHICLES IS JUST AS AMAZING WITH DEALS FROM 0% FINANCE & DEPOSIT CONTRIBUTIONS. CLICK HERE TO SEE MORE 5
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
PEUGEOT’S VISION FOR
PEUGEOT TRAVELLER I-LAB The Traveller i-Lab concept presents Peugeot’s vision of the future for the fleet segment. Based on the EMP2 platform, this VIP 3.0 shuttle offers an inspiring journey that is both spacious and full of technological advances, making it the perfect solution for all business requirements. The Peugeot FRACTAL concept is an electric urban coupé that exhilarates all your senses. In addition to vision, embodied by the headup display; and touch, with the compact steering wheel and touch screen; Peugeot FRACTAL showcases unprecedented attention to the acoustics in its design.
PEUGEOT FRACTAL
6
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
R THE FUTURE
TO READ THE ARTICLE ONLINE
The Peugeot 308 has been renowned for higher performance, boosted by the versatility of its EMP2 platform. Peugeot Sport has now developed a new plugin petrol hybrid powertrain on this same base. The 500hp power and the fourwheel drive push back the boundaries of sporting prowess in the segment.
PEUGEOT 308 R HYBRID
PEUGEOT QUARTZ The Peugeot 308 has been renowned for higher performance, boosted by the versatility of its EMP2 platform. Peugeot Sport has now developed a new plugin petrol hybrid powertrain on this same base. The 500hp power and the fourwheel drive push back the boundaries of sporting prowess in the segment. This 2015 concept vehicle combines innovative new experiences to deliver high-quality food on the go. The Peugeot Foodtruck was dreamt up and designed by Peugeot Design Lab and dubbed ‘Le Bistrot du Lion’.
7
PEUGEOT FOOD TRUCK
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
INDUSTRY CHANGES TO BE AWARE OF A number of key changes will shortly be coming into effect, here is our breakdown: Vehicle Tax Changes for 2017 The way Vehicle Excise Duty (VED) is calculated is changing for some vehicles registered from 1st April 2017. All vehicles registered before this date will not be affected.
Category
Definition
Category M
Motor vehicles with at least four wheels designed and constructed for the carriage of passengers
Category M1
Category M1 Special Purpose (M1SP)
Category M1 (M1G)
The Basics The changes were announced by the Chancellor in the 2015 budget, which stated the first vehicle licence will be calculated on the vehicle’s CO₂ emissions. The majority of vehicles will then move to a standard rate of £140 annually from the second licence. Cars with zero emissions will not pay the standard rate of vehicle tax. However, if a car’s list price is over £40,000 at first registration, the customer will pay the additional rate of £310 for five years after the end of the first licence. Alternative fuel vehicles will continue to receive a £10 reduction on vehicle tax rates.
Vehicles designed and constructed for the carriage of passengers and comprising no more than eight seats in addition to the driver’s seat. Passenger carrying vehicles which are designed and constructed for special purposes. Vehicles which are type approved as M1 Special Purpose are as follows: • motor homes/caravans • ambulances • wheelchair accessible vehicles • armour-plated vehicles, and hearses Designed for off road use and meeting designed criteria.
CO² Emissions (g/km)
First Year Rate
Standard Rate*
0
£0
£140
1-50
£10
£140
51-75
£25
£140
56-90
£100
£140
91-100
£120
£140
101-110
£140
£140
111-130
£160
£140
131-150
£200
£140
151-170
£500
£140
171-190
£800
£140
191-225
£1200
£140
226-255
£1700
£140
Over 255
£2000
£140
CLICK HERE FOR FULL DETAILS ON CHANGES TO ROAD TAX
8
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
CHARGING FOR CHARGING
CLICK HERE FOR MORE DETAILS ON CHARGING FOR CHARGING
After five years of Electric Highway providing charging for free, they are moving to a ‘charging for charging’ model. When the company began in July 2011, they noticed a bit of a chicken and egg situation; of people reluctant to buy electric cars because of the lack of charging facilities, and on the other hand nobody wanting to build facilities because of the limited number of electric cars. This is when Electric Highway jumped in to help and start the electric car revolution in Britain. Today, there are over 40 models to choose from and 64,000 plug-ins on the roads which can use almost 300 fast charging points provided by the Electric Highway. The company has worked out they are now delivering two million miles of clean driving each month, which is all powered by wind and sun. To keep up with demand, Electric Highway needs to build more electric pumps which is the main reason for the change. They have decided on a simple flat fee of £5 for a 20 minute fast charge.
How will it work? • Download the App - You will need this app to use the pumps once ‘charging for charging’ starts • Check the App - It will include a live feed of the entire network- location of pumps, if they are in use and track the progress with the charging countdown • Hardware Update - Each pump will require a new upgrade which should be completed by 5th August 2016 • Removal of charging card- Once the work is complete the entire network will be useable through the Electric Highway app, meaning you will no longer need your swipe card. Don't Forget The Electric Highway will still be free to use for Ecotricity Energy Customers. You’ll not only get free use of the Electric Highway, but also a discount on your energy just for having an electric car. You can sign up here
9
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
DON’T GET BURNED WITH HIGH S
CLICK HERE TO READ MORE AB OUR SUMMER OFFER
Take a look at our offers below As part of our Essentials (VAT inclusive): Range, we offer a menu of MOT £45 fixed price Service & MOT Interim Service £140 offers for Peugeots aged 36 months plus. These offers are Interim Service and MOT £175 also available on other vehicle Full Service £250 makes. Full Service and MOT £285 It’s a cost- effective solution to service your vehicle as it gets older. You’ll benefit from the expertise of our highly trained Peugeot Technicians fitting Peugeot Approved parts which come with a 12 months parts and labour warranty.
10
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
SERVICING COST THIS SUMMER
BOUT
Plus, as Peugeot customer you’ll also benefit from: - - The best equipment - Peugeot technicians have access to all the latest tools and diagnostic equipment specifically designed for working with Peugeots - - Technical updates - if any have been released by Peugeot they will be carried out free of charge to help make sure your driving experience is the best it can be - - Our mobility solutions - we’ve got lots of ways to keep you mobile while we’re working on your care, including courtesy cars+, collection and delivery and lifts to local destinations - - A free vehicle health check - carried out to check the condition of your car - - A service and repair history - carried out by a Peugeot Dealer, which will help maintain the resale value of your Peugeot - - A wash & vac - while your car is in with us for its service See everything that our service department offers
CALL OR VISIT OUR SERVICE TEAM TODAY TO FIND OUT MORE!
11
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
REMEMBER FOOTWORKS DANCE TEAM?
THEY WON!!
The extremely talented Footworks dance team flew to Jersey in June to represent England in the Dance World Cup 2016! They are a supremely talented team and we knew that they would do great, and they did! They are back and they are Gold Medalists and England won the World Cup!!!! Not only did they contribute with their performances to gain valuable points to help England win the World Cup but their trio of performers also won gold medals for their musical theatre dance. They were already champions just by taking part and to come away with World Cup Medals is just amazing! They really did us at Norton Way Peugeot proud.
CLICK HERE TO READ ONLINE
12
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
Let’s hear from one of the Team Members:
My name is Paige and I am thirteen years old. This year I will be competing in the Dance world cup in jersey, I will be representing team England with my dance school Footwork’s school of dance. I have been dancing with Footwork’s since I was three years old, during my time at Footwork’s I have danced in many competitions including the All England Regional finals, where we were winners two comps in a row! I have also competed many times in London’s West End in the All England National finals where I was runner up. This year will be the first time that Footwork’s have entered the Dance World Cup and we are very excited to be representing our country. We are very lucky to have been chosen as hundreds of dance schools entered this competition. I atm most excited about performing in a big arena in front of thousands of people; this will also be streamed for people at home to watch. I would like to say a big thank you to all the people at Norton way Peugeot for sponsoring Footwork’s School of Dance and for making this opportunity possible. 13
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
HASHTAG WI At the Motor Trader Awards
#MTraderAwards The prestigious 2016 Motor Trader Industry Awards were held at the Grosvenor House Hotel on the 13th July. The awards highlighted best practice and the top achievers in the UK car retailing sector. Attended by over 1,200 of the finest from the industry it is firmly established as the biggest event in the retail motor industry calendar.
Norton Way Group were finalists in the following categories: • Bodyshop of the Year Award • Sales Team of the Year Award • Franchised Dealership of the Year Award Our Corporate sales team won the highly respected ‘Sales Team of the Year’ Award, which was an excellent & well-deserved win. Representing the group at the event was Managing Director, David Grainger, who was also joined by Norton Way Mazda Sales Managers- Bruce Palmer, Maria Avery and Michael Katasi, Norton Way Bodyshop Manager14
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
INNING!
Steve Armstrong, Bodyshop Administrator- Ina Siliwonczuk and Corporate Quality Manager Dave Wright and Operations Director Richard Siney. Everyone enjoyed the evening, especially considering it was being held at the historic Grosvenor House, which continues its timehonoured tradition for the exceptional style, service and facilities expected from a 5-star luxury hotel in London. The hotel has hosted every Motor Trader Industry Awards gala dinner for the last 26 years. David Grainger, Managing Director, commented: “A fantastic achievement for the corporate sales team but also for the business as a whole. I want to personally thank each and every individual across the business for making this achievement possible.” 15
CLICK HERE TO READ MORE
N O R T O N WAY P E U G E O T • I S S U E 2 2 • A U G 2 0 1 6
Norton Way Peugeot Works Road, Letchworth Garden City Hertfordshire, SG6 1NT www.nortonwaypeugeot.com Tel: 0146216754 595