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SYDNEY - Issue 29
y r g n A son Ander
Scarred for Life
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MARCH / April 2010
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GWP M a g a z i n e s TM
BUSINESS
Resource&Lifestyle
CONTENTS
CONTENTS 6
26
Cover Story 6
14
Regulars Telecom
Scarred for Life: The Story of Angry Anderson Larry Woldenberg
22
Publisher’s Guest
30
Paul Garrard, Parramatta Lord Mayor
16
32
36
GWP Media – New Marketing Paradigm Daniel Moisyeyev
Government
38
Australia – World Leader in Pearl Production and Design Robert Cliff
40
Solutions to Improve Safety and Efficiency in Your Workplace Victor Prasad
42
Engage One of Australia’s Fastest Growing Regions Shannon Donato
50
Classifieds
Do You Need a DA for That? Talk to Council First
Ten for 2010: Steps to Grow Your Business Nicole Baines
Business Advice Does Your Business have a “Life” Plan? Jonathan Reynold
Political Agenda
34 18
Features
The Advantages of IP Telephony Steve Sebbes
Business Chamber
Regulars
38
32
A Company is Like a Soccer Team John Glover
20
Ten Tips for a Better Website Scott Tyler
24
Business Incubator or Serviced Office? Is There a Difference? Stephen Frost
Think First: Beware of Clowns - Part I Igor Palmer
Features 26
Come Visit Loxley on Bellbird Hill Paul Maher
28
Don’t Get Caught Out in the Car Darren Read
GWP Magazines | Issue 29 | March / April 2010
3
Editor and Publisher: Dmitry Greku Staff Writer/Cover Story: Larry Woldenberg
Dmitry Greku - Editor and Publisher - GWP Magazines®
To Bludge or Not to Bludge? That is not a question for the evergrowing army of individuals striving to look busy in the governmentally funded “business advisory centres” which are also in direct competition with such respected and self-sustainable organisations as local Business Chambers and Educational Centres. There is a simple way out for those who fail to succeed in their own businesses or contribute as decent employees - it is to anchor themselves to the state and federally funded organisations and start giving out advice. They look busy from 9am to 5pm discussing all kinds of issues related to small and medium enterprises, desperately trying to “help” without any will to think and understand. In reality, these multi-skilled “specialists” are merely blood-sucking parasites existing at taxpayer’s expense and enjoying a comfortable lifestyle. There is at least one or two such state or federally funded organisations in every city and town.
4
by our superiors: inventing the ETS and sinking the whole country into pointless debates, writing children’s books and reading them out loud in kindergartens on national TV channels for days, attempting environmentally-friendly crusades where young Australians have lost their lives, driving governmentfunded V6s and V8s (*) while tirelessly fighting for the environment, and, finally, counting how often other people change their underwear. Fortunately, the advanced underwear counting skills are already there from visiting American strip bars prior to the acceptance of an important governmental position. Is there a satisfactory solution? Is it possible to change their minds? Or is it just easier to elect the right people to replace an expensive mob of too much talking “nothing doers”? This could give us a chance to save millions on these “business support” organisations and redirect funds into more efficient business support projects.
Unfortunately for the taxpayer, this obnoxious practice is encouraged by absurd examples from the top of the food chain. The ladies and gentlemen in our government are constantly sending a message on how to behave for those on the local levels. There is nothing left for the local business advice “service providers” than to do what they do best, according to the Code set by their superiors – wasting people’s time and pretending to care.
*Source: (The Punch, News Limited. 15 Dec 2009. 225/243 MP members drive 6 or 8 cylinder cars).
Let’s outline some current examples of how to carry out “business” demonstrated
For your feedback: editor@gwpmagazine.com.au
GWP Magazines | Issue 29 | March / April 2010
Contributing Writers: Scott Tyler John Glover Darren Read Nicole Baines Victor Prasad Jonathan Reynolds Steve Sebbes Shannon Donato Paul Maher Stephen Frost Igor Palmer Robert Cliff Art Director: Svetlana Greku Graphic Design: Xabier Goñi, XDesigns Photography: Francesca Surace, Stilz Fotografika Printing: Blue Star Print Group Limited Distribution: J&S Mailing Services Pty Ltd Business Resource & Lifestyle Magazine is published by GWP MediaTM and GWP Magazines® ABN: 82 096 352 064 Suite 206, 10 Norwest Central, Century Circuit, Baulkham Hills NSW 2153 www.gwpmagazine.com.au International Standard Serial Number ISSN 1837-199X Advertising Enquiries p | 02 8090 1730 e | info@gwpmagazine.com.au To Subscribe w | www.gwpmagazine.com.au
This could be quite funny if it weren’t so sad. Have a great day. Take care of yourselves and your clients.
Copyright GWP Media and GWP Magazines® 2010. The opinions expressed in this journal do not necessarily reflect and are not to be regarded as the official opinion of the editor, publisher or their agents. All information contained within this journal is provided for general information purposes only and on the understanding that none of the content herein constitutes professional advice. The editor, publisher or their agents accept no responsibility for any claim, loss or damages arising out of or in connection with any materials contained in this journal. Readers should not rely on the publications in the journal and seek appropriate professional advice in respect of their own circumstances.
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An 6
GWP Magazine | Issue 29 | March / April 2010
great australian BUSINESS PEOPLE
d e r r Sca for
Life
y r n o s r g e d n A n By Larry Woldenberg
The very name Angry Anderson conjures up the vision of bad boy. The lead singer of Rose Tattoo’s childhood featured sexual abuse and depression, so he had every right to be angry. Yet when you get to know him, you find an advocate for the underdog — someone who has learned to channel his emotions for the betterment of Mankind. This is Angry’s story.
“My Mum’s Mauritian,” Angry began. “She came here at 19 pregnant with me and I was born in August’47. She was short, dark and French Creole — not popular in Australia at the time. “Colin, my father, dumped us with his parents. I suppose I’ve blocked out much of my early life, because Colin is a vague memory. Our relationship was a difficult one. I don’t remember
laughter in the house. He had many demons to fight and I inherited a lot of those from him. His father, Jack, was brutally violent as well — being a third generation Australian of Scottish poor stock. Likewise, Colin was physically violent and emotionally neglectful with me. “Years later in therapy I learnt that children in this situation are a perfect prey for adults and that’s what happened to me. Only it wasn’t Colin. Rather it was a family friend who sexually abused me. “Having a small physique, I naturally gravitated towards bigger blokes to make friends with. I think it was both a protective mechanism and the urge to be strong in life. Colin always drove home the message ‘You’ll always get picked on. Little blokes are little blokes all your life. They’ll always be picked on.’
GWP Magazine | Issue 29 | March / April 2010
7
“But the funny thing is that time after time in talking with other blokes including truckies, bikers, tradesmen, accountants and other professionals, whomever, I discovered that a great many of them suffered childhood abuse as well — including physical violence and sexual abuse just like me.
“And you know, he was right. As a society, we don’t acknowledge the passage from puberty to adulthood like other cultures do. The transition from grub to butterfly is not painless. Something plain-looking becomes something different physically, intellectually, spiritually and emotionally.
“School is not just the place to learn ABCs and maths. Why not use the formative years to build competent citizens? Why leave our teenagers floundering? “As an adolescent, I had to bottle up my depression. There was no help in the Fifties.
“But there were good things to remember too. Colin, for example, wasn’t all bad for he did teach me to box, shoot and ride a bike. And then there was Uncle Ivan. I give him credit for all my good and bad habits. He drank, smoked, rode a motorcycle and played drums in a swing band. He was my hero. Thanks to him, I developed an interest in music. “School didn’t do much for me. My favourite teacher taught both art and English. As a result I became an avid reader and dabbled in art as well, doing charcoal portraits, etc. Had I not become a singer, I may well have become a teacher. “But I’ll always remember my teacher’s advice. He called me an imaginative writer and on the last day in school said: ‘Books and experience will teach you all you want to know about Life. School hasn’t done that.’
There was no nurturing. Hence, I became frustrated, sad, then angry. Naturally, I rebelled by turning to alcohol, drugs and violence. “After a few successes in school fights, I became more sure of myself as a physical force. But I also continued to read. “After leaving school I had a music teacher. She acknowledged my ability to sing and keep perfect pitch, but she said she couldn’t give me what I craved — how to sing the blues. Again, Life had to be my teacher. “What good is school when kids have so much crap to deal with? We allow children not yet emotionally stable to drive a 6-cylinder turbocharged car. Then at 18
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GWP Magazine | Issue 29 | March / April 2010
great australian BUSINESS PEOPLE we allow them to drink — a confusing and dangerous concoction. “We don’t give the kids the truth in history classes. Let’s tell them about the invasion of Australia. Aboriginals have trouble dealing with it, but you always have to confront your demons. History is important because that’s your life. We all need to face our past. It’s no easier for the Whites who carry guilt over the same.
Heroes. I loved how they championed the poor and downtrodden — how ordinary people could live extra-ordinary lives. Angry’s with his “I always loved oldest son Galen reading history.
Short Life by Ian Jones.
Right now I’m reading Les Carlyon’s Gallipoli and The Great War. My favourite reading is a factual history and biographies. But I also like to balance my factual reading with good novels like Patrick O’Brien’s Sea Faring Series, i.e., Master and Commander. Often I’ll have 2-3 books on the go. For instance, apart from Les Carlyon’s works, I am re-reading Tim Flannery’s Future Eaters and Ned Kelly: A
“Meanwhile, I started singing in ad hoc bands with various mates, some from Trade School. I was a frustrated guitar player who loved vocalising. I always marveled at the magic a singer weaves to touch their listeners. I was mesmerised by Frank Sinatra, Peggy Lee, Billy Holiday, Odetta, John Lee Hooker, Bessie Smith and Mama Thorton. I thought to myself I just have to do that.
“After 4 years at tech school I was apprenticed as a fitter and turner. I worked for 2 years saving enough monies to buy a motorcycle and left. But I liked physical labour and continued working similar jobs for a long time.
“If people don’t know where they’ve been, they don’t know where they are. And if they don’t know where they are, they can’t know where they’re going. “For me to be what I wanted to be, I had to confront Life. There was no f--k’in around. I had to face my demons. “Some years ago I gave a talk to some high school students. The principal commented: ‘Let’s put our hands together for someone who overcame a disadvantaged past to build success in their life.’ F--k that! My thoughts at the time were that I achieved my success not in spite of my past but because of my past. I had to tussle with Life. Grapple. Confrontation. It was a battle royal. “I told my three teenage boys: ‘I won’t protect you from Life.’ They have to face their own demons themselves. No one can shelter you from Life. “When I was 17 years of age Mum accidentally discovered my first tattoo — an anchor and a rose. She immediately declared ‘It’s coming off.’ So she proceeded to scrub and scrub to no avail. Crying, she added ‘Gary (my given name), you’re scarred for life.’ Now no man wants to see tears brimming in his mother’s eyes because you realise you’ve broken her heart. But at the same time I thought: ‘F--k’in great! That’s what I am. Scarred for life.’ Later that became the title of a hit song, my album and even my book. “I probably accrued a propensity to defend the weak from listening to the radio as a kid. I used to sit with my head inches away and the volume turned down so as not to bother Colin. I listened for hours to the radio serials of the day and reading about Robin Hood, King Arthur and the like. They are Legendary
GWP Magazine | Issue 29 | March / April 2010
9
“I feel it’s the greatest compliment you can give me when people say: ‘You moved me to tears.’ “Later I helped form Peace, Power and Purity, a hippie-type band covering Bob Dylan and Eric Burdon and the Animals with songs about causes. “I sang blues and folk material with a school mate in jazz clubs before I formed my first band. Then in the early Seventies I fronted Buster Brown which was the most successful band prior to Rose Tattoo. It was then that I formed a friendship with AC/DC when our
But there were some quirky developments. Firstly, after only one tour in the U.S., Rose Tattoo decided not to return. Secondly, the band never was embraced in Australia, seeing its greatest successes overseas. To this day the current band members still tour Europe doing the club and festival circuits. “Relative to the U.S.,” Angry elaborated, “you can’t change the stripes of a tiger. We thought that all we had to do is to play the music. But in the U.S. it’s different. The music’s not the most important thing. They told us that we had to write the right kinds of songs and we didn’t want to write the right
Mick Cocks passed on the 22nd of December leaving Angry as the last remaining original founder of Rose Tattoo
affectionate relationship to the American band Guns’N’Roses. As a young band they took what we did, re-formed it and repackaged it and made a success of it. Plus, they openly acknowledge their debt to Rose Tattoo. “As for Australia, our history of larrikinism sits well with the Europeans, Brits and Americans alike. But here we’ve only achieved cult status. Quite frankly, I think it goes back to the early settlers from the British Isles and Europe. Our harsh environment produced a certain character along with mateship. You’d never turn your back on someone because the next time it could be you.
drummer Phil Rudd later joined their band.” Then came the big musical break as Angry replaced Rose Tattoo’s original singer Tony Lake. Guitarist Peter Wells and bassist Ian Rilens had originally formed the band. They then needed a guitar player and drummer. So to complete the line-up, Angry introduced guitarist Mick Cocks and drummer Dallas Royal. Sometime later AC/DC introduced them to Alberts — their first record label. (It was AC/DC’s first label as well.) The rest is history as Rose Tattoo produced six hit albums with Angry writing nearly all of the lyrics.
10 GWP Magazine | Issue 29 | March / April 2010
kinds of songs. Also, we didn’t want to make the right kinds of videos and we didn’t want to look the right kind of way. “So we said: ‘Sorry, no!’ When they replied: ‘AC/DC did,’ we replied: ‘We’re not AC/DC.’ They said: ‘But the Rolling Stones did.’ But if you don’t like what we are, we don’t care. “However, we have an
great australian BUSINESS PEOPLE
Rose Tattoo
GWP Magazine | Issue 29 | March / April 2010
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“Why do our soldiers, who are in the minority, get so much recognition from the Boer War, WWI, WWII, Vietnam and any conflict we’ve ever been involved in? Because they stood out. “As a result, there evolved the quintessential Aussie with no caste system like the English. In the same way our music is distinct. You have the great Australian guitar sound used to great success by our most famous bands AC/DC, The Angels, the Choir Boys and,
Incessant touring and a wild lifestyle eventually took its toll on the original Rose Tattoo band members and in 1983 they called it quits.
The producer then suggested to Mike’s successor, Ray Martin, that they get me back on the show. Ray was impressed and asked me to stay on with my own weekly spot.
As Angry explains: “With all the media work and touring, the band was under considerable external pressure. Internally, members were struggling as well. For example, Digger struggled with a heroin habit and everyone partied too hard. Something had to give. Then I became a father.
“I became an ambassador for Can Teen and worked with Make a Wish. I did stories on anyone needing a hand.
“We needed and took a break as a band. We needed time to digest the whole American thing. And we never got back together. “It was extremely hard to get off drugs and booze. Extremely hard. Most of those things were given to us in those days. “I started drinking at a very, very early age as a paperboy. I remember there was a cold wet day and I was selling papers and I got bumped by a car. Then some old bloke who used to come out of the pub and get a paper brought me a little nip of rum and said: ‘Here, mate. This’ll fix you up.’ “I believe I was saved from my addictions by the birth of my daughter Roxanne. We were on a tour with Aerosmith. That was probably the most outrageous tour that I’ve ever done. She was two weeks old before I saw her. The first time I actually looked into those eyes, that was it. Within the space of a couple of weeks I went from being this wild, out-of-control rock dog to being — I want to sort of paint the front fence.
of course, Rose Tattoo. Similarly, our most successful singers never fit the mold. “As our guitarist, Peter, pointed out — mediocrity sells. Abba is a good example of melody carrying the day over lyrics. The early Beatles albums the same. With their later albums they discovered they wanted to write about more than just girls. “On the other hand Bon Jovi was wildly successful.”
12 GWP Magazines | Issue 29 | March / April 2010
“All my kids have received what I missed — hugs and kisses. And the great thing about it is, now it’s not always me that says: ‘I love you’ first. They’ve been raised to say that. And it’s a wonderful moment when you’re dropping your 18-year-old off in front of his workmates and he will lean into the car and kiss you or say: ‘Kiss, Daddy, kiss.’ “In 1985 I started working in television which kicked off a whole new career path — working as a TV personality. “Originally I was a guest on the Midday Show in 1984. Mike Walsh interviewed me.
“My area was youth. I wanted them to be taken seriously. Addiction was a real issue with me as well. I didn’t act or look like a typical reporter on a TV show. I just let it roll. So we went out and did amazing stories. “One of the things we started off on was child sexual abuse. We did the whole story. We did victims, the survivors. And we actually spoke to fathers that had sexually abused their children and uncles that had abused their nephews and nieces, because they were trying to rehabilitate themselves. They had to realise just what they’d done, to know the love and trust they had destroyed. “Ray and I had wonderful rapport, so when Ray went to Current Affairs he took me with him. In 1991 we started the Challenge Series with shows based on finding ways to solve Community needs that couldn’t be done in any other fashion “In our first year working with Farm Aid we organised trains to carry dried feed and foodstuffs from Victoria to Queensland to feed starving herds. Twelve million trees were planted in a Land Care Initiative. We had projects building houses for AIDS sufferers. There were fund raising initiatives for Child Flight helicopters and Cerebral Palsy and Spinal Bifida victims. “As part of the series we shot a documentary on the Kokoda Trail in 1996. We then finished the series in 1999 with a documentary shot in Cambodia on landmines to commemorate the work of Princess Diana. “It was around this time that I received a call from the Governor General informing me I’d been nominated for an Order of Australia. He asked if I’d accept it. I replied in the affirmative. “Later when interviewed by Peter Thompson on TV I admitted to being very honoured, very humbled, by the award. And it wasn’t being glib on my part. Indeed, it’s how I feel and I will spend the rest of my life earning it. “A few years ago my fellow Rose Tattoo member, Peter Wells, phoned. ‘What do you know about prostrate cancer?’ he
great australian BUSINESS PEOPLE asked. ‘Why?’ I replied. ‘Because I’ve got it,’ he explained. ‘Angry, we have to raise awareness of it. There are 15,000 diagnoses a year of which some 6-7,000 die compared to 2,000 ten years ago. While the cancer is killing me, in a way it’s the ignorance.’ “At about the same time I had become involved with Blundstone Boots. When I do an endorsement for a product I build into the deal that they support myself or an initiative that I’m involved with. So they back me monetarily by paying for awareness ads and helping me travel around the country to address men’s health. This includes addressing depression as well with which I struggle even to this day. Now I haven’t suffered depression for many, many years, but from time to time I can feel it sneaking up on me. “And when I do get down I know I have to turn around and face it squarely. You look it straight in the eye and you just say: ‘I am not afraid of you and I will not let you take control.’ It’s simple as that. “One of the biggest influences in my life was Philip Groves. He taught me how to communicate with the Divine and how the Divine Process enriches your life. I studied with him for five years in the Eighties. He taught me that while we’re all walking different paths, they all head in the same direction. “I’ve grown comfortable in my skin over the years as Angry Anderson. But a strange thing is happening over the last few years. I’ve noticed more and more people call me Gary. They just walk up to me in the street, whereas once no one did. And it’s not that I’m afraid of Angry disappearing. Because, you know, it’s as much a part of me as being Gary. They’re the one person anyway. Angry with his biggest fan – Boof “I guess there’s a lot more of Gary around these days than 20 years ago. Most definitely. I mean, poor old Gazza didn’t get a look in much in those days. In fact, you know he would have been more of a burden than anything. “One of the great things about turning 50, let alone 55, let alone 60, is certain things become sharply in focus. Right now I’m more about myself than I think I’ve ever been in my whole life. “At 40 you think at 50 it’s all over. Then at 55 you think that doing something else is a real possibility. And at 60 you see the opportunity.
“I’m not going to leave my rock band capabilities behind. Physically we’re 35 years as a band. I still think we’re relevant. Europe still beckons. The 17-18 year-olds over there know all our lyrics. They give it life. “One of the things that’s great about Rose Tattoo is that to say it’s a brotherhood is an understatement. I never realised how much I loved Pete until he was dying and I realised I’d been with him for more than half my lifespan. We had lost Digger to cancer in 1989. Three years ago we lost Pete and Ian within a year of one another. Then just last
December we lost Mick which makes me the last original band member. “Coming to terms with the loss is a day to day proposition. Dealing with the loss will never be easy. I get up and look at all the photos and think: ‘Jesus, Boys, I’ll never see you again.” Angry Anderson or Gary, if you wish, has indeed found his way in Life. From the Angry I met in this interview, I know one thing. It will take death to shut him up, but his memory will stand tall before all those who follow. G
GWP Magazines | Issue 29 | March / April 2010
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Publisher’s GUEST
Publisher’s Guest
Paul Garrard Parramatta Lord Mayor
with Dmitry Greku, Publisher/Editor, GWP Magazines.
Clr. Paul Garrard was elected to the position of Parramatta Lord Mayor in September 2009. He loves his city, knows everyone and everything happening in the same. Paul is the longest-serving councillor of the Parramatta City Council. It’s his fifth term as the Lord Mayor during his 35 years on Council.
DG: How do you envisage the role of Parramatta as a social and commercial hub in NSW? Socially, we need to ensure that our city continues to capitalise on its reputation as one of the leading entertainment capitals in Sydney. Parramatta has shown that it has matured a lot in the last 20 years and, with our Riverside Theatres, we are a key player in the arts in Western Sydney. Commercially, Parramatta is the third biggest legal precinct and one of the fastest growing regions in the nation. I’d like to see Parramatta continue to be a leader of business in Western Sydney and with our strong economy and thriving legal business sector, we’re well positioned to achieve that. DG: Can the Parramatta Business Community expect any financial support from the State Government to develop infrastructure in Parramatta and what are the plans? I have been disappointed with the State Government’s role in recent times, particularly its transport initiatives.
14 GWP Magazines | Issue 29 | March / April 2010
Parramatta will need to provide for 20,000 additional dwellings and 30,000 extra jobs by 2030. The State Government’s existing travel infrastructure will simply not support this increase. The State Government should be pushing for Parramatta to be a place of employment, a destination city, otherwise people are just going to go to Sydney. The State Government is not doing enough and has not planned sufficiently for the future. There are many plans for the future of Parramatta, it has been studied to death. But the State Government has not acted on many of them. I see the West Metro as important in order for Parramatta to serve the needs of the planned growth. If you have to get here from Five Dock; Homebush Bay, or anywhere on the harbour peninsulas, there is no way of getting here except by driving – it is vital that we have an integrated transport plan with infrastructure in place. But, unfortunately, nothing has been announced by the State Government. DG: What new steps does Parramatta City Council plan to take to improve relationships with the business community? Our responsibility to the business community extends not just to Parramatta, but to the whole of Western Sydney. Parramatta City Council needs to continue to bring stakeholders from diverse backgrounds together to explore business opportunities. The economic development in Parramatta needs to broaden its base – I am keen to have our organisation cross fertilise with other departments in order to work together, not in isolation. By doing that, we could start attracting opportunities we might have otherwise missed. The Federal Government has devoted $500,000 to Parramatta to develop a Tourism Strategy. I feel one of the weaknesses in Western Sydney tourism
to date is its lack of coordination. The Blue Mountains has a Tourism Authority, the Hunter and Illawarra each have one, but Western Sydney doesn’t. Tourism needs to be coordinated across the local government areas and be marketed as a collective. DG: Do you see any ways to improve the situation with homeless people in Parramatta which has an influence on the success and performance of the businesses operating in the region? We need to do something different with regards to homelessness. I think everyone is aware of its importance, but the approach is probably not structured as well as it could be. It needs to be more consistent. I would like a Trust established in Parramatta to look after the homeless. The important thing is that plenty of people and organisations have shown that they’re willing to assist to deal with this matter. I also believe that businesses should also lend a hand and it would be ideal if Council could develop closer business partnerships. We need to work with the care providers to get a better understanding of the issues, what is required to secure government funding, and the provision of more effective services and facilities. Homeless people are often aligned with mental health issues and they need proper assistance and care. DG: Paul, you are one of the longest serving councillors of the Parramatta City Council and one of the biggest supporters of Parramatta amongst the people I know – you know your city inside out. What would you like to complete in your city being the Lord Mayor for the fifth time? I am trying to establish Parramatta as being a smart city. I have a vision of Parramatta
Publisher’s GUEST
being a wireless city and trying to attract people to Parramatta for a reason that they cannot get anywhere else. Being a smart city – having a broadband rollout in Parramatta would be ideal – would capture the imagination. In the first four months of being Lord Mayor, I have turned our libraries into wireless ports. I’d also like to introduce a smart card in Parramatta, which could be used in shops, restaurants, etc, and would enable the smaller retailers to compete with the larger department stores. What we have done in libraries shows what we can do. If I can have a smart card pilot program established in Parramatta – as part of the $43M Federal Government program, if I can establish Parramatta in that position, I would be very pleased. We would be a high tech city for future development. While Norwest is laying pipes for carrying water, I want Parramatta to lay pipes for information. That’s what the future is about. The other matter is the issue of having a popularly elected Lord Mayor. Parramatta City Council has a Residents Panel which is comprised of about 2000 people. In a recent survey, 64% said they would support a popularly elected Lord Mayor. I am encouraging public debate on this issue. The time has come – Parramatta needs to have some certainty about its political leadership over the term of the Council. Parramatta City Council cannot continue to have a dilution of political support with back room deals, and I think the community and the business community want some certainty. G
Please read full version of this interview @ www.gwpmagazne.com.au
GWP Magazines | Issue 29 | March / April 2010
15
business ADVICE
Jonathan Reynolds, Wealth Adviser - Skeggs Goldstien Associates
Does Your Business have a “Life” Plan? As with individual financial or wealth planning, Business Life Planning (BLP) provides a solid platform from which you can develop your business and establish important lifestyle and business goals.
Each business is unique, with its own set of challenges and opportunities that change over time. Business Life Planning has been designed so that it can help any business, regardless of the stage of its life cycle. The Business Life Plan (BLP) process takes into consideration all available growth and succession options for a business and enables business owners to make informed decisions about their future. The result of the BLP is a defined set of actions, assigned to various owners that will give your business the highest probability of achieving its goals. Why you need a Business Life Plan When things are going well many business owners fail to have a plan for the future. As we are well aware, circumstances can change rapidly and failure to plan for changing circumstances can often mean the failure of a once successful business. Below is a list of typical changes or events affecting many businesses: • Poor health or death of owner • Dispute between owners • Purchase of equity by key staff • Change in business circumstances • Owner looking for a change in lifestyle • Loss of key staff • Absence of successor • Declining profitability • Increased competition • Possible acquisition • Merger opportunity • Growth opportunities • Resignation or retirement of a principal • Loss of business enthusiasm
16 GWP Magazines | Issue 29 | March / April 2010
The Business Life Planning Process The workshop and subsequent report includes discussion and an evaluation of: • The current financial performance of the business • The owners’ plans, ambitions and expectations • The strengths and weaknesses of the business • The current business value and education on what drives the capital value of a business • The opportunities and threats to the business • The potential growth areas of the business • The relative strengths of the business’s management infrastructure • The owners’ personal financial position • The succession options for the business • Any estate planning issues that might exist • A Notional Business Value of the business • The owners’ lifestyle preferences (and any issues that might exist) and core values On completion of the BLP process, each business owner will have a clear understanding of what needs to be done to improve their position and performance of their business. Your adviser will then provide ongoing support and conduct review meetings to ensure that the necessary strategic and operational improvements are implemented, timelines are adhered to and that you are on track for the overall achievement of the plan. Case Study Sydney-based Family Manufacturing Business Skeggs Goldstien began working with a third generation family-run manufacturing business in 2009. They had become concerned about their future after working in the business with their spouses and siblings for over 20 years and couldn’t see a way to plan for their future succession or reinvigorate their family time.
To initially understand their concerns, the shareholders/owners individually held a “Discovery” meeting with their adviser for the purpose of understanding what was important to them in life right now. It was discovered that the owners of the business currently play too big a part in the day-to-day operations and should be able to step away from time to time or spend more time making informed improvements to the business. It was also apparent that each Director/ Shareholder had varying requirements regarding their succession. They all agreed that they would like to remove themselves from day to day operations over time; however, two wished to maintain an active management role, whilst the other only wished to participate through director/ ownership capacity. The Discovery and Business Life Plan process not only identified the goals of each of the participants but also enabled them to understand what was important to each of them individually and to plan for the future of the business and overall attainment of their goals. G
For more information or to discuss your individual business planning requirements, please contact Skeggs Goldstien. Skeggs Goldstien Associates p | 1300 753 447 e | admin@sgapl.com.au w | www.sgapl.com.au
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GWP Magazines | Issue 29 | March / April 2010 1/10/09 9:50:13 AM
17
business advice
John Glover, Director - Pendragon
A Company is Like a Soccer Team… During my 30 years of business it has come to my attention that businesses are very similar to a sports team. In fact, I would go as far as to say that they are exactly like a sports team.
job share whereby one person may cover several roles. A soccer player is not given a job specifications. He is required to perform his best on the pitch as well as to cover others when necessary.
When establishing a soccer team, different skills are required depending on the position in the team. Some players are more flexible than others in the positions they can play in. Some train harder than their team mates, some want to win, some don’t want to lose and a few are not concerned about their team or winning.
Sport People Understand Team Involvement
Similarly, if you are unable to look after your soccer “stars”, you will lose them; individuals who feel their talent is wasted in the team will look for a new team to play for. The best option would be for them to talk to their manager and explain how they feel because a resolution to their problem may be found, enabling them to stay within their current team. If this solution suits the team, player and manager, it’s a win-win situation for all parties.
Does your company play as a team or as individual premadonnas? We could say that the goalkeeper represents the Chief Financial Officer — no money should slip through their fingers. The Salesman is the centre forward or the goal scorer, since they need to score as many goals as possible creating money for the business. But they both need support from their team mates.
A Team / Company Must Score More Goals Than It Lets In Every day is a new game. Whether it is sales, marketing or finance, we all strive to be better than the day before and our increasing knowledge and experience will assist us to work more effectively for the future. Smaller
teams
tend
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rely
on
18 GWP Magazines | Issue 29 | March / April 2010
the
The coach could therefore be the Managing Director or the Chief Executive Officer. When a player is not performing to their best potential they may have to substitute or re-train them. An employee is an expense to a company similar to a soccer player; sales must be made in order to cover their expenses. If the sales (goals) are not made, players may not be able to keep their positions. When this happens, teams may become disgruntled, and an unhappy team may never win as working together is unlikely to happen.
Trust If trust is not present, a team cannot be formed; we must trust that all players are capable of fulfilling their own roles. When a
player calls for the ball, we must trust and pass to him.
Honesty Tell the truth, be honest, explain what you can’t do in your position in the team. Praise others in the team even if they are not playing that well. People generally perform better when motivated and the smallest of things can often motivate. Communicate with your team members. Do not whisper (through e-mails), they won’t hear you. The midfielder does not text or e-mail the winger, he communicates quickly and precisely what he wants and adapts to the pass he receives.
One Day You May Lose “If at first you don’t succeed, try, try, again.” Don’t worry about the loss; it should be a concern but never result in loss of sleep. Learn from it and look to adapt to produce better results next time. Just understand the need for team spirit and work as a unit. Above all, have fun… Good luck this season… G Pendragon p | 02 9407 8700 f | 02 9407 8701 e | info@pendragon.net.au w | www.pendragon.net.au MARN 0105060
GWP Magazines | Issue 29 | March / April 2010
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business ADVICE
Scott Tyler, Managing Director - Brightblue Marketing
Ten Tips for a Better Website Most small businesses have a website these days. Unfortunately most do little to attract traffic, engage visitors or generate a tangible result. They say most website visitors take just seven seconds to decide on whether they will spend more time digesting the content on your website, before moving on to a competitors’. If your website is just a brochure site, then you are missing out on business.
This article describes ten tips to improve your website. Tip No.1 - Have a Clear Strategy Your website should be focused on either generating genuine enquiries or making a sale. If it is unsuccessful at either of these objectives then it is time for a website overhaul. It is not enough to just have a “brochure-ware” site. Tip No.2 - Set-up Your Navigation with the Website Visitor in Mind Prospective clients should be able to find the information they are seeking quickly. Otherwise you will lose them to a competitor’s site that does. Site navigation should be designed in a way that is logical for the prospective client. Tip No.3 - Make it Easy to Contact the Business The purpose of your website should be to drive an action. Whether it’s to generate an enquiry, sign up for a newsletter or make an online transaction. As a result all key pages of content should make it easy for a prospective client to contact you. You are potentially missing opportunities if you just rely on a prospective client to click to your “Contact Us” page in order to find your phone number and email address. Tip No.4 - Make it Sticky Create content that will keep visitors on your
20 GWP Magazines | Issue 29 | March / April 2010
site. Create rich content in the form of articles, blogs, podcasts, vodcasts and live feeds that your prospective clients will value. It is important to understand that your website is always a work in progress. Keep prospective clients coming back by continually adding to the content. Tip No.5 - Build a Contact List With the right strategy, site traffic can be harvested in order to create a contact list of prospective clients. This list can then be used for further marketing. There are various ways that lists can be generated including newsletter sign-ups, VIP Club registrations, memberships and competitions. Tip No.6 - Make Your Site Browser Friendly It is important that your website works correctly on the major web browsers. As of January 2010, the most common were Firefox (46% of all users) and Internet Explorer (42%) followed by Google Chrome (10.8%) and Safari (3.7%). Tip No.7 - Optimise for Search Engine Ranking It is only worth having a website if it can be found. On what page number does your website appear when someone enters a search term related to your business? If it is not on page one or two then you will never achieve a great deal of traffic. Search engine optimisation is a wise investment. Tip No.8 - Update frequently It is important that you update your website frequently. It keeps your website fresh and also helps with your natural search engine ranking. Add new articles, brochures, news items and blog entries. Tip No. 9 - Frame Your Marketing Copy In order to be effective your website needs to be engaging and resonate with your target market. This is achieved through framing the language of your marketing copy and
images to that of your target market(s). Your marketing copy should focus on addressing the needs of the “buyer” rather than directly on your products and services. Tip No.10 - Do Not Annoy Site Visitors No matter how tempting it may be, do not have music or video playing on your site when it is first loaded. Not only is it annoying, but is also a sure fire way to ensure visitors leave your site quickly. You should instead consider having a control that can be used to play or stop the music or video. Pop-ups and the overuse of flash can also be irritating. G
Is your website working for your business? Are your competitors enjoying more traffic? If you would like a FREE website assessment, please contact Brightblue Marketing on 9762 1255 or email info@iibe.com.au. At Brightblue Marketing we’re reshaping business. Brightblue Marketing Suite 609, 12 Norwest Central Century Circuit Norwest Business Park NSW 2153 p | +61 2 9762 1255 e | info@iibe.com.au http://www.linkedin.com/in/scotttyler w | www.brightbluemarketing.com.au
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GWP Magazines | Issue 29 | March / April 2010
21
TELECOM
The Advantages of IP Telephony Internet Telephony is technology that converts analog speech signals into digital signals and routes them through packet-switched networks of the internet. These signals bypass the traditional network calls from a landline and use the internet.
For larger, networked businesses, the advantages are significant. The most obvious is the potential for noticeably lower operational costs, thanks to site-to-site
calling “on net”. However, IP Telephony is not just for large business – it also offers a wide range of extra capabilities that can improve office efficiency and productivity across multiple sites or in a single-site. They include: 1. H ot desking. Each phone user is given their own PIN, which they can enter into any IP handset to instantly make that phone their own, complete with their number and voicemail. Great for offices with limited desk space or staff who are infrequently in the office.
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Steve Sebbes, Director - Telstra Business Centre Hills/Northern District
2. Call centre features. These include intelligent call routing and queuing, agent log in/log off, agent and supervisor productivity clients, music on hold, customisable messages and real-time reporting.
Telstra supplies and supports premisebased IP Telephony systems, as well as older PSTN and ISDN technologies. G
3. Call handling and management features. Time-saving features such as presence awareness and click-to-call dialling from your computer desktop could increase the contactibility of employees and company productivity.
4. Remote teleworker. The ability to make almost any external phone an extension of your office phone. So which solution is right for your business? As a basic rule, premise-based systems can scale right down to suit a business with one site and a handful of employees, while hosted solutions are better suited to large multi-site customers with a Wide Area Network (WAN). Both options are highly featured communications platforms.
Telstra Business Centre Hills/Northern District operates Monday to Friday Norwest Business Park H137, Ground Floor, 24 Lexington Drive, Bella Vista NSW 2153 p | 1300 721 400
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business ADVICE
Stephen Frost, Managing Director - BREED Local Community Partnership
Business Incubator or Serviced Office? Is There a Difference? Yes, there is a difference between “Business Incubators” and “Serviced Offices”.
2009 11 10 - Mark Arbib - Stephen Frost - Fleur Kearins - Business Incubator of the Year 2009
Essentially a “Serviced Office” is generally owned, managed and operated as a for-profit entity; providing furnished office accommodation with access to telecommunication and IT infrastructure and administration services including reception and meeting facilities. As a forprofit enterprise, every additional service generally attracts additional fees for services. Conversely, a “Business Incubator” is generally managed by and operated on a “cost recovery” basis by a not-for-profit entity. These entities generally have an economic development or educational focus. They look to assist resident individuals and companies to develop and or grow their business or test their new product or service from a friendly flexible basis. They provide access to all the services of a “Serviced Office” plus the benefit of having access to business advice, mentoring and networking opportunities. They have proven to be the most effective technique yet devised for creating employment, commercialising new technologies and developing local economies. There are three categories of Incubators: • General purpose Incubators typically have employment outcomes as their highest priority. • Technology Incubators seek to commercialise new products/services. • Specialist incubators focus on specific industry areas. For example, art and craft businesses, agriculture, aquaculture and
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has demonstrated that businesses generally outgrow the services of the Incubator within two years, with many businesses moving into commercial premises in Norwest with increased staff. One of the benefits of a business locating within an Incubator is the collaboration and networking with other growth businesses. Despite the tenants all being small business owners, the Incubator is able to foster relationships between management and tenants and between tenants. Many tenants have formed alliances in an effort to build each other’s businesses and be able to offer a wider range of services to their clients.
(l - r) Conference speaker Stephen Frost, Nirimba Business Centre, Australia, Enterprise Minister, Arlene Foster and Gordon Gough, CEO, Enterprise NI. food production, software development and “green” technologies. Incubating businesses locally is much cheaper and more likely to produce economic benefits than incentive programs that seek to entice existing businesses to an area only to have them leave when a better offer is made. The local regional Incubator, the Nirimba Business Centre, is located within the Education Precinct at Quakers Hill. This is a general purpose incubator that can assist up to 32 resident businesses at any time. Occupancy is up to three years but history
The Nirimba Business Centre was the proud recipient of the 2009 Australian Business Incubator of the Year award and represented Australia at the UK Business Incubation Conference in Belfast in December. This presented an opportunity to investigate international best practice and promote business incubation activities in Australia while establishing international networks to assist local businesses. G Stephen Frost is the Managing Director of the Nirimba Business Centre and he can be contacted on 9853 3200 or visit the website www.nirimba.com.au for further information on Business Incubation in Australia. Nirimba Business Centre PO Box 147 Quakers Hill NSW 2763 p | 02 9853 3200 w | www.nirimba.com.au
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25
Feature
Come Visit Loxley on Bellbird Hill After 27 successful years in the Financial Service Industry and a mid-life crisis, I thought it was time for a career change. As my passion has always been Australian Heritage and the Environment and after searching for two years for a unique property, I was fortunate enough to find a two bedroom cottage on acreage circa 1833 which is now known as Loxley on Bellbird Hill.
Today Loxley on Bellbird Hill is a unique Resort on 30 acres with Function and Conference facilities, and with the new acquisition of Peppercorn Lodge, Loxley can now accommodate 44 people. Loxley is a one-hour drive from Sydney, nestled into the Kurrajong Hills on the Grand Tour Drive of the World-listed National Park, overlooking the magnificent Hawkesbury Valley to the Sydney Basin and beyond.
people who visit the property. Loxley’s Customer Base is positioned in the mid-to-high end of the market. The majority of Loxley’s customers are generally through word of mouth, repeat clientele, and through Loxley’s website/ Internet exposure. Our mission statement: “To consistently exceed our clients’ expectations by maintaining our customer service standards and empowering our staff to embrace a Can Do attitude”. This clearly identifies our business point of difference. Besides the allure of Loxley’s first class facilities, there are many other magical moments awaiting guests – including
By Paul Maher, Proprietor - Loxley on Bellbird Hill
Sydney Region. Loxley is positioned in the mid-to-high range of the marketplace. The Loxley market is broken into the following segments: 50% Wedding Market – Loxley’s wedding customers primarily come from the Hills area, Sydney Basin, Hawkesbury and Nepean; however, we have also attracted couples wishing to hold their wedding reception at Loxley from interstate and overseas. 25% Corporate – for Conferences, Functions or Special Events. Our Corporate/ Group Customers are 50% repeat clientele. The majority are from the Greater Western Region and Sydney CBD.
With the positioning and uniqueness of this historic property, it is imperative that the presentation and services are not just from a business sense but also from that of the environment - nothing short of excellence.
Loxley specialises in offering: • Conferences and Special Events • Team Building (e.g., murder mystery, white water rafting, and culinary challenges) • Weddings • Boutique Accommodation Loxley on Bellbird Hill has been trading since July 2000, attracting more than 16,000 visitors per year and is growing rapidly. Loxley enjoys a customer base of over 100 corporates who utilise the facilities. Over 35,000 families have celebrated weddings and/or dined at Loxley. Loxley holds the competitive advantage of being “different” and thereby generates awareness, curiosity and interest from
26 GWP Magazines | Issue 29 | March / April 2010
embracing the 400-year-old turpentine tree in the property’s rainforest and the 150-year-old Kauri Tree planted by the original owners. Loxley enjoys a diverse market with customers travelling from International markets as well as from businesses all over Australia. Many functions cater to businesses and residents of the Western
25% Leisure Market - The philosophy behind developing Loxley on Bellbird Hill was to provide guests with an opportunity to celebrate special events at an establishment that offered historic significance, a rural belonging, a cosmopolitan flavour and an old fashioned feeling of comfort. Loxley is successfully meeting its mission and achieving customer satisfaction.
Feature
Excellent customer service is no longer an add-on, it’s expected. What is seen as “good service” is the bare minimum for the Loxley staff. The bar is continually being raised. We live by our Mission Statement. Loxley has a proven record in superior customer service with repeat business and continual referral business.
From the minute guests arrive at Loxley on Bellbird Hill they are warmly greeted by staff and are made to feel important and valued until they depart. G Loxley on Bellbird Hill 993 Bells Line of Road Kurrajong Hills, NSW p | 02 4567 7711 w | www.loxleyonbellbirdhill.com.au
GWP Magazines | Issue 29 | March / April 2010
27
FEATURE
Darren Read, Managing Director – Vodafone Business Centre Norwest
Don’t Get Caught Out in the Car “Confidence comes from being prepared.” - John Wooden John Wooden is a retired American basketball coach. He was the first person to be inducted as a member of the Basketball Hall of Fame as both a player (1961) and as a coach (1973). His philosophy was simple – success and confidence comes from knowing what you want to achieve and being prepared for all situations that may arise. This philosophy is essential in business to ensure that your company reaches its full potential, but often we are unprepared for small changes. I would like to draw your attention to a small change that may have a big impact on your business if you are not prepared.
Are you up-to-date with the recent changes in mobile phone usage in motor vehicles? The recent changes in Victorian legislation are being looked at by the other States and the Australian Federal Government in strongly encouraging all the States to standardise their road rules. This means that there could be changes on the way. “What does this have to do with me?” - you may ask. Due to OH&S responsibilities you may be liable if a worker is injured or unable to perform their duties because you did not supply them with a safe work place. So what is the current law and what could be changing? Currently in NSW, it is illegal to drive or ride while using a hand-held mobile phone. This means that talking, sending or receiving text messages, emailing, playing games and taking photos are all illegal when using a hand held phone. It is also illegal to perform these activities when your vehicle is stopped but not parked. For example,
28 GWP Magazines | Issue 29 | March / April 2010
when you are waiting at traffic lights. Sounds fair - no hands free device in the car means no phone calls. The down side is that even if you have a handsfree, you can still be booked if you have an accident. In an effort to clarify the use of handsfree kits, the NSW government passed a law stating that a driver must always have “proper” control of a vehicle, and you can be booked if the police officer believes that your mobile phone was distracting you. The current guidelines recommend that you “keep conversations short. Don’t engage in complex or emotional conversations”. Due to the ambiguous wording of the legislation, it has introduced a small loophole. The loophole in the law is that you can have the phone on your lap and the loudspeaker on and you are not breaking the law. The Victorian Government has closed the loophole by tightening the rules to the following: “Using a mobile phone while driving is prohibited, except to make or receive a phone call or to use its audio/music functions provided the phone: • is secured in a commercially designed holder fixed to the vehicle, or • can be operated by the driver without touching any part of the body of the phone. Using a phone as a GPS while driving is prohibited unless it is secured in a commercially designed holder fixed to the vehicle. All other functions (including video calls, texting and emailing) are prohibited. Learner and P1 drivers are prohibited from using a mobile phone at all while driving.
Holding the phone (whether or not engaged in a phone call) is also prohibited. Holding includes resting the mobile on the driver’s lap. The NSW Government has a working committee that is looking into adopting the same rules. Be prepared as now is the time to act. When the laws were introduced in Victoria, fleet operaters scrambled to have their cars fitted with handsfree kits. This included Government Departments. This created a two-month backlog for suppliers. Your current handsfree may not be legal soon if you have to touch the phone to dial or make/ receive a call. Also, you cannot touch the screen of your phone to update the GPS. It must be “Turn by Turn” voice directions and you must select your destination before you start driving the car. G
At the Vodafone Business Centre we are a complete business solutions centre and we have a large range of the latest car kits. We are always keeping track of changes in the industry and relevant legislation. Please feel free to contact our office to ensure that you are prepared and able to avoid an interruption to your staff’s valuable on road time.
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At the Vodafone Business Centre we understand the needs of your businesses. We know that many businesses are global players, as well as having a strong local presence. Vodafone’s growing global network in over 140 countries means virtually anywhere you go,^ you can use your mobile just like a local.
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Keep yourself and your team connected to email* anytime, with BlackBerry® from Vodafone.
Contact the team at the Vodafone Business Centre Norwest on 1800 333 638 to make an appointment for your free Telecommunications Consultation and Bill Analysis.
Vodafone Business Centre Suite 402, 12 Century Circuit, Baulkam Hills NSW 2153 Tel: 1800 333 638 ^Vodafone World for Postpay is the default roaming product and should be activated at least 3 days before travelling. Vodafone Traveller only available to customers who specifically opt-in and are connected to an eligible Vodafone contract. Both Vodafone World and Vodafone Traveller are subject to limitations of overseas networks and individual handset capabilities. Some Vodafone services may not be available whilst roaming in some countries. For fees that apply to both Vodafone World and Vodafone Traveller see vodafone.com.au. #Vodafone Mobile Broadband subject to network limitations and availability. The 3G broadband network covers selected metro areas of most capital cities and some larger regional centres. 3G subject to network limitations and availability. Outside 3G broadband areas Vodafone Mobile Internet operates at slower access and download speeds on Vodafone’s 2.5G network. See vodafone.com.au/coverage for details. †Available on a Month to Month basis when added to a valid Vodafone Cap on contract. Must connect for one full bill cycle. Recurring $9.95 monthly access fee charged until the end of the month in which you discontinue the service. Included data subejct to 1 month expiry. Additional data usage: 12c per MB (min session 50KB). All Vodafone services subject to local and overseas network availability and handset/device capabilities. 3G services available on 3G handsets in 3G areas (available in selected metro areas). Limited content available on 2.5G capable handsets. Some internet and web sites may not be accessible. See vodafone.com.au/coverage for more details. *Data for use in Australia on Vodafone’s GPRS/3G network, subject to local and overseas network availability and handset capabilities; some internet & email services may not be accessible. BlackBerry® and the BlackBerry® logo are registered trade marks of Research in Motion Limited and are used under license. Vodafone Pty Limited ABN 76 062 954 554. GWP Magazines | Issue 29 | March / April 2010
29
Government
Do You Need a DA for That? Talk to Council First • Considering moving premises? • Are you about to sign a lease or buy a property? •D id you know that you may need to check with Council to find out if what you are planning to do is allowable?
Businesses locating to The Hills Shire or moving premises within the region may require a DA. This is a Development Application made to Council for consent to construct, change the use of a property or premises, demolish a building, display advertising, or make alterations or additions to a building. Getting the best from Council So how do you make submitting your DA quick and painless? Cameron McKenzie, Group Manager for Environment and Planning, says sorting out any potential issues up front will help to smooth the way for a speedy DA process. “Talk to us first – we are here to help make everything as easy as possible,” Cameron said. “Businesses should be aware that Council has a duty planner working the main customer service counter every day who can talk you through the process, help you lodge your DA or give guidance on what you need to do next. “If your DA is complicated, Council is happy to meet with you before you lodge your application (called a pre-lodgement meeting), and together we can work through any issues before you begin,” he said. Tracking your progress Council also has a system called “DA tracking” which is an online tool you can use to track an application through each step of the way. “It’s as easy as going to the front page of Council’s website and clicking on ‘DA Tracking’ in the ‘Online Services’ section,” Cameron said. “This system allows you to see exactly
30 GWP Magazines | Issue 29 | March / April 2010
Cameron McKenzie where the DA is up to, view and download documents, and it’s available when you are,” he said. A proven track record Council has a strong record in managing the DA process. In 2008/09, The Hills Shire Council determined over 1700 DAs with a value of $973 million, and 828 construction certificates were also issued. The NSW Department of Planning statistics indicate that the Hills Shire Council performed highly against other Councils in NSW for the number of days taken to approve a DA. “We are proud of our staff professionalism,” Cameron said, “and we are always striving to provide the best service to our customers.”
Don’t be shy Do you have a DA looming in the near future? Building a relationship with Council before lodging your DA can ensure there are no surprises. Any issues are identified up front and all this makes for a speedier approval process. G
p | 02 9843 0555 e | council@thehills.nsw.gov.au
Need Business Information? www.thehills.nsw.gov.au
Let us help you with research data at no cost.
Council can offer your company the following business information: Local business statistics Business demographic data Marketing analysis and research
Labour market costs Population forecasts Typical real estate costs
The hIlls shIre CouNCIl 129 Showground Road, Castle Hill NSW 2154 Phone 02 9843 0131
For a FRee confidential appointment contact Council’s economic Development Team GWP Magazines | Issue 29 | March / April 2010
31
business CHAMBER
Ten for 2010: Steps to Grow Your Business
By Nicole Baines, Development Officer - Sydney Hills Business Chamber
If you operate an SME business, here are our top 10 tips for growing your organisation in 2010.
1. Set clear goals. Engage a business, executive or life coach to facilitate a 2010 vision setting session and form a clear picture of how you would like to finish this year. You can find a list of coaches on the Sydney Hills Business Chamber online member directory. 2. Manage Cashflow. Sudden growth can send you broke if not well managed. Appoint an accountant with cash flow expertise to ensure your pricing model guarantees profitability. 3. Create a strategic plan. Contact Nicole Baines and she will forward you a strategic plan template that was developed by one of our business partners. 4. Develop a clear marketing message. Survey your team, clients, suppliers and the broader market to develop a true sense of the value you offer. If you belong to a Chamber or other networking group, ask fellow members to contribute to this exercise. Ensure your marketing message reflects the feedback gathered in a clear and concise way. You will gain additional insight from the Chamber’s 30 Second Commercial Workshop. 5. Market to the right audience. Don’t waste money marketing through channels not frequented by potential clients. Determine which publications, websites and networking groups you should be active in. Base your decision on where your potential clients hang out, not on price of entry. Contact Ashleigh Murphy for a Business Promotion Kit to find out how the Chamber assists you to hit the mark. 6. Market through the right channels. Don’t waste money marketing through channels not frequented by potential clients. Determine which publications, websites and networking groups you should be active in. Base your decision on where your potential clients hang out, not on price of entry. Email amurphy@sydneyhillsbusiness.com.au for
32 GWP Magazines | Issue 29 | March / April 2010
Chamber Business Development Officer Nicole Baines making introductions to members at a networking event held at Norwest Business Park in February
a Business Promotion Kit to find out how the Chamber assists you to hit the mark. 7. Define your sales process. Be sure you have a solid process in place to maximise the potential of every lead. Determine best practice for timing of any follow up calls, multiple contact approaches, recording of lead information, tracking of activity levels and campaign responses. The Chamber will be running a Sales Boot Camp in June 2010 for those needing a mid-year sales boost. 8. Know what’s working and stop what’s not. Tracking progress towards your goals is vital. Spending time regularly comparing performance to goals affords the chance to analyse the impact every activity undertaken has on the big picture for your business. If something is not taking you closer to your goals, then ask yourself why you’re doing it. Gather a small group of trusted advisors together and meet monthly for a debrief and planning session. 9. Engage others. Sharing your vision and plans offers an opportunity to gain additional input, feedback and allimportant encouragement. Share what you have planned with family members, staff, suppliers, partners, and others in your network. Consider asking them to hold you accountable to your plans. The Chamber’s Referral PLUS Team (RPT) Program is
an excellent forum for engaging others. RPT members meet in small groups each fortnight for a range of purposes, including sharing ideas and gaining feedback. 10. Take responsibility. We often find people join organisations like the Chamber in the hope that they are a magic formula for success. The fact is that responsibility for your business success lies solely with you. No one knows your business like you do and no one is as invested in your success as you are, so get active and make it happen. G Sydney Hills Business Chamber exists to support local businesses and can assist you with many of the items above. Call us to speak to a Business Advisor or visit our website. For a Strategic Plan Template contact Nicole Baines: e | nbaines@sydneyhillsbusiness.com.au For a Business Promotion Kit contact Ashleigh Murphy: e | amurphy@sydneyhillsbusiness.com.au w | www.sydneyhilllsbusiness.com.au p | 02 9659 3366
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Political Agenda
Igor Palmer - Political Commentator / CEO TNC4L
Think 1st: Beware of Clowns - Part I A common perception is that labor governments are poor economic managers, wasteful and fiscally irresponsible. Mr. Rudd in particular is flagrant in pursuing populist agendas at home and abroad, disregarding the economic wreck he will leave behind.
A favourite pursuit of Mr. Rudd, his ministers and senior public servants is generation of grand and popular slogans, including slogans about the importance of the Small Medium Enterprise (SME) sector. Yet when it comes to action, all that is merely a whitewash. Insolvency statistics show an alarming trend. Granted, some SME’s go under due to management mistakes. However, it would be a simpleton’s folly to lay all the blame for insolvencies at the feet of entrepreneurs. It would be a sheer stupidity to ignore the socialist minded government’s policies which contribute directly to business’s high input cost, making many SMEs unprofitable and ultimately leading to increased rates of insolvencies. How can small business owners, most of whom are innovators, prudent financial risk takers, highly productive, skilled and hard working go bust, yet the unproductive fat cats unions prosper and gain exceeding power? The tough going for SMEs is more to do with labour’s disastrous social and economic policies: the new IR laws favour the unions against private enterprise. Mr. Swan forewarned that the new tax reform will deliver an even more complex tax compliance regime; again hurting the SME’s bottom line. The proposed minimum debt petition for small business is raised from $2,000 to $10,000 draining SMEs’
34 GWP Magazines | Issue 29 | March / April 2010
cash flow. If enacted, hundreds more small businesses will go bust. The list of bad economic policies is long; top it up with the massive and growing government and national debt burden, coupled with the mindlessly costly ETS and Australia is sitting on a debt and deficit gun powder keg, ready to explode into private business’s face. Yet the PM is still reasonably popular. Why? Evidently, economic ineptness is not a reason to throw out a government, just as outstanding economic competence is no guarantee for re-election. Perceptions are powerful emotive stimuli which can be effectively manipulated by skilled propagandists, and
state dependency paradigm. Moreover, the socialist coalition of ALP, the Greens and the unions have latched on to the private business like leeches for their main source of revenue to advance their “State Supremacy” ideology. A degree of political maturity and astuteness is required to see how the left is exploiting private business to promote the “working class supremacy” and strengthening the hand of unions. Recently, a group of politically seasoned individuals have formed The New Coalition for Liberty (TNCL). TNCL is a private organisation aiming to restore and defend Australians’ right to be free from the state’s unconstitutional disciplinary and
The proposed minimum debt petition for small business is raised from $2,000 to $10,000 this is exactly what the left and the socialist governments all over the world are doing, including in Australia. I’ve read somewhere that the main role of a clown is not to entertain but to distract. Clowns are called in between and during acts or whenever a mishap or a tragedy strikes in order to distract the audience. The modern day political clowns have gained importance and prominence. The left craftily employs clowns to engineer acts that detract people from critical issues. The latest such clown act was performed by Mr. Garrett - the free home insulation act. Many decried the scheme as an awful wastage. It escaped them, however, that as far as the left is concerned, they have diligently applied those monies to further the citizens’
punitive behaviour, to curtail the state’s and unions’ powers to interfere with private enterprises’ business affairs, and to restore the business operators’ right to pursue their commercial interests unhindered. TNCL is a new organisation and needs help in several areas. You can support financially, sponsor or facilitate some of its operations; e.g., provide a small office space or IT infrastructure or join TNCL in some capacity. Please, visit www.tnc4l.org and lend us your support. G
Please send me your comments e | freedom@tnc4l.org and visit my blog online w | www. www.tnc4l.org
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35
Feature
GWP Media – The New Marketing Paradigm
By Daniel Moisyeyev, Business Development Executive - GWP Media
GWP Media is the award winning media agency behind the GWP Magazines brand. Some of our flagship products include the Business Resource & Lifestyle Magazine, the Norwest Business Directory and Macquarie Business Directory. GWP Media is also behind industry innovations such as the GWP Magazines Floor Stands and the Norwest Advertising Business Information Kiosk (NABIK).
Our most recent accomplishment has been the successful placement of 60 GWP Magazines Floor Stands in business districts located in Sydney Metro Area. We focus on devising and implementing highly effective branding and PR campaigns with emphasis on maximising your return on investment (ROI). Our campaigns are designed to deliver genuine results with reasonable expenses. Our services We provide the complete range of corporate branding and marketing services. Corporate Branding: logo design and identity. Corporate branding is easily the most vital part of your marketing campaign. Re-branding of an already established company is a very costly exercise – therefore it is a wise idea to invest into producing the best possible image for your company from the start. Something as simple as substandard logo design will have an effect on your reputation and will keep your business from maximising its true potential. Graphic Design High quality graphic design is necessary in order to produce the best possible marketing materials for your new brand. Our graphic designers produce material that is both engaging and effective for the
36 GWP Magazines | Issue 29 | March / April 2010
delivery of your message to your target audience. GWP Media employs industry experienced graphic designers with extensive qualifications. We are equipped to handle all corporate graphic design requirements including flyers, business cards, pamphlets, cover letters and printed advertisements. Web Development We prefer to approach the process of producing a working website as “Web Development” rather than “Web Design”. A visually attractive layout is merely one component of the website development process – there are far more factors involved in delivering a website that is effective in attracting new clients.
management system (CMS) are just some of the issues that need to be taken into consideration in order to produce a functional website.
Search engine optimisation (SEO), implementation of an intuitive navigational structure, and an easy-to-use content
E-Newsletters Email newsletters are a highly cost effective method of marketing. Although an
Feature
e-newsletter rarely generates fresh, high quality leads and does little to increase the reputation of your business, it has the advantage of being virtually free. The only requirement to get started is the initial investment into the development of a user-editable newsletter specifically tailored for your business. After this initial expense, you will be able to dispatch e-newsletters
brand. E-newsletters also require a slightly different approach to traditional graphic design and web development – an email message has just seconds to captivate the viewer and a poorly developed e-newsletter will serve only to negatively affect the reputation of your business. Advertising in Printed Media The focus is shifting from traditional printed
engaging and effective publication for small to medium-sized business enterprises and larger corporations. We have made a significant investment into upgrading the distribution model for our magazines. Our unique GWP Magazines Floor Stands have proven to be a great success in a number of Sydney business districts. The Business Resource & Lifestyle Magazine is currently available at 60 locations in Sydney as well as the vast majority of Sydney Newsagent outlets. Our success has prompted us to release two new local publications: the Norwest Business Directory and the Macquarie Business Directory. These 2 local publications provide immediate coverage in the two respected Sydney Business Parks. Both the Business Directories and the Business Resource & Lifestyle Magazine selectively target business owners and executives. Fig.1 (*) shows the distribution breakdown of the Business Resource & Lifestyle Magazine. This chart shows a total percentage of magazines collected in a range of Sydney Business Parks over a one-month period. Our coverage is constantly increasing – stay tuned and be on the lookout for the GWP Magazines Floor Stands that may just pop up in your business district in the near future. GWP Magazines are a sure-fire way to captivate your target audience and deliver genuine results. How can we help you? Flexibility is the cornerstone of our success. Our marketing campaigns suit any type of business. GWP Media clients vary from micro businesses to multinational corporations. Call us today and we will cater a solution for your business designed to balance your budget with your expectations for results. G
Fig.1 The distribution breakdown of the Business Resource & Lifestyle Magazine on a regular basis with virtually no running costs. An e-newsletter enables you to maintain contact with your clientele and serves as an additional branding exercise. We can deliver user-editable newsletters that you can utilise for the lifetime of your
media forms – that is why GWP Media has devised a new class of printed media with a fresh approach to information delivery and a unique distribution model. We have refined and grown our major publication, the Business Resource & Lifestyle Magazine over the past 5 years to ensure it is the most
*Data collected for the Business Resource & Lifestyle 2010 Jan/Feb edition.
GWP Media p | 02 8090 1730 e | daniel@gwpmagazine.com.au w | www.gwpmedia.com.au
GWP MEDIA
TM
GWP Magazines | Issue 29 | March / April 2010
37
Feature
Australia – World Leader in Pearl Production and Design
By Robert Cliff
Australia’s modern pearling industry began with a fleet of abandoned pearl luggers on a beach in Darwin!
In the early 1950’s the invention of plastic was crippling the booming trade of motherof-pearl fishing for the production of buttons, buckles and cutler. Back then the pearl, itself, or the lustrous orb so rarely found inside the shells of oysters harvested from the wild, was considered a bonus and not the main focus of the industry. The Japanese had been successful in growing substantial quantities of their native Akoya pearl within controlled environments. With the help of Japanese scientists, Nicholas Paspaley, a Greek migrant who fell in love with the industry as a teenager, was not to be
deterred by the downturn in the industry and set about creating his own pearl farm in 1956, some 420 km north of Broome. Pearls form naturally when a foreign object such as a grain of sand or parasite finds its way into the pearl oyster, causing the oyster to react by coating the irritant with layers of mother-of-pearl or nacre. Paspaley’s team intended to simulate this by retrieving the indigenous south Sea oyster from the seabed and manually inserting an irritant to promote pearl growth. But they couldn’t find a way to keep the South Sea Oyster alive until harvest. By 1970 the venture had failed!
Farming procedures have not changed too greatly since the 1970s; however, technology has improved. Cultivators know that the best way to achieve high quantities of large, luminous cultured pearls is to implant each oyster shell with a round nucleus drawn from fresh water mussel, since it is least likely to be rejected from the oyster. It is also important to give each oyster time to recover from the s u r g e r y,
Paspaley and his son needed a new direction and over time the two introduced radical farming methods that were successful in keeping the oysters alive and nurturing the growth of cultured pearls. Thus began the extraordinary rise of the Australian Pearling industry as a whole. Fifty years after Paspaley’s first farm opened for operation, Australia is the main producer of South Sea cultured pearls generating exports valued at approx. $180 million annually. Several pearl farms dot the tropical coastline from Broome to the Northern Territory border, across the Arnhem Land coast and down to Cairns. The gold and silver lipped oysters that produce white south sea pearls with silvery, cram, pink and golden undertones thrive in Australia’s northern waters because
38 GWP Magazines | Issue 29 | March / April 2010
these waters are so pristine and isolated. The huge tides then serve to distribute the nutrient-rich material for the oysters to consume!
to regularly clean the shells themselves, and to turn each shell in order to ensure even coverage of nacre around the nucleus. Boats used now are equipped with surgically clean laboratory and operating facilities for technicians to implant the oysters at the collecting grounds. Australian South Sea pearl is regarded around the world as the most beautiful of all varieties, consistently the largest and most luminous, and possesses the most
2009 Winner - Hills Excellence in Business Award of Distinction 2009 Winner - Hills Shire Best Small Business 2009 Winner - Castle Towers Excellence in Marketing 2009 Winner - Hills Shire Small Business Award 2008 Winner - True Local Awards 2008 Winner - Hills Shire Small Business Awards 2007 Winner - Castle Towers Marketer of the Year 2007 Winner - Hills Excellence in Business Awards 2007 Winner - True Local Awards 2006 Winner - Castle Towers Retailer of the Year
Diamonds a r e
prized natural colour. Initially, Japan has absorbed the vast majority of Australia’s South Sea pearl production, due to the considerable demand for large, white pearls to be set as engagement rings. Now Europe, the US and the rest of Asia are vying for hefty slices of the product. Australian pearl farms are currently producing just under three tonnes of white South Sea pearls per year – a 260% increase in production compared with six years ago. While Indonesia is the biggest producer of South Sea pearls, Australia is the leader in value with a market share of almost 50 per cent. Of the total produced in Australia, just 2 to 4 percent remain in the country for local use. The vast majority are exported to the US, Japan, Hong Kong and Europe. Globally, the global pearl farming market is estimated at $US1.5 billion, a figure tipped to double by the end of 2010. Here are a few facts of interest: South Sea Pearls – Come in white and black and are primarily cultured in the northern waters of Australia, the Philippines and Indonesia.
Feature
F o r eve r
from freshwater molluscs and less lustrous than salt water cultured pearls, their low price and unique colours and shapes have made them popular in recent years.
The range in size from 8mm right up to 20mm, come in various shapes, and don’t require bleaching, tinting, or dying. The black ones are found over a wider area stretching from the Cook Islands, eastward through Tahiti and beyond. Tahitian Pearls – Cultured in the atoll and lagoons of the south Pacific, these tend to be more “drop” in shape. Their size varies from 7mm-15mm. They vary from light grey to black with shades of green and purple. They’re more expensive than Akoya Pearls, but cheaper than South Sea varieties. The rarest colour is peacock green. Akoya Pearls – Farmed mainly in Japan and China, primarily round or oval in shape, measure a relatively small 2mm-10mm, and range in colour from pinkish white to cream and silvery blue. They are the pearls most used internationally in necklace strands. Freshwater Pearls – Found in bays and rivers in Japan, China and the US. Cultivated
Kasuminga pearls – a new type of pearl that comes from a lake northeast of Tokyo. The mussels are a crossbreed between Japanese and Chinese freshwater mussels, implanted with round or flat seeds. Kasuminga pearls come in rosy hues of light to dark pink. With Australian pearling companies experiencing steady growth, even though a young market, it has already established itself as one of the country’s most lucrative. I believe there is a slight pearl renaissance at the moment. The most sought after pearl is still the round pearl with high lustre and a pink hue. From a man’s perspective, pearls are a safe gift because pearls are a staple part of a wardrobe just like a good pair of jeans! G Robert Cliff Master Jewellers Shop 380A Castle Towers Castle Hill, NSW 2154 p | 02 8850 5400 02 8850 7999 e | office@robertcliffmasterjewller.com.au w | www.robertcliffmasterjewellers.com.au
GWP Magazines | Issue 29 | March / April 2010
39
FEATURE
Victor Prasad, Managing Director – Clark Rubber - Blacktown
Solutions to Improve Safety and Efficiency in Your Workplace Clark Rubber Blacktown means business when it comes to providing industry and trade with solutions to improve the safety and efficiency of workplaces in the local area. With the significant growth in the area, Clark Rubber Blacktown sees enormous opportunity to service and expand their extensive product range by becoming an invaluable supplier to all commercial, industrial and manufacturing businesses.
Dedicated Commercial Trade Representative, Katy Zuber, has 6 years experience with the extensive product range at Clark Rubber Blacktown, providing solutions for hundreds of customers every year through the retail store and, more recently, with local businesses. Katy’s challenge involves listening to and understanding her client’s needs, then providing practical and relevant solutions from the range of products available for any and all types of commercial business.
No matter what the workplace, whether you need a product from our variety of matting and flooring, anti-slip flooring or anti-fatigue matting, rubber strips or seals or even foam, the dedicated team at Clark Rubber Blacktown are ready to extend their high standards of personal service and expert advice to your business with the aim of improving efficiency and safety.
Most recently, Katy’s visit to a local construction steel manufacturer highlighted an issue with a steel hoist machine. The existing strapping on the machine that carries heavy steel loads was fraying shortly after replacement. This was cause for concern in terms of safety for the staff and management overseeing the operation of the machine. In addition to the safety issue, time and cost to the company constantly replacing the strapping was also a significant problem. Using her knowledge and experience, Katy researched the product range to provide a solution to this tricky problem. Samples of a special Kevlar sleeve were created to simply slide into place. With some weeks of testing on the machinery, the Kevlar solution worked well with little or no sign of fraying, providing the perfect solution to the many problems presented. The product improved the safety of the machinery and with fewer replacements needed, including machinery downtime, Clark Rubber Blacktown also created a significant cost saving for their client. This is peace of mind on several levels.
40 GWP Magazines | Issue 29 | March / April 2010
This approach to managing commercial solutions is relevant for a whole range of businesses – either via product ranges from Clark Rubber Blacktown or sourced via specially manufactured product. The extensive range of rubber types includes natural rubbers that provide abrasion resistance and low temperature flexibility, insertion rubbers which are reinforced with cotton to improve tensile strength and neoprene rubber which has some resistance to fuels and chemicals. Products don’t stop there as the extensive rubber range can be used in the transport industry, manufacturing, food supply and preparation, hospitality and farming. G
For more information on how Clark Rubber Blacktown is able to assist you, or to receive a free copy of the Clark Rubber Commercial Product Guide, please contact the team on 9831 3000 or come in for a visit. Clark Rubber – Blacktown 127 Main Street Blacktown NSW 2148 p | 02 9831 3000 f | 02 9831 3211 e | blacktown@clarkrubber.com.au Contact: Simone Cleary (Store Manager) Katy Zuber (Commercial Trade Rep) Chris Cruse (Pool Service Manager)
‘If it’s made of rubber or foam, we’ve got it!’ Clark Rubber Blacktown are solution specialists in flooring and matting, foam, rubber, DIY and custom products
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katyz.blacktown@clarkrubber.com.au
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Blacktown•9831 3000 127 Main Street
www.clarkrubber.com.au Pictures for illustration purpose only. FSO5755
GWP Magazines | Issue 29 | March / April 2010
41
Feature
Engage One of Australia’s Fastest Growing Regions
Shannon Donato, Marketing Manager - Penrith District Rugby League Club
Western Sydney is a rugby league stronghold, as our game day crowd averages and Junior League attest (the largest in the World with over 8000 registered players). This rapidly expanding region has a genuine passion for its rugby league team, the Penrith Panthers and season 2010 promises to be one of the most exciting on record, both on and off the field. With over 1 million people living in our catchment area, Western Sydney is one of Australia’s fastest growing regions. A partnership with the Panthers provides a strong base for your company to engage with this enormous supporter base and promote your business in one of this Country’s most lucrative markets. With the $5 million upgrade to our Corporate Box facilities and the wonderful corporate events on our sponsors’ social calendar, we will continue to ensure that we exceed the expectations of you and your clients. What better way to entertain your important clients than in a private box? With room for 18 guests, your box seats offer everything you need to ensure a fantastic match experience – including delicious appetisers, attractive beverage packages, signage opportunities and your own private wait staff. So you can be sure your guests feel right at home with a sophisticated environment, warm service and state-of-the-art amenities. You’ll also get the exposure your business is after, with company signage displayed above your corporate box.
Engage your brand with a vast captive audience at Panthers home games crowds; and super sites which dominate the ground with prominent exposure from every vantage point. If branding and exposure is a priority for your business, becoming an exclusive Game Day Sponsor is the ideal way to showcase your business to thousands of potential customers. In the lead-up to the game – and on the day itself – your brand will be an important part of all Penrith Panthers’ advertising and promotional activity. Plus, you and your guests will be able to watch it all from a pre-reserved table for 10 in the Chairman’s Club Lounge.
Perimeter signage provides a tremendous branding opportunity with great exposure not only to the massive TV audience, but also to our live game day patrons.
This is a fantastic opportunity to enjoy a wide range of promotional benefits. This includes complimentary distribution of your company’s marketing collateral at the entry and exit gates and reference to your business in ground announcements throughout the day – with the half-time entertainment used to promote your business and the allimportant ‘Man of the Match’.
Other options include grandstand signage – a vantage point for your signage to a charged Live audience – our game day
Plus, you’ll receive references in all relevant promotional television commercials, signage opportunities throughout the
There are numerous marketing platforms in which to promote your business – one of which is ground signage.
42 GWP Magazines | Issue 29 | March / April 2010
Stadium, 100 general admission passes and reserved VIP parking. If you’d like further information, make an enquiry today with the Sponsorship Team to tailor a package to suit your specific marketing and budgetary objectives. G
Our Corporate Partnership Team of Scott Hudson (scott.hudson@panthers.com.au or 0418 797 637) and Shane Skeen (shane. skeen@panthers.com.au or 0437 970 341) can meet with you personally to show you how you can gain that competitive edge. A partnership with us will align your business and brand with one of this region’s most supported icons….the Penrith Panthers.
GWP Magazines | Issue 29 | March / April 2010
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GWP Magazines | Issue 29 | March / April 2010
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Fr e e O p a l L e s s o n
O PA L S
S e e o p a l a n d p e a r l j e we l l e r y b e i n g m a d e o n t h e p r e m i s e s !
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w w w. a u s t r a l i a n o p a l c u t t e r s . c o m We a r e d i r e c t l y a b ove cl o t h i n g s t o r e . (Enter from Pitt St between clothing store and Arcade) 3 r d F l o o r, 2 9 5 - 3 0 1 P i t t S t Ph: (+612) 9261 2442
Tr a d i n g H o u r s : M o n - F r i 9 a m - 6 p m Sat 9am-5pm, Sunday closed
Fr e e p e a r l e a r r i n g s w i t h eve r y p u r ch a s e ! *
*Free pearl earrings with every purchase over $100 and limit 1 s e t o f e a r r i n g s p e r c u s t o m e r p e r d a y. 46 GWP Magazines | Issue 29 | March / April 2010
Dural anD Blacktown Your Car Service Specialist
15% OFF
Manufacturers Handbook Services Without voiding dealer statutory warranty
Did you know we also offer : • Services on all makes and models • Blue and pink slip inspections • A/C re-gas and servicing
• Tyres and wheel balancing
• LPG conversions and servicing including LPG liquid injection
• All services are covered by 6 month nation wide warranty and receive 6 month free road side assistance
• All brake servicing • Steering and suspension
Give us a call today to make an appointment at Dural or Blacktown on numbers below. Just present this ad when booking your car in to take advantage of this Great Special. Office Hours: Mon/Fri 7.30am - 5pm Sat - 8am - 12pm
Dural Business Centre Behind McDonalds and KFC 2/827 Old Northern Rd
9653 9295
Blacktown
You’ll find us located at 54 Sunnyholt Road
9622 2641 GWP Magazines | Issue 29 | March / April 2010
47
Leave all the organising to us and sit back, relax and enjoy yourself....
We can chauffeur you around the historic Hawkesbury. � Visit Historic buildings of the Hawkesbury. � Do a patchwork and quilting workshop. � Visit local artists. � Enjoy the local drop and ne food. �
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48 GWP Magazines | Issue 29 | March / April 2010
24/7 Backup Service
GWP Magazines | Issue 29 | March / April 2010
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ClassifiedS
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CATERINg Caterez
INdUSTRIAL RELATIONS 02 8884 2486
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www.caterez.com.au
OffICE SERVICES
John F. Law & Associates 02 8850 4477 Specialists in Discrimination Matters, Employment Agreements, Unfair Dismissals
www.industrialrelationslaw.com.au
INSOLVENCY/BANKRUPTCY Jones Partners
Level 3, Nexus Building 4 Columbia Circuit, Norwest
02 9894 9966
www.jonespartners.net.au
INSURANCE
CLEANINg
Chegwyn Insurance
02 9604 6166
Business Insurance, Commercial Insurance, Small Business Insurance, Sole Traders, Family Owned Businesses
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IT SERVICES CORPORATE EVENTS Hitting Targets
0418 417 943
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993 Bells Line of Road Kurragong Hills NSW 2758
BANKINg CBA
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Our Powerful Coaching & Mentoring Programs will Help You Grow Your Business
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IIBE
02 9879 7822
www.iibe.com.au
Telstra Business Centre
1300 721 400
Penrith Panthers
1300 792 225 www.hcs.com.au
02 4725 6413
www.panthers.com.au
dRY CLEANERS Lindus Dry Cleaners
Shop B44, 24-32 Lexington Dr Baulkham Hills 2153
02 8824 8385
EqUIPmENT fINANCE Mike Hughes & Partners Northwest www.mhpnw.com.au
PhOTOgRAPhY Stilz Fotografika
02 9680 9823
Corporate Events, Head Shots, Products Shoots, Location Shoots
www.stilz.com.au
PROmOTIONAL PROdUCTS Australian Corporate Diaries
Customised Diaries, Promotional Products and Other Printed Matter
www.acdiaries.com.au
02 9654 2999
Rave On
1800 433 888
Over 5000 Items Online
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Clark Rubber - Blacktown 02 9831 3000 127 Main Street, Blacktown NSW 2148
mIgRATION SERVICES OZ Migration
02 9407 8788
Suite 203 Level 2, Norwest Central 12 Century Cct, Baulkham Hills 2153
www.ozmigration.net.au
www.lindus.com.au
108/1 Burbank Place Baulkham Hills NSW 2153
Meeting Facilities T: (02) 8831 8300 Suite 206, 10 Norwest Central, Century Circuit, Baulkham Hills 2153 info@bellavistaexeccentre.com.au www.bellavistaexeccentre.com.au
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UĂŠ"Â˜ĂƒÂˆĂŒiʓ>ÂˆÂ˜ĂŒi˜>˜ViĂŠEĂŠĂƒĂ•ÂŤÂŤÂœĂ€ĂŒ UĂŠ,iÂ“ÂœĂŒiĂŠ>VViĂƒĂƒĂŠ`ˆ>}Â˜ÂœĂƒĂŒÂˆVĂƒ UĂŠ*>VÂŽ>}iĂƒĂŠĂŒÂœĂŠĂƒĂ•ÂˆĂŒĂŠiĂ›iÀÞÊLĂ•ĂƒÂˆÂ˜iĂƒĂƒ
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1300 309 171
Business Optimisation, Organisational Effectiveness, Marketing & Sales
02 4567 7711
Your IT support partner
Serviced and Virtual OfďŹ ces
02 8824 9666
gIfTS Robert Cliff Master Jewellers
ORgANISATIONS Sydney Hills Business Chamber 02 9659 3366 www.sydneyhillsbusiness.com.au
Ryde Business Forum 02 9807 4999 www.rydebusiness.com.au
www.clarkrubber.com.au
SOURCINg SERVICES Medustar Sourcing Solutions
Want to save 50% on your costs by sourcing from Asia? MMS can help you!
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Shop 380A Castle Towers
02 8850 5400 www.robertcliffmasterjewellers.com.au
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50 GWP Magazines | Issue 29 | March / April 2010
Servicing Sydney’s * Northwest * West * Southwest Providing General Insurance Solutions Since 1949
CALL Now
for a review of your existing Insurances
9604 6166
PH: www.chegwyninsurance.com.au
GWP Magazines | Issue 29 | March / April 2010
51
LAND A BETTER DEAL AT LANDER TOYOTA
Comprehensive range of new Toyota vehicles on site. Huge selection of quality used vehicles including commercials & AWDs. Competitive finance available through Toyota Finance. Massive service department, supporting Toyota Service Advantage with fixed price servicing on most used vehicles. Spare parts with huge range of factory accessories.
155 - 161 Main St Blacktown GWP Magazines | Issue 29 | March / April 2010 52 LNT0018. MD20304.
888 44 888
www.landertoyota.com.au