2015 NWI Comic-Con Sponsorship & Advertising

WE WANT YOU

TO HELP SPONSOR THE

SPONSORSHIP & ADVERTISING OPPORTUNITIES INSIDE Be part of Northwest Indiana's premiere family-friendly comic book convention that provides a variety of exhibitors that cater to a wide-spectrum of pop-culture fans!

SPONSORSHIP & ADVERTISING OPPORTUNITIES

Our Fans,

Are your customers Established in February, 2014 and making a triumphant comeback for a second year in a row. This popular Northwest Indiana comic book convention that took the NWI region by storm is confident that more fans will attend and embrace everything we have to offer; An affordable pop-culture comic-con that is family friendly with a low admission price, free parking, comic book artists, VIP guests, multimedia guests, various collectible, toy, and comic book dealers, a cosplay contest, table-top gaming tournament, food concessions and more.

The attendees of this event showed up in droves! Approximately 2,100 pop-culture fans converged onto this comiccon. From 10:00 a.m. until 6:00 p.m. the entrance doors never closed. The parking lot became overloaded and fans were walking blocks away to get inside of this show.

The NWI Comic-Con provides our sponsors and advertisers with the opportunity to get their brand and products in front of thousands of attendees from all walks of life. Be part of the regions premier pop culture phenomenon that brings the perfect blend of comics, gaming and entertainment, appealing to fans everywhere.

Do not fall under the misconception that comic books are just for kids. While some comics are geared towards children the main target market for comic books is towards adults ages 18-35. These are consumers that have children, drive cars, have their vehicles serviced, rent or own homes and carry the responsibility of maintaining the plumbing, heating, cooling and more. These consumers also buy local goods, commission local repairs and services, periodically eat out, visit the dentist, doctors and more.

We are not corporate owned or operated, we just truly enjoy sharing our love of Comics and Pop-Culture with the Northwest Indiana community. So the more sponsors that support us the bigger and better the 2015 NWI Comic-Con will be!!

100% of your contributions are put back into this comic book convention. The funds provided help us pay for all of the extra things that assist us in making this a bigger and better show. Some examples include extra tables and chairs, table coverings, banners, signage, printing, advertising and more. Plus the NWI Comic-Con is a registered LLC so a Tax ID number is available upon request.

In closing, please help us help you! Lets form a partnership that is beneficial to everyone involved. Our fans are your customers or new potential customers. Even though 75% of our attendees were from within the Northwest Indiana region our online ticket sales and geo-location web statistics from the 2014 February event showed, we had many attendees that traveled from Indianapolis, Chicago, Michigan, Wisconsin and Ohio. So whether your business is local or nationwide, Sponsoring and Advertising with the 2015 NWI Comic-Con is a great decision.

Please feel free to contact us with any questions at anytime.

Save The Date: February 21, 2015 NEW Location: Halls of St. George 905 East Joliet Street, Schererville, IN SHOW HOURS: 10AM - 6PM

Thank you for your support!

Sincerely,

-Brian & Kelly Grabinski

2015 NWI Comic-Con Email: nwi-comic-con@inbox.com Website: www.nwi-comic-con.com Facebook: facebook.com/nwicomiccon Twitter: twitter.com/NwiComicCon

2015 NWI Comic-Con Fact Sheet - The Growth of Comics Conventions Conventions are, in their own way, a different type of retail space. At a ICv2* panel, titled “The Con Explosion” moderated by comic editor and commentator Heidi MacDonald, several convention insiders presented more statistics about the comics audience, looking at the fans who go to conventions.

Rob Salkowitz began with information gathered by the ticket seller Eventbrite. In 2013, Eventbrite did a market sizing study that looked at almost 1,000 fan events -- comics, anime, gaming, and other types of genre conventions -- and found that it was a $650 million business in 2013 alone. What’s more, comics conventions have an economic impact on the surrounding area that is typically five to seven times the gross ticket sales, Salkowitz said, making a total economic impact of about $5 billion.

Eventbrite did a survey of people who had attended a fan convention or bought tickets for one in the past two years; they got a total of 2,600 responses. They found that the vast majority, 80%, go to more than one event per year, and about 20% go to more than five per year. “So it is a lot of the same people going through the turnstiles again and again,” he said.

Salkowitz also found evidence that convention attendees don’t stick to a single narrow interest. When asked to indicate their interest in nine different genres, fans on average identified themselves as “superfans” of between two and three. “That means people who are going to special-interest shows may have wider interests,” said Salkowitz. “A lot of people who are coming to the big pop culture shows are interested in a lot of different stuff and not just one thing any more.”

Later in the panel, Salkowitz summarized some of the survey results with regard to demographics and spending (he did a more detailed breakdown at ICv2). The gender breakdown is 45% women, 55% men, but for the under 30 age group, which was about half the respondents, the gender split was closer to 50/50. “What we get to is that, at least from a fan event perspective, the future of fandom is definitely approaching gender parity,” he said.

No matter what the demographic, the number one reason fans cited for attending conventions was “To buy stuff that I’m interested in.” The survey found that at every level of spending, customers are dividing their money more or less equally among retailers, conventions and online purchases, and the majority of customers were spending between $100 and $500 per year in each channel. Among those who spent more than that, women were more likely to be spending money at conventions than in stores or online. “And cosplayers spend about as much as everybody else,” he added.

Lance Fensterman, senior vice president of ReedPOP, which produces Chicago Comics and Entertainment Expo (C2E2), Last year, 85% of attendees budgeted more money than they had in 2012, he said. The gender split is 62% male, 38% female, and has remained fairly constant.

Patrick Bradley, executive vice president of digital media and entertainment for Wizard World, which puts on comic conventions around the country, also had some statistics drawn from physical cards filled out by 6,516 attendees in five different markets. He found that almost 40% of attendees were going to their first con, and another 40% had attended one to three cons.

Many of the cons are regional events, with 46% of attendees traveling less than 50 miles and only 8% traveling more than 500 miles to get to the event. In terms of age group, the gender split was 57/43 male to female, and the core age group was 18-34; Bradley noted that Wizard World cons don’t cater to children.

While there was some variation in the results of these different surveys, it seems clear that fan conventions are a growing business with considerable retail potential. As Fensterman said of C2E2, “We are pop-up retailers. We build a geek mall and, ideally, you come here and get things you can’t get anywhere else.” *More information about the icv2 can be obtained here: http://www.icv2.com/articles/news/29535.html

A sponsorship with the NWI Comic-Con offers you an opportunity to be part of an event that: • Brought in over 2,100 attendees in its first year.

• Is the largest premier comic book convention in the Northwest Indiana Region.

• Currently has over 1,853 Facebook fans and 400 Twitter followers. (As of 01/01/15) • Advertises inside local newspapers, with local radio stations and via flyer’s, posters and postcards.

For more information please contact Brian or Kelly Grabinski at nwi-comic-con@inbox.com www.nwi-comic-con.com • facebook.com/nwicomiccon • twitter.com/NwiComicCon

2015 NWI Comic-Con Sponsorship Packages Friends of the NWI Comic-Con Sponsor: $50 (1) Small Sized (280 x 195) Digital/Web Advertisement displayed on the official 2015 NWI Comic-Con website from November 1, 2014 - February 28, 2015.

(1) “Early Bird” Admission Pass to the 2015 NWI Comic-Con. Bronze Sponsor: $100 (1) Business Card Sized (3.6 x 2.4) Full Color Advertisement inside of the 2015 NWI Comic-Con Souvenir Program Booklet.

(Must supply advertisement before January 31, 2015. Professional design services available upon request with no additional fees or charges.)

(1) Small Sized (280 x 195) Digital/Web Advertisement displayed on the official 2015 NWI Comic-Con website from November 1, 2014 - February 28, 2015.

(2) “Early Bird” Admission Passes to the 2015 NWI Comic-Con. Silver Sponsor: $250 (1) ¼ Page (3.6 x 4.8), Full Color Advertisement inside of the 2015 NWI Comic-Con Souvenir Program Booklet.

(Must supply advertisement before January 31, 2015. Professional design services available upon request with no additional fees or charges.)

(200) Inserts placed inside 1,000 of our giveaway bags. (Must supply inserts before January 31, 2015.)

(1) Small Sized (280 x 195) Digital/Web Advertisement displayed on the official 2015 NWI Comic-Con website from November 1, 2014 - February 28, 2015.

(1) Small Sized Logo on the 2015 NWI Comic-Con “Thank You To Our Sponsors” pages inside of our 2015 NWI Comic-Con Souvenir Program Booklet as well as on the official 2015 NWI Comic-Con website.

(1) Small Sized Logo on the 2015 NWI Comic-Con “Thank You To Our Sponsors” Banner displayed on the main stage inside of the Halls of St. George on the day of event.

Announcements of your Sponsorship on all 2015 NWI Comic-Con Social Media outlets (Facebook / Twitter) multiple times from January 1 - February 28, 2015.

(4) “Early Bird” Admission Passes to the 2015 NWI Comic-Con. Gold Sponsor: $500 (1) ½ Page (7.5 x 4.8), Full Color Advertisement inside of the 2015 NWI Comic-Con Souvenir Program Booklet.

(Must supply advertisement before January 31, 2015. Professional design services available upon request with no additional fees or charges.)

(500) Inserts placed inside 1,000 of our giveaway bags. (Must supply inserts before January 31, 2015.)

(1) Medium Sized (322 x 270) Digital/Web Advertisement displayed on the official 2015 NWI Comic-Con website from November 1, 2014 - February 28, 2015.

(1) Medium Sized Logo on the 2015 NWI Comic-Con “Thank You To Our Sponsors” pages inside of our 2015 NWI Comic-Con Souvenir Program Booklet as well as on the official 2015 NWI Comic-Con website.

(1) Medium Sized Logo on the 2015 NWI Comic-Con “Thank You To Our Sponsors” Banner displayed on the main stage inside of the Halls of St. George on the day of event.

Announcements of your Sponsorship on all 2015 NWI Comic-Con Social Media outlets (Facebook / Twitter) multiple times from January 1 - February 28, 2015.

(6) “Early Bird” Admission Passes to the 2015 NWI Comic-Con. Platinum Sponsor: $750 (1) Full Page (7.5 x 10) Full Color Advertisement inside of the 2015 NWI Comic-Con Souvenir Program Booklet.

(Must supply advertisement before January 31, 2015. Professional design services available upon request with no additional fees or charges.)

(1) Large Sized (970 x 105) Digital/Web Banner Advertisement displayed on the official 2015 NWI Comic-Con website from November 1, 2014 - February 28, 2015.

(1,000) Inserts placed inside 1,000 of our giveaway bags. (Must supply inserts before January 31, 2015.)

(1) Large Sized Logo on the 2015 NWI Comic-Con “Thank You To Our Sponsors” pages inside of our 2015 NWI Comic-Con Souvenir Program Booklet as well as on the official 2015 NWI Comic-Con website.

(1) Large Sized Logo on the 2015 NWI Comic-Con “Thank You To Our Sponsors” Banner displayed on the main stage inside of the Halls of St. George on the day of event.

Announcements of your Sponsorship on all 2015 NWI Comic-Con Social Media outlets (Facebook / Twitter) multiple times from January 1 - February 28, 2015.

(8) “Early Bird” Admission Passes to the 2015 NWI Comic-Con. VIEW THIS ONLINE HERE: http://goo.gl/5JozwR

For more information please contact Brian or Kelly Grabinski at nwi-comic-con@inbox.com www.nwi-comic-con.com • facebook.com/nwicomiccon • twitter.com/NwiComicCon

2015 NWI Comic-Con Print Advertising Opportunities $200 (1) Full Page (7.5 x 10) Full Color Advertisement inside of the 2015 NWI Comic-Con Souvenir Program Booklet. $100 (1) 1/2 Page (3.6 x 4.8) Full Color Advertisement inside of the 2015 NWI Comic-Con Souvenir Program Booklet. $75 (1) 1/4 Page (3.6 x 4.8) Full Color Advertisement inside of the 2015 NWI Comic-Con Souvenir Program Booklet. $50 (1) Business Card Sized (3.6 x 2.4) Full Color Advertisement inside of the 2015 NWI Comic-Con Souvenir Program Booklet. $25 (1) B&W Line Ad Advertisement Includes; Bolded NAME, ADDRESS, PHONE NUMBER and WEBSITE of your business, inside of the 2015 NWI Comic-Con Souvenir Program Booklet.

(Must supply all advertisements before January 31, 2015. Professional design services available upon request with no additional fees or charges.)

VIEW THIS ONLINE HERE: http://goo.gl/eiO0KP

2015 NWI Comic-Con Web Banner / Advertising Opportunities $85 (1) Large Sized (980 x 105) Digital/Web Banner Advertisement displayed on the official 2015 NWI Comic-Con website from November 1, 2014 - February 28, 2015. $65 (1) Medium Sized (300 x 250) Digital/Web Advertisement displayed on the official 2015 NWI Comic-Con website from November 1, 2014 - February 28, 2015. $45 (1) Small Sized (280 x 195) Digital/Web Advertisement displayed on the official 2015 NWI Comic-Con website from November 1, 2014 - February 28, 2015.

(Must supply all advertisements before January 31, 2015. Professional design services available upon request with no additional fees or charges.)

VIEW THIS ONLINE HERE: http://goo.gl/eiO0KP

2015 NWI Comic-Con “Giveaway Bag” Inserting Opportunities The first 1,000 attendees will receive a free gift bag. This is a great way to showcase your company. Includes inserting or “stuffing” of your company’s product or literature and distribution as attendees enter this event. We are providing business with the opportunity to get their postcards, flyers, business cards and printed coupons in front of thousands of potential clients. $75 (1,000) Inserts placed inside 1,000 of our giveaway bags. $50 (500) Inserts placed inside 500 of our giveaway bags. $25 (200) Inserts placed inside 200 of our giveaway bags.

(Must supply inserts before January 31, 2015. Professional design services and printing is available upon request with additional fees and charges.)

VIEW THIS ONLINE HERE: http://goo.gl/04D6Qq

For more information please contact Brian or Kelly Grabinski at nwi-comic-con@inbox.com www.nwi-comic-con.com • facebook.com/nwicomiccon • twitter.com/NwiComicCon

CREATIVE COMICS - 6 min / 2.4 Miles from this NWI Comic-Con

216 East Main Street, Griffith, IN 46319 (219) 595-5678 • www.facebook.com/pages/Creative-Comics

GRINDHOUSE CAFE - 5 min / 2.4 Miles from this NWI Comic-Con

146 North Broad Street, Griffith, IN 46319 (219) 595-5678 • www.facebook.com/GrindhouseCoffee

B&W LINE AD PRICE: $25

1/4 PAGE AD PRICE: $75 SIZE: 3.6 x 4.8

(EXAMPLES ABOVE)

BUSINESS CARD / PROMO AD PRICE: $50 SIZE: 3.6 x 2.4 FULL PAGE AD / PRICE: $200 / SIZE: 7.75 x 10.225

1/2 PAGE AD PRICE: $100 SIZE: 7.5 x 4.8

2015 NWI Comic-Con Print Advertising Opportunities SPONSORSHIP & ADVERTISING APPLICATION 2015 NWI Comic-Con Sponsorship One of the ways that we can help your business is through sponsorship. Your company has the opportunity to benefit from advertising by selecting one of the Sponsor Memberships below. ___ Friends of the NWI Comic-Con Sponsor: $50 ___ Bronze Sponsor: $100 ___ Silver Sponsor: $250 ___ Gold Sponsor: $500 ___ Platinum Sponsor: $750 PAYMENT METHOD How would you like to pay for your sponsorship? ___ Credit Card (We will request CC Number) ___ PayPal Statement (Emailed) ___ Other (Sorry NO Personal Checks) Full Name: Email: Address:

Company Name: Website:

2015 NWI Comic-Con Print Advertising Your advertisement will be included inside of the (8.5 x 11) 2015 NWI Comic-Con Souvenir Program Booklet. This booklet will be professionally designed, printed and inserted into 1,000 of our free to attendees giveaway bags. (Must supply all advertisements before January 30, 2015. Professional design services available upon request with no additional fees or charges.) ___ $200 (1) Full Page Ad (7.5 x 10) ___ $100 (1) Âź Page Ad (3.6 x 4.8) ___ $75 (1) Âź Page Ad (3.6 x 4.8) ___ $50 (1) Business Card Sized Ad (3.6 x 2.4) ___ $25 (1) Line Ad. Includes; Bolded NAME, ADDRESS, PHONE NUMBER, WEBSITE of your business.

PAYMENT METHOD How would you like to pay for your print advertising? ___ Credit Card (We will request CC Number) ___ PayPal Statement (Emailed) ___ Other (Sorry NO Personal Checks) Full Name: Email: Address:

Company Name: Website:

2015 NWI Comic-Con Web Banner / Advertising Your advertisement will be placed onto the official 2015 NWI Comic-Con website (www.nwi-comic-con.com). Your web ad will be placed in prominent locations throughout the website. Need statistical data on our weekly o monthly visitors? Please send a email request to Brian Grabinski at nwi-comic-con@inbox.com. (Must supply all advertisements before January 31, 2015. Professional design services available upon request with no additional fees or charges.) ___ $85 (1) Large Sized Ad (980 x 105) ___ $65 (1) Medium Sized Ad (300 x 250) ___ $45 (1) Small Sized Ad (280 x 195) PAYMENT METHOD How would you like to pay for your on-line web advertising? ___ Credit Card (We will request CC Number) ___ PayPal Statement (Emailed) ___ Other (Sorry NO Personal Checks) Full Name: Email: Address:

Company Name: Website:

2015 NWI Comic-Con Inserting The printed piece you provide with will be inserted into 1,000 of our free to attendees giveaway bags. (Must supply all advertisements before January 31, 2015. Professional design services available upon request with no additional fees or charges.) ___ $75 (1,000) Inserts ___ $50 (500) Inserts ___ $25 (200) Inserts PAYMENT METHOD How would you like to pay for your on-line web advertising? ___ Credit Card (We will request CC Number) ___ PayPal Statement (Emailed) ___ Other (Sorry NO Personal Checks) Full Name: Email: Address:

Company Name: Website:

PLEASE MAKE ALL BUSINESS CHECKS PAYABLE TO: NWI COMIC-CON (SORRY NO PERSONAL CHECKS) This application can be mailed to Brian Grabinski c/o NWI Comic-Con @ 531 Kennedy Ave. Schererville, IN 46375

Be a Hero - Make a Donation!

Last year we raised over $1,000 for four local charities. We once again plan on giving back to the community by arranging both monetary and “drop-off” donations to the following local charities. We are currently requesting donations to help assist them financially.

Northwest Indiana Cancer Kids Foundation (NICK)

DONATE ITEMS ONLINE HERE: http://goo.gl/NgFo1q

Humane Society Calumet Area

DONATE FUNDS ONLINE HERE: http://goo.gl/xbwl0z

For more information please contact Brian or Kelly Grabinski at nwi-comic-con@inbox.com www.nwi-comic-con.com • facebook.com/nwicomiccon • twitter.com/NwiComicCon

To find out more information please visit our Sponsorship & Advertsing website online @ www.nwi-comic-con.wix.com/nwi-cc-sponsorship