HELLO! NICE TO MEET YOU CIAO! KONNICHIWA! SAWADDEE KHA!
MY NAME IS ALISHA PATURIYAVET, BORN TO BE GRAPHIC DESIGNER FROM THAILAND. I was studied Graphic Design in Japan for 2 years as diploma degree and got the experience to working in Japan as Junior Graphic Designer in Tokyo for 2 years. After journeyed from Japan, I was back to Thailand for doing on Freelance of Graphic Design job and continue to complete the bachelor’s degree at Accademia Italiana, Florence, Italy in December,2012. That’s made me having the big steps in Italy and explored the great experiences in Europe. This portfolio contains with selected recently of my works that could be explained the style of Playful of Graphic Design that I named it as “GRAPLAY”, which I named it on my words came from “GRAPHIC+PLAY” as my own style of Graphic Design that could be apply to all communications design’s solutions. I’m a specialist on Editorial & Publishing Design included all kinds of Printing media Design, Branding & Identity design : logo development, Creative Promotion graphic tools, Packaging Design, Creative illustration and Character making for problem solving by Graphic Design. Now, Let’s started to play! and hope you FUN & ENJOY!
CONTENTS 01.
TECHNICAL DRAWING • PORTRAIT DRAWING • TECHNICAL COLOURING • COMPUTER VECTORIZED
008 009 01 2 017
02.
GRAPHIC DESIGN • IDENTITY / BRANDING / CORPORATE DESIGN • ADVERTISING DESIGN • PRINTING DESIGN BROCHURE / NEWSPAPER / BOOK • PACKAGING DESIGN
022 023 056 079 080 106
03. 04.
WEB DESIGN 3D ANIMATION DESIGN
130 139
05.
PHOTOGRAPHY • PORTRAIT • STILL LIFE • LANSCAPE • MOMENT
140 142 152 158 164
MORE ABOUT ALISHA
INTRODUCTION
Ed uc at ion
EDUCATION BACKGROUND & GRAPHIC’S EXPERIENCE
2002
STUDY 2002-2003 JAPANESE LANGUAGE SCHOOL TOKYO, JAPAN 2003-2005 TOKYO DESIGNER GAKUIN COLLEGE, TOKYO, JAPAN Diploma in Graphic & CG Design 2011-2012 ACCADEMIA ITALIANA, FLORENCE, ITALY B.A.HONS in Graphic & Visual Communications Design
WORK 2005-2007 CONTEMPORARY PLANNING CENTER TOKYO, JAPAN As Junior Graphic Designer for • Branding & Identity Development • Packaging Development Main Client : • Café & Resturant • Food/Sweets business INTERNSHIP EXPERIENCES 2006 / SUMMER (2 months) • Assistance Graphic Designer Client : All Nippon Airways 2012 / SUMMER (3 months) • Assistance Graphic Designer Client : Patisseries, Kid’s Appareal Company : Essidicom S.P.A, Italy
2007
2011
2012
SKILL AND LANGUAGE
SPEAK SKILL
THAI ENGLISH JAPANESE
COMPUTER SKILL BOTH WINDOWS/MAC
ITALIAN
GRAPHIC DESIGN SKILL
01
TECHNICAL DRAWING • PORTRAIT DRAWING • COLORING TECHNIC • COMPUTER VECTORIZED
09
PORTRAIT DRAWING
TECHNICAL DRAWING
TECHNICAL COLOURING
12
WATER COLOUR TECHNIC IN FASHION ILLUSTRATION
17
02 GRAPHIC DESIGN
IDENTITY BRANDING CORPORATE DESIGN
SELECTED LOGOS 2011-2012
TYPOGRAPHIC, DESCRIPTIVE LOGOS, ICONIC GEOMETRIC, ILLUSTRATIVE LETTERING LOGOS
LOGOS
TYPE OF LOGOS
23
PROJECT 01
LOGO & INTERIOR PATTERN DESIGN FOR VEGETABLE CREPE CAFÉ
VEGE CREPE VEGETABLE CREPE & CAFÈ CONCEPT STORE Assistance Graphic Design for Logo design and Interior’s Graphic works with the concept branding of Vegetable Crepe & Caffè Shop “Vege Crepe” at Lalaport departmentstore in Yokohama, Japan.
24
JAPAN VEGETABLE SOMMELIER ORGANIZATION CLIENT AGENCY CONTEMPORARY PLANNING CENTER, JAPAN DATE 2007
PROJECT 02
LOGO & IDENTITY DESIGN FOR HOTEL & SPA
HOTEL MEL HONEY SPECIALIST SPA & RESORT TUSCANY, ITALY New Branding promotion identity design for new luxury Spa & Resort hotel in Italy, Where they produced the specialist honey spa products in just onlyfrom Tuscana (planning & marketing strategy). Tuscany, The great place for urban escape, and here is the reason that today, the several kinds of countryside resort and luxury spa hotel has been producing in Tuscany. Tuscany has a rich heritage of beekeeping and honey production. Honey has traditionally used for centuries in Tuscan cuisine in the preparation of traditional sweets such as gingerbread, the nooks and Spongata honey cake. Looking in the overall details and characteristic of each hotel had presenting about the treatment from nature such as Wine Therapy, Thermal water treatment, White gold etc., but there’s no brand bring “Tuscan Honey” to be the main concept of the production of Spa product and treatment. In fact, The best honey in Italy comes from the ethereal sounding Lunigiana region, where historical area of Northen Tuscany and Liguria and where had called as the land of the moon. Lunigian honey it is the only honey in Italy to have its reputation legally protected by the European Community. MADE IN REAL NATURE + SURROUNDING WITH ROMAN TOWN & CASTEL The concept of new luxury resort and spa in Tuscany will located in Lunigiana, the land of the moon and it could be matched to the relaxation of couple at the resort while taking their ‘Honey Moon’ trip in Italy. The key words of the luxury hotel are “NATURAL, TREASURE, BEAUTY, CHIC” Even surrounding of ruins and castle but the new spa ‘Mel’ will bring the innovation of spa as the multi functions of complex spa produced by Natural material from Honey specialized for Beauty Treatment with slow life nature.
26 DATE
2012
INSPIRATION BOARD WITH THE CONCEPT OF TUSCANY TREASURE “HONEY”
PROJECT 02
MEL HOTEL & SPA, TUSCANY, ITALY MAIN SIGNATURE & TYPEFACE LOGO DESIGN
The inspirations of brand’s naming came from The concept of ‘Treasure of Tuscany’ linked to the key words of TUSCANY, NATURE, TREASURE, HONEY in Italian, Latin and Spanish.
IN ITALIAN
TESORO TREASURE
VIS NATURE IN LATIN
TUSONEY
TUSCANY TREASURE
HONEY IN L ATIN
MELLA
HONEY
MILLE MIEL HONEY IN SPANISH
HONEY IN LATIN
MEL FINALIZED NAME
EVOLUTION
FINAL DESIGN IDENTITY COLOUR SELECTED
PROJECT 02
LOGO EVALUATION // COLOUR CHOICE // VARIATION
POSITIVE
NEGATIVE
COLOR CHOICE
C18 M51 Y77 K06
PANTONE 153
R204 G134 B70
C13 M33 Y65 K02
PANTONE 7510
R223 G175 B104
C53 M15 Y39 K01
PANTONE 557
R135 G179 B165
C47 M47 Y44 K31
PANTONE 410
R120 G106 B104
TYPEFACE LOGO AND MAIN SIGNATURE
PROJECT 02
YO U R B E S T R E L A X AT I O N O F
TUSCANY TREASURE
W W W. M E L S P A . C O M
PROJECT 03
LOGO DESIGN FOR NEW BRAND LAUNCH OF ITALIAN’S WELLNESS BEVERAGE
SAL VITA
WELLNESS BEVERAGE UMBRELLA BRANDING LOGO & IDENTITY DESIGN This project was designed for applied the competition of italian beverage company “STERILGARDA” to produced the umbrella brand for new line products which have 3 products of beverage as 1) Natural Juice 2) Non added sugar Juice 3) Fuctional tea Under the theme of “Wellness” product, Wellness is a healthy life; a healthy way of living that starts from the food intake. for targets as • Women, between 25 and 54 years; • Young families and singles; • Children/Kids. The new product line will also be environmentally friendly and ecosustainable, because the paper used for packaging comes from responsibly managed forests, certified by FSC – Forest Stewardship Council, which issues an eco-label, in addition to being recyclable. This pack will be made by industry leader Tetra Pak.
36 DATE
2012
LOGO AND NAMING SELECTION
PROJECT 03
PROJECT 04
LOGO & IDENTITY DESIGN FOR FOUNDATION ACHILLE CASTIGLIONI
ACHILLE CASTIGLIONI FOUNDATION
LOGO & CORPORATE DESIGN The Fondation Achille Castiglioni was born in December 2011 in order to enhance, protect and make public any material that constitutes the concrete testimony of the professional and human activity of Achille Castiglioni. The management of the Foundation participates in the Foundation Design Museum, as a founding member. This shows the importance by Triennale di Milano/Triennale Design Museum in promoting culture and in particular design, emphasizing how important it was and will be working together to maintain and develop between these two institutions. More specifically, the Fondation Achille Castiglioni, even with the opening to the public of the Studio Museum in Piazza Castello 27 in Milan, aims to offer visitors not only seeing artifacts designed by the architect, but also, through archival documents, making the design process by which Achille Castiglioni has created his works. It also aims to carry out research, buy, store, disclose, expose for the purpose of study and education documents or objects related to his job and in General to the future design development. Since 2006 the Studio Museum has developed a special relationship with the visitors (over 24,000) transforming the Museum context rather than a static place, pointing only to the past, but in a space where all, insiders and not, were able to relive the magic of the place and objects designed by Achille Castiglioni. Above all, approach the methodological approach that lurks in the creative path of each project. This project is for the competition of Foundation Achille Castiglioni, The logo which had summited to the competition should designed in 2 types of Logo or Main Signature for the foundation.
40 DATE
2012
PROJECT 04
LOGO DESIGN FOR FOUNDATION ACHILLE CASTIGLIONI, LOGO NO.01 CONCEPT BRIEF
LOGO 01 CONCEPT BRIEF Based on the research, Achille Castiglioni had the base of design methology from Pracicle thinking of making the product that could be use in daily life and timeless as his concept “WHAT YOU NEED IS A CONSTANT AND CONSISTENT WAY OF DESIGNING, NOT A STYLE.” and other keywords of Achille Castiglioni’s design that could help to started to hand on design work is “START TO SCRATCH, STICK TO COMMON SENSE, KNOW YOUR GOAL AND MEANS” Moreover, it could be “FUNCTIONAL AND PURIST YET PLAYFUL OBJECT”. From those of keywords of design methology of Achille Castiglioni I toke the base of this concep, applied to the concept of create new logo of the foundation as “MAKE THE CONNECTION OF THE BASE OF SHAPE, AND APPLIED TO LOGO DESIGN” When thinking about base of shape, reminded me to thinking about the block wood toy which composed with geomatric shapes aims to teach children create the new shape from remain geomatric shapes realted to “THE STARTING OF IMAGINATION AND THE CREATIVITY SKILL”.
The combination of “F, A, C” from the title alphabet of “Fondazione Achille Castiglioni” inspired from the playful of geomatric shape of square, triangle and circle that use to played on wooden toy, with the meaning of “the beginning of design and immaginations.”
LOGO NO.02 | CONCEPT BRIEF
PROJECT 04
LOGO 02 CONCEPT BRIEF Design work could be inspired by anything, Design work could be inspired by nature or the things that surounding us. From the first concept of the first logo has got inspired by the wooden toys wich the base of first imagination making for improve the creativity skill for kids. Imagine that when started to create something, It must to be stated from “SKETCH” and “PAPER”. From this objects had inspired me to got the charming point of bending, curving, curling of PAPER. Because paper is nessesory and being one of the base of design and it could be develope to several shape which also being the base of industrial design as well. The secound project of logo design would like to presenting about the inspiration of “PAPER CURVE”, which inspired to the beautyful shape of logo design.
43
IDENTITY CORPORATE DESIGN SIMULATION, STATIONERY DESIGN
PROJECT 04
IDENTITY CORPORATE DESIGN SIMULATION, HOMEPAGE DESIGN
PROJECT 04
PROJECT 05
CORPORATE VISUAL DESIGN FOR SWATCH
SWATCH ENDANGERED ANIMALS CORPORATE VISUAL DESIGN Design concept has been linked to the creation of one campaign which produced by Swatch for educate young generation to know about the endangered spicies and supports WWF for the charity programe, All of the profit from selling this swatch special collection would be donate to WWF for support the reproduction programe of the endangered spicies. OBJECTIVE • Introduce and promote awareness of the endangered spicies that focuses on 10 animals for this collection as 1. Siberian Tiger 2. Asian Elephant 3. Dhole (Wild Fox) 4. Steller sea lion 5. Snow Leopad 6. Gorilla 7. Blue Whale 8. Giant Panda 9. Hyacinth Macaw 10. Green Sea Turtle 11. Rothschild Giraffe 12. Japanese Crane • Strengthen the Swatch brand identity and create the realation between awareness of the endangered spicies by animal’s illustrations works artist among young generation artist by stressing that Swatch is not only color, creativity, art but also works on nature support acitivity as the new campaign. • Remind consumers Swatch is a fashionable brand with a fun and educational personality. • Support WWF’s fund by donate the profit of sales from this collection.
1 ENDANGERED ANIMALS
2 THE IDENTITY OF WATCH = NUMBER
3 COLORFUL PLAYFUL
48 DATE
2012
Endangered
ANIMALS
PROJECT 05
CORPORATE VISUAL DESIGN FOR SWATCH, DESIGN INSPIRATION & REVOLUTION
Corporate Visual Design pattern for Swatch Special collection. This project created for collaboration project between Swatch and WWF.
50
The inspiration came from the transformed of numbers on watch’s dial became 12 kinds of endangered animals under the purpose of more care and know about endangered animals.
PROJECT 05
52
CORPORATE VISUAL DESIGN FOR SWATCH, FINAL DESIGN & COLLECTION
SWATCH LOVE ENDANGERED ANIMALS CAMPAIGN DESCRIPTION This campaign is for educate young generation to know about the endangered spicies and supports WWF for the charity programe, All of the profit from selling this swatch special collection would be donate to WWF for support the reproduction programe of the endangered spicies.
02 GRAPHIC DESIGN
ADVERTISING DESIGN CAMPAIGN & EVENT IDENTITY
PROJECT 06
POSTER DESIGN FOR SOCIAL PROBLEM SOLVING IN THAILAND
SPEAK
LOUNDER
MORE INTELLIGENT PROBLEM SOLVING CAMPAIGN POSTER DESIGN The objective of this poster created for advertised education’s seminar for Thai’s young generation. The concept of poster is about use graphic design for solve the social problem. I picked up the social problem in Thailand because there’re a lot of young generation want to be as “follower” not “leader”, The thing which and help young generation change their behavior is “the education” that why I connected education seminar to this graphic poster to make it more interesting in my own illustration because using illustration work is the one which could be eye catched for young generation as well.
56 DATE
2011
PROJECT 07
PROBLEM SOLVING CAMPAGIN ADVERTISING DESIGN FOR TELEPHON COMPANY, JAPAN
+ MORE PLUS
COMMUNICATIONS PROBLEM SOLVING CAMPAIGN ADVERTISING DESIGN FOR NTT HIGASHI NIHON (EAST AREA OF TELEPHONE COMPANY IN JAPAN)
This is poster design for Campaign Advertising for NTT Higashi Nihon (east japan’s telephone company). The theme and concept of poster for solving problem of less communication in family, Because of in that period (2005) in Japan, The problem of less communication in family is the big topic for solve the problem. This poster focus on the varietion of communication like holding the hand, Hug and Kiss to make parents consumer realized about make more communication in family especially with their children and remind young generation to think about their memorial in childhood that how their parent communication with them by body language as holding hand, hug and kiss. When they realized about the importance of communication that their parents gave to them when they were young, It would made them want to recover their communication with their parent that might be has fogotten in long time ago again.
58 DATE
2005
PROBLEM SOLVING CAMPAIGN POSTER DESIGN FOR TELEPHON COMPANY, JAPAN
PROJECT 07
The campaign poster for Newspaper’s adverstising in the same series of + more communication campaign. The point of veiw for this series is even any communcation like kiss or hug, It could be connect everyone in your family become together like the line with the heart which connected those 3 of posters together.
PROBLEM SOLVING CAMPAIGN NEWSPAPER ADVERTISING DESIGN FOR TELEPHON COMPANY, JAPAN
PROJECT 07
PROJECT 08
IDENTITY & ADVERTISING DESIGN FOR THE CAMPAIGN OF GPL GAS ORGANIZATION, ITALY
ONE DAY WITH GPL CAMPAIGN STRATEGY PROMOTION ADVERTISING & IDENTITY DESIGN, ITALY “One Day with GPL” = The project which planned to convince consumer to know more about the benefits of using GPL gas in one day that could guide the consumer to know what they can do and get the benefit from using GPL. OBJECTIVE Promote and make consumer know more about • How to use and get GPL. • The benefit of using GPL. • Convince consumers to joing with Campaign. PROMOTION GRAPHICS TOOLS Create special Campaign and Event day with • Original Logo “One day with GPL” = “Una Giornata con GPL” • Original Mascot “Mr.GPL” • Original Gift (Free Gift and Gadgets) with logo and mascot. • Create booths for the event. (Panel display and Medium or Large size of the exhibition.) • Create Brochure and Poster for the campaign. CAMPAIGN AND EVENT DETAIL • Period for setting the exhibition and booth : 3 weeks. • Display panels of GPL’s as the exhibition. - One Day with GPL. - What is GPL - How to use GPL safety and general informations - How to get benefit from using GPL. - How much you can save money and environment from using GPL. • Display Mascot. (Main mascot : Mr.GPL) • Introduce GPL’s Family. (Sub mascot : GPL Family) • Demonstrate about how to set and use GPL at Home.
64 DATE
2012
PROJECT 08
IDENTITY & ADVERTISING DESIGN FOR THE CAMPAIGN OF GPL GAS ORGANIZATION, ITALY
LOGO DESIGN UNDER THE CONCEPT OF USING GPL GAS WITH PLENTY OF BENEFITS THROUGH ONE DAY COLOUR / TYPEFACE SELECTED MASCOT / MAIN SIGNATURE DESIGN
12 3
9 6
Cycle mark meaning for Reusable, Cycle of ONE DAY
Mascot Face meaning for Natural Gas, Clean, Environment Friendly
INSPIRATION TO CHARACTER
Selected Font
PTF NOrdic rnd Indentity Colour
Indentity Colour of Mascot
C27M0Y14K0
MIXED GRADIENT
C46M0Y18K0
C47M0Y94K0
C68M39Y0K0
C24M0Y98K8 C27M0Y14K0
C10M3Y1K0
Final Selected MAIN SIGNATURE (MAIN LOGO)
SUB LOGO and Variation
CAMPAIGN’S COMMUNCIATION DESIGN IMAGE CHARACTER / MASCOT DESIGN CAMPAIGN POSTER / EVENT GADGETS
INTRODUCED MR.GPL Mr.GPL is the MAIN MASCOT of the this Campaign and the one day with GPL’s Event.
Mama MARTA Papa DAVID
Sister DANIELLA Brother MARCO
GPL FAMILY The GPL Family is the sub character of this event, Created for guide consumers to know about how to use GPL in benefit day and in each activities of the day.
POSTER DESIGN for the campagin to convince consumers to know about using GPL in ONE DAY. This poster guide the example of using GPL in ONE DAY as COOKING, CAR DRIVING, GARDENING and the result in the night time is you can SAVE MONEY, ENERGY and ENVIRONMENT from using GPL.
CAMPAIGN’S APPLICATIONS DESIGN
Gadgets for this Event also follow to the concept of ONE DAY with GPL.
PROJECT 09
IDENTITY & ADVERTISING DESIGN FOR MUSIC EVENT, ITALY
JAZZ | WINE FIRENZE CAMPAIGN STRATEGY PROMOTION ADVERTISING & IDENTITY DESIGN, ITALY The project of Music’s event advertising aimed to the concept of created the new event of “JAZZ MUSIC” and “WINE EVENT” combined together in one event which sponsored by “WINETOWN ITALY”. The client, WINETOWN ITALY already launching “WINETOWN” event every year in the center of Florence. WINETOWN event is the event that created for “WINE LOVER” who can enjoy live music while having and buy the most favorite choice of Tuscany’s wine. In Wine town event consumer can purchase their favorite wine with pre-paid “WINE CARD” and enjoy live music in each stage in city of Florence. The concept of this project will re-new the existing event “WINETOWN” to new style which mixed and focus on just only “JAZZ MUSIC” and “WINE”. The event will be extend the period of event longer as 1 week (usually the event helding just 3 days / year). And changed the name of event to “JAZZ | WINE | FIRENZE” sponsored by WINETOWN. The design concept of this event advertising is related to the concept and the mood of “JAZZ” as the main concept and the mood of location, “FLORENCE”. Therefore, The conclusion of the concept will using the emotion of “Old Style” of Graphic but still “Timeless” that linked to the present time with moden logo design from the title letter of event’s name “J” and “W” which meant to “JAZZ” and “WINE”.
72 DATE
2012
PROJECT 09
POSTER & BANNER ADVERTISING DESIGN FOR MUSIC EVENT, ITALY
EVENT’S IDENTITY AND GADGETS DESIGN, BROCHURE, PRE-PAID CARD AND TICKETS
02 GRAPHIC DESIGN
PRINTING DESIGN BROCHURE NEWSPAPER BOOK
79
PROJECT 10
PRINT & LAYOUT DESIGN FOR CAR CATALOG
FIAT 500 ECO DRIVE NEW LAUNCH PROMOTION CATALOG Think Earth’s concept still concerned and focus all around the world. Fiat 500 also produced car which has well economized and operation CO2 emission for eco friendly consumers. The concept of this work I used Green and Blue as theme color to make consumers of FIAT 500 feel like green design. But not just only that I play with the pattern of color to make more modern and chic which match to FIAT 500.
80 DATE
2011
PROJECT 11
PRINT & LAYOUT DESIGN FOR SCHOOL’S FLOOR GUIDE INFORMATION BROCHURE
ACCADEMIA ITALIANA
SCHOOL’S FLOOR GUIDE INFORMATION BROCHURE The concept of Brochure design is create new guide floor’s information brochure that aims to make more clear and easy to understand about each floor and class room information of school for the orientation of new students and guest who come to visit Accademia Italiana Fashion & Design school.
84 DATE
2011
PROJECT 12
PRINT & LAYOUT DESIGN FOR SCHOOL’S NEWSPAPER FOR INTERNATIONAL STUDENT
INST NEWSPAPER
FOR INTERNATIONAL STUDENT ACCADEMIA ITALIANA STUDENT’S NEWSPAPER DESIGN in newspaper not only useful information but also look fun when students read this newspaper. The contents of this newspaper included useful informations such as how to economized and plan some trip in Europe while students studing aboard in Italy, Design inspiration from student’s work and international student’s interview, Fashion and Foods talk.
86 DATE
2011
PROJECT 13
BOOK AND BUSINESS STRATEGY DESIGN FOR LACE’S PRODUCT COMPANY
LACE
A FINE WEB BOOK LAYOUT BUSINESS STRATEGY DESIGN Branding corporation and created for Marketing and Trend subject included product designed (Book) and Business plan. The idea of this brand corporation came from the inspiration of organic lace making from Australia and for group work, We found that there’re not much business player who deal the business with Lace business for making some book in the market, That why we choosed to created the book which talked about pure Lace’s stories. The details of this book contained with the history of Lace, The method of making Lace, and the importance thing which for this book is we will make Lace become the thing that it has to be Trendy thing as lace doing in the moment. Not only introduced this book to the market, This corporation also guide consumers who interesting in Lace Fashion to become the one of Lace community in online store. The things that the group of corporation created for this project are 1) Book designed and created called “Lace - the fine web”, 2) Online store for everything about Lace (focus on clothing and fashionable line) called “Lace and Story” and the branding for the coporation is “Lace and Story”.
90 DATE
2011
PRODUCT “LACE’S BOOK” BUSINESS PLAN AND STRATEGY
PROJECT 13
PROJECT 13
LACE’S BOOK BUSINESS PLAN AND CONTENTS MAKING PROCESS
PROJECT 13
PRODUCT 01 “LACE’S BOOK” LAYOUT DESIGN
PROJECT 13
PRODUCT 02 “LACE’S ONLINE STORE” LAYOUT DESIGN FOR SALE BOOK AND LACE’S FASHION ITEM
02 GRAPHIC DESIGN
PACKAGING DESIGN PLASTIC PAPER GLASS LABEL DESIGN
PROJECT 14
PACKAGING DESIGN FOR E-BOOK PRODUCT BY PLASTIC MATERIAL
P.L.F.D FOR iPAD
PLAY | LEARN | FUN | DREAM PLASTIC MATERIAL PACKAGING DESIGN FOR E-BOOK The packaging design aimed to new generation kids With the concept of learning with the imagination And environment friendly. By purchasing apple ipad the packaging which selling with the product be able to reuse and decoration to your own ipad case after bought the product. From the key word of “Environment Friendly”, Break down to the concept that created the packaging with Plastic Material by “REUSEABLE” as key concept of this product. By create the “REUSE” packaging, The material which selected for the packaging design should be thicker and strong enough to use in several time.The cost for purchase might be more expensive than the normal packaging.Therefore, for the propse of selling this product with packaging should be selling with the campaign and event for promote and educate consumer to know about how they can get the value from the product and packaging by pay once and reuse it for they children.
REUSE! PLAYABLE! EDUCATION! Not only be able to “REUSE” but also “FUN” and “PLAYABLE”. Therefore, The second key concept of this packaging has created as below, “REUSE”, “PLAYABLE”+”EDUCATION” The main user, Kids can play with the packaging by create their own style of their creativity skill. The benefits of this packaging contained with 4 points. 1. REUSE The packaging be able to re-use for ipad’s case and be the good benefit with Eco friendly. Kids could learn how to “Reuse” material from this packaging. 2. PLAYABLE More options about create more imagination while leaning period of kids. Kids can play with the packaging by decorate their own style of their “reuse” ipad’s case which made from purchased packaging. Their will get the benefit of growing the imagination from their own creative skill from sticker set which included in the package.
?
3. EDUCATION Definitely, ipad is e-book for entertainment and education not only the useful of the benefits of using ipad, Kids could get the education skills from Reuse packaging = social responsibility education and Decorate packaging = design and creative education in the same time.
106 DATE
2012
D.I.Y. sticker kit
choose favorite colour orange
Create your own face
white
PROJECT 15
PACKAGING DESIGN FOR KITCHEN’S WARE, WATER FUNNEL BY PAPER MATERIAL
OH!MY XXX! KITCHEN’S WARE
PACKAGING DESIGN OF PRODUCT ‘SCREAM’ WATER FUNNEL Packaging design for “Scream Funnel Product” which had the inspiration from The Scream (or The Cry), Art piece of Munch, Edvard. The concept of this packaging design is “Playful and Funny” that had designed to match with “Scream” acting. For this packaging design had choosed 4 characters of Screaming Acting as one of design is the copy acting form Marilyn Monro’s screaming, Two is rom the film of Psycho that woman’s screaming while taking the shower, Three is Screaming scene while riding on roller coaster, Four is Screaming scene while facing with cockroachs. Those of packaging design had designed for Italian’s kitchenware and tableware products company “Allessi” to made new line of products under the theme of “Kitchen for Fun”.
The product for create packaging, ‘SCREAM’ water funnel, Kitchen’s ware.
110 DATE
2012
PROJECT 15
PACKAGING DESIGN FOR KITCHEN’S WARE, WATER FUNNEL IN VARIETY COLOURS
“Playful and Funny” that had designed to match with “Scream” acting. For this packaging design had choosed 4 characters of Screaming Acting as one of design is the copy acting form Marilyn Monro’s screaming, Two is from the film of Psycho that woman’s screaming while taking the shower, Three is Screaming scene while riding on roller coaster, Four is Screaming scene while facing with cockroachs.
PROJECT 16
PACKAGING DESIGN FOR PERFUME PRODUCT BY GLASS MATERIAL
LULU & JASPER MARNI FRAGRANCE
PACKAGING DESIGN FOR PERFUME BY GLASS MATERIAL Design a package for a Perfume Bottle by glass material, which got the based of the inspiration from my ‘favorite things’ mood boad composed with my favorite ‘Sensation’, ‘Fashion Brand’, ‘Color’, ‘Music’, ‘Taste’ and ‘Smell’ from the inspiration of mood board resulted to the concept of new packaging design of perfume follows to the keywords, which came from all kinds of favorite things as FEMININE / POP SWEET, FRESH, SOUR, SALT CORAL PINK, GOLD MARNI SMELL the smell in my mood board have 2 kinds of smell • FRESH SMELL : Fresh seabreeze + Lime + Green Tea’ • SWEET SMELL : Sweet Caramel + Honey + Chocolate From those 2 kinds of favorite smell I brought the inspiration of smell linked to the inspiration of making ‘2 kinds of Smell in 1 bottle’ for Fashion Brand ‘MARNI’. The concept of making perfume packaging design from 2 keywords above linked to created the packaging of 2 smell in the character of ‘MARNI’ brand. The characteristic of ‘MARNI’ brand have the key words “VINTAGE, FUNKY, CHIC” And from 2 smells concept brought me to the inspiration of “COUPLE”. What’s linked the key words of “VINTAGE” and “COUPLE” be together? From above question, brought me to the inspiration of ‘KISS’ scence in vintage film. Therefore, the finalized of design concept for pefume packaing design is THE VINTAGE ROMANCE FRAGRANCE DESIGN FOR MARNI
114 DATE
2012
KISS
THE
TIMELESS ROM A NCE
“TIME MACHINE THE ROMANCE” That gave direct message to reader about the feeling of “Vintage” and “Romance”. The design of the advertising also linked to the concept of the slogan by used the background of “the clock” which meant to the meaning of “The past” and “Time Machine” applied to the kissing scene of “Yong Vintage Couple” aimed to “Vintage Loves Young Couple” who’s the main target of this product’s consumer.
ADS DESIGN
ADS DESIGN FROM PERFUME’S PACKAGING DESIGN TO FASHION’S MAGAZINE ADVERTISING AND DISPLAY DESIGN
Display design for perfume product with theme of vintage romance by using “MIXED MODERN CLOCK” object to connected the meaning of time machine from the past to the present, With the meaning of even from the past or the present the romance of lover is still “TIMELESS”.
DISPLAY DESIGN
PROJECT 17
PACKAGING DESIGN FOR JAPANESE SWEETS SOUVENIR, NAGANO, JAPAN
KUKUYA SOUVENIR
JAPANESE SWEETS CHARACTER AND PACKAGING DESIGN The packaging designed for Japanese sweets souvenir shop “KUKUYA”. The project which worked with “KUKUYA” are designed packaging and character for sweets packaging. The packaging that designed for this project is the packaging for Japanese Azuki bean’s cake (pink packaging), Japanese sweets named “monaka” which made from Japanese “Azuki” bean (2 levels of red packaging). The character which designed for packaging named “Mikaeri Kobato” (face round little pigeon) those of products stil selling at shop of KUKUYA near Zenkouji Temple in Nagano, Japan.
122
CLIENT KUKUYA, JAPAN AGENCY CONTEMPORARY PLANNING CENTER, JAPAN DATE 2007
PROJECT 18
PACKAGING DESIGN FOR TEA PRODUCT
ALWAYS TEATIME TEA PRODUCT
PACKAGING RENDERING & DESIGN This packaging and branding design came from the inspiration of Alice in Wonderland linked to the concept of tea’s product and used 2 of main characters as “Mad Hatter” stand for Spice flavor of tea and “White Rabbit” stand for White tea flavor. This package design and image rendering by Cinema 4D program for tea bottle and product’s box.
124 DATE
2012
PRODUCT’S BRAND “ALWAYS TEATIME” LABEL DESIGN
PACKAGING’S LABEL IMAGE “MAD TEA PARTY” SPICE TEA FLAVOR
PACKAGING’S LABEL IMAGE “TOO LATE WHITETEA RABBIT” RELAX WHITE TEA FLAVOR
PROJECT 18
RENDERING OF PRODUCT’S PACKAGING DESIGN
PROJECT 18
03
WEB DESIGN LAYOUT FLASH ANIMATION
PROJECT 19
WEB DESIGN LAYOUT FOR BAKERY AND SWEETS SHOP IN FLORENCE, ITALY
PASTICCERIA 3.M.T.
TRADITIONAL ARTISAN REDESIGN LOGO & WEB PAGE LAYOUT DESIGN The project for redesign logo and created new layout of homepage design for Florence’s bakery and cake shop in Florence, Italy. For the web and graphic design agency, ESSEDICOM in Florence while taking the internship in summer, 2012. The theme and concept of homepage design is renew the style of traditional to made more contemporary and clear design and information but still keep the concept of “Traditinal Artisan, Pasticceria” which mean the concept of sweets theme of design. The theme colour that I choosen related to the feeling of sweets and bakery are “Sugar Pink and Chocolate brown colour” and used dolly illustration in the logo to made the meaning of bakery and cake’s shop combined with the signature of Florence’s emblem. For this project, I had created 2 types of design 01. is more traditional mixed with contemporary and 02. design is pure contemporary style. The design that client has chosen is design no.02 as the contemporary style.
130
CLIENT PASTICCERIA 3.M.T., FlORENCE, ITALY. AGENCY ESSEDICOM, FLORENCE, ITALY. DATE 2012
HOMEPAGE LAYOUT DESIGN FOR BAKERY AND CAKE SHOP, FLORENCE, ITALY
PROJECT 19
PROJECT 20
FLASH ANIMATION FOR WEB DESIGN OF CHOCOLATE CAFÉ
100% CHOCOLATE CAFÉ
CHOCOLATE SHOP FROM TOKYO FLASH ANIMATION & WEB PAGE LAYOUT DESIGN The project for make Flash Animation for Chocolate Cafe from Tokyo named “100% Chocolate Café”. The strategy for this project designed for renew the homepage of Chocolate Café in more fun style by using fun animation with Flash animation. Each page of each category will making by the movement of animation, User can feel the playful and fun by click on each menu of 100% Chocolate Cafe story, like the droping of banner from each menu and moving animation on each menu when user click at the banner.
134 DATE
2012
04
3D GRAPHIC ANIMATION TYPOGRAPHY ART PRODUCT RENDERING
139
05
PHOTOGRAPHY PORTRAIT CITYSCAPE MOMENT
PROJECT 21
PORTRAIT PHOTOGRAPH WITH ACCADEMIA ITALIANA STUDENT
DAY DREAM PORTRAIT
PORTRAIT WORK WITH ACCADEMIA ITALIANA STUDENTS Photography project named“DAY DREAM” represented for girl’s dreaming, Some of the model dreaming about graduation, good future, marry, become famous designer from the passion of students.
142 DATE
2011
152
STILL LIFE 2011-2012
158
CITYSCAPE 2011-2012
164
MOMENT 2011-2012
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THANK YOU FOR TAKING YOUR TIME TO SEE THIS BOOK
“It is not so very important for a person to learn facts. For that he does not really need a college. He can learn them from books. The value of an education is a liberal arts college is not learning of many facts but the training of the mind to think something that cannot be learned from textbooks.�
ALBERT EINSTEIN
to be continue!
A L I S H A PAT U R I YAV E T A N L I S H A . P @ G M A I L .CO M WWW.ANLISHADESIGN.COM