Good afternoon! We have just one day left of NeoCon’s milestone 50th year event! The annual affair took place at The Mart in Chicago from June 11-13, with a lineup full of lively events, installations, and cutting-edge displays-- not to mention parties. Considering the show will span five floors of exhibitions and activations, we wanted to highlight a few not-to-miss booths and showrooms (details below). We are thrilled to be representing NeoCon as well as an exciting line-up of brands and installations including: Jabbrrbox, Humanscale, E Ink, HBF & HBF Textiles, and the unveiling of Ghislaine Viñas’ design for the new Scandinavian Spaces showroom at The Mart. We’ve also included some great NeoCon programming from our friends at ASID. We’ve been onsite all week and will be there today, so let us know if you would like to make any appointments, interviews, or need any assistance. Don’t forget to follow @novitapr on Instagram, Facebook, and Twitter as we’ve been posting updates from The Mart.
NeoCon The world's leading platform and most important event of the year for the commercial design industry, NeoCon is celebrating its 50th milestone year with a thrilling lineup of installations, exhibits, and activations that pay tribute to half a century of forward-looking design. Showroom/exhibitor news and new product images can be found on the online press room and in the NeoCon 50 press kit. NeoCon press registration is complimentary to credentialed media and also available online here until June 8, after which press should register onsite. For a comprehensive list of events and awards programs, please click here. For special features, showroom & exhibitor news, and real-time information, follow NeoCon Shows on their social channels: Facebook (@NeoConShows), Twitter (@NeoCon_Shows), Instagram (@NeoCon_Shows) and Snapchat (@NeoConShows).
The three-day annual event included The Future is PARTY—a not-to-be-missed event
that spanned The Mart's entire South Drive and featured rockin' live music from the Classix band. Presented by Mohawk Group and sponsored by Vitra, Mayer Fabrics, and BuzziSpace, tickets are $50 with proceeds benefiting DIFFA/Chicago. NeoCon 2018: Where: The Mart, 222 Merchandise Mart Plaza, Chicago When: June 11–13, 2018 Hours: June 13 from 9-3PM
Humanscale Humanscale celebrates NeoCon 50 with an array of products and programming that underscore its position as a pioneer in inventive design for the workspace and beyond. Showroom 351 will highlight Humanscale's leadership in ergonomics, healthy materials, and high-performance design, with new introductions in seating, lighting and monitor arms. Humanscale hosted a media preview in the showroom on Sunday from 12-2 PM, with healthy snacks and an opportunity to get a first look at many of the new introductions. CEO Bob King, Design Director Mesve Vardar, Sustainability Officer Jane Abernethy, and Director of Workplace Strategies Jon Strassner, as well as the brand's new (and first ever) CMO, Leena Jain, were available for interviews by appointment.
A series of engaging discussions on sustainable design and material transparency took place in the showroom on Monday, June 11 at 3pm (CDT). Titled Transparency: Our North Star, the talks were moderated by Jon Strassner, Humanscale's Director of Workplace Strategies. Speakers included Jane Abernethy, Sustainability Officer, Humanscale; David Stover and Ben Kneppers, Co-Founders, Bureo; Ken Wilson, Principal, Perkins + Will; James Connelly, Vice President of Products and Strategic Growth for the International Living Future Institute. Humanscale @ NeoCon - Showroom 351 || June 13 from 9-3PM
HBF + HBF Textiles HBF + HBF Textiles debuted their 2018 launches at NeoCon 50, highlighting their dedication to humanistic workplace solutions and dynamic design. In Showroom 387, HBF's latest + greatest are on display—ranging from an elegant, collaborative seating line (MOD) by the award-winning Henrik Schulz to an imaginative, high-performance textile collection (Curious Crowd) from the colorful Ghislaine Viñas. HBF hosted a press preview on Sunday, June 10 from 2:30-4:30PM. Along with HBF President Dan Chong, HBF's impressive team of product designers were in attendance (including Henrik Schulz, Todd Bracher, Ghislaine Viñas, and Scott Wilson) for questions and interviews. HBF also kicked off NeoCon 50 with a prosecco toast in the showroom on Monday, June 11 from 3-5PM. HBF + HBF Textiles @ NeoCon - Showroom 387 || June 13 from 9-3PM
Jabbrrbox NeoCon attendees are in for a treat! Jabbrrbox offered visitors the opportunity to experience their new “space-as-a-service” solution, JabbrrX, in two different locations. Their on-demand workspace will be reservable for complimentary use in 15-min increments on the 2nd floor adjacent to Marshall’s Landing, where it will be installed permanently. In addition, Jabbrrbox’s booth (7-3082) on the 7th floor will include a JabbrrX, a Jabbrrbox One, and a JabbrrLounge featuring Gunlocke, HBF Textiles and pillows from Bolé Road Textiles. PJabbrrbox @ NeoCon - Booth 7-3082 || June 13 from 9-3PM
E Ink Experience how E Ink's low power, flexible ePaper bridges the gap between traditional art media and digital technology with dynamically changing materials in booth 7-3030. A series of special vignettes designed by Bergmeyer, Goldray, Skyline Art Services and Zahner displayed various art installations, portraying how E Ink Prism's fully programmable capabilities can allow designers to integrate endless materials with colors and patterns. At NeoCon, E Ink also debuted autonomous architectural tiles with solar powered capabilities. E Ink @ NeoCon - Booth 7-3030 || June 13 from 9-3PM
ASID ASID (American Society of Interior Designers) is bringing a lineup of amazing events for NeoCon's 50th anniversary. Let us know if you would like to get in touch with the ASID National team on their programming.
The Wired Future: Keynote with Nicholas Thompson Presented by ASID, Nicholas Thompson (editor-in-chief of Wired magazine) is at the forefront of digital innovation, science, and technology—constantly championing for the ways tech can enhance our lives. Yesterday, Thompson thoughtfully delved into the evolving realm of digital media, touching on a range of topics from privacy and ethics to entertainment and AI.
ASID Presents "The Queue" ASID and design studio K&Co (in collaboration with Department and D. S. & Durga) crossed design barriers with “The Queue”; an immersive experience that allowed you to enter multiple environments through the use of your senses. Visitors meandered a queue-like maze encountering experiences based on everyday human events in which one may find themselves in line, challenging visitors to consider the ways in which our lives may be framed around the cyclical process of waiting. The Queue || June 13 from 9-3PM, ASID Lounge, First Floor West Pass Through