Fair n r a e LIVE! iL
+ONLINE
As a result of partnering with Sonoma Family Life, Coddingtown received a $3,000 facility sponsorship package resulting in: 1. 80,000 + brand impressions over 2 months combining print, digital, social, and day of event exposure. 2. Over 1500 additional guests at Codddingtown on Saturday Jan 31. 3. Coddingtown specific advertisement. 4. Enhanced positioning as preferred family shopping destination the top shopping demographic in Sonoma.
Magazine Coverage
sonoma
n i LearFair
ed f inspir
y amil
sonom
Fun
December 2014
Celebrate what for the interests, inspires ily! Who! le Fam and engages Discover new ideas, passions, creative opportunities and resources. Meet local experts for answers!
fun
January
Selfie with Our Elfie
a FREE
5Contest CCover ritic MWinner! oney al Lessons Every ki d
shou learn ld
31 Live
MJoin eet Juthe dy M‘Selfie angadwith a, PhOur .D Elfie’ Inspiring. es scientSweepstak ist
Our New Website
Saturday • 11 a.m. – 3 p.m. Performances on Stage! Coddingtown Mall, Santa Rosa
7 great features
mom
Heirloom Dolls
FAcrtiveitie es
Made by a local mom
Hit the Ice
Januar
y 2015
30
Guide to
Priva Schoote ls
Sup Smartesr
How to gifted lehelp a arner
4 local rinks
i Learn Fair LIVE
All Day!
January 31
inspired family fun
Get Inspired!
(Top) Full page ad in Sonoma Family Life December 2014 issue (Bottom) Two page spread inthe January 2015 issue.
n r a i Le Fair
n ily fu m a f r ed inspi
iLearn ONLINE @ SonomaFamilyLife.com The best resource for local learning and success.
4schools 4enrichment 4fun 4art 4sports 4activities Celebrate what interests, inspires and engages! Discover new ideas, passions, creative opportunities and resources. Meet local experts for answers!
+ iLearn LIVE @ Coddingtown Mall Saturday, Jan 31, 11-3
inspired family fun FAcrtiveitie es All Day!
2
Posters
n r a ! e E i L air LIV
100 posters displayed around Sonoma County.
Fired family fun
insp
January 31
Saturday • 11 a.m.–3 p.m. FREE!
Coddingtown Mall
VISIT i
Learn ONLINE!
4schools 4enrichment 4fun 4camps 4art s 4sports 4activities
SonomaFamilyLife.com 3
iLearn Live
4
Happy attendies interacting with vendors.
5
iLearn Online at SonomaFamilyLife.com
iLearn Online at SonomaFamilyLife.com all mention Coddingtown Mall.
6
7
iLearn Online at SonomaFamilyLife.com
8
9
Facebook and Twitter Posts iLearn Fair Live Event Facebook page (with 13 mentions of Coddingtown).
Twitter with over 30 mentions of Coddingtown.
Website rectangle ads
n r a e i L Fair LIVE
arwyn 3M1all u n a J y a Satu3rpd.m. at Coddingto
11 a.m.–
iLearn Fair ads on website from Jan 1st to the 31st.
10
iLearn Fair ad on website from Dec 1st to Jan 31st.
Weekly Fun Blasts iLearn ad ran in weekly Fun Blast in Sonoma and Mendo Lake linking to iLearn section of SonomaFamilyLife.com every week for more than two months.
11
E-newsletters iLearn Eblast Jan 31.
iLearn Eblast Jan 27.
12
iLearn Eblast Jan 30.
iLearn Eblast Jan 29.
iLearn Eblast to possible exhibitors Jan 26.
iLearn Eblast Jan 23.
13