Media Kit 2012
Business
Resource&Lifestyle
Sydney Business Magazine Since 2005
Contents 3 Quality Direction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Quality Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Quality and Committed Readership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Distribution Statistics/Readership Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Contribute Articles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 A Quality Online Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Advertising/Publishing dates and deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Contact Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Quality Business Content - Outstanding Business Opportunity . . . . . . . . . . . . . . . . . . . . . . . .
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“We have only advertised in two issues, but the response we have received to date has provided us with business in excess of
$50,000
and the promise of more to come which is still in the “pipeline”. If you evaluate it by return on investment to date we have received a whopping
264% return - that is very exciting for us.” Stephanie Dale Managing Partner, DMC ADvertising
Quality Business Content - Outstanding Business Opportunity Business Resource & Lifestyle is a publication committed to quality business content. For clients, we deliver an outstanding business opportunity. Business Resource & Lifestyle started in April 2005, initially as a small-format booklet. It quickly gained momentum, and by 2006 was firmly established as a bi-monthly magazine with a loyal and growing readership. Today, Business Resource & Lifestyle is the leading business publication dedicated to the fastgrowing Sydney B2B market. Our magazine features quality articles by professionals who are experts in their field. With a strong distribution network, we are Sydney’s most readable business publication. Business Resource & Lifestyle magazine provides the opportunity for small to medium businesses to engage with large corporations and multinationals. Our clients regularly attain an outstanding investment return of more than 300%.
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Quality Direction Editor and Publisher Dmitry Greku M.Sc. In establishing Business Resource & Lifestyle in 2005, Dmitry Greku’s vision was to provide an effective and affordable way for small, medium and large businesses to reach out to the business community, to learn from others and to share their own expertise. From a tiny initial investment of $36, Dmitry Greku has developed Business Resource & Lifestyle into a popular, quality business publication.
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“I have no hesitation in encouraging you to contact them
in regards to any advertising needs that you might be considering.
�
Nicole Baines, Sydney Hills Business Chamber
Quality Creation Behind Business Resource & Lifestyle magazine is a winning team of dedicated, creative and experienced professionals. Combined expertise ensures comprehensive and quality business coverage. From top end marketing campaigns to planning and execution, graphic design, copywriting, photography, publishing and printing, we deliver outstanding results every time. In the seven years since Business Resource & Lifestyle magazine’s inception, we are proud to have retained every original team member - a quality team behind a quality business publication.
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“Your magazine “Rocks”..had a great time doing the
interveiw,..may your success continue,..passion, hardwork and commitment will always pay off and you are living proof of this,.. your friend,... Angry Anderson.
”
Quality and Committed Readership 1,890,000 308,000
80
74%
- Business people view our magazine every year - Annual readership across twelve major Sydney business parks and nine satellite cities/LGAs
- Permanent magazine floor stands installed in Government offices and public areas, major bank branches, cafes and key venues in business parks - The percentage of our readers who are decision makers
95% - The percentage of articles that are analytical and educational 6
Distribution Statistics/Readership Demographics Business Resource & Lifestyle magazine has a dedicated and expanding readership of Sydney business professionals. Our audience are intelligent and engaged readers, looking for high-end content from business leaders. Professional Business Services Manufacturing Retail Wholesale Health & Community Services Construction Personal Other Services Transport Manufacturing-Wholesale-Retail Finance/Insurance Education Manufacturing-Construction Cultural Recreational Services Accommodation Cafes Rest. Government Other
21 17 16 12 7 5 5 3 2 2 2 1 1 1 1 4
DISTRIBUTION STATISTICS GWP Business Resource & Lifestyle Magazine Monthly Distribution breakdown by industry expressed in terms of percentage Sydney, NSW 2005-2012
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“With articles we have had a great response from our clients and other business associates who we have relationships with.
”
GWP M a g a z i n e s
Sydney
Darryn Fellowes Partner, Skeggs Goldstien
®
BuS i neSS
SYDNEY - ISSuE 42
Maga z ine
Since
| APRIL 2012
2 0 0 5
Skeggs Goldstien
A Strong Business Partnership
Contribute Articles
Leadership, Vision and Badgerys Creek Page 18
Turnaround your disTressed Business
enTrepreneur profiLe:
Ben FreemAn PrintworkS AuStrAliA
Page 20
is your Business Making use of The funding aVaiLaBLe for Training? Page 22
Article contribution into Business Resource & Lifestyle magazine is open to virtually any type and scale of business. Our contributors range from micro-businesses to global corporations. Why contribute? Becoming a contributing author in Business Resource & Lifestyle magazine is an excellent way to regularly showcase your expertise, build recognition and directly attract clients from our vast reading audience. At the same time, our business readers can benefit from your expertise and learn how they can best use the products or services you offer to develop their enterprises or improve their efficiency. Why publish in Business Resource & Lifestyle Magazine? Your article will be read by 1000s of business decision makers. We’re quite different to our competitors in that we offer our contributing clients the opportunity to create a structured campaign to generate genuine leads and sales. Content can be tailored to the current priorities and goals of your business.
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“The return on investment for both campaigns was well worth the money spent...” George Mavros Director, Patent Solutions Pty Ltd
Expert Advice Articles offering expert advice are the most common type of article published in our magazine. Offering expert advice allows you to present yourself or your business as an expert in a particular field, for example: accounting, law or business coaching. The content is of purely educational. A photo of the contributor is always used to help build reputation and recognition in the business community. We highly recommend this option for smaller businesses in the B2B service industries.
Business/Product Profile Business/Product Profile articles are purely promotional. It is a format most commonly used by businesses selling tangible products and looking to showcase their merchandise. This type of article is usually accompanied by images of products. A two-page spread is often used to ensure a more thorough and visually attractive presentation.
Publisher’s Guest Publisher’s Guest is a feature article sometimes included in the Business Resource & Lifestyle Magazine. It features an interview with a politician or a prominent member of the business community. The subject for the Publisher’s Guest is chosen by the Editor on a case-by-case basis.
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A Quality Online Presence Business Resource & Lifestyle has a strong online presence. Our content is available in three ways:
Magazine Blog Published articles are available in the Business Resource & Lifestyle magazine blog.
Flipbook Each edition of the magazine can be viewed in full on an interactive flash flipbook viewer.
PDF Each edition of the magazine can be downloaded as a PDF and saved for future reference. All of our formats are Google-friendly. The website is optimised for high rankings in all major search engines, ensuring Business Resource & Lifestyle is within easy reach of the Sydney business sector.
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For Advertisers Artwork Requirements Artwork should be supplied in any one of the following digital file formats: PDF - a press-optimized pdf file (Acrobat-generated) with all fonts and high-res images embedded, not down-sampled. Full-page ads must have crop marks and bleed. Open files (Adobe Illustrator or Photoshop): all fonts and linked images must be supplied. all text in vector images (Illustrator-generated) must be converted to ‘paths’. scanned images should be in TIFF or EPS format at 300 dpi at the final print size. Please ensure that all color documents (including embedded graphics) are generated for four color reproduction (CMYK), unless previously agreed with your account handler. Files supplied as spot colors will be converted to CMYK. Articles to be placed can be supplied by email as a single Microsoft Word document with images or logos as separate JPEG attachments. All artwork fees apply if the client cancels their magazine placement after the deadline.
Advertising Space Advertisement
Size - mm
bleed
Full Page
230 x 300
5mm
1/2 Page
202 x 134
-
1/4 Page
99 x 134
-
Spread
460 x 300
5mm
Article
600-900 words
-
Publishing dates and deadlines Month
Release date
Booking deadline
Material deadline
Jan-Feb
10
25 November
2 December
March
1
27 January
3 February
April
1
24 February
2 March
May
1
23 March
6 April
June
1
24 April
4 May
July
1
25 May
1 June
August
1
25 June
6 July
September
1
25 July
3 August
October
1
24 August
7 September
November
1
24 September
5 October
December
1
24 October
2 November
Jan-Feb’13
10
23 November
7 December
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Contact Details
Advertising Enquiries: 1300 889 132 info@gwpmagazine.com.au
Publisher and Editor: Dmitry Greku editor@gwpmagazine.com.au
Art Director Svetlana Greku sveta@gwpmagazine.com.au
Address: GWP Media Unit 8, 5-7 Inglewood Place Baulkham Hills 2153 NSW www.gwpmagazine.com.au www.gwpmedia.com.au