NORTON WAY NISSAN MARCH.2017 ISSUE.29
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NORTON WAY NISSAN • ISSUE 29 • MAR 2017
ALL-NEW NISSAN MICRA:
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THE ‘MADE TO MEASURE’ SUPERMINI • Employee measurements collected to create a 200-person ‘all shapes and sizes’ testing team • Simple yet innovative approach to ergonomic design has resulted in class-leading front seat space • Advanced technology linked to ergonomics boosts safety credentials Europeans are getting taller, with the Netherlands and the Scandinavian countries now officially among the biggest in the world. According to the 2016 European Science Open Forum, the average Dutch man today is 182.5 cm – exactly six feet tall. But not everyone is so ‘elevated’, as an average woman from Greece is only 160cm. Because of this diversity, Nissan engineers proposed a challenge for themselves when developing the new Micra. Not only did they have to create a vehicle interior that would provide outstanding comfort for drivers and passengers of all heights, but do it in a supermini with an exterior length of only 3,999mm. The team at Nissan’s European Technical Centre (NTCE) – at Cranfield, UK – was clearly up to the challenge. The new Micra has class-leading interior space for front seat occupants, due in part to an innovative ‘made to measure’ approach. Lee Griggs, Senior Engineer for Human Engineering, NTCE, explained: “It’s a very simple idea. We select NTCE colleagues of various sizes and take 40 different measurements from each of them, recording everything from height and sitting eye position to arm and leg length.”
Lee added: “It means we always have at least 200 real people we can call on at short notice to validate our latest ideas or changes. Of course, we have internal standards to work to, but real-world human feedback is every bit as vital.” With the tallest NTCE employee being 200 cm (6 ft 7 ins) and the smallest being 152 cm (4 ft 11 ins), it’s a wideranging line-up that proved useful in creating the Micra’s spacious interior. Those drivers would also be looking for excellent design and use of quality materials in the cabin. So while Lee’s team was carefully considering different spinal shapes and limb lengths, Nissan designers were working to create a genuinely uplifting interior. The result is a stunning ‘gliding wing’ dashboard shape with a touch-screen infotainment system standard on all but the entry level grade. Two-tone soft-touch dashboard materials are standard across the range, while striking cabin personalisation options are also available. The Micra’s ergonomic interior has also boosted its safety credentials. For example, by using the latest High 2
NORTON WAY NISSAN • ISSUE 29 • MAR 2017
Definition cameras and eyetracking technology during development, NTCE engineers were able to understand exactly which areas of the dashboard and instruments drivers were looking at, and for how long. During the vehicle’s development this data helped to finalise the vehicle’s overall interior design. Benchmarking against rival vehicles means Nissan believes the new Micra has the lowest ‘eyes off the road’ time in the B-segment. Coupled with the latest advanced safety technologies, the new Micra is one of the safest small cars on the road. Systems available on the car include Intelligent Lane Intervention, which subtly guides the car back to the centre of a lane, and Intelligent Emergency Braking with Pedestrian Detection.
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The all-new Micra will be unveiled at our Norton Way showroom in early April.
NORTON WAY NISSAN • ISSUE 29 • MAR 2017
Nissan Qashqai
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Key numbers to Success
To mark the 10th anniversary, of the Qashqai, as well as focusing on the number 10 for the first two months of the year, the milestone has led to an all-new video showcasing some of the other numbers which have made the Qashqai Europe’s best-selling crossover.
3.3 MILLION
– Qashqai sold globally since February 2007, when the car first went on sale
2.3 MILLION
– Qashqai sold in Europe over the same period
75,000
– the number of ‘continuous quality assurance’ tests Nissan engineers have carried out on the Qashqai since 2007
There’s no doubt that 2.3 million – the number of Qashqai sold in Europe since it was launched in February 2007 – is one of the most impressive figures. Number 21 is also worth noting. That’s how many rival models have been launched since the Nissan Qashqai pioneered the crossover segment as the industry knows it today. But the following will help you see why this number is relevant for a very different reason. Here are just some of the numbers which have made the Qashqai such a success story for Nissan:
45,000
– an estimate of how many jobs in Europe are supported by the Qashqai, across Nissan’s facilities and with suppliers
2,708
– parts in a second-generation Nissan Qashqai 2,015 – the year in which the Nissan plant in St Petersburg, Russia started to build the Qashqai, to keep up with customer demand
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NORTON WAY NISSAN • ISSUE 29 • MAR 2017
600
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– number of days which the Nissan Qashqai’s audio system was played at full volume, to ensure it sounds crystal-clear all through the car’s life
– countries in which the Nissan Qashqai has been voted ‘Car of the Year’
10
– years since the original Qashqai was launched
226
– companies which supply parts for the secondgeneration Nissan Qashqai
5
99
– countries where the Nissan Qashqai is currently on sale
– the number of model variants sold so far. They are first-generation Qashqai (launched 2007); Qashqai+2 (2008); Qashqai minor change (2010); Qashqai+2 minor change (2010); all-new second-generation Qashqai (2014).
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1.5
– major awards which the Nissan Qashqai has won since its launch 10 years ago
– the size of the diesel engine, in litres, of the most popular version of the Qashqai. Mated to a two-wheel drive / six-speed manual transmission, and finished in Pearlescent Black in N-Connecta grade, it’s the top-selling model
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– seconds that it takes for another new Qashqai to roll off the production line at Nissan’s stateof-the-art plant in Sunderland, UK
1
– when it comes to crossovers, Qashqai was the first. Nissan invented the segment and remains Europe’s best-selling crossover.
21
– months it took the second-generation Qashqai to sell 500,000 units. No other British-built car has reached that total so quickly 5
NORTON WAY NISSAN • ISSUE 29 • MAR 2017
NISSAN E-NV200 Europe’s best-selling electric van n 2016, sales on the awardwinning all-electric Nissan e-NV200 increased by 7 percent, making it the bestselling electric van in 2016, across 17 countries in Europe. It is clear the popularity of this 100 percent electric van is on the rise. The UK proved to be the top market in Europe for Nissan e-NV200, followed closely by Norway and then France. Gareth Dunsmore, Director of Electric Vehicles at Nissan Europe, said: “As more and more businesses focus on reducing their carbon footprint, the need to find zero emission transport solutions is becoming more important than ever. Through Nissan Intelligent Mobility, we are working towards a sustainable future and our e-NV200 complements our vision perfectly whilst catering to a wide range of customer needs. “Aside from its obvious environmental advantages, e-NV200 owners also benefit from
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its low-running costs (starting from as little as €0.03 per km), a smooth and near-silent ride and 40 percent lower servicing costs when compared with an equivalent diesel vehicle.” Nissan e-NV200 customers can now also benefit from Nissan’s recently introduced five year / 100,000km warranty* on new e-NV200s sold in Europe. The five year warranty covers mechanical and electrical vehicle components, battery capacity, corrosion (up to 12 years) and roadside assistance. The Nissan e-NV200 is the perfect transport solution for families and businesses alike, combining the best of Nissan’s NV200 van with zero-emission technology from the world’s best– selling electric car, the Nissan LEAF. Available in both commercial van and fully trimmed Combi / Evalia passenger variants, the e-NV200 line-up offers a variety of options to suit every requirement; including a panel van, five-seat and seven-seat option and a driving range of up to 170km on a single charge.* Join the hundreds of thousands of customers that have turned electric and book a test drive today.
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NORTON WAY NISSAN • ISSUE 29 • MAR 2017
CLICK HERE FOR MORE INFORMATION
*5-Year / 100,000 miles (whichever comes first) Manufacturer Warranty for the LCV range (with the exception of e-NV200: 5-Year / 60,000 miles Manufacturer Warranty for EV system parts, 3-Year / 60,000 miles for the rest of the vehicle).
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NORTON WAY NISSAN • ISSUE 29 • MAR 2017
COMET SPORTS AWARD EVENING
On Friday 27th January world record holders, international competitors, school sport stars and dedicated club members were among those to take centre stage at the 15th Comet Sports Awards. North Herts sports stars packed into Letchworth’s Icknield Centre on Friday for the annual celebration of sporting achievement hosted by Formula One commentator David Croft. New Comet editor Nick Gill’s welcoming speech opened the evening, ahead of a buffet
before Croft spoke of some of the nominees’ achievements and the winners were revealed. Each winner was interviewed on stage and spoke of their achievements over the past year and their careers, with some inspirational stories told. One such tale was that of Hitchin Swimming Club’s Mark Evens,winner of the Paul Pearce Disability Award, who has set four Down syndrome world records in 2016. Norton Way Nissan are proud to have sponsored the Team of the Year award at the ceremony which saw Christine Mansfield presented the award to the winners Hitchin Ladies Rugby. Huge congratulations to all the finalists and winners on the night! 8
NORTON WAY NISSAN • ISSUE 29 • MAR 2017
CLICK HERE FOR MORE INFO
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Norton Way Group DOES RED NOSE DAY 24th March 2017 Every department across all dealerships in the group will be participating in activities to raise money for this year’s Red Nose Day. Please visit our just giving page if you would like to make a donation and contribute to our fundraising.
www.justgiving.com /fundraising /NWG-comicrelief
E T A L P 17
CONTACT OUR SALES TEAM TO ORDER YOUR 17 PLATE TODAY
NORTON WAY NISSAN Norton Way North, Letchworth SG6 1BL 01462 754 572 l www.nortonwaynissan.co.uk Terms and conditions apply. Vehicle subject to availability.
Norton Way Nissan Norton Way North, Letchworth Garden City Hertfordshire, SG6 1BL www.nortonwaynissan.co.uk Tel: 01462 754 576