BiziNet Magazine Issue #79 - May-June 2016

SYDNEY - ISSUE 79 | MAY - JUNE 2016

ASX Welcomes PRO IT as the Newest Managed

Protect Your Brand

Service Provider to Join the Rich and Diverse Financial Markets Community in the Australian Liquidity Centre Page 18

Page 22

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BULLYING OR PERFORMANCE MANAGEMENT? Do You Know the Line? Page 26

Years of Innovations

THE

LINDUS

EXPERIENCE BiziNet Magazine

#79 May/June’16

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CHOOSE A MONTH January February March April May

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Seven Hills + Kings Park $480 + gst per run

August

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YOUR

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July

September October November December

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BiziNet Magazine Distribution Key locations for a free pickup MACQUARIE BUSINESS PARK Avenida Cafe Westpac Bank Cafe Pinnacle Glasshouse Just Catering Ellate Coffee Bar Presse Cafe

BAULKHAM HILLS CBA Branch - Stockland Mall

CHATSWOOD CBD Touche

CASTLE HILL TRADING ZONE Cafe Tsakali Hillz Kitchen Westpac Bank Café Gionta

ST LEONARDS CBD Blue Duck Cafe

LANE COVE WEST BUSINESS PARK La Kantina wickedfoods.com

ROUSE HILL CBA Branch - Town Centre

RYDE Ryde Planning + Business Centre NORWEST BUSINESS PARK Servcorp The Hills Shire Council Westpac Bank Telstra Business Centre Sushi Culture IC Frith Caterez - Woolworths HQ Bella Vista Hotel Jazzveh Woodfired Pizza Parkview Cafe Rave Cafe Anais Restaurant Cafe Peregrine Gloria Jean’s Coffees

DURAL BUSINESS PARK Get Stuffed Catering PARRAMATTA CBD TAFE Di Pacci Caterez Espresso Coffee House Cafe 31 Rendevous Point Café 460 Church St Office Complex ROSEHILL BUSINESS PARK Cafe Grand RHODES CORPORATE PARK Cafe Rhodes Caterez

FRENCHS FOREST BUSINESS PARK Equinox Café Forest Cafe BROOKVALE BUSINESS PARK Cafe 20 AUSTLINK BUSINESS PARK Cafe Locco

Editor and Publisher: Dmitry Greku Cover Story A. Charles Smith Contributing Writers: Bekir Kilic Steven Brown Cecelia Cilesio Rebecca Cushway Jared Goodwin Daniel Moisyeyev Charlie Lynn

Art Director: Svetlana Greku Executive Officer: Daniel Moisyeyev Director of Public Relations: Angry Anderson Associate Editor: Craig Hingston Cover page: Peter and Serlgio Pelleri Cover Design & Cover Story Layout: Xabier Goñi, XDesigns

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BiziNet Magazine is published by GWP Media® ABN: 82 096 352 064 www.bizinet.com.au

BLACKTOWN Lander Toyota Blacktown City Library M.T.O. Cafe

Office Address: F78B. 24-32 Lexington Drive Bella Vista NSW 2153

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International Standard Serial Number ISSN 1837-199X Advertising Enquiries: p | 1300 889 132 e | info@gwpmedia.com.au w | www.bizinet.com.au

Copyright GWP Media® 2016.

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The opinions expressed in this journal do not necessarily reflect and are not to be regarded as the official opinion of the editor, publisher or their agents. All information contained within this journal is provided for general information purposes only and on the understanding that none of the content herein constitutes professional advice. The editor, publisher or their agents accept no responsibility for any claim, loss or damages arising out of or in connection with any materials contained in this journal.

Readers should not rely on the publications in the journal and seek appropriate professional advice in respect of their own circumstances.

Contents Cover Story

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53 Years of Innovations The Lindus experience A. Charles Smith

Regulars

08

EDITOR’S LETTER Business Goes West...

30

Dmitry Geku

LEADERSHIP

The Emerging Conflict Between Elite and Egalitarian Values Charlie Lynn

16

BUSINESS SNAPSHOTS

20

WORKFORCE

Craig Hingston

The Varied and Satisfying Career Options of the ICT Industry

Features

18

ASX Welcomes PRO IT as the Newest Managed Service Provider to Join the Rich and Diverse Financial Markets Community in the Australian Liquidity Centre

32

This is the ‘State of the City’ and How it’s Going to be!

Cecelia Cilesio

22

BUSINESS ADVICE Protect Your Brand Steven Brown

26

Bullying or Performance Management? Do You Know the Line?

28

Websites that Sell and Generate Income... on Their Own

Parramatta Chamber

Rebecca Cushway

Daniel Moisyeyev

24

BUSINESS PRODUCT

Why it is Vital to Select an Office Chair that is Fit for Purpose Jared Goodwin

Watch More @ bizinettv.com.au

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Introducing Our Contributors

Steven Brown Steven Brown founded Etienne Lawyers in 2003. They are best described as having an ‘International Reach with Small Firm Personal Service’.

With qualifications from Sydney and Macquarie Universities, Steven has gone on to have over 30 years in the law. With his own practice and a passion to help others succeed, Steven is a total professional, informing and educating along the way.

Steven specialises in all aspects of helping businesses to stay out of trouble and grow. He enjoys the cut and thrust of litigation and is a balanced negotiator for all alternative dispute resolution methods.

Jared Goodwin

Charlie Lynn Charlie Lynn served in the Australian Army for 21 years.

This included tours of duty in Vietnam, Singapore, Malaysia, and the United States.

Charlie has led adventure treks across the Kokoda Track in Papua New Guinea for 21 years and has just completed his 78th crossing.

Charlie was elected to the NSW Parliament in 1995 and was the NSW Parliamentary Secretary for Veterans’ Affairs from 2011 until his retirement from Parliament in 2015. Although retired, he continues to lead treks across the Kokoda Trail in Papua New Guinea!

etiennelawyers.bizinet.com.au

Steven Brown p | 02 8845 2400 www.etiennelawyers.com

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Charlie Lynn p | 1300 783 303 www.kokodatreks.com

#79 May/June’16

Jared has over 10 years sales experience and has been a senior business development manager with Bowermans Office Furniture since 2014. Jared has quickly picked up the industry knowledge to confidently advise clients on how best to maximise their office space whilst maintaining a happy and healthy work environment for staff.

Jared is a director of Youth Insearch Foundation www. youthinsearch.org.au and brings some strong governance, leadership and project management skills which have helped him to develop strong relationships with new and existing clients.

Rebecca Cushway Rebecca Cushway is a Registered Organisational Psychologist and the Managing Director of Careers Excelled since 2005. Being about to support individuals, teams and organisations to create engagement, positive culture, develop their leaders and people is not only a passion for Rebecca but a privilege.

Rebecca has 20 years experience as a psychologist, consultant and manager.

Rebecca has worked with corporate and government clients, SMEs along with individuals and EAP programs over her working career.

bowermans.bizinet.com.au

careersexcelled.bizinet.com.au

Jared Goodwin p | 02 9630 8333 e | jared@bowermans.com.au www.bowermans.com.au

Rebecca Cushway p | 02 9899 9674 e | Rebecca@CareersExcelled.com.au www.careersexcelled.com.au

Parramatta State of the City Address

When:

6 April 2016

11:30 - 2:30pm

Bella Vista Business Alliance BAF

Parramatta Chamber Charity Golf Day

When:

10 May 2016

Where:

26 May 2016

When:

5:30 - 7:30pm

Oatlands Golf Club

The Hills Lodge

94 Bettington Road, Oatlands

Where:

Parramatta

Cost: $150

Castle Hill

Cost: $150

Contact:

Contact: 02 9635 002

parramattachamber.com.au

Where:

Oatlands House,

Cost: $50

02 9635 002

Contact: 1300 889 132 bellavistabusinessalliance.com.au

parramattachamber.com.au

Bella Vista Business Alliance Coffee Morning When:

7 June 2016

When:

6 June 2016

5:30 - 7:30pm

10.00am Where:

Business After Hours Hosted by City of Ryde

Telstra Business

Where:

TBA

Bella Vista Business Alliance CEO Lunch

When:

15 June 2016

12:00 - 2:00pm Where:

TBA

Centre - Bella Vista

Cost: $40

Cost: $85

Cost: Free for first visit

Contact: 02 9952 8498

Contact: 1300 889 132

Contact: 1300 889 132

www.rydebusiness.com.au

bellavistabusinessalliance.com.au

bellavistabusinessalliance.com.au

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EDITOR’S LETTER

Business Goes West...

Dmitry Geku, M. Sc., Editor and Publisher - BiziNet Magazine

I have always been a great believer in Western Sydney and its potential. Saying this nowadays is out of fashion and not many are ready to admit so publicly. I’ve met some genuine “Westies” who were born here, but they systematically imply that they were bred in the East or even in Parramatta, which in their opinion is not so “embarrassing.”

biggest economy in Australia. South West is all about heavy industries, warehousing and logistical companies.

Greater Sydney’s population is around ten per cent of the whole of Australia. Annually, the economy generates in excess of $100 billion.

Not too many countries have economies of this size. We accommodate two universities and the biggest TAFE in the country with the total number of students approaching 400,000.

What is necessary to become even more successful, so everyone participating in this massive economy can enjoy their own comfortable and prosperous place under the sun?

We all need to be more proactive and open to do business with each other.

Accessing suppliers in the area would be a good start. There are many of them. You don’t need to go to the “Big City” to find an intelligent solicitor or an excellent graphic designer or another top end professional.

This kind of mentality is not healthy, damaging to business in general and it tends to work against those who live and work here.

Fortunately, much needed changes are on the way.

Quality networking is a critical aspect for any growing and ambitious business. There are many different types of networking groups tailored for all kinds of businesses in the area.

You just need to find one or more suitable for your business, your budget and requirements.

And why not? Parramatta is the geographical centre of the Greater Sydney Area. The Hills Business District is becoming a major service and intellectual hub. Blacktown LGA is the

It’s not an idle theory but comes from my personal experience. We still might think that the grass seems greener in the neighbour’s yard, yet it’s actually greener where better care

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is taken.

There are some new exciting changes coming.

State and federal governments have started to pay more attention. Large national and international firms are opening or relocating their head offices and facilities in the West.

New commercial and industrial business parks are growing as we speak. We’re getting a better and more technologically advanced infrastructure than the older established regions. This is happening because we are skilled, have resources, massive growth potential and virtually unlimited human capital.

If you don’t do business in the West or you’re here but think you can do better, pause for a minute, look around, pay more attention to details, get to know the Greater Western Sydney Business Community, join business groups and maximise business expansion and growth.

If you need information on the area, would like to get to know other business people and start being more productive, you’re welcome to get in touch, have a chat and become part of a dynamic region and its booming economy. The possibilities here are limitless!

Have a great day and take care of yourselves and your clients. G

e | editor@gwpmedia.com.au

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PROUDLY PRESENTED BY

GWP MEDIA

Peter and Serlgio Pelleri

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GREAT AUSTRALIAN BUSINESS PEOPLE

53

Years of Innovations

THE

LINDUS

Spare a thought for the harried office junior of days gone by. It’s two minutes to five and with great trepidation he tries to introduce the subject of a dry-cleaning problem on a Friday afternoon after he’s forgotten to pick it up. The agent’s shop has closed and half the staff is about to erupt knowing that they have nothing spick to wear on Monday.

EXPERIENCE

We all know the feeling and pray, now that the underling has been given a dressing down barely short of marching orders that an early morning opening will permit enough time to change out of the coffee-stained suit before anyone arrives.

Lindus has resolved these dilemmas by encouraging forgiveness and more productive deployment for the poor staffer as well as telling everyone to come into the twenty-first century. After all, he was only following instructions when he lodged the unwieldy bundle of garments at the local drycleaning outlet.

What an age ago it sounds now for the market leader of today, the Lindus Group.

Yet this dynamic company also had tentative

beginnings as Peter Pelleri, son of the company’s patriarch, Serlgio Pelleri, candidly relates.

“In 1961, Dad was working for a dry-cleaning business as a pick-up and drop-off delivery contractor. After two years’ exposure to

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PROUDLY PRESENTED BY

GWP MEDIA

the industry, he saw an opportunity. The Merrylands shop was his first venture and it went well.”

Several other outlets followed over the next half a dozen years at Carlingford, Epping, Greystanes and Galston.

A spirit of optimism, the progenitor of success, drove these businesses and buttressed every advancement thereafter with the family moving to Dural onto farmlands and selling all but the Galston plant.

While Peter was still at high school, Serlgio started another operation at Dural. By the time the son was twenty-one, the familyrun businesses had once again multiplied with shops at Beecroft, Cremorne, Hornsby, North Sydney and Manly.

has been the hallmark of the company’s success.

The brand itself arose after Serlgio and Peter’s trip to Italy in 1991. There they investigated the merits of various firms who might be able to provide the latest machinery. After weighing up a number of contenders, they settled on the Italian company from which they borrowed their name.

“Dad brought out dry-cleaning equipment made by the Italian company called, ‘Lindus’ and we became distributors of this brand within Australia. So we also decided to use the name for our businesses with the consequence that the brand became synonymous with excellence in dry-cleaning.”

At this juncture Peter was intimately involved in setting up and promoting the new outlets that included Castle Hill and Wahroonga. In all by the late nineties, there were up to 15 plants.

The focus of the Lindus group over time became the greater western Sydney area where growth in population and infrastructure development provided a boon to its activities.

Every year since its inception, the businesses have expanded.

Looking back, one of the key drivers of the Lindus experience has been a willingness to adapt and move with the times. Innovation

The head office of the company is now based at the Bella Vista’s Lexington Corporate Complex, Norwest Business Park.

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Peter receiving industry award

GREAT AUSTRALIAN BUSINESS PEOPLE The RED BOX and one of many happy clients

Peter finishing a bridal gown

Peter and Steve started together 33 years ago creation of a separate company to import equipment from Italy. This development provided an excellent return in its own right as it became a supplier to other players in the industry.

“Essentially, in this process of development, we cut out the middleman in respect of our own acquisitions of plant and equipment in an environment where burgeoning increases in patronage was commonplace. Supplying to other like businesses was a natural progression and an added bonus.”

With the expansion in demand and increasing turnover came the need to promote and develop name recognition even further.

Peter quickly appreciated the desirability of separating the various arms of the operation.

Over the past forty years, part of growing the dry-cleaning operation was the development of a licensing system. Shops were operated under this arrangement whereby the financing and capital outlays were met by the licensor, in this case the Lindus Group.

“We found it particularly enterprising to license out the business. People who had

worked for us we trained in all aspects of the industry. They were keen to become entrepreneurs and the system in place involved license agreements with individual shops like a franchise but we had the capital and no equity could be acquired under this mechanism.”

Along the way, another initiative was the

“We decided to incorporate another company to do marketing and sales, as it was found that pigeon-holing discreet areas made the operation more efficient and productive.”

Innovation dominates the Lindus philosophy and this comes through at every level.

They have sixty-six solar panels providing renewable energy at their head office. That installation in itself has saved their bottom-

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PROUDLY PRESENTED BY

GWP MEDIA Rachael Pelleri

ooty season at Dural F keeping it fun at work

Arthur at Bella Vista. Daily daily maintenance is a high priority. So is a smile.

line costs considerably and they are looking to make even greater use of renewables.

But most of all, the “Redbox” technology has revolutionised everything about their industry beyond any single development they have so far undertaken be it new machinery or other internal changes.

The Redbox is not dissimilar to an ATM in its operation and in many respects, looked at front-on, it resembles just that. Peter explains its inception.

“About ten years ago a man called Barry Deacon, a professional in IT and automation systems, came to us with a concept. He was

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a very persuasive and brilliant innovator with practical skills as well. We implemented his ideas early on and now automation in drycleaning is sweeping along like a firestorm.

And it shows no signs of abating.”

The service entails pick-up and drop-off around the clock seven days a week. In some cases turnaround can be as little as one hour and for most things not longer than four depending on the complexity of the item and the task to be performed. The SMS notification of readiness to pick-up provided a dramatic increase in efficiency and was extremely user-friendly.

“This development has taken the business to

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another level. Things just took off after that,” says Peter, while his father beside him beams with satisfaction.

More is on the way, the next process being the RFI system. This will entail electronic tagging of items that can identify the customer, the particular garment and the service required for it. Again the laboursaving and streamlining aspect is stressed as with the entire firm’s operations.

“So someone might bring in five shirts or trousers and they are tagged the moment the person walks through the door without them even appreciating it.”

GREAT AUSTRALIAN BUSINESS PEOPLE Hawaiin Fridays - Keeping summer alive at Bella Vista. (l-r) Arthur, Amid, Jane, Jan, Peter, Hung, Grace and Jeanette.

This ultimately will put an end to the cumbersome paper tags and pins concept that has driven the industry since it began.

As many users of the old system will know, mistakes can be made. On the other hand, electronic tagging is virtually foolproof and of course much more user-friendly and efficient in delivery.

The other areas of innovation come from the specialised items of plant now being installed into the dry-cleaning tasks themselves.

Tensioning equipment makes for a better finish and minimises the time required for the pressing process. Lindus has state-of-the-art equipment for these tasks.

“Look, no one more than us appreciates that dry-cleaning is an old industry, lots of old school ideas and inertia for change. We at Lindus have seen this for many years but our structure has always been one that moves with the times.”

Lindus has a proud record of achievement.

Only one operation in fifty years did not reach its full potential and that related to intense local competition and inability on the part of the licensee to handle the operation.

Peter stresses that customer satisfaction is the key driver of their success. There is a combination of care, filling the needs of the client, using advances in technology and even old-fashioned elbow grease for stain removal, combining synergistically to attain

the greatest reward, namely a smile on the face of the satisfied customer.

Peter is asked what it takes to be successful in a business like this one. He chuckles quietly, like a man totally at ease with his life but lacking any hint of being smug about it.

“We did not happen by accident. It requires hard work and, like the old cliché, ‘the more you put in it, the more you take out.’ It’s a passion, not merely a job.”

To the objective outsider, he sounds every bit as keen now as he was when a fifteen year old sweeping the shop floor. Hard work has obviously not had the effect of daunting him.

1 & 3rd generations Serge with Grandson Bryce

“The hours can see you at work for as long as eleven at night followed by four am starts.

Actually, these are not uncommon,” he says brushing it aside as part of the incidents of life in one’s own business.

The industry has experienced phenomenal technological advances in the last dozen years and it is apparent that the pace of change shows no signs of stalling.

Experience shows in every facet as Lindus demonstrates with their web page citing Sir Francis Bacon’s famous dictum, By far the best proof is experience.

It pretty much sums up everything that Lindus stands for. G

Where it all began - Serlgio in his 20yr

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Business Snapshots with Craig Hingston, Associate Editor

ABC 7.30 Report revealed secret APRA documents from 2007 showing banks’ lax lending standards could have caused a banking crisis and recession.

It admits some of those issues have reappeared in 2016.

Westpac became the second bank to be sent to court

by ASIC for alleged multimillion dollar rigging of interest rate trading.

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800 Australians have been linked to the biggest leak of personal financial documents in the world, with 11,000,000 documents stolen from Mossack Fonseca in Panama.

Survey of employers by the Australian Industry Group found 93% said low levels of work force literacy are harming their businesses.

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There are more millionaires living in Sydney than anywhere else in the world. 4,000 came here in 2015 bringing the total to 95,400

The annual rate of inflation fell below the Reserve Bank’s 2-3% target.

Consumer prices fell 0.2% in February and in March.

Capital Economics says it is highly unlikely Australia is at risk of a debt crisis.

Forbes magazine said that China and Australia are the two most likely countries to go into recession in the next three years.

JP Morgan predicts there will be a drop in the housing market despite a 3% rise in building approvals in February. It says there will be 200,000 dwellings built in 2016 which is 9% less than 2015.

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FEATURE

ASX Welcomes PRO IT as the Newest Managed Service Provider to Join the Rich and Diverse Financial Markets Community in the Australian Liquidity Centre • ASX welcomes the addition of PRO IT, further enriching the thriving ALC community • PRO IT is an Australian IT services provider with a unique focus on financial markets • PRO IT will offer expert support and bespoke IT services to existing and new customers within the ALC Sydney, Friday 15th April, 2016 - The Australian Securities Exchange (ASX) and PRO IT, a provider of data centre infrastructure support services, today announced that PRO IT will be co-locating in the Australian Liquidity Centre (ALC), ASX’s state-of-the-art data centre.

ASX is one of the world’s leading exchange groups, ranked among the top 10 by market capitalisation. It has a diverse and growing global customer base, with over 100 positioned within the ALC. The introduction of PRO IT as a Managed Service Provider will offer expert support and bespoke IT services to existing and new customers wishing to locate themselves at the heart of the Australian financial market.

PRO IT have been in operation since 1999, with a focus on providing IT infrastructure services to the finance industry. It has a broad reach across several Australian capital cities and a growing offshore capability enabling the company to engage with firms looking to enter the Australian market. Organisations within the ALC will be able to enjoy a suite of innovative and high availability services specifically tailored for the rigorous demands of the industry. Private cloud, Infrastructure as a Service, Multi-tenant hosting and Remote hands, will make doing business for PRO IT customers in the ALC extremely efficient and robust.

PRO IT Managing Director, Bekir Kilic said today “we have previously supported a number of firms with their transition and relocation into ASX’s ALC from other data centres. We are now very much looking forward to extending our infrastructure services and private cloud platform into the ALC. With the ALC housing the highest concentration of financial marketrelated organisations in one Australian data centre, implementing our capabilities in the same location was an easy decision to make.

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The revolution of Australian FinTech is also opening up opportunities to bring new ventures into the ALC community with start-ups looking to tap into the vast sums of financial and economic data being created there.”

David Raper, ASX Executive General Manager Trading Services, said “ASX is pleased to welcome PRO IT into the ALC community. It’s a great example of a successful Australian IT services provider who’s professionalism and vast experience will bring value to our mutual customers. In this ever more competitive landscape where organisations are pursing avenues to reduce cost, complexity and risk, PRO IT has a track record which could help firms address those drivers while increasing business agility.”

The Australian Liquidity Centre ASX’s Australian Liquidity Centre (ALC) is a purpose-built, state-of-the-art data centre providing ALC customers with a range of communication, execution and information services including the most secure and fastest possible access to all ASX liquidity – ASX Trade Match, ASX Centre Point and ASX 24.

The ALC is positioned at the heart of Australia’s financial markets, housing and connecting a broad community of users in one financial marketplace. It facilitates cost savings by aggregating a full range of services to achieve economies of scale.

There are currently close to 100 customers at the ALC including international investment banks, Australian brokers, market makers, proprietary firms as well as data vendors, software and system vendors, and all major telecom carriers.

The ALC provides co-location services and data centre space to customers, allowing them to place their infrastructure (such as trading

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equipment and related technology) in cabinets within the same physical data centre as the ASX and ASX 24 primary matching engines.

This provides clients with efficient access to market data and trade execution on ASX and ASX 24 markets.

More information about ALC can be found at www.asx.com.au/ALC More information about ASX can be found at www.asx.com.au or follow us on Twitter @ASX. PRO IT PRO IT was founded in 1999 to provide an alternative to the conventional IT support and outsource services to the Australian & Multinational Financial and Media markets.

While maintaining a core enterprise client base PRO IT has expanded its capability to act as “Smart Hands” and “Remote Hands” for Global & ANZ Service Providers and Technology vendors.

With the growing demand in market for cloud enablement, Service Providers are looking for specialist, qualified partners to deploy and support the associated infrastructure. PRO IT fulfils this niche providing turnkey solutions with a personal, flexible and cost effective approach.

Our client base includes International and Australian financial institutions, Telcos, a Tier 1 global software and cloud companies, and multiple global technology vendors.

PRO IT service coverage encompasses the geographic territories of Australia, New Zealand and Asia including Singapore, Malaysia and Hong Kong. G PRO IT Pty Limited p | 1300 727 553 f | 02 872 4 3311 www.proit.com.au

www.proit.com.au

4th Year Proud Sponsor of ASX Thomson Reuters Charity Foundation The ASX Group and Thomson Reuters Australia (formerly Reuters) joined forces in 1999 to form a charity foundation with the objective of helping Australian-based children’s, disability and medical research charities by organising fundraising events in conjunction with the financial markets To date, the combined funds distributed to a wide range of charities totals just under $26,000,000 Further information can be found on www.asxreuterscharity.com.au

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WORKFORCE

Cecelia Cilesio, TAFE NSW OTEN, Director Education

The Varied and Satisfying Career Options of the ICT Industry There are some potent stereotypes associated with those who work with technology but do the stereotypes do the ICT industry any favours?

Some of these stereotypes have been humorously exploited on television. Think of the check-shirt-and-tie wearing Maurice Moss of the IT Crowd who lives with his mother. And who can forget NCIS’s gothic piggy-tailed Abby Scuito who loves online gaming and has a tendency to describe things too technically?

Research conducted in the US sought to find out whether stereotypes played a role in people choosing to study or work in technical fields, in particular, whether the stereotypes were holding women back from ICT. One such study found that women who were exposed to the biographies of female engineers were more likely to be positive about mathematics than women who had only seen information about male engineers. The study also found that both men and women were more interested in studying computer science when they read a newspaper article stating that the stereotypes did not fit reality in the industry.

In 2016 there is a strong push from the Commonwealth Government to encourage people to take up careers in Science, Technology, Engineering and Mathematics with $13 million to be invested in encouraging more women to embark on careers in Science, Manufacturing, Engineering and Technology.

The NSW Government has also introduced scholarships for people taking up training within these sectors.

It is easy to see why there is a state and Commonwealth push for this. In the context of the current pace of technological advancement, innovation and technology are essential for the growth of the economy.

There can be confusion however about what constitutes the ICT industry. There are many workers who use technologies in very complex ways but don’t necessarily work in the ICT industry. For example, social media and content

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creators work with technology but as a broad definition, it is the creators or supporters of the technology who work within the ICT industry.

One of the impediments to growth in the ICT industry, particularly in terms of attracting women into the industry, is a misconception about what it is like working in the industry.

There is a stigma that the ICT industry is overly technical and ‘geeky’, appealing more to men than women. Many might imagine ICT work as physical or taking place in dark, noisy, fanfilled rooms. However, those who work within the industry have a different perception of the industry, considering it to be fun, financially rewarding and having many opportunities for career advancement.

The ICT industry is in fact very diverse with many career opportunities. Currently within the industry, some of the growth areas include Cyber Security and Privacy, Cloud Computing, Data Analytics, Big Data and ICT Project Management.

ICT workers need a variety of skills such as problem solving, analysis, creativity and interpersonal skills. There can be flexibility within the ICT industry with some opportunity to work off site or outside of business hours.

There is no reason why men would have an advantage over women in these roles.

Unfortunately, the present reality is that only 25% of graduates and 30% of workers in ICT are women.

It also seems that many of the women who do choose to work in the ICT industry find their way there by an unconventional or even accidental path. In 2013, Deloitte produced a report on the perspectives and perceptions of Australia’s most successful female technology leaders.

Interestingly, none of these women were initially attracted to the ICT industry, about which they are now passionate. None cited a role model,

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parent or teacher influencing their decision to enter the industry. A number of these women were actually directed away from the industry by their influencers, but nonetheless drifted into it through other interests.

I believe that to attract the talented people to the industry, both male and female, we need to break down the stigmas associated with it. The industry needs to be promoted as a great career option in and of itself. It needs to be promoted in this way not only to potential workers but also to parents, teachers and other influencers.

TAFE Western Sydney and its online and distance learning brand OTEN are working to demystify the ICT industry and link learners to successful and viable careers. We are doing this through talks to school groups, information sessions and through events such as the CISCO Live - Women Rock IT series. These initiatives aim to show the ICT industry as attractive and diverse.

We are also very fortunate to have very talented and experienced ICT teachers who are imparting relevant and practical skills, which enable our students and the enterprises we service to succeed and flourish. G

TAFE NSW - Western Sydney Institute (WSI) p | 02 9715 8189 e | Cecelia.Cilesio@tafensw.edu.au www.wsi.tafensw.edu.au

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21

BUSINESS ADVICE

Steven Brown, Etienne Lawyers

Protect Your Brand Before a business can decide what legal steps are taken to protect its brand, the business must first determine what type of brand it is has or is going to market: corporate identity; and/or brand identity or image.

Corporate Identity Branding Corporate identity is concerned with the market being aware of the company’s presence.

In Australia, Johnson & Johnson has a high corporate identity. Whereas, an equally large multinational has only a minimal corporate identity in Australia. Procter & Gamble is not a household brand. But most households would know many brands of Procter & Gamble products: • Max Factor™; • Pringles™; • Whisper™; • Cover Girl™; Consumers are aware of Unilever as an entity while also being aware of the products Unilever markets which have their own brand identity and brand image.

Corporate identity centres on the businesses visual image in terms of logo, design and collaterals in respect of the person that is selling a particular line of products or providing a specific service.

Corporate identity and brand identity simultaneously exist in the consumers’ perceptions of the business and the brands due to the corporate identity and the brand identity being one and the same. Consumers who have a good feel about a famous brand from using one of its products are more likely to try their new product. Consumers who have had a bad experience with a product of the same supplier can be turned off trying a new product line just because of the association of the new product with the corporate identity under which the new product is sold.

Brand identity Brand identity is the message that a product makes to consumers - the promise it makes.

Brand identity encompassed features and

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attributes, benefits, performance, quality, service support, and the values that the product possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people’s minds.

The legal protection of a brand Having decided which of the branding strategies to follow the armoury of legal weapons needed to protect your brand can be determined.

Trademarks Trademarks are: • The commercial form of the brand used to mark cattle as belonging to one station owner from another.

• Badges of origin.

• A badge that once seen sends a message to the consumer about the products, features, attributes, benefits, performance, quality, service support, and the values that the product possesses.

Business Names Businesses that trade under a nom de plume, indirectly gain protection under the Business Names Act. The Act while not giving any proprietary right over a business name to the user, in a practical sense effectively stops others from registering the same or deceptively similar names to those already registered.

Business name registration does not give any protection to a business from a competitor who uses a common law trademark that is the same as, or deceptively similar to a registered business name of your business.

Company Names Having a registered company name protects corporate Identity. To ensure consumers are not confused by companies with the same or substantially similar names ASIC refuses to register companies whose names could conflict with an existing company’s name.

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As with Business Names, a company name does not of itself mean that a competitor may not have a legitimate right to use the same registered or common law trademark. One reason for this is that registration of a trademark is given (in most cases) on a first come first registered basis.

Which weapons to use?

The weapons to use are those that will give your business the best protection you can afford to have.

To obtain the best protection you should: • Register a trademark for each product you sell or service you provide.

• Ensure you have a business name or company name or both.

• When you have products or services whose brand is different to that of your company or business name, you ought to consider obtaining trademarks for each brand and in each class that is appropriate as well as obtaining business names for each of the different brands. G

Etienne Lawyers are experts in drafting, negotiating and litigating price review clauses in contracts. Call us to discuss your price review clauses. Your first consultation is free.

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BiziNet Magazine

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23

BUSINESS PRODUCT

Jared Goodwin, Bowermans Office Furniture

Why it is Vital to Select an Office Chair that is Fit for Purpose I often meet with people who are looking to cut costs on their office furniture budget and often this results in cutting the price spent per chair. It is always my advice not to do this, I would always recommend spending the most you can afford on supplying your staff with a quality commercial grade office chair. Many staff spends 6 or more hours a day sitting on this chair so it is important that the chair have a comfortable seat, is ergonomic and fit for purpose. Believe me, your staff will appreciate the quality office chair over most other choices you may include in your office furniture selections.

Whilst the initial outlay of supplying a quality commercial office chair may appear high to some, you need to also consider can you afford the risk you might be taking by providing a chair that is not suited for the purpose intended?

This does not just apply to a task chair but also to visitors and training chairs. Recently a local council in Western Australia was ordered to reimburse the WA Department of Education more than $200,000 after a teacher seriously injured herself on a mass production cheap chair that collapsed during a work conference.

As Steven Brown of Etienne Lawyers, Work Health and Safety expert says: “Under the Work Health and Safety Act employers have a general duty to ensure that the personal safety of employees are cared for by maintaining and providing a work environment that is safe and without risks to health. Chairs that employee’s use that give rise to them incurring repetitive strain injury, or cause them to have back problems fits within the realms of what employers are responsible for. Taking adequate precautions as those suggested by Bowermans is a prudent and sensible course of action.

By having chairs that meet recommended standards as opposed to having chairs that have no certification, an employer is able to show that on the face it they acted properly and were fulfilling their duty of care towards their employees.”

So what is ergonomics? As per Wikipedia this is also known as comfort design, functional design and systems, this is the practice of designing products, systems or processes to take proper account of the interaction between them and the people who use them.

So how do you know if your chair is suited for a commercial office environment? Ideally

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the chair will be AFRDI tested and certified.

AFRDI is a government-authorised nonprofit organisation which certifies furniture to Australian and New Zealand standards.

There are different levels of certification – Level 4, 5, 6 – with Level 6 being the most severe and regarded as the market standard.

AFRDI state that Level 6 is regarded as suitable for users up to about 110kg. There are AFRDI certifications for 135kg and 160kg ratings also.

At Bowermans all our chairs are suited for commercial use and have a minimum 3 year warranty period with most chairs having a 5 or 10 year warranty period.

A fully ergonomic office chair will have three lever adjustment. Another great feature of some commercial chairs is to have a seat slide adjustment which allows you to slide the seat out which helps to suit shorter and taller people as no chair setting will suit all in an office.

Things to also consider • Does the chair have features that will help someone do their job better? Arm

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rests with adjustable heights are useful for heavy computer users. Wider or narrower arm rests may also be required depending on the worker’s dimensions and tasks they do.

• Will the selected chair make doing a job more difficult? An example may be that someone may be using a chair with casters or wheels when a stable and stationary work position would be better.

• The weight of the user At Bowermans we welcome you to visit our North Parramatta or Revesby showroom so we can help you find the most suitable office chair. G

Bowermans Office Furniture p | 02 9630 8333 e | jared@bowermans.com.au www.bowermans.com.au

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Speak to our experienced staff members at two convenient locations: REVESBY HEAD OFFICE - 36 Mavis Street. Phone 02 9787 1311 NORTH PARRAMATTA - 591 Church Street. Phone 02 9630 8333 sales@bowermans.com.au . www.bowermans.com.au BiziNet Magazine

#79 May/June’16

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BUSINESS ADVICE

Rebecca Cushway, Organisational Psychologist and Managing Director of Careers Excelled

Bullying or Performance Management? Do You Know the Line?

Workplace Bullying is a modern workplace cancer; its symptoms and impacts can be subtle or severe and are uncovered in expected and unexpected settings. Even though legal measures are now in place under various Workplace Health and Safety Acts to prevent and prosecute Workplace Bullying, implementing practical strategies to work civilly and productively continue to be a challenge for many Australian Workplaces.

Safe Work Australia defines Workplace Bullying as repeated and unreasonable behaviour directed towards a worker or a group of workers that creates a risk to health and safety.

Repeated behaviour refers to the persistent nature of the behaviour and can involve a range of behaviours over time. Unreasonable behaviour means behaviour that a reasonable person, having considered the circumstances, would see as unreasonable including behaviour that is victimising, humiliating, intimidating or threatening.

5. Bullying occurs in the workplace most commonly as a result of a range of workplace risks linked to the broader organisation.

Factors including poor communication, high work demands, lack of role clarity or control, inflexibility and ambiguity increase the likelihood of workplace bullying.

Psychological facts about Workplace Bullying that might surprise you!

7. 65% of targets have symptoms of PostTraumatic Stress Disorder or Adjustment Disorder five years later

1. Not all bullying behaviours are intentional.

In most cases people who bully in one environment do not bully in another. Bullying behaviour is learned and most often occurs within a specific context or due to frustration.

People sometimes use bullying tactics as a survival strategy to avoid being targeted in an organisation.

2. Not all bullying is between a direct manager and a staff member. Peer bullying is very common and upward bullying is also prevalent in some organisations.

3. People who bully are not necessarily psychopathic or have a personality disorder.

Less than 4% of the population have psychopathic traits or personality disorders and account for the vast minority of perpetrators.

Most perpetrators are normal people who find themselves under pressure or mindlessly mimicking the social norm in their workplace.

4. Targets of bullying are not necessarily weak or incompetent. In fact there are a host of reasons why people are targeted; from being different in some way, to speaking out, to being a high performer or being vulnerable.

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6. 12% of people who are bullied suffer no impact, 50% suffer moderately and 38% are severely impacted and are diagnosed with Post-Traumatic Stress Disorder.

8. Witnesses and bystanders of bullying are impacted and can suffer secondary trauma, anxiety, lack of productivity 9. Australian Productivity Commission estimates bullying and harassment costs the economy up to $36 billion per annum.

10. There is a clear line between bullying and performance management, yet a large proportion of bullying claims between line managers and staff members relate to these scenarios.

The frustration of employers when dealing with employees who are not performing can easily escalate in the workplace. Yet poor handling of performance management and a lack of attention by employers to mitigating the workplace factors contribute to underperformance need to be dealt with first to ensure performance management is actually fair and effective.

What is the line between bullying and performance management?

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It might sound like management 101, yet the implementation of performance management is often adversarial and misunderstood.

Performance Management is the process of getting the best possible outcomes from staff, however is commonly associated with doing a bad job and being managed out.

Underperformance is a reality in the workplace.

The principles of performance managing are the same regardless of whether we are setting up a promising employee to succeed or dealing with an under-performing employee and apply to both task and workplace behavioural. Performance Management should be reasonable, consistent and helpful.

1. Manage risk factors in the environment first.

If the task requires communication between difficult people or the tools to complete the job are not readily available, performance management should not be your first step.

These risks should be mitigated or accounted for first.

2. Set clear expectations for quantity, deadlines and quality of work. Most managers are capable of setting deadlines and goals; yet do not clearly define the fuzzy or qualitative criteria of what success or failure might look like. Most managers know what a good and a bad report look like, yet do not distinguish this with their staff; and become frustrated when they have to send and resend the report back for rework.

3. Check for understanding of expectations and help re-prioritise other workload if the employee is unable to deliver on time. Reasonableness regarding the role should be reflected in the level and complexity of the work.

4. Make sure available support or guidance is available to the employee and set up checking in so both of your needs are met throughout the process. To avoid frustration, established

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check in points at the time of delegating the task to avoid being accused of micro-managing.

5. Review along the way against your original expectations of quality, quantity and deadlines keeping appraisals objective and fair.

6. Workshop solutions to obstacles that are encountered and ensure employees are responsible for what is in their control not what is out of their control.

7. Manage your relationship with the employee. Positive feedback and encouragement goes a long way and assists employees being able to take on criticism when it is warranted. Praising effort, attitude and perseverance is a valuable way of maintaining the relationship. G For further information contact Rebecca Cushway | Organisational Psychologist | Managing Director of Careers Excelled Organisational Psychology.

Careers Excelled p | 02 9899 9674 e | Rebecca@CareersExcelled.com.au www.CareersExcelled.com.au

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27

BUSINESS ADVICE

Daniel Moisyeyev, B.IT, GWP Media

Websites that Sell and Generate Income ...on Their Own Have you heard stories about entrepreneurs that have built an online business that actually draws customers in and sells genuine products and services on its own? I am referring to websites that actually work as both lead generation tools and transaction facilities at the same time – i.e. they sell for your business just like a sales person. This isn’t just the domain of startups – plenty of legitimate businesses successfully implement and run this model. Having said this, successful online businesses are much more rare than you think.

How does this work, exactly?

Websites that independently function to sell should not be classified as mere “websites”.

They are purpose-built and well engineered business projects that generate new customers by capturing existing demand in the market place. They are well refined, sometimes to an extremely high degree in order to maximise customer experience.

These “websites” usually run a sophisticated custom-built platform that is designed from the ground up to take advantage of all the facilities the world wide web can currently offer. These facilities may be, for example, Search Engine Optimisation (SEO) opportunities – except in these cases, it dives a quite a bit deeper than adding a blog or injecting some keywords.

The SEO for these highly complicated online ventures consists of a non-stop fight to outrank competitors, thus increasing the chance of a customer visiting and making a purchase.

Remember, websites that sell always work off existing demand in the market place. They do not generate new demand the way a sales person can – they can only work with that is on the market at the very moment. This makes competition fierce, as customers in some market spaces may be scarce.

What these websites also can do, is to serve as a facility for repeat business. Do you have 10 accounts registered on your website that purchase from you on regular basis? 100?

Or, is it now 1000? This is where things get interesting and profitable.

Why are they so rare?

The biggest hurdle to developing an online monster that does your bidding is cost. In reality, these projects can attract astronomical costs – and quite often out of reach of small businesses. You are not just building a website,

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you are building a profit-making facility. That will be very expensive.

The first issue that needs to be addressed is that the kind of websites I am referring to, can not be developed by regular web designers that focus on building typical $300-$3000 business websites put together from templates. These only go as far as provide your business with a good presentation. Good to have on your business card. Useful for your customers for credibility and research purposes. That’s about it.

How much would it cost to build a complex project? It’s impossible to tell without doing a requirements analysis and formulating some sort of a plan and development strategy.

Here, at GWP MEDIA, for example, it would cost $500 + gst to have a proper discussion for these types of projects, and get a quote. It would be the same deal in other firms.

The second issue is to do with maintenance.

These kinds of projects are install-and-forget kind of deals. They require consistent work in terms of Search Engine Optimisation (SEO), various repairs and adjustments. They require constant improvements to maintain a competitive advantage – the online space is quite fierce, with a lot of competitors employing dirty tactics to keep at the top. A lot of things can also go wrong with complex systems. They require resources to keep them going.

If I want something like this, how do I go about it?

If you are interested in “dominating the digital space”, as some say, be prepared to invest a lot of time up front in planning your online business model. You will need to have a very clear idea of what you need to achieve (e.g. 10 sales a day of my product X) to consider the project a success. You will need to do some

#79 May/June’16

study on your market space, and see where your competitors stand. If you are in a very saturated field with a lot of established online competitors with monster websites that have thousands of pages, do not fret – it just means there is money in the field and there is potential difficulty breaking through. If you don’t see much competition online in respect to what you are planning to do, you either have found a goldmine, or more likely, there is a fatal flaw with your idea that hasn’t come to fruition yet.

Some of the bigger online projects have to be run in the same fashion as the way startups operate. A big monetary investment will need to be made to get the project running, and a big user base may have to be acquired before there is any talk on profit. This generally does not apply to situations where you want to dominate a particular online space in regards to retail and tangible goods, but it can be very much true if you are selling services online or have any type of unique offerings not yet present in the marketplace. Selling services, subscriptions or anything intangible online is a very difficult gig that requires extensive planning and due diligence. G So, you think you came up with an idea that can potentially bring you mega riches? Get in touch with us and we can discuss. We’re even happy to sign an NDA if you want to take an extra step to protect your interests.

GWP Media p | 1300 889 132 e | daniel@gwpmedia.com.au www.gwpmedia.com.au

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#79

LEADERSHIP LEADERSHIP

The Hon. Charlie Lynn

The Emerging Conflict Between Elite and Egalitarian Values Today, at the time of writing, the silent majority of Australians will commemorate the 101st anniversary of our ANZAC landings at Gallipoli. They will pause and reflect on the sacrifice of our veterans in two World Wars and subsequent conflicts in Korea, Vietnam, Iraq and Afghanistan and the egalitarian values they shared.

They will then return to work to support their families and go about building better communities by volunteering their services on a range of unsung charitable endeavours in school tuck shops, junior sport, rural fire brigades, lifesaving patrols and meals on wheels to name a few.

defeated at all costs. Constitutional rorting was taken to a new level to keep him out of politics. The hacks and lobbyists were also successful in securing two safe Federal seats in North Sydney and Mackellar by denying the majority of Liberal Party members in both seats a democratic vote.

Tomorrow the elite-left minority will resume their quest to curtail our freedom of speech – the most fundamental right in a democratic society. This minority now dominates our commentariat, our universities and schools, our armed forces, our police and emergency services and our political class.

In an era when our Defence Force leadership seems more concerned about political correctness and trans-gender issues Moylan would have provided a reality check for the threats we face in the war against terror and the hard decisions that have to be made.

I have been recently suspended from the NSW Liberal Party for voicing my concerns about the lack of democracy in the pre-selection process which has been completely hijacked by political lobbyists and inner-city left wing operatives. I find more than a touch of irony in the fact that a Federal Liberal Government conscripted me into the army and sent me to Vietnam to defend freedom and the NSW Liberal Party has suspended me for exercising that freedom.

But the hacks and lobbyists now running the NSW Liberal Party are a different breed to the great men of the past such as former Prisoner of War, Sir John Carrick and the hero of Kokoda, Lieutenant-Colonel Ralph Honner OBE MC. These men endured and witnessed sacrifice in defence of freedom and democracy. They were well aware of the egalitarian values of the time.

The recent rorting of the Senate pre-selection process to deny retired army General Jim Moylan a winnable slot on the NSW Liberal Senate ticket was an exercise in ruthless selfinterest. It was clear that Moylan was his own man and would serve the national interest before the interests of NSW Liberal Party hacks and lobbyists. He therefore had to be

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Our company has led more than 5,000 Australians across the Kokoda Trail over the past 25 years. My ANZAC group this year included a 75 year old retiree on his third trek, a 70 year old woman whose father lost an eye in the Kokoda campaign and a family of four whose father was wounded at Myola. It also included a husband and wife with their two teenage sons and 25 others from a range of backgrounds. They all seemed to share the egalitarian values of the Kokoda era and are a world apart from the current political class.

They are representatives of the tens of thousands of Australians who attend ANZAC services around the country each year. These services provide a platform for our political leaders to be seen to be one of the people they represent and to make reflective platitudes about our ANZAC heritage.

But do they really mean what they say. If they are talking about the ability of our nation to defend itself then they need to increase defence expenditure; make procurement decisions based on our professional military needs rather than the impact they will have on marginal seats; and stop the social engineering

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of our soldiers, sailors and airmen.

If they are talking about protecting our military historical values then they need to pull their fingers out of their collective clackers. One of our most sacred sites, the Kokoda Trail in Papua New Guinea has been used as an environmental experiment since the Australian Government took control of it in 2008. Since then more than $50 million has been invested on a conga line of politically correct consultants with the result that trekker numbers have declined by 46 per cent. The military heritage values of the trail have been ignored; toilets facilities are now so bad that many trekkers now ‘go bush’ rather than use them; the environmental degradation of sections of the trail is a disgrace; and the management system imposed by Canberra based envirocrats is now beyond dysfunctional.

The condition of the Kokoda Trail today makes a mockery of the words spoken by our politicians at ANZAC day services as they do their best to empathise with the silent majority on this special day of commemoration each year. Unfortunately for them the silent majority can spot a fake at a thousand paces and are looking forward to their next visit to the ballot box. G

For more topics and to contact Charlie Lynn, please visit www.charlielynn.com.au/blog.

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31

FEATURE

This is the ‘State of the City’ and How it’s Going to be!

Each year the Parramatta Chamber of Commerce and Industry holds a much anticipated event known as the State of the City Address. We are partnered again this year by Parramatta City Council and we welcome KPMG and NSW Business Chamber as a sponsor for the 2016 event. for the 2016 event.

This event attracts over 200 people from the business community and high profile speakers from various business sectors. Last year’s successful event was held at Novotel Parramatta with Premier Mike Baird as Keynote Speaker.

The theme for 2016 is “Doing Business in a Smart City”.

Parramatta Chamber of Commerce is proud to announce this year’s Keynote Speaker is Bernard Salt.

Bernard Salt is a published and widely respected demographer and futurist who brings

a real world understanding of future trends and demographics. Bernard is a KPMG Partner and is a renowned forecaster for business and government. An experienced writer, author, business advisor and media personality.

“We are excited and privileged to have Bernard Salt as our Key Note speaker. Parramatta Chamber of Commerce is 100% behind the Parramatta Council Smart City programme, Bernard‘s address will articulate demographic trends and how they will shape Parramatta and the Greater Western Sydney regions. This is a rare insight for the business community to look at what the future Parramatta Smart City will bring” says Michael Mekhitarian, President of

the Parramatta Chamber of Commerce.

Parramatta keeps making headlines in the media and continues to excite with so much growth and world class development taking place. With all eyes on Parramatta’s future, this annual event is both timely and relevant.

The State of the City Event will be held on Friday 6th May 2016 at 12 Noon at Oatlands House where guests will enjoy a delicious 2 course luncheon.

Contact the Chamber office on 9635 0022 to book your tickets. Visit www.parramattachamber.com.au for details.

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Etienne Lawyers 02 8845 2400 Level 57 MLC Centre, 19-29 Martin Place Sydney NSW etiennelawyers.com MANUFACTURING Manufacturing and Design Solutions 02 9614 7068 PO Box 213 Northmead NSW 2152

manufacturinganddesignsolutions.com.au

PRINTING GWP Media 1300 889 132 F78B 24-32 Lexington Drive Bella Vista NSW 2153 gwpmedia.com.au REAL ESTATE Coutts - Castlecorp 02 8883 4000 F126/24-32 Lexington Dr, Bella Vista, NSW 2153 coutts.com.au LJ Hooker Commercial North West 02 8814 1588 Suite 1:08, 29-31 Lexington Drive Bella Vista, NSW 2153 ljhc.com.au

F LY E R D I S T R I B U T I O N

TAFE WSI 02 9208 9304 2-10 O’Connell St Kingswood NSW 2747 tafensw.edu.au

GWP Media 1300 889 132 F78B 24-32 Lexington Drive Bella Vista NSW 2153 gwpmedia.com.au

LAW

Pure Travel 02 9407 8400 Suite 202, 10 Century Circuit Baulkham Hills NSW 2153 puretravel.com.au

EDUCATION

GRAPHIC DESIGN

Teleo Immigration Specialists 02 8080 3840 Suite 214, 25 Solent Circuit Baulham Hills NSW 2153 teleo.com.a

TRAVEL

Apex Executive Interiors 02 9635 9100 Unit 17, 12 Kendall Street Parramatta, Sydney NSW 2150 apexei.com.au

Bowermans Office Furniture 02 9630 9756 591 Church Street North Parramatta NSW 2151 bowermans.com.au

IMMIGRATION

IT GET Technologies Pty Ltd 1300 00 GETT (4388) Level 5, 4 Columbia Court Baulkham Hills NSW gettechnologies.com.au Pro IT Pty Limited 1300 727 553 12-18 Fairfield Street, Fairfield East NSW 2165 proit.com.au List Your Business in BiziNet Magazine 1300 889 132 www.bizinet.com.au

#79 May/June’16

Your Flyers Personally Delivered to EVERY OFFICE RECEPTION DESK Norwest Business Park Macquarie Business Park + Lane Cove West More areas available

per area 480 +gst

1300 889 132

40 %

F OF

furnishing special J a n 1 st - F e b 2 8 t h

Doonas & Quilts $34.50 (ALL SIZES)

Bedspreads

$34.50

2x Blankets

$34.50

All Curtains $24.95P/M

(EXCLUDES RUBBER BACK)

Prepaid/Conditions Apply

STORE LOCATIONS BEECROFT | 02 9481 8188

CASTLE HILL | 02 9634 2393

HORNSBY | 02 9477 3736

BELLA VISTA | 02 8824 8385

DURAL | 02 9651 2776

MANLY | 02 9977 1212

BAULKHAM HILLS | 02 9639 1553

EPPING | 02 9876 1498

PARRAMATTA | 02 9635 9147

SHOP 17, WONGALA CRESCENT B44, 24-32 LEXINGTON DRIVE SHOP 39 STOCKLAND MALL

SHOP 231, LVL 1 CASTLE TOWERS DURAL MALL

SHOP 56, RAWSON STREET

BiziNet Magazine

WESTFIELD SHOPPING CENTRE SHOP 40, BELGRAVE STREET SHOP 87-89 GEORGE STREET

#79 May/June’16

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LAND A BETTER DEAL AT LANDER TOYOTA The Lander Toyota better buying experience starts from the moment you enter our stunning showroom. Our professional consultants will discuss your needs and present all the options available to you from the exceptional Toyota range.

3 Flexible finance options. Expert business managers on site

3 Service centre equipped with the latest Toyota technology

3 Large stocks of cars, SUVs, 4WDs and commercial vehicles

3 Fully trained service technicians 3 Accessory and parts department There’s a lot more on offer at Lander Toyota.

3 Over 100 quality checked used vehicles

WESTERN SYDNEY’S NO.1 DEALER Lander Toyota

112 Sunnyholt Road, Blacktown T 02 8884 4888 landertoyota.com.au

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BiziNet Magazine

#79 May/June’16

Toyota Finance Australia Limited ABN 48 002 435 181, AFSL and Australian Credit Licence 392536. Highland Autos Pty Ltd trading as Lander Toyota dealer license MD20304.

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