“Everybody has a creative potential and from the moment you can express this creative potential, you can start changing the world� Paulo Coelho
The freelance Heaven Thailand Creative freelance network
“WE CHANGE THE WAY WE WORK FOR THE BETTER LIFE”
Utilize “The 3 gears of business design� to effectively tune up the project
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Empathy & Deep user understanding
CONCEPT VISUALIZATION
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To understand your consumer more BROADLY and DEEPLY.
Ideation to explore new concept by using imagination to generate solutions
Strategic business design Explore new ways to drive success and create a new level of innovation
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Empathy & Deep user understanding
Today, freelancers make up nearly 15% of the workforce, and by 2020 it’s expected to be nearly 20%. Freelancers alone are expected to grow from 7% to 16% of the workforce Forbes.com
40%
Of Americans Will Be Freelancers By 2020
More than 53 million Americans are doing freelance work
IN UK, the number of businesses hiring freelancers online increased
46%
IN ASIA... The number of freelances continues to grow
ESPECIALLY in the
Creative industry of THAILAND
“GEN-Y�will make up 75%
of the global workforce by 2025 Source: The freelancer union report
Thailand’s creative industry grew from 12% to 20% of GDP The growth of the creative industry in Thailand has led to the prominence of
SITUATION in THAILAND
“Design” as a driving force in the growth of economies and industries.
From : TCDC Creative and Design center
Thai Freelancer characteristics Work part-time for many different organizations rather than full-time for one
Flexible hours
Work wherever they want
Selectively pick jobs and client
No proper financial and project management
Face difficulties finding jobs and clients Low networking opportunity due to lack of interactions with co-worker Blurred line between personal and working hours
Who is the Target ? Lifestyle Personality
• Social media proficient • Tech-savvy • Own several
• Confident • Ambitious • Outgoing • Flexible • Future-oriented
media devices
MAIN TARGET :
Creative Freelancers in Thailand
Job expectation •To achieve the right work and Life balance
•To enjoy what they do •To manage their own working schedule
Key finding about Freelancers in Thailand
People become freelancers because they want to be their own boss and work their own hours, but some aren't ready to hold themselves accountable for every aspect of their work. Besides high self-discipline, being a successful freelancer also requires effective personal management and great networking opportunities.
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CONCEPT VISUALIZATION
Project Background In today's modern society, Information technology plays an increasingly important role globally, both in our daily life and in business. The Internet and digital media technologies have created thousands of job opportunities, one of which includes creative freelancers. These freelancers each possess unique style and skills, each suitable for different types of jobs. The problem is: how do we find them, and how do they find us?
current MARKET SITUATION Most websites are JOB-SEARCHING website, with No other benefits for freelancers
Global market
In Thailand, there are a few job-searching websites created specifically for freelancers. These sites are currently not popular, but they have a potential to grow in the future.
Thailand market
BUT THE FREELANCE heaven is
“ more than job - searching” website
Creativity resources Great privileges
The Freelance Heaven
Personal support
Value proposition The freelance heaven is
@
“Much more than a job-searching website� It aims to
function as a central community for talented freelancers and their potential clients to meet, and to provide assistance to freelancers in areas according to their needs (ie. personal management, customer relationship management, networking opportunities) while still allowing them to be their own boss.
The Freelance Heaven
About the Brand Consumer Insight “Enjoy working with effective personal management and great networking opportunities”
Brand Personality Creative Innovative Collaborative Supportive
Convenience Community
Brand Activation Partners Privilege
Usage
Connect
Collaboration
The Freelance Heaven
Brand Concept
Brand symbols A triangle represents “Stability, power, and energy” CMYK colors represent the process of working together to achieve endless possibilities
www.freelanceheaven.co.th
“The site will be the best answer for skillful but not yet well-known freelancers, for those who are not quite ready to be 100% accountable for themselves, and for those looking to expand their network or to initiate a collaboration project.�
The Freelance Heaven
MacBook Pro
www.freelanceheaven.co.th
Brand Concept
The Freelance Heaven
Connect
+
Convenience
+
Community
+
Collaboration
“We change the way you work for a better life�
MacBook Pro
www.freelanceheaven.co.th
The Freelance Heaven
Creativity resources Co-working space
We create a "Co-working space", which will be located in an easily accessible location in Bangkok, as a place that provides creativity resources and a community for our members to meet
Great privileges
Personal support
coffee shops partner
personal assistance
We partner with many local coffee shops, where our members can enjoy special discounts and privileges
MacBook Pro
Provide assistance to freelancers in areas according to their needs (ie. personal management, customer relationship management, networking opportunities
www.freelanceheaven.co.th
NETWORK
Advertising Agencies in Thailand
Production Houses in Thailand The Freelance Heaven
“We change the way you work for a better life”
MacBook Pro
www.freelanceheaven.co.th
MEMBERSHIP benefits Presence on the website/space to showcase portfolios Free estimation of a 'fair' compensation: how much should you charge considering you skills in relative to other similar freelancers? Personal work schedule manager / due date reminder The Freelance Heaven
Personal finance assistance: job rates calculator, cash receipt monitoring and tracking service Access to Co-working space Discounts and promotions in participated cafes and coffee shops
MacBook Pro
USER ExPERIENCE
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2
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Freelancer
CUSTOMER
US
www.freelanceheaven.co.th
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Estimate your fair rate and provide your account number
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The site/app will notify you when there are jobs that match your preferences
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PICK
Pick your jobs and give potential customers your quoted price
Register Select your category Select your working time Sign up
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Connect to the website or the application
1
Have your device ready ( phone/tablet/computer )
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The Freelance Heaven
USEr Experience
for
9
Freelancers
Receive payments and ratings from customers
MacBook Pro
8
Upload and submit your work via the website
Agree to jobs with customers & get to work! Live working schedule & deadline notifications Live chat with customers Access to Co-working space to find ideas & to consult your jobs Special privileges and discounts at many partnered coee shops
www.freelanceheaven.co.th
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2
Click 'FIND A FREELANCER' to post your job • Select your job's category • Provide job specifications and expected job quality •Provide your budget •Review your job proposals
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5
Connect to the website or the application
USEr Experience
CUsTOMERs
Have your device ready ( phone/tablet/computer )
7 9
Pay your freelancer through your device
8 Rate your freelancer
MacBook Pro
The site will give you a list of freelancers that best match your requirements & a quote for your job from each of them
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The Freelance Heaven
for 1
Specify your deadline and working schedule
Pick your freelancer & Let them get your job done! • Live chat with your freelancer throughout the working period • Live tracking of job progress
Receive your finished job online
www.freelanceheaven.co.th
US Manage the database and monitor live updates
'Matching service' identify the best freelancers for each job/customer
The Freelance Heaven
Keep track of working schedules & Manage finances for freelancers
MacBook Pro
Ensure safe and guaranteed payment & no fraud transaction
GREAT user experience
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Strategic business design
Strategic business design Channels:
•Website
(online media), •Smartphone,OOH
Value Proposition:
Consumer relationship:
"4C’s"To change the way we work for the better life
Membership benefits
Consumer segment
Key activity :
Freelancers Sources of revenues :
• Membership fees • Commission fees • Exhibition fees
(When use co-working space to showcase work) • Rents (When external organizations rent space for events) •Advertising fees (For advertising space on the website)
•Website hosting & maintenance •Event organization The Freelance Heaven Thailand Creative freelance network
“WE CHANGE THE WAY WE WORK FOR THE BETTER LIFE”
Cost structures:
• Website and system • Co-working space
development costs construction costs • Freelancers recruiting • Promotional costs costs (To participated coffee shops) • Advertising costs
Key partners:
•Coffee Shops •www.thaifreelancebid.com
Client :
•Advertising agencies •Production houses •SMEs
The freelance Heaven
Thailand Creative freelance network “WE CHANGE THE WAY WE WORK FOR THE BETTER LIFE”