OnBuy

Optimizing OnBuy’s revenue — A 35% revenue acceleration strategy

Case study

About OnBuy

OnBuy is one of the fastest growing marketplaces in the world. It operates a fair and transparent ecommerce business selling over 42 million products from over 5 thousand retailers to over 7 million customers. OnBuy prides itself on putting its buyers and sellers first, facilitating choice, fair competition, and superior user experiences.

The challenge

Operating a marketplace model is incredibly complex. When OnBuy launched, its entire payment infrastructure, including pay-ins and payouts, was controlled by one provider. Payment options for buyers and sellers were limited, costs were high, and OnBuy had almost no control.

These limitations and complexities were hindering the company’s future growth, putting off international sellers, and dampening OnBuy’s expansion potential.  OnBuy was keen to invest in partnerships that used the latest marketplace technologies to support its sellers, and provide its buyers with more payment methods.

Nuvei gave us access to so much choice when it came to accepting payments; the range of APMs and partner service providers was second to none. The most important thing for us was the experience and advice Nuvei brought to the table. We wanted a partnership, not just a service provider, working together to get the right solutions to build the best eCommerce platform we can be.

Cas Paton Founder & CEO of OnBuy

The solution

To grow globally, OnBuy needed more choice and control over payment acceptance. The marketplace looked for a genuine partner that could deliver the tech and expertise to grow the OnBuy brand in new markets.

Recognizing that OnBuy’s conversion and pricing strategy could be improved, Nuvei deployed conversion optimization tools to balance fraud and authorization rates, whilst helping lower costs. An extensive suite of APMs, including buy now, pay later, would in turn ramp up the marketplace’s transaction volumes.

The results

Nuvei has enabled OnBuy to open its doors to more sellers, creating a better experience for customers, and has achieved in months what could have otherwise taken years.  By offering more choice to customers and utilizing advanced tools to optimize its payments flow, OnBuy increased its conversion rates by 13%, which delivered a 35% acceleration to revenue and sales.

Tips for merchants

Cast a wider net

To optimize your payments strategy, don’t limit your processing options to one provider. Streamline the management of multiple providers with an integrated payment orchestration solution.

Think global act local

Connect to the right payment solutions in each country you’re expanding into so you’re serving each market adequately..

Scalability is key

Find payments partners that can keep pace with your expansion plans, so they help you scale when the time comes

Partners beyond the technology

Your payments partner should be exactly that. On-demand human-led support and local expertise should be freely available 24/7, whether you’re operating in one market or many.

Payments designed to accelerate your business

Meet Nuvei. Our future-proof technology allows businesses to accept cuttingedge payment options, optimize new revenue streams, and get the most out of your your existing stack—all on one platform.