Helpshift Brand & Style Guide

Helpshift Brand Guidelines

Brand Guidelines & Style Guide

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Helpshift Brand Guidelines

This is a guide to the basic elements that make up Helpshift.

02 06 09 11 14

Logo Typeface Colors Styling MORE Summit

Helpshift Brand Guidelines Logo

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smallest size = 0.5� wide.

C 82 M 67 Y 53 K 50 R 40 G 54 B 65 # 283540

Helpshift Brand Guidelines Logo

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When used on a dark background, the Helpshift logo should be white.

Helpshift Brand Guidelines Logo

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2x

2x

2x

x

2x

To protect the integrity of the Helpshift logo, clearspace is used to prevent obstruction and ensure logo legibility.

Helpshift Brand Guidelines Logo

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The Helpshift logo should never be altered, stretched, or rotated.

Yes

No

Helpshift Brand Guidelines Typeface

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The Helpshift logo is composed of Brandon Grotesque.

Brandon Grotesque Light

Brandon Grotesque Medium Italic

Helpshift Brand Guidelines Typeface

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Gotham Narrow is the primary coprorate typeface, and is used for headlines.

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

Helpshift Brand Guidelines Typeface

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Source Sans Pro is the secondary corporate typeface, and is used for body copy.

Regular

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

Helpshift Brand Guidelines Colors

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Helpshift’s primary color palette is monochromatic...

C 91 M 63 Y 19 K 3 R 33 G 97 B 148 # 226093

C 77 M 32 Y 0 K 0 R 35 G 143 B 207 # 1E8FCE

C 66 M 2 Y 4 K 0 R 44 G 190 B 231 # 2DBDE6

C1 M0 Y0 K0 R 251 G 253 B 255 # F9FCFE

Helpshift Brand Guidelines Colors

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... but its secondary palette is colorful.

C 23 M 95 Y 100 K 17 R 168 G 44 B 35 # 2A82D23

C 3 M 74 Y 73 K 0 R 234 G 103 B 77 # EA674C

C 0 M 55 Y 49 K 0 R 245 G 141 B 119 # F58D77

C 25 M 28 Y 100 K 0 R 200 G 172 B 47 # C5AA2E

C 2 M 11 Y 100 K 0 R 253 G 217 B 0 # FDD900

C 70 M 12 Y 38 K 0 R 69 G 171 B 167 # 45AAA6

C 64 M 5 Y 33 K 0 R 83 G 185 B 181 # 52B8B4

C 55 M 2 Y 28 K 0 R 110 G 196 B 192 # 6DC2BE

C 50 M 32 Y 21 K 0 R 135 G 156 B 177 # 869BB1

C 27 M 14 Y 8 K 0 R 184 G 200 B 216 # B7C7D8

C 1 M 7 Y 52 K 0 R 254 G 230 B 145 # FEE590

Helpshift Brand Guidelines Styles

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Backgrounds and accents.

Dark colors work best for colored backgrounds.

C 91 M 63 Y 19 K 3 R 33 G 97 B 148 # 226093

C 82 M 67 Y 53 K 50 R 40 G 54 B 65 # 283540

When adding graphic accents, use this color.

It will provide a subtle contrast that still blends well with the dark blue hues in the background.

C 55 M 2 Y 28 K 0 R 110 G 196 B 192 # 6DC2BE

Helpshift Brand Guidelines Colors

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Backgrounds and typography.

C 91 M 63 Y 19 K 3 R 33 G 97 B 148 # 226093

C 82 M 67 Y 53 K 50 R 40 G 54 B 65 # 283540

When using a dark colored background, use either of these colors to provide a stark contrast for headlines and body copy.

C 66 M 2 Y 4 K 0 R 44 G 190 B 231 # 2DBDE6

C 2 M 11 Y 100 K 0 R 253 G 217 B 0 # FDD900

C1 M0 Y0 K0 R 251 G 253 B 255 # F9FCFE

Helpshift Brand Guidelines Type Styles

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Type styles.

Gotham Narrow Light, 48px

Headline 1 (h1)

Gotham Narrow Light, 36px

Headline 2 (h2)

Gotham Narrow Book, 24px

Headline 3 (h3)

Gotham Narrow Medium, 21px

Headline 4 (h4)

Gotham Narrow Medium, 18px

Headline 5 (h5)

Gotham Narrow Medium, 16px

Headline 6 (h6)

Source Sans Pro Regular, 16px

Body Copy

Helpshift Brand Guidelines MORE Summit

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Helpshift Brand Guidelines MORE Summit

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The MORE Summit logo is composed of Gotham, Gotham Narrow, and Shifticons.

Shifticons Regular Gotham Bold Gotham Narrow Medium

Helpshift Brand Guidelines MORE Summit

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MORE Summit colors.

C 81 M 26 Y 31 K 1 R 20 G 146 B 165 # 1693A5

C 7 M 0 Y 66 K 0 R 242 G 238 B 121 # F7F972

C 89 M 45 Y 38 K 11 R 12 G 110 B 130 # 0A6E82

C 38 M 5 Y 3 K 0 R 152 G 207 B 233 # 96CFEA

Helpshift Brand Guidelines MORE Summit

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MORE Summit typography.

Gotham Narrow Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

To be used for headlines on large-format signage (e.g., welcome sign).

Gotham Narrow Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

To be used for headlines on printouts (e.g., Summit agenda).

Gotham Narrow Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

To be used for sub-headlines on printouts.

Source Sans Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

To be used for body copy.

78 1st Street San Francisco, CA 94107 (415) 400-4315 helpshift.com