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ow that we’re four majors into 2019, the world has had several good looks at the new line of clothes that professionals like Rickie Fowler are sporting this year. For Fowler, we’ve seen some brighter pastels, interesting patterns, and a tasteful use of his signature orange on Sundays. His clothing has come a long way from the days he was wearing head to toe orange. Kristin Hinze, global head of golf apparel for Cobra Puma Golf, said Fowler was exciting from the start of the career. “While his initial look was exciting, it was a little limiting for us as a brand. As he’s grown, it’s given our designers a chance to evolve and build the line accordingly.” While it feels like Cobra Puma’s clothing lines change overnight, that couldn’t be further from the truth. The time from nitial concept to stocking new apparel on store shelves is typically 18 months, a lengthy production cycle that all starts with analyzing trends in the market.
“We work with trend services to study styles and color trends coming out of Europe,” said Hinze. “We also touch base with Rickie and our other athletes four to six times per year at photo shoots and other meetings.” In addition to Fowler, Cobra Puma also partners with players like Bryson Dechambeau, Gary Woodland (recently signed to represent the company’s Folds of Honor Volition line), Blair O’Neal, and Lexi Thompson. 04
