YZ Translator Brand Guidelines
DO's
YZ Translator
There is the positive blue version of the logo and a negative white version of the logos, only use those across the branding system. The orange is purely a secondary color.
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YZ Translator
YZ Translator
DON'Ts
RESPONSIVE BRANDING SYSTEM
EASTERN EUROPE/RUSSIA
WESTERN EUROPE/ THE AMERICAS
SE ASIA/EAST ASIA/ PACIFIC ISLANDS
AFRICA/MIDDLE EAST/SOUTH ASIA
ATTRIBUTES
APPROACHABLE DIVERSE RELIABLE INNOVATIVE
ESSENCE
“LANGUAGE LEARNING MADE HUMAN AGAIN.”
COLORS Blue is associated professionalism, precision, intellect, conscious, knowledge, power, integrity, and seriousness. Dark blues are strong and reliable. This blue is chosen to represent a professionalism, to ensure a feeling of trust for the user. The violet undertones harkens to violet's associations with ambition and creativity.
Orange is a vibrant color and increases oxygen supply to the brain, which produces an invigorating effect, and stimulates mental activity—aiding in the language-learning process. By using the complementary of blue, the colors are balanced in their intensity as well as provide visual balance in hierarchy/ information architecture.
The web version of this blue and orange are significantly more vibrant and intense.
BLUE BLACK CMYK 100, 100, 27, 36 RGB 12, 8, 92 HEX #1F1954 (PRINT) HEX #0C085C ( WEB)
BLUE
ORANGE
CMYK 100, 93, 2, 1 RGB 72, 42, 251 HEX #263A92 (PRINT) HEX #482AFB ( WEB)
CMYK 4, 31, 90, 0 RGB 251, 185, 42 HEX #F2B436 (PRINT) HEX #FBB92A ( WEB)
PURE WHITE CMYK 0 RGB 255 HEX #FFFFFF
Acumin Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZAÁĂẮẶẰ ẲẴǍÂẤẬẦẨẪÄẠÀẢĄÅÃÆAÉAÁÀÂÃÄÅĂĄǍẤẦ ẨẪẬẮẰẲẴẶBCĆĆČÇĈĊDÐĎĐḌEÉĔĚÊẾỆỀỂỄË ĖẸÈẺĒĘẼFGĞǦĜĢĠGĜĞĠĢHĦĤḤIIÍǏÎÏİỊÌỈĪĮĨJ ĴKĶLĹĽĻĿŁMNŃŃŇŅṄÑOÓÓǑÔỐỘỒỔỖÖỌÒ ỎƠỚỢỜỞỠŐŌØÕOEPÞQRŔŘŖṚRŔŖŘSŚŚŠŞŜ ȘṢẞƏTŤŢȚṬUÚŬǓÛÜǗǙǛǕỤÙỦƯỨỰỪỬỮŰȖŪ ŲŮŨVWẂŴẄẀXYÝŶŸỴỲỶỸYỲỴỶỸZŹŹŽŻẒ abcdefghijklmnopqrstuvwxyzaáăắặằẳẵǎâấậ ầẩẫäạàảāąåãæaéaáàâãäåāăąǎấầẩẫậắằẳẵặbc ććčçĉċdðďđḍeéĕěêếệềểễëėẹèẻēęẽfgğǧĝģġg ĝ ğ ġ ģ h ħ ĥ ḥ i i í ǐ î ï i̇ ị ì ỉ ī į ĩ j ĵ k ķ l ĺ ľ ļ ŀ ł m n ń ń ň ņ ṅ ñ o ó ó ǒ ô ốộồổỗöọòỏơớợờởỡőōøõoepþqrŕřŗṛrŕŗřsśśšşŝ șṣßətťţțṭuúŭǔûüǘǚǜǖụùủưứựừửữűūųůũvwẃŵ ẅẁxyýŷÿỵỳỷỹyỳỵỷỹzźźžżẓ * \ · • : , … ! ¡ # . ? ¿ ” ’ ; / / _ { } [ ] ( ) — – - ‑ «» ‹› „ “” ‘’ ‚ ∙ ∕ @ & / ¶ § ©®™°|¦†ℓ‡℮^ 0123456789 • 123 • 1/2 1/4 3/4 • ¢ ₫ ¤ $ € ƒ ₲ £ ¥
Acumin Pro Italics ABCDEFGHIJKLMNOPQRSTUVWXYZAÁĂẮẶẰẲ ẴǍÂẤẬẦẨẪÄẠÀẢĄÅÃÆAÉAÁÀÂÃÄÅĂĄǍẤẦẨẪẬ ẮẰẲẴẶBCĆĆČÇĈĊDÐĎĐḌEÉĔĚÊẾỆỀỂỄËĖẸÈẺ ĒĘẼFGĞǦĜĢĠGĜĞĠĢHĦĤḤIIÍǏÎÏİỊÌỈĪĮĨJĴKĶLĹ ĽĻĿŁMNŃŃŇŅṄÑOÓÓǑÔỐỘỒỔỖÖỌÒỎƠỚỢỜ ỞỠŐŌØÕOEPÞQRŔŘŖṚRŔŖŘSŚŚŠŞŜȘṢẞƏTŤŢ ȚṬUÚŬǓÛÜǗǙǛǕỤÙỦƯỨỰỪỬỮŰȖŪŲŮŨVWẂŴ ẄẀXYÝŶŸỴỲỶỸYỲỴỶỸZŹŹŽŻẒ abcdefghijklmnopqrstuvwxyzaáăắặằẳẵǎâấậầ ẩẫäạàảāąåãæaéaáàâãäåāăąǎấầẩẫậắằẳẵặbcć ćčçĉċdðďđḍeéĕěêếệềểễëėẹèẻēęẽfgğǧĝģġgĝ ğ ġ ģ h ħ ĥ ḥ i i í ǐ î ï i̇ ị ì ỉ ī į ĩ j ĵ k ķ l ĺ ľ ļ ŀ ł m n ń ń ň ņ ṅ ñ o ó ó ǒ ô ố ộồổỗöọòỏơớợờởỡőōøõoepþqrŕřŗṛrŕŗřsśśšşŝșṣ ßətťţțṭuúŭǔûüǘǚǜǖụùủưứựừửữűūųůũvwẃŵẅẁ xyýŷÿỵỳỷỹyỳỵỷỹzźźžżẓ * \ · • : , … ! ¡ # . ? ¿ ” ’ ; / / _ { } [ ] ( ) — – - ‑ «» ‹› „ “” ‘’ ‚ ∙ ∕ @ & / ¶ § ©®™°|¦†ℓ‡℮^ 0123456789 • 123 • 1/2 1/4 3/4 • ¢ ₫ ¤ $ € ƒ ₲ £ ¥
Applications of Acumin Pro Acumin Pro Regular/Italics is mainly used as the body copy and certain prompts within the app. Stray away from using Acumin Pro for main headers/links. Acumin Pro is a legible type family that contains the breadth for most glyphs in the Latin alphabet. For certain Eastern European languages, some glyphs containing diacritical marks may be missing.
Univers Bold Extended ABCDEFGHIJKLMNOPQRSTUVW XYZAÁÂÄÀÅÃÆAÉAÁÀÂÃÄÅBC ÇDÐĐEÉÊËÈFGGHIIÍÎÏÌJKLŁMNÑ OÓÓÔÖÒØÕOEPÞQRRSŠTUÚÛÜÙ VWXYÝŸYZŽ abcdefghijklmnopqrstuvwxyza áâäàåãæaéaáàâãäåbcçdðeéêëè fgghiiíîïiìjklłmnñoóóôöòøõoepþ qrrsšßtuúûüùvwxyýÿyzž * \ · • : , … ! ¡ # . ? ¿ ” ’ ; / / _ { } [ ] ( ) — – - ‑ «» ‹› „ “” ‘’ ‚ ∙ ∕ @ & / ¶ § © ® ™ ° | ¦ † ℓ ‡ ℮ ^ 0123456789 • 123 • 1/2 1/4 3/4 • ¢ ¤ $ € ƒ £ ¥
Applications of Univers Univers Extended Bold is only used in headers, subheaders and major links within the app design typically in all caps. Across branding collateral, this font should be the strongest and boldest typographic style. Univers offers a different feeling than Acumin Pro, contrasting it nicely with its extended weight, making the whole of the experience much more friendly and approachable. It also plays off of Acumin Pro's geometry and complements the typeface well.
PATTERN The pattern can be used as a major graphic element or as a soft background to print/web collateral. Scalable for large/small applications of the brand, the pattern acts as an accent to the main logo. Low opacity patterns should be 4% opacity in print and web as background to typography but can be pure pattern when next to large graphic type or imagery.
$%&!'()
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TODAY
mừng bạn đến với khách welcome to the hotel. How m bạn đến với —adverb to the Within this, đến explicitly puts the phrasing/location to where the person is, suggesting an arrival to a location. Bạn grounds the person’s relationship to you, in this case, the word means friend, a polite way of addressing a stranger when one does not know their age/status.
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