NUS Executive Education Programs 2011 by NUS Business School

ASIA’S GLOBAL BUSINESS SCHOOL

EXECUTIVE PROGRAMS executive-education.nus.edu

EXECUTIVE PROGRAMS

中文高层管理发展课程

Message from the Dean 院长致词

In a constantly evolving business environment, leading companies understand that continuous development of their most important asset, their people, is the key to success. Professional education, at the highest levels, can help businesses to evolve, transform and stay ahead of the competition. NUS Business School is known for its world-class international faculty, high impact research, spirit of enterprise and innovative teaching. As Asia’s Global Business School, we focus on helping our Executive Education participants gain conceptual understanding and practical knowledge of global and Asian businesses. Our faculty has vast experience in researching and consulting with organizations across Asia and the world, and has helped leaders and senior managers enhance skills, develop strategies and create innovative solutions. Our Executive Education programs are carefully designed to stay ahead of business trends. Through an integration of classroom teaching, case studies, small group discussions and networking sessions, our participants get the most out of their lessons from interacting with faculty as well as with peers from different countries and industries. We also run many customized programs, which are tailored for our clients’ unique business contexts, complex issues and challenges. Our programs have been delivered around the world and we will continue to grow as we develop our global connections. Global corporations turn to NUS Business School to prepare their senior executives to drive change and transform their organizations. I invite you to partner us in forging ahead and breaking new grounds.

Professor Bernard Yeung Dean and Stephen Riady Distinguished Professor NUS Business School

杨贤教授新加坡国立大学管理学院院长兼李棕杰出讲座金融学教授

在不断演变的经济环境中，那些龙头企业意识到最重要的公司资产，也就是人才的持续发展是成功的关键。最高层的专业培训可以帮助企业演变、变革以及在竞争中保持领先地位。新加坡国立大学管理学院以世界级的国际师资、具有深远影响的学术研究、企业精神和创新的教学而闻名。作为亚洲的全球化管理学院，我们致力于帮助高层经理们掌握世界和亚洲商业进步趋势中的概念和实践性知识。我们的师资拥有丰富的学术研究和全球的管理咨询经验，协助企业领袖和高层经理提升技巧、制定战略和建立创新性的解决方案。我们的高层管理发展课程精心设计，领先商业发展潮流。通过课堂讲授、案例分析、小组讨论和交流，我们的学员与讲师以及来自不同国家和行业的同班学员进行互动，从中获益匪浅。我们还提供众多的特设课程，根据客户各自的行业背景、复杂的公司问题和挑战量身定做课程内容。我们不仅在新加坡，还在亚洲和欧美开设过高层管理发展过程，并且会在发展全球连接中不断成长。众多跨国公司和机构来到新加坡国立大学管理学院，帮助其高级经理们成功地领导企业变革。因此，我诚挚地邀请您与新加坡国立大学管理学院鼎力合作，不断锐意进取，开拓创新。

Message from the Dean 院长致词

Professor Bernard Yeung Dean and Stephen Riady Distinguished Professor NUS Business School

杨贤教授新加坡国立大学管理学院院长兼李棕杰出讲座金融学教授

Contents 目录

Message from the Dean 院长致词 Experience NUS Business School 体验新加坡国立大学管理学院 4 Why Choose NUS Business School? 为什么选择新加坡国立大学管理学院? 6 Accolades 荣誉 8 Singapore – A Global City That Inspires 新加坡–令人鼓舞的全球化都市 10 Our Learning Philosophy 学习理念 12 International Faculty – Best of East and West 国际师资阵容 14 Customized Programs 特设管理课程 16

Charles Yong Senior Client Partner Korn/Ferry International Stanford-NUS Executive Program

光辉国际高级客户合伙人斯坦福大学–新加坡国立大学高层管理发展课程

Contents 目录

Charles Yong Senior Client Partner Korn/Ferry International Stanford-NUS Executive Program

光辉国际高级客户合伙人斯坦福大学–新加坡国立大学高层管理发展课程

Experience NUS Business School

体验新加坡国立大学管理学院

Established in 1965, NUS Business School is known for its focus in providing management thought leadership from an Asia perspective, enabling our students and corporate partners to leverage on the best global knowledge and deep Asia insights to drive business growth in Asia and around the world. This combination of global knowledge and Asia insight is reflected in all aspects of its research, teaching and industry outreach. As Asia’s Global Business School, NUS Business School is the leading authority on business in Asia. The School has consistently received top rankings in the Asia-Pacific region by independent publications and agencies, such as the Financial Times, Economist Intelligence Unit, and QS Top MBA, in recognition of the quality of its programs, faculty, research and graduates. The School is accredited by EQUIS and AACSB International, endorsements that the School has met the highest standards for business education. As part of the National University of Singapore, a globally ranked top university with 14 faculties and schools across three campuses, NUS Business School shares the University’s global reputation for academic excellence in education, research and service.

成立于1965年的新加坡国立大学管理学院是一所致力于培育本区域顶尖商业领袖而闻名的学院。她提供深居亚洲观点且最精华的环球知识，使其学员和商业伙伴能在亚洲和世界范围内促进商业的进步。亚太视野和全球智慧的融合反映在学院学术研究、教学和行业扩展的各个方面。作为亚洲环球商学院，新加坡国立大学管理学院是亚洲领先的商学院。学院不断获得许多国际肯定，在权威刊物和独立机构（例如：金融时报、经济学人智慧和QSMBA等）的排名中名列前茅，这些都是对学院课程、学术研究和毕业生质量的认可。学院还获得AACSB国际商管学院促进学会的认证，表明学院已经具备世界最高级别的管理教育水平。新加坡国立大学是一所拥有3处校区共14间学院的全球领先大学。作为新加坡国立大学的一分子，管理学院与国立大学共同创造者教育、研究与服务等各方面卓越表现的全球荣耀。

Experience NUS Business School

体验新加坡国立大学管理学院

Why Choose NUS 为什么选择新加坡 Business School? 国立大学管理学院？

Customized Management Development We have delivered customized management development programs to blue-chip global companies across the Asia Pacific region, in cities such as Bangkok, Beijing, Colombo, Kuala Lumpur, Manila, Seoul, Shanghai, Sydney, Tokyo and Wellington. With our extensive resources, our client managers will work closely with you to identify development opportunities and provide comprehensive expert solutions that will help you achieve your objectives. Best of East and West NUS Business School is known throughout the world as a premier business school, recognized globally for our ability to combine the best of East and West in business research and education. International Recognition Consistently ranked among the top business schools in Asia, NUS Business School is the first in ASEAN to be accredited by AACSB International. It has also achieved EQUIS accreditation for having met the highest standard of achievement in education and research for business schools worldwide.

高层管理发展课程新加坡国立大学管理学院从1981年以来推出了一系列具有创新精神的中英文高层管理培训课程。这些课程已吸引了全球各行各业两万余名高层管理人员。新加坡独特的地理位置和历史背景，使国大管理学院成为目前屈指可数的以中文和英文两种语言授课的商学院之一。我们的培训是高度交互性和实践性的。培训的教授大多曾在世界各地的公司和组织中任职并具有多年的管理层工作经验或咨询经验。他们除讲课外，还将通过大量的案例分析，小组讨论，角色扮演等方式生动地传授最先进的知识和观点。来自世界各地的精英领袖们坐在一起，相互分享经验交换想法。同时，作为新加坡国立大学的综合组成部分，我们还利用国大其他学员的丰富资源，设计和提供各类创新和跨学科的管理培训。为配合课堂教学，我们还与新加坡本地的多家公司或政府组织建立了伙伴关系，方便培训学员进行对口的参观考察。不仅如此，学员还有机会参加新加坡国立大学定期举办的各类学术会议和活动，与教授及商界人士交流，以把握相关管理学科及经营环境的最前沿动态。

Strategic Global Alliances and Partnerships We have built strategic alliances and partnerships with globally-recognized business schools in America, Europe and Asia. These programs provide participants with unique global insights derived from both Eastern and Western schools of thought.

Leading companies realize the importance of investing in executive education to remain at the forefront of an ever-changing business environment. For close to 30 years, we have been offering a comprehensive portfolio of executive education programs to over 20,000 senior executives from around the globe. Our world-class international faculty, known for their extensive research, consulting experience, and progressive teaching tools, will equip you with a range of new ideas and skills to impact your organization.

Diverse Senior Executive Participants Our participants come from many countries and industries, providing a rich diversity for both cross-cultural learning as well as business networking. Internationally Renowned Faculty Our illustrious international faculty, who hold PhDs from top universities around the world, are able to leverage on their wide industry expertise and academic excellence in research to engage the discerning executive audience.

Francis Liang Managing Director Eltra Aeronautics Stanford-NUS Executive Program

ELTRA航空器材私人有限公司经理斯坦福大学–新加坡国立大学高层管理发展课程

Why Choose NUS 为什么选择新加坡 Business School? 国立大学管理学院？

Francis Liang Managing Director Eltra Aeronautics Stanford-NUS Executive Program

ELTRA航空器材私人有限公司经理斯坦福大学–新加坡国立大学高层管理发展课程

Accolades 荣誉

• NUS MBA Ranked 23rd in the World Financial Times, 2011

• 新加坡国立大学管理学院MBA世界排名第23位

• NUS Business School cited as “the topmost business school in Asia” Princeton Review’s “The Best 300 Business Schools”, 2011

• 新加坡国立大学管理学院被誉为

• National University of Singapore Ranked 3rd in Asia QS Top Universities in Asia and Australasia Rankings, 2010

• 新加坡国立大学亚洲排名第3位

• National University of Singapore Ranked 34th Among the World’s Top 200 Universities and 4th in Asia Times Higher Education World University Rankings, 2010

2011年金融时报全球MBA排名

“亚洲最顶尖的商学院” Princeton Review’s 2011年“最佳300所商学院”排名

2010年度亚澳地区最佳大学 • 新加坡国立大学在世界200所顶尖大学中排名

第34位，在亚洲排名第4位 Times Higher Education 2010年度世界大学排名 • 新加坡国立大学管理学院选为亚洲最佳商学院的

第6位，世界排名第42位 Eduniversal 2010年度排名

• NUS Business School Voted 6th in Asia and 42nd Worldwide Eduniversal, 2010

• 亚太企业主管硕士课程世界第27位

• NUS Executive MBA Ranked 27th in the World Financial Times, 2010

• 新加坡国立大学管理学院商业学术研究名列全球

金融时报2010年度排名

第52位达拉斯大学世界前100位商学院学术研究2010年排名

• NUS Business School Voted 52nd Worldwide for Business Research Top 100 Business School Research Rankings by University of Dallas, 2010

• 新加坡国立大学管理学院世界排名第84位

• NUS Business School Ranked 84th Worldwide Economist Intelligence Unit, 2010

• 新加坡国立大学名列世界第142位，亚洲前20名

经济学人信息部2010年排名

2010年世界大学学术排名 • National University of Singapore Ranked 142nd Worldwide and Among the Top 20 in Asia Academic Ranking of World Universities, 2010

Chizzy Nnamchi General Manager 3M Oil & Gas Business Negotiation & Influence Program

3M油气贸易公司总经理谈判与影响课程

Accolades 荣誉

• NUS MBA Ranked 23rd in the World Financial Times, 2011

• 新加坡国立大学管理学院MBA世界排名第23位

• NUS Business School cited as “the topmost business school in Asia” Princeton Review’s “The Best 300 Business Schools”, 2011

• 新加坡国立大学管理学院被誉为

• National University of Singapore Ranked 3rd in Asia QS Top Universities in Asia and Australasia Rankings, 2010

• 新加坡国立大学亚洲排名第3位

• National University of Singapore Ranked 34th Among the World’s Top 200 Universities and 4th in Asia Times Higher Education World University Rankings, 2010

2011年金融时报全球MBA排名

“亚洲最顶尖的商学院” Princeton Review’s 2011年“最佳300所商学院”排名

2010年度亚澳地区最佳大学 • 新加坡国立大学在世界200所顶尖大学中排名

第34位，在亚洲排名第4位 Times Higher Education 2010年度世界大学排名 • 新加坡国立大学管理学院选为亚洲最佳商学院的

第6位，世界排名第42位 Eduniversal 2010年度排名

• NUS Business School Voted 6th in Asia and 42nd Worldwide Eduniversal, 2010

• 亚太企业主管硕士课程世界第27位

• NUS Executive MBA Ranked 27th in the World Financial Times, 2010

• 新加坡国立大学管理学院商业学术研究名列全球

金融时报2010年度排名

第52位达拉斯大学世界前100位商学院学术研究2010年排名

• NUS Business School Voted 52nd Worldwide for Business Research Top 100 Business School Research Rankings by University of Dallas, 2010

• 新加坡国立大学管理学院世界排名第84位

• NUS Business School Ranked 84th Worldwide Economist Intelligence Unit, 2010

• 新加坡国立大学名列世界第142位，亚洲前20名

经济学人信息部2010年排名

2010年世界大学学术排名 • National University of Singapore Ranked 142nd Worldwide and Among the Top 20 in Asia Academic Ranking of World Universities, 2010

Chizzy Nnamchi General Manager 3M Oil & Gas Business Negotiation & Influence Program

3M油气贸易公司总经理谈判与影响课程

Singapore – A Global City That Inspires

新加坡– 令人鼓舞的全球化都市

新加坡是一个多种族、多文化的社会，拥有稳定的经济和亲商的环境。过去几十年的迅猛发展使得新加坡成为当今世界最为全球化的国际之一。

Singapore’s diverse multicultural society, stable economy, business-friendly environment and exponential growth over the last few decades have enabled it to grow into one of the most cosmopolitan states in the world today. Not only has Singapore gained international recognition for being a key regional trading centre, the world’s busiest port, and a top location for investment, it is also known for being a leading international financial centre, with more than 500 of the world’s largest and most reputable financial institutions operating on the island. In addition, Singapore is the fourth largest foreign exchange trading centre in the world after London, New York and Tokyo. One of the most connected cities in Asia, by air, sea, as well as telecommunications linkages, Singapore has attracted 7,000 resident multinational companies and 100,000 enterprises to become part of it’s vibrant, dynamic business environment. It is also home to Marina Bay Sands and Universal Studios - Resorts World, two of the largest integrated resorts in Asia.

A global city of opportunities

新加坡不仅获得了重要国际贸易中心、世界最繁忙港口和最佳投资地区的认可，同时也由于有500多家世界最大和最著名的金融机构在这里设立办事机构，而发展为国际金融中心。新加坡还是世界外汇交易的第四大中心，仅位于伦敦、纽约和东京之后。新加坡是亚洲交通和通信最为发达的国家，因此吸引了7,000多家跨国公司和100,000家企业，融入这个欣欣向荣和充满活力的商业环境。随着2010年初两座大型赌场综合度假城的开放，新加坡作为商务交流胜地的地位将更为稳固。这也是滨海湾金沙和环球影城 – 名胜世界，亚洲两个最大的赌场综合度假城的所在地。新加坡是一座现代与传统并存的城市，她让精英汇聚在一起，相互交流思想、开创新企业、挑战职业发展机遇和享受时尚生活。这里也是一个优质教育中心，为来自不同国家和地区的学生提供安全、稳定、有效和舒适的环境，以及丰富和有特色的教学服务。

With it’s unique blend of modernity and traditional charm, Singapore is a city where talents gather to exchange innovative ideas, pioneer new businesses, engage in exciting career opportunities and enjoy a vibrant lifestyle. Singapore is also renowned as one of Asia’s premiere education hubs, offering a diverse and distinctive mix of educational services amidst a safe, stable, efficient and comfortable environment.

新加坡–充满机遇的全球化都市

Singapore – A Global City That Inspires

新加坡– 令人鼓舞的全球化都市

新加坡是一个多种族、多文化的社会，拥有稳定的经济和亲商的环境。过去几十年的迅猛发展使得新加坡成为当今世界最为全球化的国际之一。

A global city of opportunities

新加坡–充满机遇的全球化都市

Our Learning Philosophy

学习理念

NUS Business School is renowned for its academic rigor, enterprising research and its teaching excellence. Within this context, faculty who teach in our Executive Education programs calibrate their content and facilitation for high-powered executives who seek current and applicable knowledge in our ever-evolving business landscape. Utilizing a blend of case studies, business simulations and role plays, the content is delivered and facilitated in an experiential format. Peer learning and cross-cultural sharing is also a key feature of our knowledge acquisition process with the use of small group discussions, projects and presentations. The content addresses the current marketplace realities as well as future requirements and trends that can affect competitive advantage. A variety of assessment and profiling tools are also integrated into the programs to provide a multi-dimensional learning experience for each participant. Self-reflection is a key element in this process and external facilitators work with participants to provide impartial and objective assessments and action plans.

新加坡国立大学以卓越的学术研究和优异的教学质量而闻名。高层管理发展课程的教授们有针对性地制定课程内容和授课方式，满足高层经理们在不断变化的商业环境下对知识时代性、实用性的需求。

This blend of cutting-edge learning and knowledge acquisition methodologies is what differentiates the NUS Executive Education experience.

我们的课程内容密切联系当前市场动态和未来趋势，授课形式则具有高度的实践性，包括案例分析、商业模拟、角色扮演等多种形式。通过小组项目讨论的方式，学员们还有众多机会可以相互学习，进行不同文化间的交流，这也是获取知识的重要方式之一。各类评估测评手段将和课程内容有效结合为每位学员提供多维学习体验。自我反思是该过程中的关键因素之一，我们还将聘请外部专业机构为学员提供客观准确的评估并和学员一起制定行动计划。将先进的学术研究与获取知识的理念相融合，这正是参加新加坡国立大学高层管理发展课程最独特的体验。

John G. Werner Chief Operating Officer Richemont Luxury Asia Pacific Advanced Management Program

历峰集团（新加坡）首席运营官亚太高级管理课程

Our Learning Philosophy

学习理念

This blend of cutting-edge learning and knowledge acquisition methodologies is what differentiates the NUS Executive Education experience.

John G. Werner Chief Operating Officer Richemont Luxury Asia Pacific Advanced Management Program

历峰集团（新加坡）首席运营官亚太高级管理课程

International Faculty – Best of East and West

NUS Business School has a 120-strong faculty who originate from more than 25 different countries around the world. With outstanding credentials from top global universities and extensive experience across industries from both Asian and Western countries, they bring fresh perspectives and create new knowledge and frameworks that can be applied to the Asian context.

DR BERNARD YEUNG

Dean and Stephen Riady Distinguished Professor PhD, University of Chicago

DR KULWANT SINGH

Professor and Deputy Dean PhD, University of Michigan

DR LEE YIH HWAI

Associate Professor and Head of Department (Marketing) PhD, University of North California at Chapel Hill

DR HO YEW KEE

新加坡国立大学管理学院拥有的110余名资历优秀的教授来自超过28个不同的国家和地区，且大多经过世界顶尖学府的洗礼并取得博士学位。他们各自不同的文化背景、学术成就和行业经验，带来丰富的思维方式、理论知识、实践研究和授课模式。我们中文课程的老师更是擅长将世界性的知识、东方的文化、亚洲的视野、新加坡的实务经验和中国的国情巧妙地结合起来，带给学员们独一无二的课程享受。

黄幸亮博士 (台湾)

楚军红博士（中国）

Associate Professor and Vice Dean (Finance and Administration) Chairman, Executive Education PhD, Carnegie Mellon University

美国亚利桑那州立大学工业工程博士新加坡国立大学管理学院决策科学系副教授高层管理发展课程副院长新加坡国立大学-北京大学国际MBA学术主任李光耀公共政策学院|新加坡国立大学管理学院高级公共行政与管理硕士学位课程学术主任

美国芝加哥大学市场学博士新加坡国立大学管理学院营销系助理教授

DR PREM SHAMDASANI

郑平心博士（新加坡）

Associate Professor, Associate Dean (Executive Education), and Academic Director Apex-MBA Program PhD, University of Southern California

新加坡国立大学管理学院营销博士新加坡国立大学管理学院营销系高级讲师市场营销管理课程主任

DR AUDREY CHIA

陈仁宝博士（新加坡/中国）

Associate Professor PhD, University of Texas at Austin

国际师资阵容

沃顿商学院保险学博士、人口学博士及博士后新加坡国立大学企业财务与会计系副教授美的股份有限公司独立董事

李绣萍博士（中国）加拿大多伦多大学市场学博士新加坡国立大学管理学院营销系助理教授

段锦泉教授 (台湾) 新加坡国立大学管理学院合发工业金融学教授新加坡国立大学风险管理研究所所长

DR ALLAUDEEN HAMEED

Professor and Provost’s Chair and Head of Department (Finance) PhD, University of North Carolina at Chapel Hill

DR NITIN PANGARKAR

Associate Professor and Academic Director, The NUS MBA PhD, University of Michigan

梁慧思教授（新加坡）伦敦大学法学硕士新加坡国立大学法学学士新加坡国立大学管理学院副院长新加坡国立大学管理学院企业政策系副教授。

张均权博士 (新加坡) 美国加州大学洛杉矶分校管理学博士新加坡国立大学管理学院营销系副教授新加坡国立大学中文EMBA课程课程学术主任

DR IVAN PNG

Lim Kim San Professor of Strategy and Policy and Head of Department (Strategy and Policy) PhD, Stanford University

DR SUM CHEE CHUONG

Associate Professor and Academic Director, S3 Asia MBA Program PhD, University of Minnesota

郭斯奕博士（新加坡）美国加州大学伯克利分校统计学博士美国麻省理工学院运筹学硕士新加坡国立大学决策科学系副教授

张俊标博士 (新加坡)

DR ALFRED LOH

Associate Professor and Head of Department (Accounting) PhD, University of Western Australia

DR RUTH TAN

Associate Professor PhD, University of Washington

陈素娟博士（新加坡）

美国麻省理工大学运筹学博士新加坡国立大学管理学院副院长新加坡国立大学管理学院决策科学系教授

美国华盛顿(圣路易斯)大学企业管理(营销)博士新加坡国立大学营销系副教授新加坡市场学会副会长及试学委员会主席

杨伟勇博士 (新加坡)

DR JAMES ANG

DR CHIA HO BENG

郭咨璋博士（新加坡）

Senior Lecturer PhD, University of British Columbia

Ivey商学院工商管理硕士和博士新加坡国立大学财务与会计系助理教授

DR RICHARD ARVEY

MR LOWE JOO YONG

蓝璐璐博士（新加坡）

Lecturer MBA, Finance, National University of Singapore

新加坡国立大学企业管理博士英国剑桥大学商业法律一等硕士新加坡国立大学管理学院企业政策系副教授新加坡国立大学公司治理与财务报表研究中心主任

DR ISHTIAQ MAHMOOD

DR JAYANTH NARAYANAN

施永丰博士 (中国)

Associate Professor and Head of Department (Decision Sciences) PhD, University of Waterloo

新加坡国立大学管理学院金融学助理教授美国印第安纳大学金融学硕士和博士

周宏骐 (台湾) Professor and Head of Department (Management and Organization) PhD, University of Minnesota

Associate Professor, NUS Business School PhD, Harvard University

Assistant Professor PhD, London Business School

美国明尼苏达大学双城校区管理学博士新加坡国立大学管理学院财务与会计系副教授

英国曼彻斯特商学院管理学硕士现任新加坡国立大学学管理学院客座讲师

徐香香博士 (新加坡) 美国Texas A&M University博士学位新加坡国立大学管理学院战略性领导力研究中心执行主任新加坡国立大学学管理学院管理与组织行为系客座教授

International Faculty – Best of East and West

DR BERNARD YEUNG

Dean and Stephen Riady Distinguished Professor PhD, University of Chicago

DR KULWANT SINGH

Professor and Deputy Dean PhD, University of Michigan

DR LEE YIH HWAI

Associate Professor and Head of Department (Marketing) PhD, University of North California at Chapel Hill

DR HO YEW KEE

黄幸亮博士 (台湾)

楚军红博士（中国）

Associate Professor and Vice Dean (Finance and Administration) Chairman, Executive Education PhD, Carnegie Mellon University

美国芝加哥大学市场学博士新加坡国立大学管理学院营销系助理教授

DR PREM SHAMDASANI

郑平心博士（新加坡）

Associate Professor, Associate Dean (Executive Education), and Academic Director Apex-MBA Program PhD, University of Southern California

新加坡国立大学管理学院营销博士新加坡国立大学管理学院营销系高级讲师市场营销管理课程主任

DR AUDREY CHIA

陈仁宝博士（新加坡/中国）

Associate Professor PhD, University of Texas at Austin

国际师资阵容

沃顿商学院保险学博士、人口学博士及博士后新加坡国立大学企业财务与会计系副教授美的股份有限公司独立董事

李绣萍博士（中国）加拿大多伦多大学市场学博士新加坡国立大学管理学院营销系助理教授

段锦泉教授 (台湾) 新加坡国立大学管理学院合发工业金融学教授新加坡国立大学风险管理研究所所长

DR ALLAUDEEN HAMEED

Professor and Provost’s Chair and Head of Department (Finance) PhD, University of North Carolina at Chapel Hill

DR NITIN PANGARKAR

Associate Professor and Academic Director, The NUS MBA PhD, University of Michigan

梁慧思教授（新加坡）伦敦大学法学硕士新加坡国立大学法学学士新加坡国立大学管理学院副院长新加坡国立大学管理学院企业政策系副教授。

张均权博士 (新加坡) 美国加州大学洛杉矶分校管理学博士新加坡国立大学管理学院营销系副教授新加坡国立大学中文EMBA课程课程学术主任

DR IVAN PNG

Lim Kim San Professor of Strategy and Policy and Head of Department (Strategy and Policy) PhD, Stanford University

DR SUM CHEE CHUONG

Associate Professor and Academic Director, S3 Asia MBA Program PhD, University of Minnesota

郭斯奕博士（新加坡）美国加州大学伯克利分校统计学博士美国麻省理工学院运筹学硕士新加坡国立大学决策科学系副教授

张俊标博士 (新加坡)

DR ALFRED LOH

Associate Professor and Head of Department (Accounting) PhD, University of Western Australia

DR RUTH TAN

Associate Professor PhD, University of Washington

陈素娟博士（新加坡）

美国麻省理工大学运筹学博士新加坡国立大学管理学院副院长新加坡国立大学管理学院决策科学系教授

美国华盛顿(圣路易斯)大学企业管理(营销)博士新加坡国立大学营销系副教授新加坡市场学会副会长及试学委员会主席

杨伟勇博士 (新加坡)

DR JAMES ANG

DR CHIA HO BENG

郭咨璋博士（新加坡）

Senior Lecturer PhD, University of British Columbia

Ivey商学院工商管理硕士和博士新加坡国立大学财务与会计系助理教授

DR RICHARD ARVEY

MR LOWE JOO YONG

蓝璐璐博士（新加坡）

Lecturer MBA, Finance, National University of Singapore

DR ISHTIAQ MAHMOOD

DR JAYANTH NARAYANAN

施永丰博士 (中国)

Associate Professor and Head of Department (Decision Sciences) PhD, University of Waterloo

新加坡国立大学管理学院金融学助理教授美国印第安纳大学金融学硕士和博士

周宏骐 (台湾) Professor and Head of Department (Management and Organization) PhD, University of Minnesota

Associate Professor, NUS Business School PhD, Harvard University

Assistant Professor PhD, London Business School

美国明尼苏达大学双城校区管理学博士新加坡国立大学管理学院财务与会计系副教授

英国曼彻斯特商学院管理学硕士现任新加坡国立大学学管理学院客座讲师

Customized Programs

Our andragogy We incorporate case studies, experiential exercises, group projects, cross-cultural sharing, lectures, assessment tools, simulations, role plays and external facilitators to add new dimensions to the learning experience and sustain impact. Anticipates the future and addresses your organizational and leadership challenges The content will address current marketplace realities, future requirements and trends that can affect your competitive edge.

Company Specific Programs (CSP) Our strategic intent - shape global business leaders for Asia NUS Business School’s mission is to shape leaders through strengthening their managerial knowledge and skills to effectively handle real management challenges. Our customized Executive Education programs are designed and delivered with our clients’ objectives and goals in mind. Transformative educational experience We aim to create a targeted learning process that impacts individuals, teams and the organization. It is able to achieve and sustain this impact by providing a rigorous, relevant and rewarding business education that transforms individuals, organizations and communities. This is a signature proposition that is unique to Executive Education at NUS Business School. Who knows Asia best? We have the insights and perspective From design to delivery, our customized programs are grounded in the world-class expertise of NUS Business School’s faculty. As educators, consultants and researchers based in Asia, our international faculty harness the best management practices in the West, and offer innovative solutions on how these practices can be adapted and applied in the Asian context with the specific organization and industry in mind. This wealth of international experience has enabled us to deliver tailored programs to blue-chip global companies across the globe in cities such as Singapore, Kuala Lumpur, Bangkok, Jakarta, Manila, Colombo, Shanghai, Beijing, Tokyo, Sydney, Wellington and Bangalore. Participants benefit from the most relevant research and consulting about the new models driving today’s business value. Customized according to your strategic intent and growth agenda, our design process begins with acquiring in-depth knowledge of your organization and culture, business objectives and strategic direction. With this understanding, we develop a customized curriculum to meet your learning objectives for sustained impact.

Aligning and developing your leadership competencies We have expertise in many areas including: • Global strategic management • Leadership and building high performance teams • Management of technological innovation • Cross cultural management and diversity • Managing change • Managerial decision making and ethical values • Performance management and talent development • Strategy formulation and execution • Negotiations • Stakeholder management • Business forecasting • Supply chain management and strategic operations • Competitive marketing strategy • Strategic branding and product management • Services marketing and management • International financial management • Mergers and acquisitions • International project and investment analysis • Cash-flow, valuation and risk management • Fund management Please contact us for a no obligations discussion.

The NUS Business School Approach Our customized Executive Education programs link what is learnt in the classroom with real-world practices. We work closely with your organization to ensure that our programs create value for your leaders and your organization. Address strategic objectives and challenges We begin by developing an understanding of your organizational objectives, goals and challenges, both current and what we anticipate in the future, to identify specific training areas. We identify gaps in capabilities, tailor program content to address specific needs and design programs to ensure maximum returns on your investment. Build and inspire leaders Leading companies understand the importance of training key executives to remain at the forefront of their industries. Leveraging on our faculty’s wide-ranging research and consulting experience, our programs are designed to inspire leaders and to provide them with a wealth of knowledge, skills and innovative tools. Strengthen organizational culture and shared vision We understand the importance of creating a common corporate culture within your organization. Through the use of experiential learning, case studies, brainstorming sessions and discussions, executives interact in a dynamic, conducive learning environment to analyze and evaluate issues pertaining to their organization. The result is that executives learn from each other, and build on each other’s knowledge and experience, to develop new concepts, solutions and specific action plans. In addition, they will develop a strong esprit de corp and leadership network that will last long after the program is over.

NUS Business School was able to incorporate our business philosophy and unique corporate issues into the content, aligning the program to our operational needs and corporate culture. I enjoyed working with the Professors and staff of NUS Business School. Their professionalism and positive attitude is very commendable. Lim Chee Hoo General Manager Panasonic Regional Training Centre Panasonic Asia Pacific Pte Ltd Singapore

The Customization Process

Program design and content refined for future runs

Understanding your organization, goals and behavioral gaps

Deliver program

4 6

Initial discussions and program proposal

De-brief and feedback from stakeholders and participants

2 Partnership confirmed

In-depth discussions to identify needs and develop content

Operational planning and development of program materials

Customized Programs

The Customization Process

Program design and content refined for future runs

Understanding your organization, goals and behavioral gaps

Deliver program

4 6

Initial discussions and program proposal

De-brief and feedback from stakeholders and participants

2 Partnership confirmed

In-depth discussions to identify needs and develop content

Operational planning and development of program materials

Customized Programs

特设管理课程

NUS Business School’s executive education programs attract senior executives from across a wide range of countries, industries and organizations. Our participants are from leading global corporations, ministries, statutory boards and government linked companies, including:

Participating Companies • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

AES AKAL (Malaysia) Alcatel-Lucent (China) AP Moller-Maersk (Denmark) Asahi Glass Co Ltd (Japan) Astra International (Indonesia) Asian Development Bank (Philippines) Agilent Technologies (USA, Taiwan) Al-Khafji Joint Operations (Saudi Arabia) Al-Rajhi Bank (Saudi Arabia) American Express (Singapore) BP (China, Malaysia, Singapore) Bhutan Power Corporation (Bhutan) BAX Global (Singapore) Bayer (Singapore) Bridgestone Caterpillar (Singapore) Citigroup (Indonesia) CISCO Security (Singapore) Caltex (Philippines) Colgate-Palmolive (Hong Kong, Malaysia) Coopers Brewery (Australia) David Pieris Motor Co (Sri Lanka) Dentsu Dow Corning (Japan) DPSC Limited (India) DaimlerChrysler (Asia Pacific) DHL (Singapore) Economic Development Board (Singapore) Evonik Industries (Singapore) First Atlantic Merchant Bank (Ghana) Fujitsu (Japan) F & N Foods (Malaysia) GlaxoSmithKline (Singapore) Hewlett-Packard (Singapore, Malaysia, Germany, USA, China) Hong Kong Housing Authority (Hong Kong) IKEA (Singapore) Johnson & Johnson K.K. Consumer (Japan) Kalbe Nutritionals (Indonesia) Keppel Offshore Marine (Singapore) Kuwait Petroleum Corporation (Kuwait) Land Transport Authority (Singapore) Lucent Technologies (China, Singapore, Taiwan)

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

MAS Holdings (Sri Lanka) Mattel Asia Pacific (Hong Kong) McDonald’s (Singapore) Ministry of Defence (Singapore) Ministry of Foreign Affairs (Singapore) Mitsui & Co. Motorola (Singapore) National Semiconductor (Korea, Japan, Singapore, Hong Kong) Nestlé (Asia Pacific, Oceania & Africa) Panasonic (Singapore) PERMIT – Guo Ji Ri Bao Petronas (Malaysia) Pfizer (India) Philips Electronics (Singapore) Rockwell Automation (Singapore) Samsung Asia (Asia Pacific) Sime Darby Singapore Cooperation Enterprise Singer (Asia Pacific) Sri Lanka Telecom (Sri Lanka) SK Group (South Korea) Seagate Technology (Singapore) Siemens (Germany, Singapore, China) Sumitomo Corporation (Japan) Telstra Corporation (Australia) Toshiba (Asia Pacific) The Boeing Company (USA) United Overseas Bank (Singapore) Worldbank (Thailand)

Our collaboration with NUS Business School since 2003 has really contributed to the development of capable AGC leaders within the Asian region. The Professors and staff understand our company conviction, “Our People are Our Strength”, and are committed to realizing our people’s full potential.

近30年来，新加坡国立大学管理学院除了开办公开常设课程外，还一直致力于为企业组织设计和提供影响卓著的特设高层管理课程。我们的特设课程的客户是来自亚洲和全球的一流跨国企业和政府机构。课程输送遍及新加坡、吉隆坡、曼谷、雅加达、马尼拉、科伦坡、上海、北京、东京、悉尼、威灵顿和班加罗尔等数十个城市。特设课程的制定过程是与我们对客户单位的文化、商业模式和战略方向的深入了解。在此基础上，我们开发出符合客户独特培训需求的教学大纲，并利用案例分析、实践联系、小组项目、跨文化沟通、讲座、测评工具和企业参观等多种教学方式，为来参加培训的学员展开多维度的学习体验以达到持续的培训效果。同时，我们的课程内容在精心设计下，既满足当下的市场状况又贴近未来的需求和趋势。新加坡国立大学管理学院的高层管理发展课程从设计到输送都依托我们世界级的教员团队。他们作为本区域的教育专家、咨询顾问和研究学者，将最新的管理思维、研究成果和咨询模式融入教案之中，为课程带来实质的优势。同时，国大管理学院以其东西交汇的地理和文化优势，提供全球最佳实务与亚洲理解的结合，使课程放眼全球并具有深刻的亚洲焦点。我们曾经为企业提供的特设课程包括： • 高级总裁课程 • 高级民营企业家研讨课程 • 银行管理课程 • 中央银行与金融监管课程 • 高级公司治理课程 • 战略管理课程 • 人力资源管理课程 • 企业融资与并购课程 • 市场营销与客户关系管理课程 • 现代物流和供应链管理课程 • 质量管理课程 • 信息科技管理课程

Yasutoshi Hirata Senior Executive Officer, General Manager of Human Resources & Administration Office Asahi Glass Co., Ltd. Japan

Customized Programs

特设管理课程

Participating Companies • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Yasutoshi Hirata Senior Executive Officer, General Manager of Human Resources & Administration Office Asahi Glass Co., Ltd. Japan

特设管理课程

我们的旗舰特设课程之一高级公共行政管理课程

我们的旗舰特设课程之一–高级医院管理课程

随着经济的环球化和资讯的科技化，各个国家的公共行政管理水平常常在投资者、分析家、民众和媒体的评价和传播下暴露无遗。主动务实和以长远利益为导向的专业化战略和管理方式，势必能够适合新环境的要求，而陈旧和被动的管理方式却会导致官僚作风、舞弊、成本失控、士气低落、推卸责任等各种不良后果。因此，新加坡国立大学的高级公共行政管理项目旨在传授学员们理解和欣赏新加坡政府公共行政服务在专业化机制的设计和人力管理方面的经验和方式，并结合商业社会优秀的并适应政府行政管理的理念，以及领导素质的提高和团队管理等方面，提供全面而有针对性的高级管理培训。

主题一：新加坡在公共行政管理方面的经验 • • • • •

新加坡国情以及行政管理体系新加坡城市土地管理和房地产政策新加坡的城市基础建设规划与管理新加坡环境规划新加坡住房规划和社区管理

• • • • •

新加坡公务员体系和管理新加坡廉政建设与司法制度新加坡城市经营：创新财富赢得发展新加坡政府管理经济的模式和经验新加坡治国的理念和价值观

• • • •

新加坡信息科技成功经验分享建设和谐社会–新加坡的策略和经验新加坡服务质量管理和提升新加坡招商引资经验介绍

• • • • • •

政府人力资源管理概论公务员生产力的提升信息管理在政府中的应用电子政府从房地产开发角度看城市设计危机管理和风险管理

• • • •

城市基础建设规划与管理新经济下的知识管理在政府中的应用高效时间管理有效冲突管理

主题二：公共行政管理与公共政策 • • • • • •

塑造高效的政府中国加入WTO后的政府行政工作公共管理理念国际化进程中的政府管理政府机构组织文化建设政府机构优质服务质量管理

课程简介中国进入WTO之后，随着市场的转变和竞争的加剧，医院管理者面临着强大的挑战。中国医疗体系面临着巨大的挑战与机遇。例如：

• • • •

如何满足客户的需求？如何成为医疗行业的职业管理人员？如何使中国医院提高服务水品？如何采用国际化的思维和方式来进行内部管理？

• • • •

如何面对不断提升的医疗科技？如何进行人事管理，为医护人员提供极具吸引力的工作平台？如何重新组建医院的架构？如何面对逐渐进入市场的外资医院、私立医院和医疗保险机构

这些都是现代医院管理者必须思考的课题。新加坡国立大学管理学院为新世纪的医院领导者精心设计了“现代高级医院管理课程”，帮助学员认识与应付新的变化、探索医疗卫生事业的发展趋势；加强医院管理者的领导才干和领导技巧，为企业树立远大的目标、领导团队开创美好的未来。课程目标从战略性角度思考医院领导所面对的医院管理问题；掌握领导者所应具备的现代医院管理知识及领导技巧。课程特色由国立大学教授和实践经验丰富的医院管理者任教；以浓缩式教学传授现代医院的经营管理知识；课堂教学配合医院参观，理论与实践并重；学员和新加坡当地医院管理人员有广泛的交流和合作机会。

课程内容示例：主题三：政府领导者素质建设和提升 • • • •

决策和战略管理策略规划与执行领导与管理集体决策

• • • •

情商管理与沟通变革管理管理者的自我发展与管理有效的沟通和公共关系学

• 人才延揽与培育 • 团队建设与管理

主题四：参观有关新加坡政府机构 • 新加坡反对贪污与调查局 • 新加坡环境署 • 新加坡税务局

• 新加坡公园城市管理处 • 新加坡法律援助署 • 新加坡高等法院

• 新加坡建屋发展局 • 新加坡中小企业发展就

* 以上主题设置和课题列示仅供参考。我们将针对不同政府机构的不同需求而专门设计课题。

参加高级公共行政管理课程的客户包括： • • • • • •

广州市地税局广州市花都区政府江苏省如皋组织部广东省国税局广东省中山市政府江苏省吴江组织部

• • • • • •

广东省佛山市南海区政府湖北省武汉市中级人民法院江苏省昆山市兵希镇政府广东省佛山市顺德区政府重庆市教育局中国卫生部

• • • •

广州市番禺区政府重庆党校辽宁省卫生厅柳州市政府

• • • • • • •

医院管理概论及新加坡医疗保健体系人力资源服务营销领导与管理医院设施规划和设计新加坡医院物资采购分析医院全面品质的管理框架

• • • • • • •

激励管理医院内部沟通管理策略管理医院投资方案评估案例分析与讨论医院质量管理和流程再造 IT在医院管理的应用

• • • • • •

• • • • • • •

山东齐鲁医院浙江医院广州医学院附属三院北京积水潭医院南京江北医院上海市杨浦区中心医院山东日照医院

• 广州南方医院 • 首都医科大学附属朝阳医院和友谊医院 • 上海市交通大学医学院附属医院 • 云南省第二人民医院

医院危机管理医院团队士气与绩效的提升新加坡医院财务绩效管理医院参观医院文化建设和内部沟通医院平衡计分卡

参加高级医院管理课程的客户包括： • • • • • • •

南京儿童医院常州医院昆山市第一人民医院武汉同济医院北京大学第一医院天津市第三中心医院上海市普陀中心医院

* 其他客户因篇幅有限无法全部列示，请见谅

特设管理课程

我们的旗舰特设课程之一高级公共行政管理课程

我们的旗舰特设课程之一–高级医院管理课程

主题一：新加坡在公共行政管理方面的经验 • • • • •

新加坡国情以及行政管理体系新加坡城市土地管理和房地产政策新加坡的城市基础建设规划与管理新加坡环境规划新加坡住房规划和社区管理

• • • • •

新加坡公务员体系和管理新加坡廉政建设与司法制度新加坡城市经营：创新财富赢得发展新加坡政府管理经济的模式和经验新加坡治国的理念和价值观

• • • •

新加坡信息科技成功经验分享建设和谐社会–新加坡的策略和经验新加坡服务质量管理和提升新加坡招商引资经验介绍

• • • • • •

政府人力资源管理概论公务员生产力的提升信息管理在政府中的应用电子政府从房地产开发角度看城市设计危机管理和风险管理

• • • •

城市基础建设规划与管理新经济下的知识管理在政府中的应用高效时间管理有效冲突管理

主题二：公共行政管理与公共政策 • • • • • •

塑造高效的政府中国加入WTO后的政府行政工作公共管理理念国际化进程中的政府管理政府机构组织文化建设政府机构优质服务质量管理

课程简介中国进入WTO之后，随着市场的转变和竞争的加剧，医院管理者面临着强大的挑战。中国医疗体系面临着巨大的挑战与机遇。例如：

• • • •

如何满足客户的需求？如何成为医疗行业的职业管理人员？如何使中国医院提高服务水品？如何采用国际化的思维和方式来进行内部管理？

• • • •

课程内容示例：主题三：政府领导者素质建设和提升 • • • •

决策和战略管理策略规划与执行领导与管理集体决策

• • • •

情商管理与沟通变革管理管理者的自我发展与管理有效的沟通和公共关系学

• 人才延揽与培育 • 团队建设与管理

主题四：参观有关新加坡政府机构 • 新加坡反对贪污与调查局 • 新加坡环境署 • 新加坡税务局

• 新加坡公园城市管理处 • 新加坡法律援助署 • 新加坡高等法院

• 新加坡建屋发展局 • 新加坡中小企业发展就

* 以上主题设置和课题列示仅供参考。我们将针对不同政府机构的不同需求而专门设计课题。

参加高级公共行政管理课程的客户包括： • • • • • •

广州市地税局广州市花都区政府江苏省如皋组织部广东省国税局广东省中山市政府江苏省吴江组织部

• • • • • •

广东省佛山市南海区政府湖北省武汉市中级人民法院江苏省昆山市兵希镇政府广东省佛山市顺德区政府重庆市教育局中国卫生部

• • • •

广州市番禺区政府重庆党校辽宁省卫生厅柳州市政府

• • • • • • •

医院管理概论及新加坡医疗保健体系人力资源服务营销领导与管理医院设施规划和设计新加坡医院物资采购分析医院全面品质的管理框架

• • • • • • •

激励管理医院内部沟通管理策略管理医院投资方案评估案例分析与讨论医院质量管理和流程再造 IT在医院管理的应用

• • • • • •

• • • • • • •

山东齐鲁医院浙江医院广州医学院附属三院北京积水潭医院南京江北医院上海市杨浦区中心医院山东日照医院

• 广州南方医院 • 首都医科大学附属朝阳医院和友谊医院 • 上海市交通大学医学院附属医院 • 云南省第二人民医院

医院危机管理医院团队士气与绩效的提升新加坡医院财务绩效管理医院参观医院文化建设和内部沟通医院平衡计分卡

参加高级医院管理课程的客户包括： • • • • • • •

南京儿童医院常州医院昆山市第一人民医院武汉同济医院北京大学第一医院天津市第三中心医院上海市普陀中心医院

* 其他客户因篇幅有限无法全部列示，请见谅

特设管理课程

高层管理发展课程

全球校友网络

新加坡国立大学管理学院从1981年以来推出了一系列具有创新精神的中英文高层管理培训课程。这些课程已吸引了全球各行各业两万余名高层管理人员。新加坡独特的地理位置和历史背景，使国大管理学院成为目前屈指可数的以中文和英文两种语言授课的商学院之一。我们的培训是高度交互性和实践性的。培训的教授大多曾在世界各地的公司和组织中任职并具有多年的管理层工作经验或咨询经验。他们除讲课外，还将通过大量的案例分析，小组讨论，角色扮演等方式生动地传授最先进的知识和观点。来自世界各地的精英领袖们坐在一起，相互分享经验交换想法。同时，作为新加坡国立大学的综合组成部分，我们还利用国大其他学院的丰富资源，设计和提供各类创新的和跨学科的管理培训。为配合课堂教学，我们还与新加坡本地的多家公司或政府组织建立了伙伴关系，方便培训学员进行对口的参观考察。不仅如此，学员还有机会参加新加坡国立大学定期举办的各类学术会议和活动，与教授及商界人士交流，以把握相关管理学科及经营环境的最前沿动态。

参加企业新加坡国立大学管理学院的高层管理发展课程吸引了各个国家、行业和单位的管理人员。我们的学员来自全球领先的企业、组织、法定机构和政府部门，其中包括： • • • • • • • •

波音公司(美国) 安捷伦科技(美国、台湾) 朗讯科技(中国、新加坡、台湾) 德州仪器(台湾、韩国、菲律宾) BP集团(中国、马来西亚、新加坡) 高露洁(香港、马来西亚) 德意志银行(新加坡) 阿拉伯银行(澳大利亚、韩国、新加坡)

• • • • • • • •

惠普科技(新加坡、马来西亚、德国、美国、中国) 摩托罗拉(新加坡) 西门子(德国、新加坡、中国) 松下电子(韩国、日本、新加坡、香港) 三星集团(韩国) 富士通(日本) 香港房屋委员会(香港) 新西兰卫生部(新西兰)

新加坡国立大学管理学院最重要的财富，除了我们聪颖的学生、杰出的师资和热心的企业赞助人，还包括我们忠诚的校友。国大管理学院在新加坡和世界各地拥有超过45000名校友，在企业界和各机构位居领导要职。他们所组成的庞大的全球校友网络将带给您终身学习机会和建立关系网络的平台，以及无限的通向世界的成功机遇。所有参加高层管理发展办公室公开课程的学员都可以申请加入我们的全球校友网络。其中，为中文课程校友服务的校友会包括： • • • •

新加坡国立大学管理学院中文校友会新加坡国立大学管理学院台湾校友会新加坡国立大学管理学院华北校友会新加坡国立大学管理学院华东校友会

（位于新加坡）（位于中国台北）（位于中国北京）（位于中国上海）

• • • •

新加坡国立大学管理学院华西校友会（位于中国成都）新加坡国立大学管理学院华南校友会（位于中国深圳）新加坡国立大学管理学院雅加达中文校友会（位于印尼）新加坡国立大学管理学院泗水中文校友会（位于印尼）

2010年这些校友会为校友们组织了丰富多彩的校友活动。以下是部分活动留影: 新加坡校友会活动 2010年10月7日新加坡中文校友会高尔夫球友谊赛 2010年9月18日新加坡中文校友会中秋联欢会 2010年9月18日新加坡中文校友会第6届企业领导论坛 “别让大象踩扁：中小型企业的成长战略” 2010年7月29日新加坡中文校友会越南胡志明市工商考察

同时，国大管理学院近年来努力贴近中国市场，深入研究中国经济模式和管理特征。我们严谨的教学态度、丰富的学术及实务经验、融汇亚洲的管理哲学和西方的企业思想并以中文直接授课的方式等因素使越来越多的中国企业和政府前来参加。它们包括： • • • • • • • • • • • •

北京能源投资(集团)有限公司中国石油化工股份有限公司天津港(集团)有限公司广西柳工集团有限公司新华联集团康佳集团美的集团赛特集团天祥集团中国银行广东发展银行梅州政府

• • • • • • • • • • • • •

中国医药对外贸易有限公司百特(中国)投资有限公司西安杨森制药有限公司上海日立电器有限公司江苏吴江组织部广州市中级人民法院武汉市中级人民法院广州市地方税务局广东省佛山顺德市委组织部南海政府中国兵器工业集团重庆大学重庆银行

中国校友会活动 2010年11月6日华北校友会财智俱乐部“中国企业国际化发展实践初探”论坛 2010年9月25日厦门校友会中秋博饼活动 2010年8月8日中国华东校友南京行 2010年7月31日中国华东校友会崇明西沙湿地徒步户外活动在上海举行 2010年7月10日华南校友会“马峦登山，梅沙戏水，回顾戈壁挑战赛” 户外活动

特设管理课程

高层管理发展课程

全球校友网络

• • • • • • • •

新加坡国立大学管理学院中文校友会新加坡国立大学管理学院台湾校友会新加坡国立大学管理学院华北校友会新加坡国立大学管理学院华东校友会

（位于新加坡）（位于中国台北）（位于中国北京）（位于中国上海）

• • • •

• • • • • • • • • • • • •

Sanjay Patel Vice President & General Manager, Asia Pacific Tellabs Stanford-NUS Executive Program

泰乐公司亚太区副总裁兼总经理斯坦福大学–新加坡国立大学高层管理发展课程

Sanjay Patel Vice President & General Manager, Asia Pacific Tellabs Stanford-NUS Executive Program

泰乐公司亚太区副总裁兼总经理斯坦福大学–新加坡国立大学高层管理发展课程

NUS_flyers.indd 22

2/24/11 1:32 PM

Business Strategies for Asia

Negotiation & Influence Program

Strategic HR Management

Accounting & Finance for Non-Financial Managers

New Managerâ&#x20AC;&#x2122;s Program

Strategic Management Program

Leadership Development Program

General Management Program

Advanced Management Program

Stanford-NUS Executive Program in International Management

FEB

16 - 18 Mar 2011

21 - 25 Mar 2011

17 - 18 Mar 2011

MAR

11 - 15 Apr 2011

APR

JUL

23 May 3 Jun 2011

27 Jun 1 Jul 2011

27 - 29 Jul 2011

27 Jun 1 Jul 2011

13 - 17 Jun 2011

JUN

30 May 3 Jun 2011

9 - 13 May 2011

MAY 13 - 27 Aug 2011

AUG

OCT

2-4 Nov 2011

24 Oct 4 Nov 2011

17 - 21 Oct 2011

DEC

5-9 Dec 2011

14 - 26 Nov 2011 & 28 Nov - 9 Dec 2011

NOV

JAN

12 - 23 Mar 2012

MAR

14 - 16 Mar 2012

28 - 30 Mar 2012

14 - 16 Mar 2012

29 Feb 2 Mar 2012

20 - 24 Feb 2012

19 - 23 Mar 2012

20 Feb - 2 Mar 2012 & 5 - 16 Mar 2012

FEB

Shaping Global Business Leaders for Asia. Contact us at executive-education.nus.edu, +65 6516 7872 or exec_edu@nus.edu.sg

12 - 16 Sep 2011 12 - 16 Sep 2011

26 Sep 7 Oct 2011

SEP

2011 - March 2012 Open Enrolment Programs

Stanford - NUS EXECUTIVE PROGRAM IN INTERNATIONAL MANAGEMENT

Curriculum The program consists of about 50 lectures and class discussions, interspersed with group-study sessions in which participants and their teammates will analyze and discuss case studies and other materials in preparation for classes. Course materials range from case studies in marketing and business strategy, to the latest research by faculty from the two distinguished business schools. Company visits and talks by prominent industry speakers and business leaders will be planned on some days.

Real-World Strategies for Global Business 2011 marks the 29th year of the Stanford-NUS Executive Program in International Management conducted in Singapore. This program presents a unique opportunity to immerse in the vibrant cultures of two of the world’s most respected institutions; one renowned for its iconoclastic approach to critical thinking and challenging assumptions, and another for its uncompromisingly high standards and academic rigor.

Important Events • Opening dinner, registration and program briefing: Saturday, 13 August 2011 • Classes commence: Sunday, 14 August 2011 • Closing: Saturday, 27 August 2011

Dates and Fees 13 - 27 August 2011 US$16,000 per participant (subject to prevailing GST)

Held annually in Singapore for 29 years now, more than 2,000 executives have participated and sharpened their perspectives through this intensive program that has been for many, a foundation for assuming greater leadership roles. These two weeks of highly intensive sessions are designed to augment participants’ expertise with current insights and a greater depth of knowledge. Its aim is to hone analytical and behavioral skills essential for attaining a competitive edge in global and Asian business, and because of its international cohort, it also facilitates an invaluable worldwide network of peers across various industries.

Eligibility Candidates must have: • Eight or more years of significant managerial experience • Be proficient in English

Application Deadline One month before commencement of the program. Participants are strongly encouraged to apply at least two months in advance. Applications received after the deadline will be considered depending on space availability.

Stanford Graduate School of Business Since the Stanford Business School began its first executive education program in 1952, more than 30,000 students have graduated from its executive programs. Recognized as one of the leading schools of management in the world, the faculty researches and works with leading companies around the globe to establish innovative leading-edge management practices.

For more information on the Stanford Graduate School of Business, please visit gsb.stanford.edu.

Program Focus Finance • Cash flow, valuation and investment decisions • Earnings quality management • International project analysis • Valuation in Asia Leadership & Change • Cultural intelligence and global leadership • Managing global teams • Organizational architecture and culture • Organizational identity and authenticity • Regulatory challenges • Strategic negotiations • Strategy, social responsibility and the business environment • The common law and torts Strategy & Marketing - Global & Asian Perspectives • Building a global brand • Decommoditizing through branding • Marketing in Asia • New product market and brand extension • Value-based market paradigms Supply Chain Integration • Constructing a productive team • Supply chain management and strategy

Who Should Attend? • Senior executives with significant responsibility for driving business internationally and in the Pacific Rim • Senior executives of international companies that have joint ventures with Asian partners, or with Asian responsibilities • Participants must have eight or more years of significant management experience, and have an interest in management theory and practices in an international context

Participant Profile Over The Last 5 Years Industries Represented

How Will You Benefit? This intensive two-week program will enable you to: • Incorporate fundamental concepts and the latest insights on management strategy to achieve competitive advantage • Use tools to improve analytical and behavioral skills, and ultimately enhance leadership abilities in the organization • Gain a deeper understanding of differences in culture and management practices in the East and West • Develop a strong network of experienced managers from different industries and countries

Geographic Origin Australia Bahrain China Denmark Germany Ghana Hong Kong India Indonesia Italy

Japan Kuwait Malaysia Maldives Myanmar Netherlands New Zealand Nigeria Pakistan Philippines

Saudi Arabia Singapore South Africa Sri Lanka Sweden Thailand United Kingdom United States Vietnam

Faculty Spotlight This program is taught by internationally recognized full-time faculty from both the Stanford Graduate School of Business and the NUS Business School, all of whom are experienced in teaching senior level executives.

Program Directors • • • •

Senior Associate Dean for Academic Affairs Lawrence W. Lane Professor of Organizations, Stanford Graduate School of Business Professor of Sociology (by courtesy), School of Humanities and Sciences, Stanford University Visiting Professor, NUS Business School

Dr Glenn R. Carroll

Dr Carroll’s research interests include organizational theory, strategic management, and industrial revolution. He has pioneered ecological approaches to organizational analysis, as well as their application to strategy. Professor Carroll pioneered the study of population dynamics among organizations, examining how the demographics affect corporate change. He is also known for his work in the areas of industrial development, strategic management, and organizational and industrial revolution.

Dr Prem Shamdasani • • •

Associate Professor and Associate Dean (Executive Education), NUS Business School Academic Director, Asia-Pacific Executive (APEX) MBA Program Director, Samsung-NUS Executive Programs

Dr Shamdasani has received numerous commendations and awards for teaching excellence. He is also very active in executive education and consulting for corporate clients including MNCs, ministries and government agencies. Dr Shamdasani’s research and teaching interests include brand management, new product marketing, retail strategy, relationship marketing, and cross-cultural consumer behavior.

Dr Seungjin Whang • •

Jagdeep and Roshni Singh Professor of Operations, Information, and Technology, Stanford Graduate School of Business Co-director, The Stanford Global Supply Chain Management Forum

Professor Whang’s research specializations are in information management, performance measurement and incentives, logistics, economics and supply chain management. He has also studied how demand for information may be distorted in a supply chain, the impacts a secondary market has on a supply chain, pricing issues and fixed-up-to tariff structures.

Stanford Graduate School of Business Faculty • •

Professor of Organizational Behavior, Stanford Graduate School of Business PhD, University of California in Berkeley

Dr Francis J. Flynn

Dr Flynn’s research investigates issues of employee cooperation, diversity in work groups, and leadership in organizations. His recent work considers how employees can develop healthy patterns of cooperation and whether the influence of gender stereotypes on workplace dynamics can be mitigated. His scholarly articles have appeared in more than a dozen publications that span the fields of management and social psychology. Dr Flynn currently sits on the boards of the Administrative Science Quarterly and the Academy of Management Journal and is a member of the Academy of Management and the American Psychological Association.

• • • •

Robert A. and Elizabeth R. Jeffe Professor Professor of Organizational Behavior Professor of Sociology (by courtesy), School of Humanities and Sciences PhD, Stanford University

Dr Jesper B. Sorensen

Dr Sorensen is a sociologist specializing in the study of dynamics of both organizations and careers, with work that covers a wide range of topics ranging from firm performance to social inequality. Dr Sorensen won (with Toby E. Stuart) the 2006 Administrative Science Quarterly Award for Scholarly Contribution for the article “Aging, Obsolescence and the Organizational Innovation (ASQ, 2000).” He also won the 2006 Teacher of the Year Award from the MIT Sloan School of Management. He has served as both Associate and Consulting Editor for the American Journal of Sociology, is on the Editorial Board of Administrative Science Quarterly, and is a Senior Editor of Organization Science.

NUS Business School Faculty Dr Ho Yew Kee • • • • •

Associate Professor and Vice-Dean (Finance and Administration), NUS Business School Chairman (Executive Education), NUS Business School Director, Asahi-NUS University-Asia Program Chartered Public Accountant, Australia PhD, Carnegie Mellon University

Dr Ho teaches financial accounting in the graduate and undergraduate programs at NUS Business School. He is involved in several executive education programs, including the Samsung-NUS General Management Program, and BAX Global Management Development Program. His research interests are in accounting, valuation and corporate governance of technology stocks.

Dr Audrey Chia • •

Associate Professor, NUS Business School PhD, University of Texas at Austin

Dr Chia’s research and teaching interests include leadership, organizational change, organizational power and culture, and social and ethical aspects of management. She has conducted executive education, consulted for or given talks to companies such as Schenker-Bax Global, Elf Aquitane (now Total S.A.), Panasonic, MacDonald’s, Samsung, Telenor, Royal Brunei Airlines and UBS. Dr Chia has received University Achievement awards, faculty awards and numerous commendations for excellence in teaching.

Dr Jochen Wirtz • • •

Associate Professor, NUS Business School Academic Co-Director, the UCLA-NUS Executive MBA Program PhD, London Business School

As a leading authority in services marketing in Asia, Dr Wirtz’s research focuses on strategy, business development and service management. His research has been extensively published and awarded. Dr Wirtz has also consulted for firms in Asia and Europe, including Accenture, KPMG, Citibank, the Defence Science & Technology Agency (Singapore), Jurong Town Corporation, MobileOne, Motorola, PCCW, HKT, Philips, Shanghai Post and Telephone, Singapore Tourism Board, Shell, Singapore Airlines, Sony, and Starwood Hotels & Resorts Worldwide, among others.

Dr Chang Sea Jin • •

Provost’s Chair Professor, NUS Business School PhD, Wharton School, University of Pennsylvania

Prior to joining NUS, Dr Chang held various positions at leading universities in the US, Europe and Asia including the position of Kumho Asiana Group Endowed Chair Professor of Strategic and International Business at Korea University. His research interests include strategies for local and multinational companies, restructuring and new growth, emerging markets, venture capital financing, strategic alliances, start-ups and foreign investment. His book ‘Sony vs Samsung: The Inside Story of the Electronics Giants’ Battle for Global Supremacy’, was voted among the top three best business books in 2008, according to ‘strategy+business’, a Boston Consulting Group publication.

Testimonials “The program exposed me to new issues and trends in management. The participants were from different countries in the world and there was sharing of experiences and active exchange of ideas and opinions. To those in a position to attend the program, I recommend that you do. It is a must. You will not regret it. I am speaking from experience!”

“I came to this course to get a better understanding of doing business in Asia, having come from a company in the UK. In actual fact, it was more about learning general business practices that can be implemented anywhere. So it was effective and I’ve learnt things in the past two weeks that I can implement straightaway in my business.”

Jorge Sarmiento Past Deputy Commissioner National Telecommunications Commission Philippines

Gavin Ward Director of Asia (ex Japan) CMC Markets Singapore

“Although I had prior business education, the program proved excellent for me. I learnt additional things in various areas such as finance, strategy and supply chain. The interaction with high quality participants from other countries proved extremely useful to me. I would recommend the program to anyone who wants to sharpen their business skills and learn additional insights about the business arena in the Asia Pacific.” Harald Biederbick Director, Corporate Finance RKW SE Germany

“I found this course to be extremely enriching. All of the case studies, simulations, exercises and classes were all relevant to what we are currently doing. I would highly recommend the course to anyone at the senior level who wants to upgrade their business knowledge. It has been a great experience. I’ve made a lot of good lasting friendships.” Ooi Suan Kim Principal O S Kim & Associates Malaysia

“In our day-to-day work, we normally get very specialized in our functions and we lose track of the bigger picture. This course has a rigorous yet fun curriculum that has taught me to think strategically. Doing business in Asia is very different from doing business in other parts of the world, and this course gives you a deep insight into why you will be successful or why you will lose in Asia.” K apil Hinduja Assistant Vice President Hewlett-Packard India

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

“These two weeks have not been easy. We had lots of readings. However, it was a very enriching experience for me, exchanging many ideas and thoughts with participants from different backgrounds in a very collaborative class. I truly enjoyed it and it helped me to crystallize what I’ve been thinking about throughout my career.” Reiko Ogata Chief Consultant Dentsu Japan

“The reason I attended this course is that I wanted to interact with senior executives in the region and get insights into recent developments in international management, especially from an Asian perspective. For those of you who are considering applying, I definitely say go for it because of the experience you will have here, not only with the faculty from Stanford and NUS but with the participants you will meet. I really feel lucky to be part of this great journey.” Hiroki Hayashi Vice President NLI International Asia Singapore

“This program is very good. For me, it’s been 12 years since I finished my MBA. It was really nice to come back and learn what is changing in the environment. The course content was excellent and I can go back and implement some of the new ideas that I’ve learnt.” Vancheeswaran Sankaranarayanan Chief Executive Officer Eppendorf India

ASIA’S GLOBAL BUSINESS SCHOOL

Advanced management program

Dates and Fees 12 - 23 March 2012 S$14,880 per participant (subject to prevailing GST)

Leading and Managing for the Asian Century This unparalled Advanced Management Program focuses on integrating key concepts of modern day management with strategic business practices. The mission – to drive performance and build an organization’s competitive advantage in the Asian marketplace. Offering an innovative perspective of global and Asian businesses, participants will develop expertise in guiding the alignment of strategy, marketing, finance, organization and processes. The program will also recharge and refine one’s personal management style for more effective leadership. It will also position leaders to drive action throughout the company for sustainable performance.

Core Focus

Innovation • Building the innovation ecosystem • Sources of innovation Finance & Accounting • Cash flow management • Earnings quality • Meeting new corporate reporting challenges Marketing & Branding • Developing strong brands • Understanding the Asian consumer in the global marketplace Services Strategy & Operations • Customer feedback and service culture • Designing services for profitability and efficiency • Managing customer loyalty Strategy & Competition • Key drivers of strategy • Strategy in Asia

Who Should Attend? Senior executives with leadership positions and those identified as part of the company’s succession plan with significant responsibility for strategic decision-making, including: • Members of executive committees • Heads of business units • Senior functional heads • Executives with eight or more years of significant managerial experience

How Will You Benefit? The program engages you in a comprehensive, integrated curriculum that will enable you to: • Rethink business models, strategies and processes to adapt to the Asian environment • Enhance decision-making capability and respond to the competitive global challenges in the Asia-Pacific region • Broaden and sharpen perspectives with respect to important social, cultural, political, and economic factors that influence the business environment • Manage change, global teams and cross cultural diversity • Formulate and implement strategies for competitive advantage and value creation

Program Director Dr Prem Shamdasani • • • • •

Associate Professor and Associate Dean (Executive Education), NUS Business School Academic Director, Asia-Pacific Executive (APEX) MBA Program Program Co-Director, Stanford-NUS Executive Program in International Management Director, Samsung-NUS Executive Programs PhD, University of Southern California, Los Angeles

Having taught in the USA as well as Singapore, Dr Shamdasani has received numerous commendations and awards for teaching excellence. He is also very active in executive education and consulting for corporate clients such as Caterpillar, Johnson & Johnson, L’Oreal, Nokia, Samsung, Microsoft, IBM, DuPont, Philips, Siemens, Royal Brunei Airlines, Singapore Airlines, Roche Shanghai, GlaxoSmithKline, B.Braun, Deutsche Bank, MCL Land, Daimler Chrysler, IKEA, Carrefour, Danone, Singapore Tourism Board and MINDEF, among others. He is also an external resource expert on marketing, branding and retailing for various companies and government agencies such as IE Singapore, the Prime Minister’s Office, Hagemeyer, United Parcel Service, Singapore Telecom, MobileOne, Economic Development Board and BusinessWeek’s forums. His research and teaching interests include brand management, new product marketing, retail strategy, relationship and cross-cultural consumer behavior. His works have been published in leading journals.

Faculty Dr Kulwant Singh • •

Deputy Dean and Professor, NUS Business School PhD, University of Michigan

Dr Singh has conducted executive seminars on strategy for organizations, including Acer, Air France, Deutsche Bank, Johnson & Johnson, GlaxoWellcome, OCBC Bank, Samsung Electronics, Toshiba, Volvo and many others. He has considerable experience in teaching executive programs organized by Duke University, London Business School, Stockholm School of Economics and Helsinki School of Business. He has published papers in leading scholarly journals and received Best Paper Awards. His research focus is on corporate strategy and competition in rapidly changing environments. Dr Ho Yew Kee • • • •

Associate Professor and Vice-Dean (Finance and Administration), NUS Business School Director, Asahi-NUS University-Asia Program Chartered Public Accountant, Australia PhD, Carnegie Mellon University

Associate Professor and Vice-Dean (Undergraduate Studies), NUS Business School Executive Dean, NUS-Fudan University Joint Graduate School PhD, University of California

Dr Hum has conducted executive training and served as a consultant to both public and private organizations, such the Singapore National Computer Board, Jurong Town Corporation, the Port of Singapore Authority, the Singapore Trade Development Board, Apple Computer Singapore, SmithKline Beecham, Holiday Inn Crowne Plaza Shanghai, Sun International Group, UPS, Royal Brunei Airlines and Singapore Airlines, amongst others. Dr Jochen Wirtz • • •

Associate Professor, NUS Business School Academic Co-Director, the UCLA-NUS Executive MBA Program PhD, London Business School

Dr Audrey Chia • •

Associate Professor, NUS Business School PhD, University of Texas at Austin

Dr Michael Frese • •

Professor, NUS Business School PhD, Technical University of Berlin

Dr Frese holds a joint appointment at NUS Business School and Leuphana University of Lueneburg, Germany. Before that, he held a chair for work and organizational psychology at University of Giessen and also taught at London Business School, University of Bremen and University of Pennsylvania amongst various other universities around the world. Dr Frese is well-respected for his research in organizational behavior, leadership training and innovation. Most recently, he has done studies on cultural factors in organization and across nations, as well as research that looks at psychological success factors in entrepreneurs in developing countries and in Europe.

Advanced management program

Testimonials “At this time, the world has changed and there is a need to look at what is changing in businesses and the new dynamics occurring. I was looking for a program that would cover this in two weeks. It is one of the best programs I have attended. The program gave me an understanding of new business perspectives, new dynamics emerging today, various business scenarios and knowledge of the way the world is changing. What I’ve achieved in the last 10 days has exceeded my expectations and I would recommend all leaders to attend it.” Jaivinder Singh Gill Executive Director Lenovo India India

“I took this course because I needed to know more about Asia and the future. NUS was the only university that was offering this Asian business program. All the Professors were great. They knew a lot about Asia and also Europe and the US so I could learn a lot about the diversity of business in the world. Also the other participants had enough experience to share in the classroom. There was a lot of discussion and interaction. So if you are facing some issues or difficulties, come to this course!” Tsukasa Inami Human Resource Manager Boston Scientific Asia Pacific Singapore

“It’s been a wonderful experience. I have had the pleasure of attending some business schools’ executive development programs, but this time I could get a perspective of not only an organization’s internal workings, but also perspectives of business in the Asian context. It is a very useful course for me and I hope that the takeaways from this course will not only help my company but also sister companies within the group.” Muhammad Asim Aqil Senior General Manager Thal Engineering Pakistan

Participant Profile Over The Last 5 Years

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

ASIA’S GLOBAL BUSINESS SCHOOL

General Management program

Broaden Your Management Skills When making the transition to a general management role, managers need to be acutely aware of how their behavior and decisions have an impact on key stakeholders. This program will provide problem-solving toolkits for functional areas, such as corporate strategy, marketing, human resources, finance, accounting and operations. Specially designed for the Asian business context, this program sharpens analytical skills with a powerful suite of tools that will enhance your effectiveness in decision-making.

Who Should Attend? Managers and executives who hold senior positions in functional areas, or who have recently been promoted to general management.

“It was a privilege for me to attend the General Management Program. The course modules are designed to cover all aspects of running an efficient enterprise. The networking opportunities as well as the exposure to the latest strategies and techniques will be of immense help and I look forward to incorporating them into my dayto-day work.” P C Sharma Chief Executive Officer Transport Corporation of India Ltd India

GENERAL Management PROGRAM

Core Focus

Strategic Frameworks & Thinking • Formulation and execution of strategies • Building capabilities to enhance and protect competitive advantage Marketing in Asia • Understanding the Asian consumer • Strategic marketing management Strategic Human Resource Management • Leading organizational change and learning • Power, leadership and managing talents Strategic Financial Management • Financial analysis, modeling and valuation • Financial decision-making and resource allocation Operations Management • Linking operational processes to strategies • Managing supply chains for competitive advantage Decision Analytics • Analytical tools for decision-making • Resource optimization

Dates and Fees 26 September – 7 October 2011 14 – 26 November 2011 28 November – 9 December 2011 20 February – 2 March 2012 5 – 16 March 2012 S$9,680 per participant (subject to prevailing GST)

Participant Profile Over The Last 5 Years

How Will You Benefit? This program will enable you to: • Understand how company strategy drives important functional choices • Implement problem-solving techniques across all functional areas • Develop shared knowledge of the Asian business context • Establish networks and gain insights from the experiences of participants from diverse industries and countries “The NUS approach was excitingly refreshing. The creative use of case studies made it easy to internalize the key learning points. The blend of theory and practical sessions brought the classroom to the work place with facilitators delivering not only the current issues in the local, regional and global environment, but also projecting what to expect in the future. My expectations were exceeded.” Emmanuel Akinola Odedina

Group Head, Audit & Risk Management Consolidated Discounts Ltd Nigeria

“The wide spectrum of topics were helpful to appreciate the challenges and tasks in management. The sequence was well-organized, focusing on strategic and technology management and the various tools, and ending with the importance of strategic execution. The company visit provided insights into considerations and challenges of setting up a business.” Tan Ngee Leng

Head, Imaging Radar Lab & Principal Member of Technical Staff DSO National Laboratories Singapore For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

Program Director Dr Sum Chee Chuong Associate Professor, NUS Business School Academic Director, S3 Asia MBA Program PhD, University of Minnesota

Dr Sum is currently Area-Coordinator of the Operations and Supply Chain Management Group in the Decision Sciences Department. He was formerly Co-Academic Director of the NUS MBA program. An active consultant and executive trainer, Dr Sum has consulted for private and public organizations such as Singapore Airlines, IBM, Shell, IKEA, Kaifa (Shenzhen), APP (Indonesia), Singapore Confederation of Industries, Ministry of Health, Ministry of Defence, Chartered Institute of Transport (Singapore), and Singapore Technologies Logistics. His current research interests are in the development of operations and supply chain capabilities, Enterprise Resource Planning (ERP), operations strategy, and global operations management. His research has appeared in leading international journals such as Decision Sciences, Journal of Operations Management, IIE (Trans), European Journal of Operational Research, and Omega.

ASIAâ&#x20AC;&#x2122;S GLOBAL BUSINESS SCHOOL

Leadership development program

Master Yourself - Inspire Performance At the heart of all great organizations are the people who drive the organizationâ&#x20AC;&#x2122;s purpose and its success - the people who lead. Combined with competitive pressures and the constant need to adapt and change, the demands of strong leadership at every level of an organization are essential to its strategic alignment, effectiveness and success. This program provides exposure to a spectrum of leadership frameworks and facilitates a reflective experience for each participant concerning their approach to leading and the capabilities they need to develop as leaders. A key differentiator of this program is the use of a comprehensive 360 degree leadership feedback instrument and leadership profiling tool. Together, these tools will provide an assessment of oneâ&#x20AC;&#x2122;s effectiveness as a leader. Professional facilitators will help interpret and integrate the assessments and provide a personalized reflective experience, both in small group sharing and in one-on-one sessions. The facilitators will also assist participants in designing an action plan to become a more effective leader.

Who Should Attend? Impactful leaders and managers who need to successfully develop their leadership abilities in managing teams and driving performance while moving into a broader and more strategic role in their organizations.

Leadership development program

Dates and Fees 21 - 25 March 2011 13- 17 June 2011 12 - 16 September 2011 5 - 9 December 2011 19 - 23 March 2012 S$7,480 per participant (subject to prevailing GST)

Application Deadline Core Focus This program addresses the following focus areas: The Evolving Roles of Leaders • Understanding changes in the workplace caused by globalization and technological advances that have created a demand for a new generation of leaders

One month before commencement of the program. Participants are strongly encouraged to apply at least two months in advance. Applications received after the deadline will be considered depending on space availability.

Participant Profile Over The Last 3 Years

Enhancing Effectiveness • Developing leadership skills to enhance the efficiency and effectiveness of a team in achieving strategic objectives and goals Anchoring Influence • Developing and applying constructive and personal styles of persuasion, which is an essential ingredient of leading and driving initiatives Coaching High Performance • The importance of coaching as a leadership tool in motivating performance and achieving results Decision-Making • Understanding the nature of human decision-making and developing the skills for effective team decisions Transformational Leadership • Leading change and developing individual transformational leadership skills

How Will You Benefit? This program will enable you to: • Develop a detailed understanding of leadership style and its impact on others • Develop new skills to effectively negotiate and increase influence in the workplace • Motivate excellence and innovation in others • Develop skills to manage resistance to change • Effectively lead in challenging circumstances arising from change

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

Program Director Dr Audrey Chia Associate Professor, NUS Business School PhD, University of Texas at Austin

Dr Chia teaches courses in management, organizational issues and leadership at various levels. She has held several positions including Vice-Dean of the University Scholars Program, Sub-Dean of NUS Business School, and Acting Director of the American Studies Centre. Dr Chia has conducted executive education programs, consulted for or given talks to companies such as Asahi Glass, Astra, Bridgestone, DHL, Maersk, McDonald’s, Elf Aquitane (now Total Fina Elf), Panasonic, Schenker-Bax Global, Samsung, Telenor and Royal Brunei Airlines. Dr Chia has received university achievement awards, faculty awards and numerous commendations for excellence in teaching, including the University Teaching Excellence Award and the Outstanding Educator Award. Her research interests include leadership and change, diversity in organizations, international human resource management, and social and ethical issues in management.

ASIA’S GLOBAL BUSINESS SCHOOL

Business Strategies for Asia

Insights for Business Success in Asia Asia, home to 60% of the world’s population, has

Special attention will be paid to the challenges of

been growing faster than any other region in the

business in China, India, Japan, Korea, Singapore,

world. It is rich in natural resources, and had the most

Thailand and Vietnam.

advanced economy on earth for much of recorded history. Following the global financial crisis in 2008,

National University of Singapore (NUS) is home to

Asia has taken on added significance as a growth

some of the world’s most respected faculty, who

driver for the world.

are focused on researching and developing strategic thought leadership on Asia. The program is taught

However, businesses have often struggled to

in Singapore, a cosmopolitan gateway which is

understand and develop good strategies for breaking

strategically located at the heart of Asia. It’s extensive

into and growing across Asia. Its wealth and potential

air and sea linkages enables businesses to access 2.8

varies widely across its region due to its vast size, and

billion people within a seven hour flight radius.

range of cultures, languages, government systems and business environments. This intensive five-day program aims to provide participants with an understanding of the competitive strategies for major markets and industry dynamics across Asia – giving participants the edge to devise effective business strategies to grow and expand their businesses in Asia. In addition to the highly interactive group discussions with participants from various continents, industries and companies, this program will also challenge participants’ thinking on strategic skills and develop better understanding of how cultural differences affect business. In five days, the program takes the participants through the critical elements for business execution in Asia.

Business Strategies for Asia

Dates and Fees 27 June - 1 July 2011 5 - 9 December 2011 S$7,480 per participant (subject to prevailing GST)

Who Should Attend? Business Strategies for Asia is developed for leaders, regional directors, decision makers and senior business development managers mandated with strategic responsibility for driving their businesses forward in Asia.

Program Director Dr Ishtiaq Mahmood Associate Professor, NUS Business School PhD, Harvard University

Core Focus • The Changing Competitive Landscape Across Asia • Strategic Leadership in Asia: Managing talents across cultures • Strategies to Harness Asian Innovation • Navigating Legal and Business Environments in Asia • Growth Strategies: Challenges and Opportunities • Integrating Sustainability Into Your Asia Strategy

How Will You Benefit? The program will empower you with: • Concepts and latest insights on strategies and doing business in Asia. • Understanding the impact of cultural differences and cross border issues • Skills to formulate and implement strategies for competitive advantage and value creation in Asia

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

Dr Mahmood is an Associate Professor at the Department of Strategy and Policy where he teaches in BBA, MBA and Executive programs. He has also taught at Harvard University and worked on research projects at Wharton and INSEAD. Prior to joining NUS, Dr Mahmood worked as an analyst at Gemini Consulting in Chicago and a consultant with Levitan & Associates in Boston. Dr Mahmood’s research is on managing innovation in the Asian context and he is currently working on several ongoing projects in innovation and ownership, whole networks and network stability. His work has won several research awards including the Temple/AIB Best Paper Award and Haynes Prize by the Academy of International Business.

ASIA’S GLOBAL BUSINESS SCHOOL

Strategic management program

Strategies for the Post-Crisis World The constant evolution of today’s global economy demands that businesses employ innovative strategic analysis and formulation to stay one step ahead of the competition. This program adopts a practical, problem-solving approach to strategic issues and challenges. It introduces relevant concepts and analytical tools and their applications to real-world problems in a variety of industries and contexts. It also explores strategic initiatives that address issues of organizational performance within the Asia Pacific context.

Who Should Attend? Experienced senior-level managers who currently hold or will hold responsibility for strategic planning and decision-making in their organizations, including: • Vice Presidents • General Managers • Corporate and Business Planners • Directors of functional areas in marketing, operations and finance

STRATEGIC MANAGEMENT program

Dates and Fees 11 - 15 April 2011 12 - 16 September 2011 S$6,380 per participant (subject to prevailing GST)

Core Focus • Strategy frameworks: Key analytical tools in strategy formulation • Analyzing strategies and competition in various industries • Managing global strategy and market entry • Balanced scorecard: Design, diagnostics and implementation • Global and regional environment and perspectives • Strategies for growth: Alliances and joint ventures

Participant Profile Over The Last 5 Years

How Will You Benefit? Through discussions, group breakouts and presentations, case studies and sharing of best practices, you will: • Acquire an in-depth understanding of the key analytical tools used in strategy formulation • Benefit from holistic decision-making and creative thinking processes • Understand the application of the strategic analysis tools to problems and issues faced within industries • Be exposed to diverse perspectives for analyzing strategic problems • Gain an insight into the best practices in strategy formulation and implementation • Experience a visible impact in terms of creative and breakthrough strategies

“Taking part in the NUS Business School Strategic Management Program has really helped me to plan and deliver work more effectively by understanding how different organizations have improved performance.” Ben Phillips South Asia Campaigns and Policy Manager, Oxfam India

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

Program Director Dr Nitin Pangarkar Associate Professor, NUS Business School Academic Director, The NUS MBA PhD, University of Michigan

Dr Pangarkar teaches strategy and international business courses in the BBA, MBA and Executive MBA programs at the National University of Singapore. He has been a faculty member in several executive education programs at NUS including the General Management Program, Strategic Management Program and the Commonwealth Top Managers Program. Recognized by both students and fellow faculty, Dr Pangarkar has been the recipient of several awards for teaching and service excellence. He has also been an invited speaker for several managerial conferences as well as a consultant to many companies such as Alliant Tecsystems, DuPont, IBC Asia, IQPC Worldwide and Vidarbha Chamber of Commerce. His research interests lie in strategic management and international business - specifically cross-border strategic alliances, mode of entry and global strategy. Dr Pangarkar’s research has been published in several international journal articles, conference proceedings, cases and books.

ASIA’S GLOBAL BUSINESS SCHOOL

Strategic Human resource management

The Heart of Any Business Managers today must monitor performance, manage innovation and lead change. A clear understanding of these factors is required to manage human capital in today’s competitive environment. This program addresses the issues involved with balancing human resource strategy with overall business strategy, trends in human capital management, talent management, leadership change and performance systems, which are at the heart of every leader and manager’s role.

Who Should Attend? Human resource professionals • General Managers • Other functional executives with management experience and an interest in human capital management •

STRATEGIC HUman resource management

Dates and Fees 27 June - 1 July 2011 5 - 9 December 2011 S$5,280 per participant (subject to prevailing GST)

Core Focus • • • • • •

Participant Profile Over The Last 5 Years

HR & Competitive Strategies Emerging HR Trends & Issues Talent Management Issues & Challenges Global & International HR Executive Intelligence Employee Counselling

How Will You Benefit? In this intensive five-day program, participants will: • Learn to develop human resource practices that are consistent with the organization’s corporate and business strategy • Acquire frameworks and conceptual tools that will enable one to strategically manage human capital in a company • Learn best practices in human capital management

Program Director Mr Lowe Joo Yong Lecturer, Human Resource Management Unit, NUS Business School

“The program was a tremendous experience. Learning from the faculty and discussions with experienced participants brought many insights on the business environment.” Agnes Wong Human Resources Manager Cycle & Carriage Industries Singapore

“The course deals with real workplace issues through lectures, case studies and discussions. Practical and targeted approaches are identified and are worth trying in the workplace.” Merceditas Soriano Senior Financing Partnerships Officer Asian Development Bank Philippines

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

Mr Lowe specializes in human resource management, leadership development, career management and talent management. Prior to joining NUS, Mr Lowe had a distinguished career in a variety of industries including stock-broking, reinsurance, engineering, and hospitality. He has traveled extensively in the region where he has delivered executive programs for hotel owners and senior managers in the hospitality industry in collaboration with organizations such as the Malaysian Association of Hotels, Hotel & Restaurant Association of the Philippines, Myanmar’s Ministry of Hotels & Tourism, Services of Tourism in Ho Chi Minh City, Thailand’s Dusit Thani College, and Indonesia’s Acacia Group of Hotels. He has also delivered customized executive programs for renowned international companies such as AP Moeller-Maersk, Panasonic, Incheon International Airport and companies in the Suzhou Industrial Park as well as Singapore’s Ministry of Education. In 2006, Mr Lowe was given an Outstanding Educator Award in recognition of his excellent teaching performances.

ASIA’S GLOBAL BUSINESS SCHOOL

New manager’s Program

Unleash Your Potential This program will enable young leaders – recently promoted to people management positions to hit the ground running. Most new managers are promoted for their excellence in technical skills. Being an effective people manager requires not only excellent technical skills, but also social and interpersonal skills. The program will equip new managers with skills to manage and get the best out of their team. A key component of the program is a 360 degree instrument. This provides participants with perspectives on how they are perceived on various interpersonal dimensions. Together, the instrument and training will prepare you to identify and utilize your unique leadership style and identify areas of growth. A group coaching session will also enable you to work on a personal development plan that you can implement within a 3-5 year timeframe.

Who Should Attend? New managers and supervisors. This program is ideal for those who are or will be responsible for managing staff or consultants.

New manager’s program

Dates and Fees 9 - 13 May 2011 S$5,280 per participant (subject to prevailing GST)

Core Focus This program addresses the following focus areas: • 360 degree feedback for enhancing self-awareness • Group coaching • Leading vs. Managing • Influencing your boss and your subordinates • Change as a process of influence • Personal development plan for sustained career advancement

How Will You Benefit? This program will enable you to: • Discover your responsibilities as a supervisor or new manager as they relate to planning, executing, and monitoring your duties • Acquire leadership skills such as communication, conflict resolutions, teambuilding and change management. • Learn how to influence with and without power at the workplace • Learn how to navigate the political environment in organizations • Learn how to provide effective feedback and mentoring to your subordinates

Program Director

Dr Jay Narayanan Assistant Professor PhD, London Business School, UK

Jay Narayanan is an Assistant Professor in the department of Management & Organization at the NUS Business School. He received his PhD in Organizational Behavior from the London Business School for his dissertation in the area of negotiations and decision-making. He also has a Masters in Human Resources from XLRI Jamshedpur and won the Citibank Leader’s award for overall excellence. Jay’s research interests are in the area of negotiations & bargaining and creating effective groups and teams in organizations. Jay has taught organizational behavior to undergraduates at the London School of Economics and Political Science. He has also been involved in the development and delivery of the negotiations courses for MBA and executive MBA students at the London Business School. Jay has taught negotiations to executives in law and technology firms in Germany, Austria and the UK. Besides this, he has also been involved with the Global leadership development program at the London Business School and as a part of this program, he has been a coach to executives and students. Prior to his academic career, Jay worked with organizations such as Asea Brown Boveri and Mercer HR consulting. Most recently, Jay was one of the founding members of Merittrac, India’s largest human resource assessment company. Jay’s teaching is based on the psychological research he undertakes as well as the rich experience that he brings from the corporate world.

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

ASIA’S GLOBAL BUSINESS SCHOOL

Accounting & Finance for Non-Financial Managers

Making Sense of Figures Increasingly, managers in every functional area need to understand the basic principles of accounting and finance in order to improve the effectiveness of their operations and strategy. By empowering non-financial managers with a framework of essential financial terminology, concepts and applications, this program will enable them to analyze and interpret commonly used financial information to make business decisions and work more effectively with the financial managers of their organizations. As the emphasis is on the application and understanding of financial information rather than its preparation, the program will enable participants to communicate finance related matters more effectively, understand the performance metrics of their organizations, read and use company reports, and grasp other managerial accounting issues.

Who Should Attend? Executives who make or contribute to decisions with significant financial implications, including: • Managers with profit-and-loss responsibility • Managers in marketing, operations, human resources and engineering • No background in finance is required

Accounting & Finance for Non-Financial Managers

Core Focus Appraising Corporate Investments • Internal rate of return • Net present value • Payback Equity Valuation • Balance sheet models • Price earning ratios Evaluating Performance of Managers and Employees • Benchmarks • Performance measures Short-Term Financing • Accruals • Secured and unsecured loans • Trade credit

Dates and Fees 30 May - 3 June 2011 17 - 21 October 2011 20 – 24 February 2012 S$5,280 per participant (subject to prevailing GST)

Participant Profile Over The Last 5 Years

Understanding and Interpreting Financial Statements • Accounting for key financial statement items • Balance sheet, income statement and cash flow statement • Creative accounting • Ratio analysis Using Cost Information for Decision-Making and Performance Analysis • Breakeven analysis • Overhead allocation issues • Types of performance measures

How Will You Benefit? The curriculum is designed to enable one to: • Understand fundamental financial terminology and concepts • Understand and use the information contained in balance sheets, income statements, and cash-flow statements • Identify and apply relevant costing information • Learn how to perform fundamental financial analysis • Grasp the essentials of budgeting and performance assessment • Acquire the financial acumen for effective decision-making and working with finance managers

“The program has helped me to understand fundamental financial concepts and has enabled me to perform effective financial analysis. The mix of participants from different professions and countries adds depth and provides a practical perspective.” Kenneth Lim Senior Vice President Market Operations, IT Energy Market Company Singapore For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

Program Director Dr Ruth Tan Associate Professor, NUS Business School PhD (Finance), University of Washington Certified Public Accountant

Ruth Tan received her PhD from the University of Washington in 1990. She is a qualified CPA. She teaches business finance, personal finance, financial markets and corporate finance to both undergraduates and graduates. She has published in international academic journals and professional journals such as Journal of Financial and Quantitative Analysis, Review of Quantitative Finance and Accounting, Pacific Basin Finance Journal, Journal of International Financial Management and Accounting, Applied Financial Economics, Accounting Research Journal, Institutional Investor and Pulse. Some of her articles have appeared in The Straits Times (Singapore) and The Business Times (Singapore). She has consulted for various organizations including BP Asia Pacific, Caltex and Singapore Petroleum, and has also conducted in-house training programmes for various multinational organizations.

ASIA’S GLOBAL BUSINESS SCHOOL

Negotiation and influence

The Art and Science of Securing Agreement Negotiation is the art and science of securing agreement and creating value between two or more parties. In today’s global and crosscultural marketplace, negotiation and influence plays a critical role in managing interdependent relationships, securing successful business deals, and ensuring informed decision making. Although people negotiate all the time, understanding the strategy and psychology of effective negotiations is an invaluable asset in a globally interdependent environment. This innovative program brings together the models developed at Harvard and at Kellogg. This blend consists of understanding the process of negotiations and influencing, and the cultural and behavioral aspects that parties bring to the process. Through lectures, discussions, analysis and multi-party negotiation exercises, participants will acquire the conceptual framework and tools to refine critical thinking, negotiation skills and decision making.

Who Should Attend? Senior executives and professionals actively engaged in key activities, such as: • Senior Management • HR Directors • Legal Directors • Country Managers

Negotiation and influence

Dates and Fees 16 - 18 March 2011 27 - 29 July 2011 2 - 4 November 2011 14 – 16 March 2012 S$4,180 per participant (subject to prevailing GST)

Core Focus

Application Deadline

How Will You Benefit?

• Negotiating to create value • Negotiation strategies and skills • Negotiation - The interest-based approach

This program will enable participants to: • Negotiate, build and sustain effective deals and working relationships • Enhance mental effectiveness by learning the keys to rational thinking, as well as the barriers that keep one from optimal decision-making • Develop confidence in the negotiation process as an effective means for resolving conflict • Understand the nature of negotiations and gain a broad intellectual understanding of the central concepts in negotiation • Experience the negotiation process, learning how to evaluate costs and benefits from alternative actions • Improve analytical abilities and capacity to understand and predict the behavior of individuals, groups and organizations in a competitive process • Develop a toolkit of useful and practical negotiation skills, strategies and approaches • Develop an understanding of the dynamics of negotiations in Asia

Participant Profile Over The Last 5 Years

Program Directors Dr Chia Ho Beng Senior Lecturer, NUS Business School PhD, University of British Columbia

Dr Chia teaches leadership, coaching for change, creative problem solving, human resource management, negotiation, mediation, and conflict resolution at all levels. He was awarded the Outstanding Educator Award in 2001 and 2002 and made the list of the top six percent of educators at NUS in 2003. Dr Chia is also an adjunct feedback coach with the Center for Creative Leadership, and serves on various mediation and dispute resolution committees in Singapore. He is part of a research group at the Singapore Mediation Centre, and served on the management committee of the Centre for Corporate Social Responsibility. In 2006, Dr Chia was awarded the Outstanding Community Service Award by the NUS Business School. Prior to his academic career, he worked in both the financial and manufacturing sectors. His work experience includes managing corporate accounts, turnaround management, managing in merger transitions, and problem loans management. Dr Chia brings to the classroom a blend of theory and practical experience.

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

Dr Jay Narayanan Assistant Professor PhD, London Business School

Jay Narayanan is an Assistant Professor in the department of Management & Organization at the NUS Business School. Jay’s research interests are in the area of negotiations & bargaining and creating effective groups and teams in organizations. Jay has taught organizational behavior to undergraduates at the London School of Economics and Political Science. He has also been involved in the development and delivery of the negotiations courses for MBA and executive MBA students at the London Business School. Jay has taught negotiations to executives in law and technology firms in Germany, Austria and the UK. Besides this, he has also been involved with the Global leadership development program at the London Business School and as a part of this program, he has been a coach to executives and students. Prior to his academic career, Jay worked with organizations such as Asea Brown Boveri and Mercer HR consulting. Most recently, Jay was one of the founding members of Merittrac, India’s largest human resource assessment company. Jay’s teaching is based on the psychological research he undertakes as well as the rich experience that he brings from the corporate world.

ASIA’S GLOBAL BUSINESS SCHOOL

全方位管理课程

为什么需要“全方位”的课程？经济全球化，竞争国际化；企业领导者面临的挑战不仅来自国内也来自国际市场。管理思想理念与国际接轨便愈形重要。在动荡的市场环境中，如何吸纳优秀人才、提升技能和管理水平、开拓市场、持续高效运营成为企业优胜劣败的关键。成功的企业或机构除有战略的优势外，战术的灵活及高效的运营更是不可或缺，其领导管理则需具备全方位性。然而，多数企业或机构常受制于职能单位的狭隘思维，未能充分发挥以全方位模式思考可带来的潜在优势。欲扭转这种现象，企业领导必须自己先改变思维，跳脱职能思维槽臼，装备中高层管理全方位的新思维。这同时也是储备未来高管及领导必要的规划。

自1982年以来，无数的企业高管受惠于本课程。一个具备国际视野成功的中高层管理者需要具备什么管理理念和技能以提升组织的竞争力？全方位管理课程以国际观定位，结合当今管理潮流所关注的课题而设计，以装备管理者更有效地迎接国际化运作的新挑战。课程从两个层面探索上述的趋势与挑战。第一个层面着重于了解管理理念、原则和方法；课程将讨论如何借鉴西方先进的管理，融合东方及华人企业的精神与文化传统以达到组织的目标。第二个层面则强调管理者自身素质的提升，跨行业国际化视野的开展；课程强调多元化、跨文化、全方位的思维模式。本课程的讲师队伍由新加坡国立大学教授及企业高级主管组成。其特点为中西理念并纳、理论实践兼顾、全方位视角、系统性思维。课程内容先进、教学及实践经验丰富、授课方式新颖活泼。

全方位管理

谁应该上这个课程？

• • •

企业的中高层管理决策者

上课日期

企业欲栽培成为未来管理领导的人才

2011年5月23日- 6月3日（10天） (85届) 2011年10月24日-11月4日（10天） (86届)

所有关心价值创造的企业领导管理者

课程费用

课程的目标是什么？

S$ 6,880（不包含消费税）

经过两周的密集课程后，学员将能够： 1. 对管理的流程、功能与方法有进一步的认识； 2. 对企业各主要管理功能(如营销、财务、服务生产作业，及人力资源)有全方位的新观点；

报名截止日期报名将于开课前一个月截止。鼓励想参加此课程者至少提早两个月前报名。截止日期后收到的报名申请，将依是否有空余名额而决定。

3. 提升领导、决策与管理分析的知识与能力； 4. 提高个人管理的素质； 5. 与来自不同企业、国家地区和文化的管理人才交流，

课程主任

进一步促进企业的未来发展与合作。

黄幸亮博士（H. Brian Hwarng）美国亚利桑那州立大学工业与管理系统工程博士新加坡国立大学管理学院决策科学系副教授高层管理发展课程副院长新国大北京大学国际MBA双学位课程学术主任李光耀公共政策学院l新加坡国立大学管理学院高级公共行政与管理硕士学位课程学术主任

课程包含那些内容？

• • • • • • • • • • • • • • • • • • • • • • • •

全方位管理与战略全方位战略的执行平衡计分卡与战略地图战略性人力资本管理员工投入和具抗逆力团队的构建 DNA与管理领导与管理高效的激励管理

黄幸亮博士的研究专于时间序列分析及预测的应用、全

集体决策的要诀与运用

面品质管理、供应链及运筹系统的分析和系统模拟等，

顾客导向质量管理

近年来对戴明管理哲学与混沌理论对未来企业的发展也

戴明（W. E. Deming）管理的启示及反思

有特别的探讨。

创价系统与流程再造六西格玛对现代企业的意义

黄博士曾担任台湾阿迪达斯运动鞋和台达电子工业的工

市场细分与定位

程师和美国联信航太公司物料管制系统分析师，曾与英

品牌管理

国专业化工制药业合作研究改善产品制程及提升供应链

财务报表分析和企业管理

弹性及灵活度；并广泛从事高级管理培训和教学工作。

财务信息质量和财务欺诈

例如：敦豪(DHL)亚太区高级供应链管理、中国嘉里粮油

管理技能提升

公司系统管理、新加坡港务局与新加坡国立大学合作的

标竿绩效管理

高级港务管理和运营课程等。

《全球化专题讲座》全球金融危机的启示《全球化专题讲座》认识衍生性金融产品风险与危机管理

现为美国品质学会(ASQ)资深会员、ASQ六西格玛论坛及美国工业工程荣誉学会终身会员。

现代企业管理新观念与新方法《现场实务教学 - 横河电机》经济动荡中企业管理实践性探讨

如需咨询请致电 (65) 6601 1542，或登录我们的网站：executive-education.nus.edu。

ASIA’S GLOBAL BUSINESS SCHOOL

市场营销管理课程

课程简介在全球经济一体化的环境中，企业面临更加激烈的商业竞争；而在激烈的商业竞争中，往往市场营销是成败的主导。新加坡国立大学的市场营销管理课程已经开设到第45届了，是国大公开课程的旗舰之一。课程旨在让学员掌握营销理论基石，了解管理的分析框架，形成正确的营销观念，能够在今后的商业实际中有系统地策划营销管理的每个环节，取得成功。本课程主要针对来自营销领域的经理人士，帮助他们补充系统的市场营销专业知识，传授营销分析的工具和方式，引领时下和未来营销热点和发展，同时分享各式成功经验和分析失败案例。同时，还希望通过此课程的学习，让学员可以更有效地将营销与其它职能协调一致，以提高各方利益相关者的满意度。

市场营销管理课程

课程目标

• • •

让学员掌握最新的营销概念和工具，使公司的效率和有效

2011年10月24日-11月4日（10天）

性最大化。学员可以从各种以市场为导向的案例分析中学习到

课程设计了各种注重实际性的营销模拟练习，不仅要求学

报名截止日期报名将于开课前一个月截止。鼓励想参加此课程者至少提早两个月前报名。截止日期后收到的报名申请，将依是否有空余名额而决定。

学员对象

• •

课程费用 S$ 6,880（不包含消费税）

“最佳模式”。

员融入工作经验，而且使学员从中获得启发。

•

上课日期

来自于非营销部门的中层职能经理，他们希望与营销人员更好地协调一致，以便完成企业目标。销售经理，他们需要了解企业的整体营销策略。

课程主任

市场营销经理，他们需要更新思维模式，加强市场竞争力。

郑平心博士新加坡国立大学管理学院行销博士

课程内容

新加坡国立大学管理学院营销系讲师

市场营销不仅仅是4P的定义！在本课程中学员将学到有关客

市场营销管理课程主任

户、市场细分、品牌和其它更多的知识！

• 市场营销环境－企业利益各方以及企业经营的环境。 • 客户数据库的应用－客户情况不断变化，企业需要有效地洞察消费行为，影响客户。

• 营销研究

－当公司老板需要你作出市场营销研究时，你

郑平心博士为国大管理学院的本科生和工商管理硕士生教授营销学精要、市场营销管理、客户资产管理、市场调查和数据库营销和直效营销等课程。她的讲课方式灵活多样，例如外出参观考察活动、现场演示、研讨会和

是否感到无从下手？质的研究和组合分析等术语是否听起

模拟游戏等。她于2003年在营销系系级和学院级中同时

来非常陌生？了解到有关研究技巧之后，你会更加从容。

荣获最佳教育者奖。

• 市场细分和定位

－你如何将市场细分？市场细分的基

础是什么？客户与经营细分市场的区别在哪里？什么是市

郑博士的研究集中于消费者行为。她的文章经常出现在

场定位？企业如何定位产品？

著名期刊上，例如《商业伦理》、《消费者市场》和

• 产品策略和新产品创新

－产品的确切涵义是什么？如

何管理产品线？什么是产品线的延伸？开发新产品的过程

《新加坡市场评论》等。她有着丰富的小型/大型市场数据库、EDI和ERP系统的设计和实施经验。

如何？

• 品牌管理

－所有企业都注重品牌！但是品牌是如何建立

的？如何建设品牌和衡量品牌平衡？如何使已获得客户信任的老品牌重焕活力？

• 整合营销传播战略

－学习如何运用IMC来影响和赢得客

户。如何决定广告费用？应该使用何种广告战略？

• 定价和价值

－你是否对固定成本、可变成本和沉没成本

感到疑惑？你是否希望了解如何制定一个让你获取最大利益同时又保持客户回头率的最优价格？

• 市场营销渠道

－消费产品和企业产品的营销渠道战略

各是什么？如果你不是大批量商品生产商而是经营奢侈品，应如何应用营销渠道战略？你是否真正需要销售渠道中间商？

• 走向国际市场

－如何策划向海外市场发展的战略。

如需咨询请致电 (65) 6601 1542，或登录我们的网站：executive-education.nus.edu。

ASIA’S GLOBAL BUSINESS SCHOOL

运营管理核心思维课程

为什么需要这个课程？制造业的宿命就是只能依靠微利生存吗？服务业的竞争优势能不依靠其价值（供应）链的整体竞争力吗？不论是制造业或是服务业，杰出企业除了拥有致胜的战略，优胜的关键其实是卓越高效的运营管理！面临全球性经济起伏动荡及影响因素，国际化运作的企业应如何提升其供应链的运营及应变能力（如丰田汽车，因质量安全问题而面临大量召回的空前危机）？随着全球化的冲击，带给国内企业的是转型升级的压力。经济转型和产业升级所面临的挑战是如何将传统的生产制造提升到高效能、高价值的价值创造业、制造服务业。这个转变的过程必须对传统生产作业管理有新的体会及应用。本课程的设计乃以全新的视角针对当前国际化的竞争态势对传统作业管理提供新的诠释，为企业中高层管理者拓展运营管理的新思维。锻炼精益化管理和服务将使您的企业脱胎换骨！

运营管理核心思维

谁应该上这个课程？企业的中高层管理决策者包括：

• • • • • • •

生产、运营经理品管、采购经理物流主管、供应链经理

上课日期 2011年10月17日-21日（5天）

课程费用 S$ 5,280（不包含消费税）

客户服务总监高级运营长（COO）制造企业总裁、总经理所有关心价值创造的企业领导管理者

报名截止日期报名将于开课前一个月截止。鼓励想参加此课程者至少提早两个月前报名。截止日期后收到的报名申请，将依是否有空余名额而决定。

课程的目标是什么？经过一周的密集课程后，学员将能够：

• • • • •

课程主任

对运营管理的内涵、工具与方法有深刻的认识

黄幸亮博士（H. Brian Hwarng）

培养系统的新思维和革命性的创价理念

美国亚利桑那州立大学工业与管理系统工程博士新加坡国立大学管理学院决策科学系副教授高层管理发展课程副院长新国大北京大学国际MBA双学位课程学术主任李光耀公共政策学院l新加坡国立大学管理学院高级公共行政与管理硕士学位课程学术主任

明白运营（含供应链）管理面临的挑战及未来的发展趋势理解企业中的翘楚如丰田的关键成功要素并掌握精益管理的精髓提升领导、决策与管理分析的知识与能力

课程包含那些内容？运营管理简介及重要课题

• • • •

运营与服务的战略思维设计、制造及服务的品质管理

黄幸亮博士的研究专于时间序列分析及预测的应用、全

创价流程再造与管理

面品质管理、供应链及运筹系统的分析和系统模拟等，

丰田式管理及其关键成功要素

近年来对戴明管理哲学与混沌理论对未来企业的发展也

• 《横河电机现场教学观摩》精益管理的核心概念

有特别的探讨。

• 《横河电机现场教学观摩》新横河电机生产管理系统 • 《横河电机现场教学观摩》运营管理实践性探讨座谈会

黄博士曾担任台湾阿迪达斯运动鞋和台达电子工业的工程师和美国联信航太公司物料管制系统分析师，曾与英

决策科学在运营管理中的应用

国专业化工制药业合作研究改善产品制程及提升供应链

统计思维与变异性管理

弹性及灵活度；并广泛从事高级管理培训和教学工作。

精益求精之路：六西格玛案例分析讨论

例如：敦豪(DHL)亚太区高级供应链管理、中国嘉里粮油

• •

公司系统管理、新加坡港务局与新加坡国立大学合作的

供应链管理的新趋势

高级港务管理和运营课程等。

• • •

全球物流与供应链管理弹性管理

现为美国品质学会(ASQ)资深会员、ASQ六西格玛论坛及

风险管理

美国工业工程荣誉学会终身会员。

• 《横河电机现场教学观摩》供应链优化与库存管理

师资团队本课程的讲师队伍由新加坡国立大学教授与日本横河电机高级主管组成。其特点为中西理念并纳、理论实践兼顾。

课程特色课程设计最独特之处乃以大学课堂案例实验互动（3天）搭配横河电机现场教学观摩（2天），使学员得以浸濡于一个切实又有深度的学习环境。

如需咨询请致电 (65) 6601 1542，或登录我们的网站：executive-education.nus.edu。

ASIA’S GLOBAL BUSINESS SCHOOL

Doing Business in Asia - DBiA

Doing Business in Asia The Doing Business in Asia (DBiA) module at the National University of Singapore (NUS) is a customized Asia mini-Elective program for senior professionals in Executive MBA and MBA university cohorts from around the globe. DBiA provides an excellent immersion in the geopolitical, socio-economic and cultural landscape for professionals, executives from nonAsia MBA and Executive MBA programs who would like to gain insights into Asian business practices. DBiA participants will be taught on campus at NUS, a century old university, ranked 34th in the world by the Times Higher Education World University Rankings and 3rd in Asia by the QS Top University Ranking. Faculty who teach on the NUS Asia Pacific Executive MBA, ranked 27th globally, can be assigned to teach in the DBiA sessions. Recent DBiA Executive MBA/MBA cohorts include: New York University Stern School of Business, University of Virginia McIntire School of Commerce, Korea University Business School, Norwegian School of Economics and Business Administration and Kyiv Mohyla Business School.

Doing Business in Asia - DBiA

“We have really enjoyed having NUS as a host for our International Study Tour. We indeed experienced world-quality business education and felt specially treated with genuine hospitality. Thanks for the inspiration, fabulous experience and memories!” I llia Onyschenko Marketing Director Kyiv-Mohyla Business School Ukraine

Program Structure DBiA customized electives are designed to help international participants acquire new Asian insights and achieve their international networking objectives. Our DBiA program includes presentations by distinguished faculty, case studies, interactive discussions, group work, presentations, networking events and site visits to learn about Asia’s best practices, operations and success stories. As part of our Asian hospitality, we fete our participants with dining and experiential visits as part of their Asian experience. We continually improve our programs through participants’ feedback and leverage on NUS strengths in Asia to provide organizations with the best outcomes. Topics regularly requested in this program include: • Leading Across Asia • Leaders and Cultural Intelligence • Doing Business in China and India • Strategies of Asian Firms • Marketing in Asia • Political and Economic Environments in Asia • Asia Pacific Markets and Consumer Trends • Asia in the Global Economy, with Emphasis on Singapore and China • Overview of Singapore’s Political and Legal Environment for Business

The NUS Business School is rated 6th among all business schools in Asia in the Eduniversal 2010 Rankings and ranked 27th globally by the Financial Times Executive MBA 2010 rankings. The NUS MBA is ranked 23rd in the world by the Princeton Review’s “The Best 300 Business Schools”, 2011. In 2008, NUS became the only Asian university to be made a full Academic Member of CEMS. NUS Business School is also accredited by EQUIS and AACSB International, endorsements that the school has met the highest standards for business education.