GWP Magazines Business Resource & Lifestyle Issue 28 - Jan/Feb 2010. by Norwest Advertising - Archive

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Pendragon and Celebrities Worldwide For a Noble C ause

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GWP Magazines | Issue 28 | January / February 2010

CONTENTS

CONTENTS 6

12 Regulars

Cover Story 6

Business Advice HG Nelson and Pendragon’s John Glover Join a Pantheon of Worldwide Celebrities for a Noble Cause Larry Woldenberg

Publisher’s Guest 12

The Hon Philip Ruddock MP, Federal Member for Berowra

Regulars 18 20 22 24 30

32 26 34 36

Building a High Performance Team in 2010 Shahram Mehin

Salary Packaging John Glover

Top 10 Website Mistakes Scott Tyler

Look Out! There’s Some Dangerous People About Barry Knowles

38 40 42 44

Features 14

GWP Magazine’s 2009 Annual Cruise Event a Big Success Larry Woldenberg

Innovation Calling Steve Sebbes

How to Care for Your Watch Larry Woldenberg

Are You in a Rut? Darren Read

Trucking and Transport – Providing Commercial Benefits to This Great Industry Victor Prasad

Great News for Emu Sports Club and Leonay Golf Course Patrons Larry Woldenberg

Grow Your Customer Base in the Lucrative Western Sydney Market with the Panthers Shannon Donato

Bartercard Customer Profile Larry Woldenberg

Classifieds

Planning - The First Step Peter Knight

Telecom

Government Unique Opportunities at Historic Bella Vista Farm Park

Business Advice Is Your Business Going to Fund Your Retirement? Jonathan Reynold

Discover Parramatta with a New Leisure and Activity Website!

The New 2010 Parramatta Dining Guide is Coming Soon!

Business Chamber ONE THING Small Business Owners Need to Know Nicole Baines

If You Build It, People will Come… Sabrina Ferguson

GWP Magazines | Issue 28 | January / February 2010

Editor and Publisher: Dmitry Greku Staff Writer/Cover Story: Larry Woldenberg

Dmitry Greku - Editor and Publisher - GWP MagazinesTM

A Dried-out Bone, a Puppet Show and an International Travelling Circus for the Australian People It is looking like it is becoming a fashion for quite a number of people to assume the title of an Earth Scientist or at least a Climatologist without any formal degree or training. ETS (Emission Trading Scheme) is the “sweetest bone” given to the Australian people by the government. It appears to be very convenient for our government to discuss the same topic over and over, day-after-day and completely ignore other obligations before the electorate. I cannot remember the last time when there was a discussion on TV in regards to problems and possible improvements in our health and education sectors… Who cares! We are leading the mission to save the World and all its living creatures from a monstrous Climate Change. The evolution of the NSW government appears to have peaked – we have a “Puppet” in charge with our multi-billion dollar economy. This is not my saying – it is a political term coined after the events in NSW Government that took place in the early days of December last year. This term is meant to denote the definite failure in the future of some particular politician. Furthermore, on the subject of the governmental dictionary, the Federal Government recently prohibited the use of some words (e.g. Dreadful, Inept, Mismanagement, Reckless, Incompetence, Irresponsible) in any documents created using the Commonwealth Printing Allowance. The former premier was clearly not using the “Allowance” when he was describing

GWP Magazines | Issue 28 | January / February 2010

his party comrade in his very short, but very colourful press conference – and the “Puppet” is not one of the prohibited words anyway, so it’s not illegal. How much time has our PM spent in this country for the last two years and how much is his overseas spending bill? He could easily run a very successful international travelling circus as a fulltime business. It is quite easy to be a PM in one country and look busy saving the entire Planet at the expense of the Australian taxpayer. Unlike our personal and business budgets - his one seems to be virtually unlimited, due to money growing on trees in the “Garden of Labor”. Or, he spent too much time studying his overseas communist comrades who have absolute power to do as they wish and the people’s opinion frankly does not matter. All the above is a clear indicator that the current governments – Federal or State – are dreadful, inept, incompetent, irresponsible and reckless in mismanaging these issues. This could be quite funny if it weren’t so sad. Have a great day. Take care of yourselves and your clients.

Contributing Writers: Scott Tyler John Glover Shahram Mehin Darren Read Sabrina Ferguson Nicole Baines Victor Prasad Jonathan Reynolds Steve Sebbes Barry Knowles Shannon Donato Peter Knight Art Director: Svetlana Greku Graphic Design: Xabier Goñi, XDesigns Photography: Francesca Surace, Stilz Fotografika Cover: Painting’s Owner – John Glover, Pendragon Artist - Elizabeth Barden Printing: Blue Star Print Group Limited Distribution: J&S Mailing Services Pty Ltd Business Resource & Lifestyle Magazine is published by GWP MediaTM and GWP MagazinesTM ABN: 82 096 352 064 Suite 206, 10 Norwest Central, Century Circuit, Baulkham Hills NSW 2153 www.gwpmagazine.com.au International Standard Serial Number ISSN 1837-199X Advertising Enquiries p | 02 8090 1730 e | info@gwpmagazine.com.au To Subscribe w | www.gwpmagazine.com.au All funds collected from subscriptions and sales through Newsagency of this issue will be donated to Jeans for Genes® and Children’s Medical Research Institute. Please contact GWP Magazines if you would like to donate. Images for the cover story are kindly provided by John Glover, Pendragon, and Jeans for Genes®.

Copyright GWP Media and GWP MagazinesTM 2010. The opinions expressed in this journal do not necessarily reflect and are not to be regarded as the official opinion of the editor, publisher or their agents.

For your feedback: editor@gwpmagazine.com.au

All information contained within this journal is provided for general information purposes only and on the understanding that none of the content herein constitutes professional advice. The editor, publisher or their agents accept no responsibility for any claim, loss or damages arising out of or in connection with any materials contained in this journal. Readers should not rely on the publications in the journal and seek appropriate professional advice in respect of their own circumstances.

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w | www.gwpmedia.com.au GWP Magazines | Issue 28 | January / February 2010

HG Nelson Pendragonâ&#x20AC;&#x2122;s John Glover

and

Join a Pantheon of

Worldwide Celebrities for a Noble Cause

GWP Magazine | Issue 28 | January / February 2010

By Larry Woldenberg

great australian BUSINESS PEOPLE

What do the following people all have in common: Ian Thorpe, John Travolta, Arnold Schwarzenegger, Jack Nicholson, Cameron Diaz, Megan Gale, Hugh Jackman, Mick Jagger and Casey Stoner?

The answer is that they have all donated an autographed pair of their own jeans to the Children’s Medical Research Institute (CMRI) at Westmead for the annual Jeans for Genes® Fundraising Dinner. The jeans are then given to an Australian artist who turns them into a fantastic artwork which in turn are auctioned at the Gala dinner. The current record for the highest bid on an autographed pair of framed jeans sits with Pendragon’s founder, Mr John Glover. The particular pair was donated by HG Nelson who himself was overwhelmed by the success. In John’s own words: “I was very impressed with CMRI and its world-class medical research facilities. I began attending the auctions with my team in 2005 when I purchased my first pair of jeans donated by David Carradine. It was then two years later that I set my sights on those donated by HG. “The auction item was the last of the night, so I thought a cheapy may be coming my way. To my surprise, this wasn’t the case as HG decided to take control of the auction by bidding up his own jeans! Several minutes and $32,000 later, the auction was over! The previous high had been Mick Jagger’s which had sold for $30,000 in a prior year. “Afterwards HG came over to our table and introduced himself. Through the CMRI committee we have remained in contact and have both come to pool our efforts to promote CMRI. I myself ended up on the Jeans for Genes® Executive Committee and HG has become an Ambassador for the organisation.” One of the reasons John ended up with such close ties to CMRI is that tragedy has thrice touched his family. His wife lost her first child in childbirth and the second and third were also difficult births, so CMRI’s theme of prevention sent a clear message to his heart. For those that do not know about the Children’s Medical Research Institute (CMRI), it was the brain child of the late Sir Lorimer Dods, a peadiatrician at the Children’s Hospital when it was located at Camperdown

GWP Magazine | Issue 28 | January / February 2010

Sara Goren, Adam Brand and Glen A Baker ambassadors of Jeans for Genes at the Media Launch 2009

Chris Bath, ambassador for Jeans for Genes at the 2007 Jeans for Genes Dinner

The McClymonts with their Artwork at the 2008 Denim Charity Dinner

in Sydney. He passionately fought for the forces of prevention as opposed to cure in conducting research. So in 1957 along with the assistance of Dr John Fulton, the General Superintendant of the hospital at that time, Australia’s first telethon was held by Channel 7 along with a large public campaign to launch the new organisation — the Children’s Medical Research Foundation (CMRF). Funds raised were held in an endowment fund, the income from which was applied to the various research programs undertaken in the laboratories at the hospital. In 1985, the CMRF became incorporated as a company limited by guarantee with its own Board of Management and changed its name to Children’s Medical Research Institute to more accurately reflect the fact that it undertook its own research projects in its own laboratories. In 1992 the CMRI moved from the Camperdown site to its present home at Westmead and, with a one-off capital grant from the State Government, a special worldclass facility was built. Today over 150 research scientists are employed whose research focus is on birth defects, cancer, nerve cell disorders and gene therapy (using genes as medicine). The CMRI has a vision

GWP Magazine | Issue 28 | January / February 2010

for the future and already has plans approved to redevelop the Westmead site so that it will be able to house in excess of 500 research scientists. The organisation’s accomplishments are quite impressive. For example: • In the 1960s its research with newborns dramatically improved the survival rate for premature babies. • The CMRI was instrumental in the implementation of rubella and other vaccination programs in NSW • In its earlier days CMRI looked at causes of congenital defects such as heart disease and blood disorders and conducted intensive studies on cystic fibrosis • CMRI pioneered microsurgery techniques in the 1970s which, amongst other things, led to a better understanding of donor organ rejection in children thereby improving the survival of infants following organ transplantation • In 1995 the establishment of the gene therapy unit in conjunction with the Children’s Hospital at Westmead was the first of its kind in Australia leading to groundbreaking work in the treatment of genetic immune disease using gene therapy

Leo Sayer and Charlie Brown at the Dinner

• In 1997 CMRI discovered a method that 15% of cancer cells use to achieve “immortal” growth. This ongoing work is greatly assisting the development of anticancer treatments and diagnostic tools.

great australian BUSINESS PEOPLE • In 2005 CMRI identified a single gene defect that is involved in cleft lip and palate. • In 2007, CMRI scientists discovered the exact composition of telomerase, the enzyme involved in about 85% of cancers which enable cancers to grow. This was a major step forward that had eluded scientists worldwide since the discovery of the enzyme 20 years ago. Elizabeth Blackburn’s discovery then resulted in her recent Nobel Prize. • In 2009 CMRI uncovered a test for approximately 15% of all cancers including some of the most aggressive and potentially lethal ones. This is paving the way for new treatments with fewer side effects and earlier diagnosis. When John first joined the executive committee of Jeans for Genes®, he brought a business orientation to their fund-raising outlook that was to assist in changing their entire approach. “I was greatly impressed with the way the whole organisation functioned. Everything they were doing was done in a totally efficient manner.

“I and other business people on the committee were able to bring ideas on how to expand their efforts. So we rolled up our sleeves and branched out into other related events. Examples included Jamm for Genes where different bands played at different venues, Jeans on the Greens (an annual Golf Day), and even a day at the races. “With the increasing successes I then found myself chairing the committee. This was for one year as the Chair Position rotates. We began different alliances with corporations who used the Jeans for Genes® Logo in their products. Kleenex, for example, distributed a tissue box which looked like a pair of jeans. Huggies also produced nappies with a jeans look,” John explained. At this point it is worthwhile looking at John’s personal history and his own firm, Pendragon, to get an idea of the wealth of experience he

on to gain further qualifications as he was offered an opportunity of employment. Starting out in stock control for an IT and Telecommunications company, he was soon promoted to buyer and then to a senior role in printed circuit boards. Six years later he decided to travel the world and when he returned to England, he entered the travel industry. Trust House Forty, a large international hotel firm, headhunted John, asking him to market their hotels. Eventually, he and his Australian wife decided to migrate to Australia. His first landing proved disastrous as Australian firms declined to hire him due to many reasons including lacking business contacts in Australia, being over qualified, and not having Australian experience. So John decided to return to England and began sending British tour groups

Winning entry in the Do It With Denim Competition at the 2009 Denim Charity Dinner

was able to bring to Jeans for Genes®. John left school at the age of 18 years old. Although he had “A” levels (also known as the HSC in Australia), he never continued

to the newly built Euro Disney. However, just one year later Australia again beckoned. This time John ended up in Executive Recruitment working with IT and accounting professionals. Fortunately, he was immensely successful and soon discovered a niche opportunity.

GWP Magazine | Issue 28 | January / February 2010

Many of his British client professionals whom John was targeting were finding their hands tied as they were dependent on one company who sponsored their visas. This gave John the idea of founding Pendragon in 1998 — a company specialising in on-hire labour. Instead of just placing executives and professionals with companies who would sponsor them, John hired the executives and professionals as his employees. He would then contract them out to companies and himself negotiate their salaries while handling all their sick leave, superannuation, PAYG, and holiday obligations. As opposed to directly paying the professionals employed, companies would then pay their salaries to

that all discussions would be conducted in an atmosphere of peace and harmony. It was a win-win proposition for everyone concerned. The migrant professionals as well as local talent weren’t tied down to one firm and could move around to accept better offers with John assisting them in all their negotiations. Meanwhile, the companies had none of the hassles involved in having permanent employees. All HR issues were passed onto Pendragon. As word spread, John’s client list continued to expand. John’s specialty is salary packaging and, as he explains, there are precious few

The specialty nature of the job comes in first negotiating the salaries for his workers. He then invoices and collects money from the participating companies. Then, as John explains, “We set up the math. By working backwards, in other words, we reduce the taxable figure through salary packaging. This includes figuring out the employee’s contractual obligations and setting them aside, before making payment to our employees each week, fortnight or month. “In the process of working with internationals, we have become experts in the 457 Business Visa. As we are dealing with migrants, we are heavily policed. At

Hugh Sheridan and Zoe Ventoura Jeans for Genes ambassadors at the Denim Charity Dinner 2009

Pendragon. In turn, John’s firm would handle all their normal company legal obligations and pay his employees as contracted. John always felt an inherent pull to the underdog after having succeeded in climbing the corporate world in England where the ‘class system’ is very much intact. So Pendragon was built following the values of the legendary King Arthur. Also known as Arthur Pendragon, he is synonymous with the Knights of the Round Table, symbolically a place where knights came to discuss issues as equals with the table having no head and, being round, no privileged positions. It was also strict policy that knights could not bear arms at the Table, signifying

10 GWP Magazine | Issue 28 | January / February 2010

people with his skills in the industry. With his newfound skills in migration law and visa complexities, John also opened a migration branch providing assistance to skilled migrants wanting to settle in Australia. As John became more experienced with these requests, he discovered that not all companies were the same. So he began filtering out the least effective practices and started building a reputation amongst professional workers as a reliable and ethical concern. “We hardly advertise ourselves. This is our first experience with advertising in the GWP Magazine and it works great for us,” John explained. “Almost all our business comes from word of mouth.”

Pendragon we operate in an honest and ethical manner with our employees’ best interest as a focus at all times.” As John further elaborates: “The human race should look after one another. I grew up in a large family environment where there were equal choices. As my business grew, I began to look around for opportunities to better serve the community at large. “Pendragon currently sponsors five $10,000 a year scholarships for Australian students at the University of Western Sydney. We chose to assist the University as they have campuses located in the West and we operate out of Norwest Business Park. Through my business experience and the 457

great australian BUSINESS PEOPLE Visa Program which lists skills most needed in Australia, we then picked professions which were listed as having critical shortages such as accountants, nurses and lawyers on which to base our scholarships. “It works really well as the University administers the scholarships. They pick students who have completed their first year of study and have already demonstrated their competence; hence, our track record of successes is rather high.” But this favourable outcome just whetted John’s taste to return something to the community at large. So when he entered a

“It is not a job you can complete via the telephone or Internet; it requires face-to-face dealings. I always like to meet my clients in person. It also helps our company as people trust us when they can meet us as well. Our first job is to convince them that we ourselves are good to do business with. Email is not sufficient. It is good oldfashioned legwork that sets up a business. Unfortunately, not everyone is entitled to sponsorship as Government rules only allow those persons highly skilled or with skills in demand to be eligible for work visas or permanent residency. “As we evolved we have become an

of free information. You should also listen to friends they will tell you the unvarnished truth versus business people who have other motivations. “One of the best things I was told was to not spin too many plates at once. This refers to the old circus trick of spinning plates on a stick. If you have too many spinning at any one time, you are likely to drop a few. Similarly, if you start too many businesses at once or branch off into too many directions, you’re likely to fail. It’s better to stay focused.” “Another important step is to seek out a mentor. Older business people who

Top Ten Artworks

Robin Ross with HG, the artist who painted his jeans at the 2007 Jeans for Genes Dinner.

Castle Hills store and spotted a Mick Jagger picture with a textile jacket it sparked his curiosity. This led him to discover the Jeans for Genes® program. Pendragon’s success stemmed from John’s proven marketing flair, his skills with numbers and his people skills. Today it has a multimillion dollar turnover. “We help people who come to Australia and become permanent residents. Most want to come and live here. Just like the companies we deal with, we also have to filter those we choose to sponsor. We want to make sure they not only have the requisite skills but that they are also genuine in their aspirations to make Australia their new home.

information giving company. I send out reams of our brochures explaining the visa process and so forth. The salaries earned by our employees vary from $50,000 a year up to a remarkable $1,000,000 for a 9-month contract. It depends on the situation. We look after Australians as well, since salary packaging isn’t just limited to migrants. It works for both local residents and internationals.” We asked John if he had any advice for other start-up businesses. “You have to realise,” he answered, “that business requires energy, patience and ethics — not just looking for a quick buck. If you give, you’ll get back. I give out a lot

Artworks

ARTIST

COST

H.G. Nelson

Robyn Ross

$32,000 Purchased by John Glover

Hugh Jackman

Nafisa Naomi

$30,000

Ian Thorpe

Paul Newton

$26,000

Mick Jagger

Nafisa Naomi

$25,000

Arnold Schwarzenegger

Garry Fleming

$22,000 Purchased by John Glover

The Police

Alison Coulthurst

$22,000

Casey Stoner

Nafisa Naomi

$20,000

John Travolta

Angus McDonald

$18,500

Jack Nicholson

Bill Leak

$18,500

John Travolta

Carolyn McKay Creecy

$17,000

have been in the industry for a while have extremely valuable reference points. You can save a lot of mis-steps by listening to experienced business people. There is basic wisdom at the heart of all businesses. For example, not over-spending, smart marketing, budgeting and treating your employees right are all factors to be considered.” As I departed from John’s office I noticed a framed corporate motto on the wall saying: “Pendragon, founded on chivalry and equality, we act with wisdom and integrity to provide ethical and innovative solutions.” Something to be remembered and practiced by all of us. G

GWP Magazine | Issue 28 | January / February 2010

Publisher’s GUEST

Publisher’s Guest

The Hon Philip Ruddock MP Federal Member for Berowra with Dmitry Greku, Publisher/Editor, GWP Magazines.

The Hon Philip Ruddock MP, Federal Member for Berowra, has always been vitally interested in politics and government administration. The son of a State MP and Minister, the late Max Ruddock, Philip first entered Federal Parliament at a by-election in 1973, becoming the Member for Parramatta. Some 36 years later he is the third longest serving Member of Parliament in Australian history and has just been appointed Shadow Cabinet Secretary, a position through which he will utilise his vast experience and corporate memory.

It was a great honour for me to be with the Hon Philip Ruddock when the announcement was made of his appointment by Opposition Leader Tony Abbott MP as Shadow Cabinet Secretary. I was a guest in his office having requested an interview for the GWP Magazine. Mr Ruddock was an influential Minister in John Howard’s Government and is the only currently serving Member with a strong National Security and Intelligence background. After several weeks of particularly interesting and dynamic political activity, there were many questions which Business Resource & Lifestyle wished to put to Mr Ruddock – Here are just a few. DG: Mr Ruddock, following your appointment today, what will be your priorities and how do you plan to improve small and medium enterprise related issues? PMR: My appointment as Secretary to the Shadow Cabinet has formalised a role I have been undertaking since the last Federal Election as a source of advice and counsel to my Parliamentary colleagues. Having been a Senior Cabinet Minister in Government and with many years’ experience in roles as diverse as Minister for Immigration & Multicultural Affairs and Attorney-General, I am in somewhat of a unique position within the current Opposition team. Naturally, while we are in Opposition it is our task to critically and methodically scrutinise the Rudd Government, its legislation and policy directions. It is also important to be proactive in outlining an alternative program for the Nation’s future. One of my ongoing areas of interest involves seeking reductions in compliance regulations with which business must cope. As Attorney-General, I undertook

12 GWP Magazines | Issue 28 | January / February 2010

Publisher’s GUEST

a rationalisation of corporate regulations, particularly those involved with trade across State and Territory borders. The work I began on Personal Property Security Reform is still being followed by the Rudd Government. While I receive no credit for beginning the task, it is pleasing to see this important area, which limits and hinders business borrowing, still on the agenda. It is my view that the laws should be harmonised – presently there are some 70 different pieces of legislation and 60 different registers covering personal property. This is a significant impost on business. One register would be better for financial institutions, businesses and individuals. Government should be about making laws more transparent and simpler for business. Industrial law is another area in which I have an ongoing interest. Deregulating employment commenced under the Hawke and Keating governments, but it seems to me that the ALP is seeking to over regulate again. The Rudd Government is being given a strong message from its union base, which is seeking these changes, particularly in the building and construction industry. I believe the Rudd Government will be judged harshly on the result of their actions. It is with regret I believe that unemployment levels will rise. As business starts recovering from the effects of the global crisis, operators will be more cautious about employing staff. If it is made more difficult to let go staff who are unable to perform the tasks for which they have been employed effectively, it stands to reason that employers will think twice before employing new staff. I can see a trend developing where more overtime will be offered rather than new personnel employed. In time this will become more of an issue with business becoming less competitive and living standards falling.

DG: In my opinion, climate change is taking place, while its causes are debateable. Where do you stand in relation to the government’s proposed ETS and what steps will the Opposition take now that Prime Minister Rudd has refused an open discussion on the ETS with the Leader of the Opposition? PMR: As I see it, there are three positions which people can take. At one end of the spectrum there are those who are strongly committed to dealing with what they assume the science dictates, that is, climate change and an ETS. At the opposite end are those who feel there is no problem and any form of government intervention is inappropriate. Then there are those in the middle who think that if there is a problem, it is one which the whole world needs to deal with together, and Australia should be a part of this process. My own view is that the Rudd Government has an obligation and responsibility to explain its policy carefully and clearly so that all Australians understand it and its ramifications. Australia should not be ahead or behind the pack. Opposition Leader Tony Abbott is firmly of this view and this is why he challenged the Prime Minister to a debate on the subject. By refusing to accept this challenge, Mr Rudd is ignoring the rights and views of Australians who deserve to know more about the ETS and its impost. It is the government’s responsibility to do so and they ought not to dismiss the public’s concern and interest in such a cavalier manner. DG: What would be your forecast on the future of the current NSW Government and the prosperity of the State? PMR: I have a simple and somewhat

bleak view of NSW’s future under Labor. That is, it has no future. The naming of a new Premier is simply a case of the deck chairs being rearranged on the Titanic. They are essentially down to the point where the last man or woman standing will do. The new Premier has little experience of portfolio or parliamentary matters. She has been chosen as someone to whom Labor strategists feel the people will give the benefit of the doubt. The recent description of her being a hostage to back-room operators, Tripodi and O’Beid, may be brutal but is, in my view, accurate. Governments get to a point where people just turn off and stop listening, no matter what the message. Premier Rees was seen as a new broom and a new image. Labor alternatives with more experience are seen as soiled in government and thus were overlooked. The Labor Party has been in power for fourteen years in this State and people have stopped listening. Federally, the Coalition was still providing good government when the public stopped listening – but NSW Labor is not even doing that. Along with most residents of New South Wales I am looking forward to the State election and I believe there will be a change of government. My State Parliamentary colleague and friend, Barry O’Farrell MP, is working extremely hard with his very capable team to take back the government benches and provide this State with the direction, leadership and hope which is presently so sadly lacking. DG: Thank you for your time Mr Ruddock. We greatly appreciate your straightforward approach and your open and honest manner when in office. I wish you all the best and success in all the challenges the future holds. G

GWP Magazines | Issue 28 | January / February 2010

Feature

GWP Magazine’s 2009 Annual Cruise Event a Big Success

By Larry Woldenberg

It was a beautiful day on November 19 when over 150 invited guests and friends mounted the decks of the Bella Vista cruise boat for a wonderful Harbour Outing. Not knowing what to expect, the guest speakers turned the day into one of inspiration and patriotism for everyone. Many of those attending had tears in their eyes when unexpected speeches were made around the subject of the Kokoda Trail and Papua New Guinea’s current situation.

lucky n Baird, nes, Joh zi a g a Club, M u, GWP hairman’s nthers C ana Grek a tl e P v e S th th ri r) n (lkets to son, Pe (l-r) Kathie Ro f the 4 tic cott Hud winner o bertson, The Group, S rt a g g a T Mean Fiddle b , rt lu a an C g ll d Mayor of th g a a r, tb o o Jim T F e e Hills Shire u g a e L y Council b ug Clr Peter Dim District R browsky

reku, Dmitry G dia, GWP Me ou” y k “Than e to g a s s me nts lie c P W G

You get a potent cocktail of experience when you put the beautiful Sydney Harbour and perfect weather conditions together with stirring words about our war veterans from the Kokoda campaign in 1942 and how the local inhabitants responded. It was all in the timing. GWP Magazines had just put out one of its finest magazines

14 GWP Magazines | Issue 28 | January / February 2010

containing a cover story on the Honorable Charlie Lynn who had returned from a distinguished career in the Army only to discover that the Kokoda Trail was languishing in total anonymity and disuse. How Charlie reinvigorated the Trail which had become overgrown with dis-use and worked tirelessly for 18 years to inspire all

of Australia over the Digger’s successful defense of our Nation on the same was the subject of the article. What the cruise guests didn’t know was that Charlie would be present on the Cruise and would be one of the featured speakers on the day. Needless to add, it was a moving experience for all of us.

Feature

there to accommodate us. The service was excellent. As the day progressed everyone was seated. With floor to ceiling windows all around us, the Harbour was simply breath taking. Dmitry Greku, editor and publisher

Olympic and Commonwea lth Gold Medallist Su zy Balogh, H itting Targets, Ambassador for GWP Mag azines Jim Taggart, Taggart Group, MC of the event The Hon Charlie Lynn, MLC NSW, talking about Kokoda heroes

highlighting the wonderful governmental system Australians enjoy including freedom of speech, a democratic system and free enterprise. But this was just a warm-up for the Hon Charlie Lynn who then talked about the Kokoda Campaign and how he struggled to wake Australia up over its very glorious Heritage. Accompanying this article is one of two poems he read over the same entitled “Anzac Day”. Charlie then saved the biggest treat of the day for all of us when he talked about the contribution made to the Campaign by the people of Papua New Guinea, in particular the Fuzzy Wuzzy Angels. These were the native people who carried supplies and our wounded soldiers to safety. As Charlie said, we might not have been successful without their efforts. Charlie went on to detail how his company, Adventure Kokoda, is working today to advance the cause of these same native peoples. He not only mentioned how in one generation some of the more isolated inhabitants are advancing from The Stone Age to Modern Man, but he brought along two beautiful native students, Alfredah Nakure and Margaret Aitsi, who just received their HSCs and are entering TAFE and Uni here in Australia. As if this wasn’t moving enough, the two shy

Christmas gifts for the guests But let me back up a minute. The day started innocently as everyone was handed drinks and hors d’oeuvres by the very accommodating cruise personnel. I liked the pink champagne cocktails the best. But that’s my own personal failing. I did, however, find that whenever any of the guests needed even the smallest of requests, someone from the crew was

of GWP Magazines, started the day with a simple speech highlighting the year’s considerable accomplishments of GWP. After Dmitry finished, Jim Taggart, the day’s MC (who did a marvelous job) then introduced the Hon David Clarke, Member of the Legislative Council. David then proceeded to stir everyone up with a speech

The Hon David Clarke, MLC NSW, inspiring Free Enterprise support speech

GWP Magazines | Issue 28 | January / February 2010

Feature ladies volunteered to sing both their country’s national anthem plus another beautiful song. By the end of the speech and impromptu performance GWP Magazines, Taggart Group and guests were moved to donate $1000 towards a scholarship fund for the two of them.

Also introduced were special guests the Hon Alan Cadman, the Ambassador of Ukraine in Australia, His Excellency Valentin Adomaitys, the Mayor of

Another amazing speech followed when Suzy Balogh, the Gold Olympic and Commonwealth Games Medalist, told of her experience of how she progressed

(l-r) Carlo Fo garin, Telstra Business, St Telstra Busin eve Sebbes, ess Centre H ills/Northern Kellie Murph District, y, HighPoint Computer So John Glover, lutions, Pendragon

wellers, f Master Je Robert Clif f, Gift, lif s C a rt e tm (l-r) Rob GWP Chris a f o r e n win s is a happy Magazine ku, GWP re G y itr Dm

(l-r) The Hon David Clarke, The Lady Mayoress Karen Garrard, The Lord Mayor of Parramatta Clr Paul Garrard, Mayor of the Hills Shire Council Clr Peter Dimbrowsky, Svetlana and Dmitry Greku, GWP Media, Margaret Aitsi, The Hon Charlie Lynn, Alfredah Nakure, Alla Adomaytis, HE Valentin Adomaytis, Ambassador of Ukraine in Australia, The Hon Alan Cadman

to the finals and won a medal as a shootist. It was an amazing tale of emotional ups and downs with some revealing insider comments — worthy of an article in its own right.

the Hills Shire Council Clr Peter Dimbrowsky, and the Lord Mayor of Parramatta, Clr Paul Garrard. There was then a drawing for lucky doorprize winners. I happened to be sitting across the table from Sue Cliff of Robert Cliff Master Jewellers who remarked: “Oh, I’d like to have that basket of goodies” only to seconds later have her husband’s name announced! A beautiful buffet was then unveiled and everyone loaded their plates with prawns, beautiful salads, chicken thighs and the lot. Everyone departed with smiles on their faces, full tummies and fond memories of a truly unique cruise experience.

, F. Law & Associates (l-r) John Law, John Paul Garrard, Clr , tta ma rra Pa The Lord Mayor of nn, MLC NSW The Hon Charlie Ly

16 GWP Magazines | Issue 28 | January / February 2010

This was made possible with the assistance of the following Sponsors:

Gold Captain Sponsors Telstra Business Centre Hills/Northern District (great team with great service) The Inflatable Event Company (please note the GWP inflatable banners and new products) Silver Skipper Sponsors Loxley on Bellbird Hill (one of the finest and most romantic resorts) Francesca Surace from STILZ Fotografika (this magazine’s accomplished photographer) Bronze Sailor Sponsors Clark Rubber Blacktown (great diversity of product offerings) Commonwealth Bank, Corporate Financial Services (one of Australia’s Blue Chip corporates) Now we’re all curious to see how Dmitry and his crew will top this cruise next year!

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GWP Magazines | Issue 28 | January / February 2010 1/10/09 9:50:13 AM

business ADVICE

Jonathan Reynolds, Wealth Adviser - Skeggs Goldstien Associates

Is Your Business Going to Fund Your Retirement? What is the sale price of the business you require? When your business is your major source of income and wealth, growing and realising your business value is a key outcome of effective succession planning. In simple terms, you want to get the most money for your business.

Recent research indicates there are certain issues that could potentially impact the value of your business. These issues include: 1. O wner’s complacent about their need for succession planning 2. O wners fail to compare the benefits when choosing their exit options 3. S ale prices are usually below owner’s expectations 4. A shortfall in business value exists pre-retirement 5. G eneration Y don’t aspire to be business owners 6. I ncreases in house prices and access to finance will restrict successor funding. Why has this not been an issue before? When today’s business owners started out in business they had low entry costs and little competition and owners were able to fund business growth and lifestyle through increases in their house prices. This is not the case today, as business owners face different circumstances including; high acquisition costs, increased competition and high barriers to entry. Many successors are also heavily mortgaged due to home ownership aspirations, and funding opportunities are limited as banks are not willing to lend solely against the business. In summary: 1. T here will be more businesses for sale, which may result in lower prices 2. There will be fewer qualified buyers 3. B uyers will be selective with many businesses to choose from. When supply exceeds demand, you need

18 GWP Magazines | Issue 28 | January / February 2010

to plan your sale so that your business is sale ready. Part of planning for sale is optimising business value by concentrating on the following key value drivers: • Not being proprietor reliant • Loyal clients • Innovative and different • Benchmark performance • Good systems • Loyal and committed staff • Succession planning Optimising your business value allows you to choose your retirement lifestyle. In optimising your business value, you need to know what your business value needs to be at retirement. Do you know what your business value gap is? Business value gap refers to the difference between what your business is worth today and what it needs to be worth at retirement. A simple business value gap calculation can be made by following these 3 steps: 1. What is your current business value and other retirement assets? 2. What does your business value need to be so you can afford to retire? 3. What is the difference? A more detailed business value gap calculation can also allow you to calculate ‘profit needed at retirement’ or ‘number or years to retirement’. Please see the ‘Business Financial Solutions section of our website for more information (www.sgapl.com.au). Once you determine your business value gap and your number of years to retirement, you need to have a plan in place to achieve your desired sale price. The steps involved in achieving your desired sale price are: 1. Optimising your business value – which allows you to choose your retirement lifestyle 2. Ensuring a future buyer – a popular option is staff investment which not only provides buyer certainty but also staff commitment.

This also allows for continued control with optimum lifestyle benefits 3. Selling on your terms – by ensuring your business is ready for sale and all information is in order. Where do I start? Succession planning is a strategic process that allows you to smoothly transition your business. It involves the transfer of ownership and/or management of your business. Skeggs Goldstien Associates located in Norwest Business Park is a wealth management practice specialising in growth, succession and transition planning for small to medium businesses. Who should plan for succession? • Owners relying on their business sale to fund retirement • Owners whose business is the major source of income and wealth • Businesses with a number of key individuals who are reliant on the business By planning for succession you are protecting the future of your business. The best time to start succession planning is when you buy your business. Smart businesses plan years in advance to transition their business. G To discuss your individual business and to find out more about developing a sound succession plan contact Skeggs Goldstien to make an appointment.

Skeggs Goldstien Associates p | 1300 753 447 e | admin@sgapl.com.au w | www.sgapl.com.au

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2010State Stateof ofthe theCity CityAddress Address 2010 The President of the Parramatta Chamber of Commerce and the Lord Mayor, Parramatta City Council invite you and your guests to attend the

State of the City 2010 Join the Lord Mayor of Parramatta City Council, Cr Paul Garrard, and the President of the Parramatta Chamber of Commerce, Mr Trevor Oldfield at Parramatta’s premier business luncheon event of 2010. Attracting over 300 business attendees each year, this State of the City address will be an interesting and inspirational ‘health check’ of Parramatta, highlighting major developments which have taken place over the last year, and outlining plans for the future. Presented by Parramatta’s Lord Mayor, Cr Paul Garrard, the address will also outline what Council and business can do to encourage business investment in Parramatta. Time will also be reserved for questions. For an informative presentation and an enjoyable lunch in the company of your local business community, please call 02 9683 6655 to reserve your seats. We look forward to seeing you at this event and encourage you to book early as numbers are strictly limited.

Cr Paul Garrard Lord Mayor Parramatta City Council

Date: Friday 26 February 2010 Time: 12.30 pm – 2.30 pm Venue: The Sebel Ballroom, 350 Church St Parramatta 2150 Cost: $99 per person $88 for Parramatta Chamber members $800 table of 10 Cost inclusive of GST RSVP: 19 February 2010 on 02 9683 6655

PARRAMATTA

Mr Trevor Oldfield President, Parramatta Chamber of Commerce

GWP Magazines | Issue 28 | January / February 2010

business advice

Shahram Mehin - Leadership Management Australia (LMA)

Building a High Performance Team in 2010 One of the key pillars to all successful organisations is their ability to engage their people in an endeavour to capitalise on an individual’s self motivation in order to build a high performance team.

within these goals. (A goal set by you for a person is not their goal. It is yours, so involve them.) 5. Be specific in what you expect from them and clearly define how you are measuring output.

The reality is that there is no silver bullet and as every person is unique so is every team. However, there are some basic fundamentals that apply to all people and it starts with self motivation.

How to conduct a motivation plan • Understand what each team member would like to achieve from their roles on a personal level • Offer additional training or development to the team members • Being aware of some of your team members’ important personal goals • Take note of some action demonstrating initiative and express your appreciation for that action to the person • Finding ways to let the rest of the organisation know who is doing a good job and why • Improving the work area to make it more attractive and worker-friendly • Making a point of speaking personally to those that have been absent as a result of illness or vacation • Learning about some of the interests your people may have outside of work

Key continuum to self motivation:

Need > Want > Self Belief > An Expectation to Succeed = Self Directed Action Only when all of these areas are fulfilled will an individual take action. Five key steps to achieving high performance and having a motivated team in 2010. 1. H ave a very clear understanding of how your people are wired by profiling their personality type 2. C heck the suitability of their personality to the role you have asked them to perform 3. Learn to conduct a motivation plan for each individual and follow through with it 4. S et S.M.A.R.T goals with each individual and the team and ensure there is linkage

20 GWP Magazines | Issue 28 | January / February 2010

How to set S.M.A.R.T goals I refer you to my earlier articles around this subject but in basic terms: • Be specific and have a timeline • Ensure the goal is measurable. (How do you know you got there if you don’t measure?) • A goal needs to be attainable (consider capability and environment) • A goal must be realistic (timing and the size of the task at hand) • Tangible (unless you can touch it, feel it or smell it, what does the output need to look like?)

How to gauge personalities As we are wired differently different approaches stimulate us to become motivated and, conversely, not recognising this can knock the wind right out of a person’s sail and kill motivation. There are a lot of products on the market but this exercise need not be an expensive one. It is also important to recognise that the manner in which you use these profiling tools is important. As there are some legalities associated with profiling tools, ensure you consult your provider for more information. For information on options email me on smehin@lma.biz Upcoming Session in 2010 • Fast Start to 2010 workshop • Effective KPI design techniques workshop • Effective BDM recruitment workshop • L.E.A.D breakfast Seminar G

To find out more about these sessions and our certified development programme schedule in 2010, contact: Shahram Mehin p | 02 9418 2000 e | smehin@lma.biz http://au.linkedin.com/pub/shahrammehin/12/a0a/862

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business advice

John Glover, Director - Pendragon

Salary Packaging I have been involved in salary packaging (also known as salary sacrifice) for over 12 years and it still amazes me how little is known by the general employee on this. Most people think it is something applicable to the high flyers only.

I find this very strange considering at the end of the tax year, employees race to submit their end-of-year lodgment claim. Few realise that a large portion of this cash flow may be eligible for claim throughout the year with the correct salary structuring procedure. Pendragon assists people on a daily basis to gain the most of what they earn today in order to increase their net wealth for tomorrow; with the economy slowly recovering from the GFC (Global Financial Crisis) we should all look at ways to keep costs down but increase net wealth. What is salary packaging? Salary Packaging is a way of gaining more cash flow into your pocket by calculating tax deductions from your gross income each and every pay period. It enables you to buy a range of everyday items out of your pre-tax salary rather than your aftertax salary, leaving more money in your pocket each pay.

By salary packaging throughout the year you increase your net income every pay period. Example A. An increase in your net income per month of just say $50 is like receiving an increase

22 GWP Magazines | Issue 28 | January / February 2010

in your salary of an average $71 per month which equates to $857 per year. If you earn $50,000 per annum you have just given yourself the equivalent of 1.71% rise for the year. Example B. An increase in net per month of say $100 is equivalent to receiving an increase in your salary of $162 per month which equates to $1944 per year. If you earn $80,000 per annum you have just given yourself the equivalent of an approximate 2.43% rise for the year. You can congratulate yourself! What Items can be salary packaged? Some of the items which can be considered for salary packaging are: Superannuation, Laptops, Cars, Professional membership or subscriptions, newspapers, magazines, self education, relocation expenses, Living Away From Home Allowance, home office expenses, car parking, transport and travel, mobile phone, computer software, income protection insurance, investment loans, and work clothing. Who can benefit? Everyone can look at salary packaging • Organisations should look at salary packaging as a way of rewarding employees with nil or minimum cost to the organisation. • Individual employees should ask how they can look at salary packaging to help with their monthly cash flow. • If you are running your own ABN or are an Independent Contractor that is tired with procedures such as BAS statements, invoicing and paperwork, but still want maximum cash flow, salary packaging is also available for you too.

Salary packaging creates happy employees… What next? Organisations If you are an organisation looking to give your employees the options of salary packaging, then you should discuss this situation with your accountant or a similar company which specialises in salary packaging.

Give Yourself a Raise. You deserve it… Individuals If you are an individual and you would like to consider the salary packaging options available to you, you will need to talk with your employer to see what they are able to offer you. You may also want to discuss your options with a company who specialise in salary packaging. Own ABN – Independent Contractor You should discuss your options with a specialised salary packaging company. Talk to us…

Pendragon p | 02 9407 8700 f | 02 9407 8701 e | info@pendragon.net.au w | www.pendragon.net.au MARN 0105060

GWP Magazines | Issue 28 | January / February 2010

business ADVICE

Scott Tyler, Managing Director - Brightblue Marketing

Top 10 Website Mistakes It takes more than just having a website to make the Internet work for your business. The web environment is now more competitive than ever. Time and time again I see the same fundamental website mistakes being made. It really pays to seek out a digital marketing specialist to ensure your website is actually working for your business. Below are the Top 10 Website Mistakes that your competitors already know about.

don’t want to be bothered every time they visit your site with a flash intro that takes forever to load. Ensure links look like links.

1. Choosing the Wrong Domain Name Steer clear of long domain names. Ideally they should contain relevant keywords, be easy to remember and easy to type. Remember your Domain name doesn’t necessarily have to be your company name.

Identify the different reasons your target market engages your services or purchases your products. We call these different reasons “Buyer Personas”. Generate specific content on your website for each buyer persona.

2. Having a brochure-type website Brochure-type websites simply don’t cut it anymore. The web environment is just too competitive. Your website should focus on either generating genuine enquiries or selling online. 3. Not collecting email addresses Every visitor who leaves your site without giving their contact information is an opportunity lost. Provide visitors an incentive to leave their details by offering a free e-newsletter or special report. 4. Weak branding A website is the corner stone of your marketing and therefore must clearly communicate your brand attributes, benefits and values. It should also clearly communicate your uniqueness vs. competitors. 5. Poor design and functionality Your website design must not only be presentable, but also focus on helping visitors quickly meet their goals when visiting your site. Steer away from the overuse of flash. People want information quickly and

24 GWP Magazines | Issue 28 | January / February 2010

6. Focus on products and services Too many websites focus on products and services instead of the concerns and needs of the buyer. You want site visitors to feel that you understand their needs and are a “good fit” with regards to being able to address them.

7. Website copy written for your peers Frame your language and images to that of your target market and not that of your peers. Your message has a greater chance of resonating with your target market. Keep industry jargon to a minimum. 8. No call to action Your website should contain a number of strong calls to action. It is important that site visitors take some type of action when they visit your site. Whether it is to sign up for an e-book, e-newsletter, or make a sales enquiry or purchase. 9. Not adopting SEO Improve your website’s natural ranking through the adoption of search engine optimisation (SEO). It is a worthwhile investment and I would highly recommend you speak with a SEO specialist. 10. Not tracking website performance You should be testing and measuring all your marketing activities, including your website performance. Google website optimizer is a free multi-variant testing tool that can test variations of your web pages. It can determine which images, headlines and web copy are

better at getting visitors to convert. Of course there are many other common website mistakes that businesses make. Others worthy of a mention include not communicating your contact number clearly on each page, providing a tired design, old and stale information and not checking your web copy for typos. The start of a new year is a great time to review your website. Take some action now! G

Is your website working for your business? Are your competitors enjoying more traffic? If you would like a free website assessment, please contact Brightblue Marketing on 9762 1255 or email info@iibe.com.au. At Brightblue Marketing we’re reshaping business. Brightblue Marketing Suite 609, 12 Norwest Central Century Circuit Norwest Business Park NSW 2153 p | +61 2 9762 1255 e | info@iibe.com.au http://www.linkedin.com/in/scotttyler w | www.brightbluemarketing.com.au

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level 5, nexus building, 4 columbia court baulkham hills, nsw 2153 www.salesmechanix.com.au

Premium Foil Trays

with personalised service Trays available in every shape and size Providing you with foil containers is our business. If your business involves making or selling food then we want to join your team. If you use foil containers and would prefer a supply partner who will value your business, call us on (02) 8860 6445. Level 5, Nexus Building Norwest Business Park, 4 Columbia Court Baulkham Hills NSW 2153 Postal Address: PO Box 3537 Rouse Hill NSW 2155, Fax: 02 8860 6464, Phone: 02 8860 6445 Email: info@cfsaustralia.com.au

CFS FOIL

GWP Magazines | Issue 28 | January / February 2010

TELECOM

Innovation Calling Business Phone Systems play a huge part in office efficiency. They’re the original IT – providing us with near realtime communications, instant messaging services and live chat for over 100 years. But now the internet revolution has reached the reception desk – and new IPbased phone systems offer the potential for flexibility, productivity and growth.

The connection between your traditional phone systems and company growth isn’t always direct and obvious. But when a day

without your phone system means a day without orders, customer service, outbound sales, access to suppliers, and support for field staff, the link becomes a lot clearer.

Premise-based IP Telephony Systems 26 GWP Magazines | Issue 28 | January / February 2010

Steve Sebbes, Director - Telstra Business Centre Hills/Northern District

Improvements in computing power and IP network performance have made IP Telephony Systems a lot more intelligent than their switch based ancestors. This is the traditional on-site model for a business telephone system.

Please call the Telstra Business Centre Hills on 1300 721 400 to speak with a dedicated Account Manager.

The equipment is installed on your premises and connects you with customers, colleagues and suppliers via Telstra’s PSTN and ISDN voice networks. However, modern premise-based IP Telephony Systems can integrate your voice communications with your digital

world, so that you can dial contacts directly from a desktop application like MS Outlook, trigger “screen pop-ups” of your customer’s records before answering their call, and share a document or spreadsheet as part of a phone conference. The good news is that the Telstra Business Centre Hills offers many options and, as a trusted business partner, we have the expertise to help you determine which solution will best fit your business – now and into the future. G

Telstra Business Centre Hills/Northern District operates Monday to Friday Norwest Business Park H137, Ground Floor, 24 Lexington Drive, Bella Vista NSW 2153 p | 1300 721 400

Professional Corporate Imagery

For Advertising & Editorial Products & People Food & Fashion Real Estate Architecture Indoors & Outdoors Events & Functions Receive 10% discount when you mention this ad. Shop 3, 268 Old Northern Rd Castle Hill NSW 2154

Ph: 9680 9823 www.stilz.com.au GWP Magazines | Issue 28 | January / February 2010

Feature

How to Care for Your Watch Hereâ&#x20AC;&#x2122;s something people might stop to ponder. The quality of your watch case will be a good indication of the overall quality of the watch. The material from which the case is made is a good indication as a precious metal case (i.e. gold and platinum) is not fitted with lower-grade movements.

Gold is an excellent case material because of its resistance to corrosion and its antimagnetic properties. A quality well-made gold or platinum case will give many years of service if not abused. Stainless steel is excellent material because of its resistance to wear and corrosion. However, it is necessary to check that the case is made entirely of stainless steel and not of lower grade plated cases with just a stainless steel back. Tungsten carbide alloys, ceramic and titanium which can be made in steel or gold-coloured finishes are highly scratch resistance metals. These are more often found in the higher end price ranges due to costs associated with the materials. Most popular cases are plated types (and now even plastic) and are generally in the lower price ranges.

By Larry Woldenberg

Mechanical movements are also influenced by the material the components are made from. In the case of the higher priced watches, they are made from highly refined alloys. It follows that the higher the quality of the watch movement, the more stable and reliable its performance. Itâ&#x20AC;&#x2122;s important that the correct battery be fitted, so it is best to follow the manufacturerâ&#x20AC;&#x2122;s recommendation and to have it fitted professionally. Batteries designed for hearing aids, calculators or cameras may work in watches, but their sealing is not designed to be reliable over long periods. So they should never be used in watches. Water-Resistance? This is the internationally agreed term for describing the qualities of a watch that offers protection to the consumer against damage caused to watches by the entry of moisture. Water-resistant is just that. It may resist (not necessarily well) water by immersion in no more than one meter of water for approx. 30 minutes. However, it is not guaranteed by the manufacturer or the retailer. It will not resist water for any depths more than this and most certainly not for any length of immersion. If a water resistant case is opened, it may not be resistant again. It is recommended that any watches that are marked water resistant be returned to the manufacturer when it comes time for battery replacement. Divers Watches? These watches must be subjected to water immersion without damage to

28 GWP Magazines | Issue 28 | January / February 2010

2009 Winner - Hills Excellence in Business Award of Distinction 2009 Winner - Hills Shire Best Small Business 2009 Winner - Castle Towers Excellence in Marketing 2009 Winner - Hills Shire Small Business Award 2008 Winner - True Local Awards 2008 Winner - Hills Shire Small Business Awards 2007 Winner - Castle Towers Marketer of the Year 2007 Winner - Hills Excellence in Business Awards 2007 Winner - True Local Awards 2006 Winner - Castle Towers Retailer of the Year

Diamonds are

200mtrs. They should have dial clarity and the ability to resist the corrosive effects of salt water. Their cases are much stronger and better sealed. There is a Standard for Divers Watches which was ratified in Australia in l996.

Feature

F orever

of protection against water resistance, dust entry and rough treatment. Servicing? All good quality watches should be serviced regularly. Reputable jewellers and watchmakers should have established their businesses to provide high quality specialist services. It should be an aspect that sets them apart from retailers who rely heavily on price alone to sell their products.

Caring for your Watch Mechanical watches: • Should be wound daily (unless automatic) at beginning of the day. • May vary in timekeeping - 15 to 30 seconds a day is not unusual • Service and re-lubricate every three to four years. • Performance can be affected by exposure to strong magnetic fields • Auto winding systems need to be worn six to eight hours a day to ensure they stay fully wound Quartz watches: • Should be advised at point of sale about the battery life and that the battery should be removed as soon as the watch stops to prevent damage from any substance that may leak out • Should also be informed as to the timekeeping accuracy that may be expected • Those with auto generating systems need to be worn for six to eight hours a day to function properly.

Live

All Watches: • Should be told at point of sale if they are water resistant

Many customers own high quality watches which are increasing in value due to the fact that they are no longer made or have become collectables due to the reputation of their makers or technology inherent in their construction. It is most important that those handling these items recognise their value, handle them appropriately and offer the high quality service they deserve. G

your

passion

• Other questions to ask are the affect of wear, exposure to chemical, rough treatment and ageing of the gasket with their particular watch case. • What happens to watches exposed to extended periods of vibration? • Dress Watches usually offer a lower level

Robert Cliff Master Jewellers Shop 380A Castle Towers Castle Hill, NSW 2154 p | 02 8850 5400 02 8850 7999 e | office@robertcliffmasterjewller.com.au w | www.robertcliffmasterjewellers.com.au

GWP Magazines | Issue 28 | January / February 2010

business advice

Barry Knowles, Managing Director - Sydney@Work

Look Out! There’s Some Dangerous People About I believe a good recruitment company, used in the right way, can add real value to the recruitment process. We save you hours of time and let you get on with your main business, but, most importantly, we bring years of expertise to the process and significantly reduce the risk of a bad hiring decision. I know people find it hard to believe, but we do save companies money.

and if there is no one available? Well things just stop. Wally Onejob Wally is the salt of the earth, stable as houses. He got a job when he left school and stuck with it for 25 years, getting promoted from time to time, before being made redundant in the recession. The truth: Wally is stuck in a time warp and can’t get

However, if you really do want to do your own hiring here is my easy-to-use guide to people to avoid. Don’t say I didn’t warn you! Colin Climber Colin looks good on paper. He has had wide experience, seems to know his stuff, and when you interview him, he is equally impressive. The truth: Colin should be impressive at the interview, he has had plenty of practice. To Colin you are not a career option, you’re a stepping stone. Colin ensures he changes job every two years. That way he keeps pushing up his salary and never has to suffer the long-term consequences of his actions, but he will insist he wants a long-term career and has just been unlucky to date. Mary Maybe Mary is very flexible. She doesn’t mind what role she has and will do anything you ask. She hasn’t changed jobs too often and has the skills you are after. The truth: Mary can’t make a decision to save her life. Which means that whenever she comes to a decision point, she will have to ask someone to make the decision for her

30 GWP Magazines | Issue 28 | January / February 2010

out of it. He tries to relate the new job to the old company processes and it doesn’t work. He can’t pick up the new stuff and keeps complaining that the old company was so much better. Freda Friendly Freda interviews really well. She gets on with the interviewer and, curiously, the interview lasts much longer than usual. She knows heaps about the job area, is enthusiastic and friendly. The truth: Freda can’t stop talking - ever. She talks at the coffee machine, at people’s desks, over lunch. It’s about work - mostly, but productivity drops markedly, and it’s really hard to nail exactly what the problem is. Sam Sporty Nothing wrong with Sam. Knows his job, interviews well, not too friendly, not too anything really. Looks like a good hire. The truth: Sam’s main interest lies outside work, and it affects his productivity - taking and

making calls to organise the next match, checking league tables on the internet, skipping off early to get to matches, but mainly he just doesn’t have interest in the job – it’s all elsewhere. Norman Knowall Norman is highly dangerous. Again he interviews well, seems to know a great deal, is a great communicator and appears high on confidence and ability. The truth: Norman has a problem, he can’t say “I don’t know”. Consequently he doesn’t ask questions when he should. He makes guesses and works on assumptions. He ploughs ahead with false confidence and an aura of high competence – until it’s too late. Carol Closed Like all the others, Carol interviews well. She knows her job, can explain what she’s done and how she worked. She has no obvious personality defects. A good hire? The truth: Carol is no problem at all – until she leaves, or her job changes. That is when you find out Carol is a job protectionist. Nothing is written down, important information is stored only in her head. Take her out of her job and things start to fall apart very quickly and Carol is pleased. Finally everyone appreciates how important she is! G

Sydney@Work Suite 201, 12 Norwest Central Century Circuit, Baulkham Hills 2153 p | 02 9680 2051 f | 02 9680 3051

GWP Magazines | Issue 28 | January / February 2010

business advice

Peter Knight, Managing Director - Knight Partners

Planning The First Step With the New Year underway, now is the perfect time to reassess your plans for 2010. The holiday break probably gave you some time to think about your business and where you want to take it. This is a good start. It works even better when you put your thoughts down in writing in a structured way.

Below is a format I’ve used with clients as part of their Annual Planning Session. January/ February is the perfect time to do this. 1. Objective Your objective is the big thing you are aiming for — the bigger picture. One client put it this way: “10.10.10”. To him that meant:

“$10 Million turnover at 10% profit in 2010” I love it! A big bold objective, clear, decisive and challenging! Another client wants to sell her business in five years, while another client wants to retire in 3 years. These objectives are at the higher level and give everybody something to aim for. 2. Three Goals The next step is to identify three goals you will accomplish in 2010. Not ‘hope’

32 GWP Magazines | Issue 28 | January / February 2010

to accomplish, but goals you will accomplish — goals you can tick off the list at the end of the year. These should be important to the business and meaningful to achieve. It’s also a great idea to add a personal goal to this list to make them even more meaningful. 3. Identify Key Milestones In order to reach your big goal at the end of the year it helps to break it up into smaller bite-sized chunks, like planning where you will be at the end of March, June and September. By hitting these milestones through the year, you are more than likely to achieve the big goal at the end of the year. 4. TOWS Analysis Most business people have heard of the SWOT analysis, but we prefer to turn it around and call it the TOWS analysis (Threats, Opportunities, Weaknesses and Strengths). This way you get the Threats out in the open early and finish on Strengths. The key to this exercise is to be open, frank and honest in your evaluation. 5. Review the Organisation Chart Most businesses have a People Chart which shows the people in the business and the work they do. That is not an organisation chart. An Organisation Chart is where you outline the functions to be carried out, the tasks to be completed. That way, if the staff member leaves, you just have to find someone to do the tasks, and not find a replica of the person who left. This is vitally important and can save heaps of time. The Organisation Chart also provides the structure for your monthly management meetings by working through each key Area of Operation of the business.

6. Budget and Cashflow How could we have a Plan without a budget and cashflow? (This must be written by an accountant!). These are vital tools which help you manage and monitor the financial aspects of the business. In rapidly changing times these tools are even more important! By understanding what your finances might look like ahead of time, you are in a better position to handle it when that time comes around. 7. Implementation – The Key! Having the plan is really only the first part of the story. The rest of it begins when you go to implement the plan. This is where most people fail... they fail to implement the plan, no matter how full of great ideas it is! Implementing a mediocre plan is far better than not implementing at all! But it’s the toughest part of the whole process — implementing the plan and following through on your promises. So now that you’ve got the framework, it’s time to get stuck in and start your plan! G

Knight Partners, a niche Business Advisory and Accounting Practice which specialise in taking businesses to the next level. p | 02 9680 8887 w | www.knightpartners.com.au

GWP Magazines | Issue 28 | January / February 2010

FEATURE

Darren Read, Managing Director – Vodafone Business Centre Norwest

Are You in a Rut? “The only difference between a rut and a grave is their dimensions” - Ellen Glasgow

Welcome to the New Year and sorry for the dramatic quote, but I would like to start the new decade with a challenging thought. What is stopping you and your business from making a change? Like you, I don’t find change easy but, as Ellen Glasgow said, it is a necessity of life if we are to continue to move forward. The hardest time to change is when things are going well, but this is often the best time. This sounds a little confusing so let me give you a case study.

Vodafone was that they would have the full support of Holden and if they needed any assistance, they could just pick up the phone or send an email and the experts at Holden would be there to help. As the new V8 supercar season commences it will be interesting to see how team Vodafone has adapted to the changes. So let’s put this case study to one side and focus back on your business. Mobile phones and Mobile data are only a small part of your business set up, but they are crucial to the successful operation of your business. Are you receiving the value and support that you deserve?

Team Vodafone are a V8 Supercar racing team who have won back to back championships. It came as a great surprise to many when they announced that they were changing from racing Fords to Holdens. Why, when you are the team to beat, do you make such a big change?

Massive changes have happened in the mobile and data delivery services over the last decade. Most business people only use 20% of the modern mobile phones technical capacity. It’s like having an 8 year old (yes that would be an analogue “brick”) mobile phone in your hand.

The answer is simple. It was a business decision. Team Vodafone, like all of us, have running costs and they, like us, require the support of suppliers to keep costs low and supply the backend support when required. Ford made the decision not to support Team Vodafone 888 Racing in the 2009 V8 campaign (along with other V8 teams). Team Vodafone proved during the 2009 series that they still had a winning product, but they also knew that they could do better overall as a business if they had the support of their suppliers. This prompted the negotiations with Holden to become a Holden factory-backed team. All the management knew that it would be a big change and that the staff would have to learn new systems and come to grips with different technology. The upside for Team

Most modern phones can manage your email, sync your office and phone calendar wirelessly, receive and send e-business cards and much more. Smartphone allow you to send, receive and edit Microsoft documents. Street directories in all of your fleet vehicles are a thing of the past with GPS on handset, and the list goes on. Mobile data on your laptops allows your field staff to operate out of the office longer and saves your company valuable time and money. You can even take the process one step further and supply your field staff with a Dell mini laptop with inbuilt mobile connectivity, saving you capital expense on your IT budget.

34 GWP Magazines | Issue 28 | January / February 2010

Is your head spinning with possibilities yet? I haven’t even touched on support for

your business! We have the local strength to manage your business needs and follow up your enquiries without you talking to 8 different people in a call centre, located in a country you probably don’t even visit on a holiday. If the problem requires assistance that we cannot offer, we will gladly follow up with Vodafone’s Global support network. Because you are dealing with a Global company, we can draw on expertise from around the world to ensure you are getting he support that you require. Now you can rest easy and concentrate on your business. So how about you start the New Year and new decade on a positive and give me a call. My team is waiting to save you money and help you get out of the telecommunications rut. G

Please feel free to call me on 1800 333 638 to organise one of our team to come out and look how we can make your data and telecommunications “unbreakable”.

Global player, local knowledge

At the Vodafone Business Centre we understand the needs of your businesses. We know that many businesses are global players, as well as having a strong local presence. Vodafone’s growing global network in over 140 countries means virtually anywhere you go,^ you can use your mobile just like a local.

Stay in touch with your business when you are away, with Vodafone’s MobileBroadband# and Internet on Your Mobile.†

Keep yourself and your team connected to email* anytime, with BlackBerry® from Vodafone.

Contact the team at the Vodafone Business Centre Norwest on 1800 333 638 to make an appointment for your free Telecommunications Consultation and Bill Analysis.

Vodafone Business Centre Suite 402, 12 Century Circuit, Baulkam Hills NSW 2153 Tel: 1800 333 638 ^Vodafone World for Postpay is the default roaming product and should be activated at least 3 days before travelling. Vodafone Traveller only available to customers who specifically opt-in and are connected to an eligible Vodafone contract. Both Vodafone World and Vodafone Traveller are subject to limitations of overseas networks and individual handset capabilities. Some Vodafone services may not be available whilst roaming in some countries. For fees that apply to both Vodafone World and Vodafone Traveller see vodafone.com.au. #Vodafone Mobile Broadband subject to network limitations and availability. The 3G broadband network covers selected metro areas of most capital cities and some larger regional centres. 3G subject to network limitations and availability. Outside 3G broadband areas Vodafone Mobile Internet operates at slower access and download speeds on Vodafone’s 2.5G network. See vodafone.com.au/coverage for details. †Available on a Month to Month basis when added to a valid Vodafone Cap on contract. Must connect for one full bill cycle. Recurring $9.95 monthly access fee charged until the end of the month in which you discontinue the service. Included data subejct to 1 month expiry. Additional data usage: 12c per MB (min session 50KB). All Vodafone services subject to local and overseas network availability and handset/device capabilities. 3G services available on 3G handsets in 3G areas (available in selected metro areas). Limited content available on 2.5G capable handsets. Some internet and web sites may not be accessible. See vodafone.com.au/coverage for more details. *Data for use in Australia on Vodafone’s GPRS/3G network, subject to local and overseas network availability and handset capabilities; some internet & email services may not be accessible. BlackBerry® and the BlackBerry® logo are registered trade marks of Research in Motion Limited and are used under license. Vodafone Pty Limited ABN 76 062 954 554. GWP Magazines | Issue 28 | January / February 2010

Government

Unique Opportunities at Historic Bella Vista Farm Park Bella Vista Farm Park – The Sydney Hills’ historic farm at Elizabeth Macarthur Drive and Norwest Boulevarde, Bella Vista – has been given a new lease on life with the exterior of the homestead, outbuildings and grounds being restored to their former glory.

The farm’s surrounding parklands are now open for the community to enjoy with the addition of barbecue and picnic facilities within the grounds surrounding the homestead. People can picnic under the historic Bunya Pines, discover the homestead’s history through the interpretive signage and soak up Bella Vista Farm Park’s wonderful heritage atmosphere. Bella’s story Bella Vista Farm was one of the original homesteads along Old Windsor Road and has had many uses during its life as a working farm – including beef and dairy cattle farming, citrus orchards and extensive kitchen gardens. The farm covers approximately 20 hectares and contains farmlands, remnant woodland, farm sheds, the homestead and gardens and boasts panoramic views of the region. It is considered to have heritage significance due to its historic role in commercial citrus growing, its example as an intact rural landscape on the Cumberland Plain, the presence of Cumberland Woodland and the use of Bunya Pines dating from the 19th Century. Perhaps the farm’s most famous inhabitants were John and Elizabeth Macarthur who ran sheep at Bella Vista Farm Park during the early 1800s before moving to Camden. Restoration and skills funding This year Council received $520,000 from the Federal Government’s Regional and Local Community Infrastructure grant funding, and works commenced in April to restore the homestead and outbuildings, provide new picnic shelters and a barbecue and reconstruct the paths to the front garden. The Friends of Bella Vista Farm Park Inc obtained $25,000 from the NSW Heritage

36 GWP Magazines | Issue 28 | January / February 2010

Volunteer Pam Wilson at Bella Vista Farm Branch to restore covers to the historic wells and provide safety fencing and also contributed $10,000 from open days toward the kitchen garden fencing. Council also obtained grant funding of $50,000 from NSW Heritage Branch to provide seed funding for a trade skills program that is a joint initiative between the Master Builders Association, National Trust of Australia (NSW), Friends of Bella Vista Farm and The Hills Shire Council teaching traditional trade skills to young apprentices. Your unique business opportunity Council is currently considering potential business activities for the site that could create a cash flow to help with the operation of Bella Vista Farm Park. Council is welcoming proposals from the commercial private sector and any proposed business activities should complement and enhance people’s experience of this significant heritage site.

Council considers this an outstanding opportunity for development of a commercial business in one of the fastest growing areas of Sydney – and will consider submissions as part of a broader heritage, visitor and business experience in keeping with Bella Vista Farm Park’s Conservation Management Plan and Plan of Management of the site. G To obtain a full Request for Proposals package and for site visits, please contact Samantha Connor, Business and Community Coordinator - Major Venues. p | 02 9843 0236 e | sconnor@thehills.nsw.gov.au

Need Business Information? Let us help you with research data at no cost. Phone 02 9843 0131 for a free confidential appointment.

The Hills Shire Council Economic Development 129 Showground Road, Castle Hill NSW 2154

We caN coMe To you

Need Business information DL flier.indd 1

22/12/2008 11:52:29 AM

Council can offer your company the following business information:

R Local business statistics R Business demographic data R Population forecasts R Marketing analysis and research R Referral ser vices to business connections R Labour market costs R T ypical real estate costs

www.thehills.nsw.gov.au GWP Magazines | Issue 28 | January / February 2010

Government

Discover Parramatta with a New Leisure and Activity Website! Parramatta is an employment and entertainment destination for tens of thousands of people, and now there’s a permanent, up-to-date leisure and activity website available for Parramatta’s visitors, residents and workers.

Launching in early 2010 and distinguished by recognisable and consistent branding, DicoverParramatta.com is a partnership project with over 50 external contributors and supported by local hotels, restaurants, retailers, heritage operators, large and small venues, pubs, clubs, and local event producers. Parramatta City Council is committed to presenting its workers, residents and visitors with a strong sense of place by promoting Parramatta’s diverse range of compelling experiences. At DiscoverParramatta.com, you’ll find: -C onsistently updated special features on the home page detailing upcoming events, celebrity appearances, launches, and openings; -A searchable event calendar promoting all the events and activities taking place in and around Parramatta City (including Rosehill Gardens, Parramatta Park, Parramatta Stadium, and Riverside Theatre). -A dedicated kids section with information on school holiday programs; -E ight searchable dining directories from the 2010 Parramatta Dining Guide. - I nformation on places of interest including heritage properties, pubs and clubs, and sporting facilities; -A n accommodation finder featuring premium, budget, boutique and apartment style accommodation options; -A venue hire finder that includes all of Parramatta’s hotels, community halls, clubs, and the new Grand Pavillion at Rosehill Gardens -T ravel information with maps, carparking guides, and free City Loop bus information; - Facebook and Twitter pages; and, -C ompetitions and promotions throughout the year.

38 GWP Magazines | Issue 28 | January / February 2010

Parramatta is an event-led City. The Golden Slipper carnival attracts 35,000 ticketholders, Parramatta Stadium attracts 1015,000 for the Eels’ home games, and expos such as the Caravan and Camping Show attract up to 80,000 visitors across nine days at Rosehill. Riverside Theatres attract 140,000 guests each year, and festivals like Riverbeats bring 10,000+ festival-goers to the city centre. CBD restaurants and bars receive many thousands of patrons each weekend. DiscoverParramatta.com will also enable the city to easily communicate its afterwork and weekend activities to the 72,000 people (82% of the Parramatta workforce) who travel into Parramatta Monday to

Friday for work, and the high numbers of corporate visitors using Parramatta’s conference facilities and staying in the city’s hotels every week.

You can discover Parramatta DiscoverParramatta.com. G

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GWP Magazines | Issue 28 | January / February 2010

Government

The New 2010 Parramatta Dining Guide is Coming Soon! The Parramatta Dining Guide is much more than helping diners find the best cuisine, atmosphere, variety, and service – it’s a marketing document for Parramatta.

The Dining Guide is designed to get diners across Sydney to take a fresh look at Parramatta. Following on from a decade of revitalisation, Parramatta now offers a range of cuisines unmatched by any other local region. The City has emerged with a diverse and cosmopolitan dining culture of over 300 restaurants, cafes, bars and bistros located throughout the inner city and outlying community hubs. Whether it’s the charm of cafés in the historic quarter, restaurants on the riverfront, or a diversity of colours and flavours from around the world, Parramatta is proving to be a culinary capital for diners from all around New South Wales. With 30,000 new jobs and 20,000 new residents targeted to 2031, a key goal of Parramatta City Council is to challenge stereotypes about Parramatta. The new 2010 Dining Guide showcases Parramatta as a leading entertainment and dining precinct offering incredible choice when it comes to dining with work colleagues, friends and family. Earlier this year a Parramatta City Council survey found that 85 per cent of respondents confirmed the Dining Guide had positively altered their perception of Parramatta, either to a degree or definitely. The common theme in respondents’ answers was a new awareness of the diversity of dining venues and the large number of cuisine choices on offer. Furthermore, over 80 per cent of respondents rated the quality of dining in Parramatta very highly, and 91 per cent confirmed that the Dining Guide had prompted them to try a new restaurant, bar or café, affirming that the guide is influential and credible. This year, in response to diner’s feedback, Council are including price guides

40 GWP Magazines | Issue 28 | January / February 2010

and discount vouchers on the new DiscoverParramatta.com website, as well as directories for both main meals and entrees. With 40 per cent of its population born overseas, Parramatta has the fortune of being one of the most cosmopolitan cities in the country and this is reflected wonderfully in the diverse multicultural mix of Parramatta’s restaurant owners and chefs. From the simplest dumplings to award-wining seafoods, the Dining Guide provides diners with a wide selection of exquisite foods and venues, attracting people from all over Sydney. G

The Dining Guide 2010 is available at the Parramatta Visitor Information Centre (346A Church Street Parramatta, p. 8839 3311), or access the new electronic Dining Guide at DiscoverParramatta.com. Bon Appetit!

GWP Magazines | Issue 28 | January / February 2010

business CHAMBER

ONE THING Small Business Owners Need to Know

By Nicole Baines, Development Officer - Sydney Hills Business Chamber

I’ve recently found myself wondering if we over complicate business and initiated a survey of 25 small business owners who were asked: “What is The One Thing most important for small business owners to know?” The responses were diverse, but I have attempted to sort them into themes to identify if a conclusion can be drawn about whether one thing takes priority over others. There were 4 obvious themes to the answers:

1. PLAN for PROSPERITY No matter what field you work in, it seems planning is an essential element in achieving success. The “planning” responses given by our subjects focused on planning for current and predicted business environments in addition to financial and cash flow management, planning for growth and planning how to use your time most effectively. A number of our subjects responded that implementing a plan or following through on an idea is crucial to success. There was a strong sense that these responses were more about the idea of harnessing the entrepreneurial spirit than about the importance of implementing an idea, so perhaps this warrants the inclusion of another theme: “Don’t Dream, Do.” 2. MAXIMISE your MARKETING Marketing is always a hot topic for small business. “Marketing” responses centred around understanding the market you operate in and tailoring your marketing to suit. What seemed to run through the responses here is the concept of understanding your product, market, service and price so that you can find and communicate more effectively with potential clients or customers most likely to say yes to what you are selling. 3. RELATIONSHIPS RULE Ensuring you have a “brains trust” to draw on allows you to operate with a broader knowledge base, a fresh set of eyes and a cheer squad. Many small business owners report a sense of isolation and loneliness, especially if they are among the multitudes who have left the “corporate” world for the

42 GWP Magazines | Issue 28 | January / February 2010

joys of running their own business. Few realise the importance of having a solid team about them until they begin manning every area of their business themselves, and survey respondents reported that subject to issues of trust being addressed, a great support network is crucial. 4. EVERYDAY ENJOYMENT Rather than falling into “work/life balance” rhetoric, these responses seemed to be more about managing the energy of the small business owner. Doing whatever you need to be doing in order to keep up the passion and enthusiasm for your chosen field was worthy of mention as a few responses indicated the importance of this. There were also a couple of responses that were unique in nature but due to their profound nature, are worthy of including. The very first response I received when the survey was sent was from Leadership Coach Paul Andrew. Paul said “You are your business. Invest in yourself, your capacity, your thinking, your value.” All small businesses need to take this on board. Large businesses invest in their team. Small business needs to do the same. Digital Media Specialist Linda Mason’s response revolved around decision making. Linda said: “If a decision to do/ try something doesn’t make a part of your body twitch…you’re playing it too safe and are therefore missing opportunities”. This response made me smirk as I remembered the times in my own life when I’ve felt that twitch, usually right before launching myself into something Big! So, what can we take from the diverse findings of this small study? Is there One Thing that shines through as the thing that small business owners need to understand and focus on? At face value, I couldn’t really find One Thing that stood out. But as I started looking closer at who had said what, something started to emerge as a predominant theme. Tony Moran, Principal of Aussie Home Loans Parramatta and Sydney Hills Business Chamber President’s direct response was “recognise that there is always an

opportunity just around the corner and you need to be ready to grab it and run with it for all it’s worth”. What was direct in Tony’s response was implied in many other responses. Of all those surveyed, most of whom are professional service providers, many answered in a fashion that clearly leaned towards the area of business that they operate within. For example, the accountants and mortgage brokers focused on business planning and/ or cash planning, the marketers responded with answers like “know who you want to target and market to them”. Now, not all respondents geared their answers to their own line of work; however, the majority had seen the opportunity on offer – the chance to communicate and promote something about their business or their industry, and most of them jumped at that chance. What I took from all of this is that perhaps, the One Thing small businesses need to focus on is creating or finding opportunity out of the Ordinary. In every moment and around every corner, an opportunity exists for you to make something positive happen in your business and I encourage you to ask yourself today “what opportunities exist for my business right now that I could be overlooking?” G

Sydney Hills Business Chamber PO Box 6778 Baulkham Hills BC NSW 2153 p | 02 9659 3366 f | 02 9659 3367

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GWP Magazines | Issue 28 | January / February 2010

business CHAMBER

If You Build It, People will Come…

By Sabrina Ferguson, Executive Consultant - Ryde Business Forum

Building a new shopping centre on a greenfield site to support new suburbs and business precincts is a fairly straightforward affair. But what happens when you want to demolish an old shopping centre and build a new one in an established area? The new Top Ryde City shopping centre, which opened its doors on 5 November 2009, is a successful project which will revitalise the heart of the City of Ryde and is an excellent example of good project management and strong community consultation. Not everything can run smoothly in a project of this size, and there were complaints about the noise, dust and trucks, but the developers tried their best to keep disruptions to a minimum. A free bus service sponsored by the developers has been operating since the old shopping centre was demolished in 2007, taking shoppers in the Top Ryde vicinity to other shopping centres in the City. It’s an excellent move that ensures goodwill towards the project – and that service is still running but is now picking up shoppers from elsewhere and bringing them to Top Ryde. The new shopping centre will be fully complete by late spring 2010 and will include three major supermarkets and a Myer store. At the moment Stage One with 115 shops including one supermarket is open, and construction will continue around and above the undercover shops currently trading to build an open air piazza lined with shops, a cinema complex, community and civic buildings and ultimately apartment blocks. The completed centre will be as far removed from the average ‘concrete box’ shopping centre as you can imagine. Top Ryde City when complete will provide full time and casual employment for thousands of people, many of them locals. It’s a real boost to our economy in Ryde and when you walk around the area these days there’s a true sense of excitement in the air. Already more businesses are moving into

44 GWP Magazines | Issue 28 | January / February 2010

Members and guests of Ryde Business Forum and Ryde Chamber of Commerce at the opening of Harvey World Travel in the new Top Ryde City shopping centre.

the streets around the shopping centre. Council is improving the footpaths and added street banners so the business precinct now looks inviting for both visitors and business owners. For Ryde Chamber of Commerce it’s a shot in the arm. This local Chamber is dynamic and positive and has been growing even without hundreds of new retailers on its doorstep. It has formed a Retail committee to support and assist the new retailers. While larger organisations support the retail sector in general, it’s local Chambers that can assist shopowners with local issues, whether it’s with shopping centre management, Council or lobbying on traffic and transport issues. Head of the Retail committee and Vice Chairman of Ryde Business Forum Lydia Scuglia owns Harvey World Travel Top Ryde City and hosted an opening party for her shop at our November Business After Hours event in conjunction with Ryde Chamber. Around 140 people attended – members of both Chambers, Presidents of other local Chambers, invited guests and retailers from the shopping centre.

It was a great opportunity to introduce the retailers to our local Chambers and make them welcome. On a day where the temperature outside hit 40 and the new shopping centre seethed with shoppers escaping the heat for a bit of retail therapy, a cold drink and the chance to meet other business owners was a welcome diversion and the event happily continued long after the advertised conclusion time. As they say, “If you build it, people will come.” They are coming to Top Ryde and when Stage Two is complete in the first quarter of 2010, the growth will continue. There are exciting times ahead for our local Chambers as Top Ryde is revitalised – bring it on! G

For more information visit: www.rydebusiness.com.au

Ryde Business Forum

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GWP Magazines | Issue 28 | January / February 2010

FEATURE

Victor Prasad, Managing Director – Clark Rubber - Blacktown

Trucking and Transport – Providing Commercial Benefits to This Great Industry With the significant growth of the transport, commercial and manufacturing industries in the Blacktown area, Clark Rubber Blacktown views the opportunity to service and expand their extensive product range by becoming an invaluable supplier to all business types in the area.

The team at Clark Rubber Blacktown recognised this opportunity to expand its high standards of personal service and expert advice by developing the commercial arm of the already successful franchise store into the transport industry. Servicing the Blacktown area for more than 10 years, Managing Director, Victor Prasad, pursued the commercial market by focusing one of their key staff members, Katy Zuber, to the dedicated role of Commercial Trade Representative. With 6 years of retail experience at Clark Rubber, Katy’s challenge involved making traditional retail products (suitable for

domestic purposes) relevant and available to local businesses of all kinds. Now with 2 years experience in the commercial area, Katy has consistently expanded the range of products available for any and all types of commercial business. Clark Rubber Blacktown has an extensive range of auto rubber flooring available including rubber matting for vans, trays or trucks, providing a selection of profiles for different grip requirements, a selection of rubber types for resistance to chemicals or fuel, as well as a selection of widths and thicknesses for different protection levels. All of these options are able to provide companies with the flexibility needed to fit vehicles with protective rubber for most transport needs. It’s not just about flooring and matting either. Clark Rubber is a one-stop rubber shop. Our product offering includes ready access to a range of hosing, bailey channels, weather strips, wheel chocks, docking rubber, flare rubber and rubber extrusions. With such a wide range of rubber products and rubber qualities available, Katy’s extensive product knowledge can assist clients with expert advice that’s second to none. Also specialising in made-tospecification or custom made products. Being able to share her extensive knowledge has recently seen Katy provide free business assessments to many clients. A ‘measure and quote’ system means Katy can visit the work place, assess the environment, discuss the specific uses and needs for the area, and provide advice on the right product and solution. She can then

46 GWP Magazines | Issue 28 | January / February 2010

measure up for an accurate quote on the exact client requirements. Products can be combined and, where applicable, tooling, cutting, gluing, stitching and installation can be arranged. This approach to business falls directly into the long-term focus that I have for the Blacktown business – that is, to lead, assist, train, motivate, recognise and reward the solutions specialist staff. We will continue to build supplier alliances for mutual benefits. Ultimately, it’s about the customer – retail, commercial or service – in providing quality advice and products with outstanding service and relationship excellence. G For more information on how Clark Rubber Blacktown is able to assist you, please feel free to contact the team on 9831 3000 or come in for a visit. Clark Rubber – Blacktown 127 Main Street Blacktown NSW 2148 p | 02 9831 3000 f | 02 9831 3211 e | blacktown@clarkrubber.com.au Contact: Simone Cleary (Store Manager) Katy Zuber (Commercial Trade Rep) Chris Cruse (Pool Service Manager)

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GWP Magazines | Issue 28 | January / February 2010

FEATURE

Great News for Emu Sports Club and Leonay Golf Course Patrons

By Larry Woldenberg

That great Emu Sports/Leonay Golf Club Team - Bec and Michael - are at it again. They’ve just packaged an exciting array of events for the coming year 2010. See if you can top this offering!

To start things off, Michael Ekert the CEO reckons that after the Silly Season is over people will want to trim their waistlines. I’d say that’s a fair assumption. So what did Michael up and do? He’s turning the downstairs Baring Room into a gym. That’s right, you heard it here first. Treadmills, weights, exercise bikes…you name it, it will be there. Stay tuned for more information. Of course, the outstanding feature of Emu Sports Club is its great golf course behind the Club House. So Michael and the Club Professional, Wayne Worthy, have come up with an Australia Day Golf Tournament (Monday, January 25). You can enter the competition for just $10 plus the greens fee and enjoy cheap meals on the day. (I don’t doubt there will be cheap schooners as well.) Bec tells me that she’s also arranged for a duo to provide music entertainment throughout the day. And for this year’s ANZAC DAY (Monday, April 27) you can play 2 UP at the club while enjoying a selection of daily specials at the Bistro with an open bar. The golf course will host a competition as well. Now here’s exciting news for all the families. The DJ Jewels monthly Disco Event will be continuing the last Sunday of every month from 12:30 to 2:30pm. Bec is particularly enthused by the turnout this event generates, with the last disco having over 100 kids attending along with their brave parents. Talk about a fun event!

48 GWP Magazines | Issue 28 | January / February 2010

And to start the DJ Jewels Sundays off, Bec and her team have arranged for a Breakfast Buffet Special. Listen to this. For just $14.50 you can chow down on eggs and bacon with sausages, cereal, scones, hash browns, baked beans and tomato, fruit platters, croissants, and toast along with tea, coffee and juice. I’m getting hungry just thinking about it. The buffet is from 8am to 10:30am.

there (me included). Well, try and pass this up. Bec and Michael are offering on the first Friday of every month a Seafood Platter for just $69 per head or $139 for a couple. There’s no shortage of food on these platters either as Bec tells me they’ll contain prawns, calamari, crab, Balmain Bugs, octopus, fish, oysters, mussels and more! Whoa, that’s a mouthful.

But Mums and Dads, Michael and Bec have come up with yet another special family event. It just so happens there’s a professional wrestler living in the area named Leigh from Blast Productions. And he’s going to put on a special show with people dressed as animals and tell stories along with wrestling. Can you get your heads around that? Tickets will sell for $15 a head or just $45 for a family of four. Sounds like a real head spinner to me. The date for the initial wrestling event with stories is February 14. Don’t miss this day. It’s bound to be a Blast!

So there you have it in a nutshell and I’m sure there’s more announcements to come from the folks at Emu Sports Club and Leonay Golf Course. G

Oh, yes, I almost forgot to mention the monthly Seafood Platter Night! Now I know there are a lot of seafood lovers out

Emu Plains Sporting and Recreation Club Limited 1 Leonay Parade, Leonay NSW 2150 p | 02 4735 5300 w | www.emusportsclub.com.au

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GWP Magazines | Issue 28 | January / February 2010

Feature

Grow Your Customer Base in the Lucrative Western Sydney Market with the Panthers

Shannon Donato, Marketing Manager - Penrith District Rugby League Club

2010 promises to be another big season both on and off the field for the Penrith Panthers and our corporate partners. With a population of 1.85 million, the Western Sydney region has 40% of the population of Sydney with the average median household income of Penrith being 10.7% higher than the rest of NSW. Sydney’s Greater West is Australia’s third largest economy. People living between Blacktown and the Blue Mountains area spend around $6.43 billion annually.

Our corporate partners benefit from Panthers having the largest population and geographical size of all Sydney NRL Clubs. Fourteen amalgamated Clubs across NSW (largest in the Southern Hemisphere), 7 across Western Sydney alone and over 160,000 members through which we promote the Panthers and our Sponsors’ brands. At the national level our market reach is phenomenal. Penrith Panthers average a television audience of over 1,100,000 per FTA (free to air) game. Across the season, Panthers have a TV audience of 10 million viewers. The continual growth in TV ratings, membership numbers and media interest will ensure that sponsors will benefit even more in 2010 and beyond. A partnership with the Panthers provides a platform for your company to emotionally engage with this enormous supporter base and promote your business in one of Australia’s most lucrative markets. The Panthers can offer unrivalled exposure plus the opportunity to network with fellow executive sponsors. Our Corporate Boxes represent an ideal networking opportunity for you and your valued clients. With room for 18 guests, your box seats offer everything you need to ensure a fantastic match experience – including delicious appetizers, attractive beverage packages, signage opportunities, and your own private wait staff. You will be served by your own personal waiter or waitress and will also benefit from private cleaning and security staff. Plus, you’ll

50 GWP Magazines | Issue 28 | January / February 2010

Engage your brand with a vast captive audience at Panthers home games notice that we’ve recently upgraded our corporate box facilities. So you can be sure your guests feel right at home with a sophisticated environment, warm service and state-of-the-art amenities. You’ll also get the exposure your business is after, with company signage displayed above your corporate box. Another option to promote your brand and maximise opportunity for your business is to sponsor your favourite player. Invest in Player Sponsorship and there’s no telling how many times your company’s name will be announced. Your business will get a mention each time your player scores a try – and if that’s not enough, your player and your company name will even get exposure on the big screen. To complete your coverage, you’ll also be able to get great market reach by promoting your business on the bolster signage in the Western Arc of the stadium. With Player Sponsorship, you and your company are part of the family. You’ll receive a personalised photo with you and your player, an autographed football, and they’ll attend one of your promotions. As

well as that, you’ll get two guests tickets to the ‘Sponsors and Players Family Picnic’, the 2010 Season Launch and the Presentation night. G If you’re interested in exploring these options further, do not hesitate to get in touch with our Corporate Partnership team to schedule a meeting. Contact Scott Hudson (scott.hudson@panthers. com.au or 0418 797 637) or Shane Skeen (shane.skeen@panthers.com.au or 0437 970 341) and let us tailor a package to suit your specific marketing and budgetary objectives. By choosing to sponsor us, you are aligning your business and brand with one of this region’s most supported icons, the Penrith Panthers.

GWP Magazines | Issue 28 | January / February 2010

FEATURE

Bartercard Customer Profile

By Larry Woldenberg

FM Recruitment Goes that Extra Mile The one thing small firms have over the large ones is their passion for going the extra yard for their customers. FM Recruitment is no exception. Frank Marano, its owner, would work in his sleep if it were possible. Formerly with Dun & Bradstreet, Frank manages a family-run business in which clients can call in at literally any time of the day, weekend or night. “You have to be available when the client can talk. And in our business, the best workers are full-on during the weekday, so you have to be prepared to converse with them when they are available. And, most often, that’s the weekends or the off hours.

Frank Marano, FM Recruitment Services

“We go to the candidate, too. So that’s usually close to their work or residence for interviews. “I also get the kids involved in one way or another, especially in helping to source quality candidates. We also engage in serious collaboration with business partners. We recruit for various-sized organisations from healthy small companies like ourselves to Fortune 500 across most sectors. “Our business is built on networking, so we have people out there in the workforce in different sectors who keep us apprised of the strongest candidates and top performers. These are the candidates we work with. “Our specialty areas include Sales and Marketing, IT, HR, Accounting, Senior Executives, and Office Staff which include Personal Assistants and the like. “Approx 15% of our turnover is thanks to Bartercard. Some of that business is helping Bartercard find good staff themselves. We like to work with organisations such as Bartercard who have a good sustainable culture, well trained and experienced management, treat their people with dignity and respect, good procedures and processes in place and also offer career advancement to employees.

52 GWP Magazines | Issue 28 | January / February 2010

“I’ve been a Bartercard member for 4 years now. And if I had one million Bartercard dollars, I’d have no problem spending them. Previously, we actually went overboard on spending trade dollars by building a new interactive website, had sustainable insulation installed in an income property and had some air conditioning work accomplished on a North Sydney office. “We were in the minus for a couple of months. There was no interest charged as would be the case if we utilised a credit card. There is actually a credit amount which is established when a business owner becomes a Bartercard member. It appears that the credit limit can be reached without additional fees being charged. We are well in the plus now and are considering investing trade dollars in a Twin Island getaway to the Cook Islands that our Bartercard dentist Angie in Gladesville told my wife Mary about. “I should also mention Bartercard’s Trade Coordinators. They understand our business and email advertisements to fellow members, organise Trade Shows, put out a Trade Directory and organise networking functions. They’re a great help

to my business and my lifestyle.” Sounds to me like FM Recruitment Services P/L is built on hard yakka and a good reputation. So it’s no mystery why well-run companies come to Frank for high quality clients. He even helps his smaller companies by educating them in Human Resources, showing them ways to retain their quality employees which can be challenging in these competitive times. To back up his word, Frank also provides a candidate replacement guarantee - something he says he rarely needs to use. Contact FM Recruitment Services if you want to start the new decade with exemplary staff: 02 9802 1753 G

If you would like to know more, please call Bartercard now: p | 1800 804 800 w | www.bartercard.com.au

GWP Magazines | Issue 28 | January / February 2010

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GWP Magazines | Issue 28 | January / February 2010 56 LNT0018. MD20304.