GWP D i r e c t o r i e s
winter 2011
macquarie Business Directory Macquarie Business Park - North Ryde - Ryde - Lane Cove West
Need a New Supplier? Looking for a New Service Provider? Find Them All Inside‌
www.macquariebusinessdirectory.com.au
Categories / index
Categories
Page
Index Better Home Removals
6
Cafes
14
Café Silver Chair
14
Equipment Finance
4
Café Pinnacle
14
Furniture
4
Café Pronto
14
Government
11
Clark Rubber
4, 13
Graphic Design
4
Corelink
4
Health
4, 12
Dental Care Australia
4, 12
IT
4, 5
Franke Hyland
4
Legal
4
Geforce Technologies
4, 5
Limousines
5
Glass House Cafe
14
Photography
4, 6
GWP Media
4, 8
Pool Services
4, 13
J.C. Limousines
5
Printing
5
Just Catering
14
Promotional Products
4, 10
La Kantina
14
Removals
6
Mike Hughes & Partners
4
Serviced Offices
4
Mini Cost Office Furniture
11
Signage
7
Printworks Australia
5
Telecommunications
4, 16
Promotional Banner Company
4
Training
4
Rave On Promotional Products
4, 10
Web Design
4, 8
Ryde Business Forum
9
Stilz Fotografika
4, 6
Sydney Printing & Signage
7
Telstra Business Centre
4, 16
The Hills Shire Council
11
Thrill Events
4
GWP D i r e c t o r i e s
macquarie Business Directory
TM
Editor and Publisher: Dmitry Greku Art Director: Svetlana Greku Area Representative: Daniel Moisyeyev
Macquarie Business Directory is published by GWP Media® and GWP Magazines®, ABN: 82 096 352 064 Unit 8, 7 Inglewood Place Baulkham Hills BC 2153 www.gwpmedia.com.au
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Business Support
Macquarie Business Directory | Winter’11
Printing: Pegasus Print Group Distribution: GWP Media®
Index
Page
Advertising Enquiries p | 02 8090 1730 info@gwpmagazine.com.au www.macquariebusinessdirectory.com.au Copyright Macquarie Business DirectoryTM 2011 The opinions expressed in this journal do not necessarily reflect and are not to be regarded as the official opinion of the editor, publisher or their agents. All information contained within this journal is provided for general information purposes only and on the understanding that none of the content herein constitutes professional advice. The editor, publisher or their agents accept no responsibility for any claim, loss or damages arising out of or in connection with any materials contained in this journal. Readers should not rely on the publications in the journal and seek appropriate professional advice in respect of their own circumstances.
Measuring Response and ROI from Print Media Daniel Moisyeyev, Executive Officer, B. IT – GWP Media One of the most crucial parts of a marketing campaign is measuring your return on investment (ROI). Every small business owner wants to know that their investment has justified itself and raised enough cashflow to at least break even. However, measuring ROI from print media campaigns is currently extremely difficult. In the old days, an ad would simply have a phone (perhaps even dedicated for larger campaigns, which would make it quite easy to measure any sort of response) listed as a call to action. That meant that your clients had only one channel through which to approach the company. Websites are now the face of business
Think about the last time you have seen a printed ad. What was your first reaction?
I guarantee it wasn’t to call, but instead it was to Google the company name, go onto their website and review their products/services. Only then, have you actually got in touch with the company. Furthermore, you probably e-mailed or used the online contact form to lodge your enquiry. Maybe there was even a little selection box in that form that offered you to choose how you found the business (but does anyone ever pick those...? By placing the box to default setting of N/A or similar, one can see that few people bother to take the time to choose where they found your business). All this comes down to is that unless you ask every particular customer on how they originally found your business and take care doing so, you will never know where your clients are exactly coming from.
Our own case study
GWP Media not only delivers high quality print media, we also provide branding services, graphic design and web development. Where do ALL of our high profile clients come from? The Business Resource & Lifestyle Magazine and our directories. But you can bet your life on that they have visited our website too – but it is never their first exposure to our brand.
p | 02 8090 1730 e | daniel@gwpmagazine.com.au w | www.gwpmedia.com.au
PostCodes (Hills District, Northern District, North Shore) Akuna Bay
2084
Crestwood
2153
Kenthurst
2156
Northbridge
2063
Allambie
2100
Crows Nest
2065
Kingsdene
2118
Northwood
2066
Annangrove
2156
Denistone East
2112
Kirribilli
2061
Oakhurst
2761
Arcadia
2159
Denistone West
2114
Lane Cove North
2066
Oatlands
2117
Artarmon
2064
Denistone
2114
Lane Cove West
2066
Osborne Park
2066
Baulkham Hills
2153
Dundas Valley
2117
Lane Cove
2066
Pennant Hills
2120
2060
Putney
2112
Beaumont Hills
2155
Dundas
2117
Lavender Bay
Beecroft
2119
East Ryde
2113
Linley Point
2066
Riverview
2066
Bella Vista
2153
Eastwood
2122
Longueville
2066
Round Corner
2158
Berrilee
2159
Epping
2121
Macquarie Park
2113
Rouse Hill
2155
Blenheim Road
2113
Ermington
2115
Macquarie University
2109
Royal North Shore Hospital 2065
Boronia Park
2111
Fiddletown
2159
Marsfield
2122
Ryde
2112
Cammeray
2062
Forest Glen
2157
Mcmahons Point
2060
Schofields
2762
Canoelands
2157
Gladesville
2111
Meadowbank
2114
St Leonards
2065
Carlingford Court
2118
Glenorie
2157
Melrose Park
2114
Telopea
2117
Carlingford North
2118
Glenwood
2768
Middle Cove
2068
Tennyson Point
2111
Carlingford
2118
Gore Hill
2065
Middle Dural
2158
Thornleigh
2120
2061
Waverton
2060
Castle Hill
2154
Greenwich
2065
Milsons Point
Castlecrag
2068
Henley
2111
Monash Park
2111
West Pennant Hills
2125
Chatswood West
2067
Hillside
2157
Mosman
2088
West Ryde
2114
Chatswood
2067
Hmas Platypus
2060
Naremburn
2065
Westleigh
2120
Cheltenham
2119
Hmas Waterhen
2060
Neutral Bay Junction
2089
Willoughby North
2068
Cherrybrook
2126
Hunters Hill
2110
Neutral Bay
2089
Willoughby
2068
Colebee
2761
Hunters Hill West
2110
North Epping
2121
Winston Hills
2153
Cremorne Point
2090
Huntleys Cove
2111
North Ryde
2113
Wollstonecraft
2065
Cremorne
2090
Huntleys Point
2111
North Sydney
2060
Woolwich
2110
Macquarie Business Directory | Winter’11
3
QuickSearch DIRECTORY Business Support Ryde Business Forum
Graphic design
02 9807 4999
www.printworksoz.com.au
www.rydebusiness.com.au
Rave On Promotional Products
Mike Hughes & Partners Northwest
Over 5000 Items Online
www.raveon.com.au
Sydney Printing & Signage
Banners, Lightbox, Shop Fronts, Corflute, A-Frame, Flags, Wide Format Printing
www.spsprint.com.au
Promotional products
Equipment Finance
www.mhpnw.com.au
1300 736 927
Digital, Wide Format & Offset Printing Flyers, Books, Brochures, Bagging & More
Ryde Planning & Business Centre, Top Ryde City Shopping Centre, Cnr Devlin & Pope Sts, Ryde
108/1 Burbank Place Baulkham Hills NSW 2153
Signage
printing Printworks Australia
1800 433 888
02 8824 9666
1300 66 44 60
Telecommunications Telstra Business Centre Hills/Northern District
1300 721 400
Suite H137, Ground Level, 24 Lexington Dr Baulkham Hills NSW 2153
Team Building
Furniture Mini Cost Office Furniture Cnr Power & Tucks Road Seven Hills NSW 2147
www.minicost.com.au
IT 02 9674 6888
Government The Hills Shire Council 129 Showground Road Castle Hill NSW 2154
02 9843 0555
1300 665 584
www.geforce.com.au
Franke Hyland
Health 12 Waterloo Road Macquarie Park NSW 2113
A122, 20 Lexington Drive Bella Vista 2153
Web Design
legal
www.thehills.nsw.gov.au
Dental Care Australia
Geforce Technologies
1300 722 352
Level 9, 123 Epping Road North Ryde NSW 2113
Retail/Pool Service
www.frankehyland.com.au
Shop 3, 268 Old Northern Rd Castle Hill NSW 2154
02 9680 9823
127 Main Street Blacktown NSW 2148
www.gwpmedia.com.au
List Your Business in Quick Search for $33
www.clarkrubber.com.au
02 8090 1730
info@gwpmedia.com.au
www.stilz.com.au
Intellectual property is probably the most valuable asset of your business yet most of it walks out of your door at the end of every day – in the minds of your colleagues and employees. Who’s door will it walk through tomorrow? Franke Hyland understand that the capture and protection of IP is crucial to sustaining success. We understand intellectual property. We understand how to secure the IP in your business. We can get you started with a free ‘IP Check-Up’ — a no nonsense, no cost assessment of your IP position in light of your business strategy.
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Patent & Trade Mark Attorneys p: 0419 221 546 (Adam Hyland) e: mail@frankehyland.com.au w: www.frankehyland.com.au Level 1, Hyundai Building 394 Lane Cove Road q Park NSW 2113 Macquarie
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Macquarie Business Directory | Winter’11
02 8090 1730
Web design, E-newsletters, database integration, custom statistics
Clark Rubber - Blacktown 02 9831 3000
Photography Stilz Fotografika
GWP Media
02 8875 7890
Book Today 1800 880 224 you may just save a life... FRUHOLQN FRP DX 572
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Geforce Technologies We are committed to IT
Onsite/Remote IT Support Same day response No call out fee for Norwest and North Ryde business customers
A122, 20 Lexington Drive, Bella Vista, NSW 2153 Ph: 1300 66 55 84 Web: www.geforce.com.au
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Macquarie Business Directory | Winter’11
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Macquarie Business Directory | Winter’11
1300 66 44 60 www.spsprint.com.au
1800mm x 600mm
LIGHTBOX
5#.es@spsprint.com.au
RECEPTION SIGNS
41/
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$350
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$499
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Macquarie Macquarie Business Business Directory Directory | Autumn’10 | Winter’11
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Norwest Business Directory | Autumn’10
let’s do business. Now, more than ever, businesses need each other to survive and prosper. Smart business people know the benefits of being part of a business support agency such as Ryde Business Forum. The Forum is Ryde’s premier business association, with many of our members having formed successful business relationships and partnerships as a result of meeting at one of the Forum’s events. Ryde Business Forum is a catalyst for business activities throughout the City of Ryde, educating and informing its members on a range of business topics and being actively involved in lobbying issues which affect the City such as traffic, transport and infrastructure. Our monthly Business After Hours events regularly draw between 70-100 members and guests to mingle, network and build business relationships. It’s a cost-effective and enjoyable - way for you to build your contact base and reap the benefits of referrals. Whether your company is a multinational, SME or micro business, we have the products, services, associates, support and opportunities to assist you to thrive. Our aim is to help YOU grow YOUR business. To find out more, email info@rydebusiness.com.au, phone 9807 4999, or visit www.rydebusiness.com.au.
www.rydebusiness.com.au Our support partners: City of Ryde and GWP Magazine Business Resource & Lifestyle
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Norwest Business Directory | Summer’10
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Six great reasons to consider locating your business to the growing Sydney Hills: World-class business parks Commercial and industrial sites Skilled local workforce
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THE HILLS SHIRE COUNCIL 129 Showground Road, Castle Hill NSW 2154 Phone 02 9843 0131
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Paul Martin
Chris Cruse
Victor Prasad
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paulm.blacktown@clarkrubber.com.au
chrisc.blacktown@clarkrubber.com.au
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0410 694 946
0414 267 780
9831 3000
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Commercial
Macquarie Business Directory Distribution Poins 1. Westpac (Macquarie Centre) 2. Servcorp Macquarie Park 3. Silverchair Cafe 4. cafepronto 5. Cafe Pinnacle 6. Mischica 7. just catering 8. Glasshouse 9. Avenida CafĂŠ 10. fourno 11. la kantina (not shown) 12. wickedfoods.com (not shown)
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