NZAEP Events Update May

EventsUpdate MAY 2015

editorial@nzaep.co.nz ­— New Zealand Association of Event Professionals, c/o P O Box 3798, Auckland 1140 ISSN 1179-3678 — Subscription is a member exclusive event — contact info@nzaep.co.nz for details

EVENT PHOTO COMPETITION RESULTS — See page 1

FINAL TWO WEEK FOR AWARDS APPLICATION — See page 4

MEET DEVORAH BLUMBERG — See page 2

Meeting Devorah Blumberg – new Manager of NZ Major Events 1. What has been your key objective in your first 100 days as Manager of NZ Major Events?

My priority has been to shape the Major Events team’s work programme and establish a clear strategic direction to drive us forward. Alongside this I have been touching base with our key stakeholders to ensure they have the confidence of continuity in their relationships with NZ Major Events.

2. Where else have you worked during your career and what previous role stands out in your mind?

I have dipped my toes into the worlds of the private sector, local government and central government in my working life to date – all of which have been eye openers! But the stand out was two years in the Prime Minister’s Office as the PM’s tourism advisor. I really enjoyed working in the inner sanctum of the Beehive and having a fly-on-the-wall view of how decisions are made and the dynamics of the people who worked there at the time.

3. What are your interests outside of work?

Outside of work, I am all about family. I have two rambunctious daughters (ages 2 and 6) with two completely different personalities and I love seeing the world through their eyes.

Weekends are predominantly spent chauffeuring my eldest daughter to ballet, swimming and parties; with the remainder of the time spent stopping the youngest one from drawing on walls and emptying cupboards and cutlery drawers.

4. What have been some of your favourite events in NZ

Events Update, May 2015

over the last couple of years and why?

The things I love the most about the events that I have worked with over the past couple of years are the experiences created by the leverage activity sitting alongside it. During the 2012 IceFest in Christchurch, I offered myself up as a volunteer and spent half a day teaching primary school students about the Antarctic eco-system food web and how to make Cartesian divers with plasticine. I am a huge World of WearableArt fan too so getting up close to the garments at the WOW exhibition that was rolled out late last year was also a highlight. And more recently, we ran an observer programme during the Volvo Ocean Race Auckland Stopover in which a small number of our event stakeholders participated. This provided an excellent behind the scenes look at world-class event operations and delivery in action.

5. What do you see as your main priorities over the next year?

The team will continue to work really closely with our key stakeholders, including Sport NZ, Ministry for Culture and Heritage, Tourism NZ, and NZ Trade and Enterprise, to focus on more strategic and proactive prospecting of major events. In addition, a particular priority will be to investigate how cultural events and content could have more pride of place in the Major Events investment portfolio. I think there are a lot of opportunities to embed cultural content within key major events which are being broadcast to millions worldwide so that New Zealand’s unique history,

culture and identity can create a beacon for potential visitors to say “wow, that country looks amazing, I have to go there!”.

6. How would you describe your leadership style and what culture do you try to instil at NZME? I think that a good leader doesn’t have just one leadership style and I am a firm believer in situational leadership. My style tends to vary depending on the team member I am working with or the task at hand. A more junior team member is likely to want a more directive and nurturing style compared with a more experienced team member who may want the freedom to roam and create. Consistently though, the one philosophy that I have continued to practice in my work environment and which drives the culture of the Major Events team is the ‘Fish!

Philosophy’. If you don’t know what ‘Fish!’ is, you have to go take a look! Essentially the four elements of the philosophy – be there for others, play, make someone’s day, and choose your attitude – are applied in one way or another every day by my team. We spend so much time at work that if it isn’t a nice environment to be in, why should we want to be there? You might be interested to know that an incredibly cheesy and tacky Fish! Trophy is awarded to a team member each week for displaying particularly ‘fishy’ attributes!

7. How much of your role is about ensuring most effective use of investment versus major events strategy going forward?

The two go hand in hand. A clear strategic direction is

Devorah Blumberg – Manager of NZ Major Events paramount for ensuring the effective use of taxpayer funding. So there is a healthy dose of constantly testing the strategy to ensure it is fit for purpose and driving our longer term outcomes of: a high value economy, vibrant communities and culture, and a flourishing events sector. But in addition there is an ongoing role in ensuring our due diligence appropriately conveys to Government Ministers (i.e. the ones making the ultimate investment decisions) how these investments will hit the key impact areas identified by the Major Events Strategy (including increased tourism revenue, increased opportunities for NZ brand promotion, creation of business and trade opportunities, and increased participation in sports, art and culture).

8. The way the Government measures the impact of major events investment focuses on immediate economic impact mostly driven by international tourist expenditure. But what about media and social media exposure or other social and cultural impacts like national identity and pride? These are important too.

Ultimately the Government is held accountable for ensuring that taxpayer funding is used in a way that benefits New

Page 2

Meeting Devorah Blumberg continued...

Zealanders. You can’t manage what you can’t measure and the simplest, most costeffective and robust way to measure the direct impact of a major event is by looking at how an event attracted new money into the economy – and that is most commonly through international visitation.

I acknowledge that it is a much harder proposition to consistently measure or attribute causation to longer term tourism flows or social/ cultural impacts from a major event and therefore these benefits might be overlooked.

I want to take that on as a challenge as I really want to crack this nut. I am firmly of the view that major events have a much wider and longer-term impact than what we currently measure and we need to find ways to communicate these impacts in a way that is consistent and methodologically respected.

9. What do you consider to be the main challenges facing the New Zealand events industry?

The international events market is highly competitive so the challenge for us is to be prescriptive about the types of events we want to attract to New Zealand – rather than try attracting a large number of ‘good’ events; we could better focus effort on attracting a small number of wow-factor events. These aren’t necessarily the megaevents of the world. Rather the ones that make sense for NZ. These events are the ones that achieve a multitude of Government objectives like high performance sport goals or attracting visitors from key tourism and trade markets or attracting significant international media attention.

Alongside this, there is an ongoing opportunity for the New Zealand market to deliver iconic, NZ-owned events that

you can’t experience anywhere else in the world that will drive visitors to New Zealand, grab international attention, and make kiwis feel enormously proud. An additional challenge that must be acknowledged is that the domestic sponsorship market is relatively fixed.

Therefore events are tasked with being more innovative in attracting alternative revenue streams and I am keen to see the industry showcase and celebrate those event stars who successfully challenge the traditional event model.

10. Is there a country that operates a really effective major events strategy that you think New Zealand could learn from and why?

The NZ Major Events team has been a long-time fan of EventScotland and considers that it represents an organisation in a country with a similar sized population

and similar sized ambitions for attracting world class major events. Scotland has been able to secure a number of events that New Zealand has the capacity and capability to deliver and vice versa. NZ Major Events has had a Memorandum of Understanding with EventScotland for a number of years now and we collaborate, share ideas and resources, and exchange staff. Other great international event bodies that we have close relationships with are Sport Event Denmark and the Canadian Sport Tourism Alliance. While we are ultimately competing against each other to secure events in a highly competitive major events market, there is a genuine commitment to support each other through information and knowledge sharing. ●

Certification Programme (CFEE) – Linked In 2015 Enrolments now open NZAEP components are able to be completed as part of attending the conference, making the programme time and costefficient for students.

Places in the 2015 Certified Festival and Event Executive (CFEE) programme are limited and we suggest members enrol early to avoid disappointment.

After a successful rollout in 2013, New Zealand now has six CFEE graduates, to join over 200 graduates worldwide, with another 20 currently engaged in the NZ programme. These graduates are recognised as professionals who are dedicated to best practice, continuing professional development and delivering

Events Update, May 2015

excellence. Previously, candidates wishing to complete this programme have been required to attend core curriculum courses in the USA. However, as a result of NZAEP’s partnership with IFEA, members are now able to complete the entire programme in New Zealand.

The curriculum is coordinated with the annual Eventing the Future conference. Classroom subjects are held in the days immediately prior to the conference and elective

Group

NZAEP selected the programme for its reputation and standing, relevant content, accessible coursework and appropriate level of time and cost investment.

Email Lisa Dempsey, Association Administrator,on info@nzaep.co.nz for any further information or visit www.nzaep.co.nz/ enable/#CFEE for enrolment details. ●

Almost 200 members have already signed up to the Linked In exclusive NZAEP Group.

Visit www.linkedin.com/ groups/nzaep-6934807 to get involved. ●

Page 3

CFEE Programme – Case Study As part of the final assessment for graduating, participants in the CFEE programme must submit real life case studies demonstrating how the curriculum courses were applied in the actual performance of their jobs.

What follows is a case study on the 150th commemorations of the Waikato Land Wars. Its author, Benjamin Hemi, Waipa District Council, is a student of the CFEE programme looking to graduate in July this year. See more...

2 weeks to go!

NZAEP Annual Awards Entries open NZAEP will recognise excellence in the events sector with the annual NZAEP Event Awards, Wednesday 22 July in Wellington.

The Awards recognise all types and sizes of events and the people behind them, showcasing the true diversity of the sector as a whole.

Categories include: • Young Event Professional Award • Best Event Professional Award • Best Emerging Event • Best Established Community Event • Best Established Regional Event • Best New Zealand Owned Major Event • Best New Zealand Hosted Major Event

Eventing the Future @etf_nz 22/23 July Mac’s Function Centre Wellington

• Best partnership For an Event • Best One Off Event

Upon receiving a NZAEP Event Award, your own event and organisations profile will increase as an example of excellence in New Zealand events.

Becoming a NZAEP Event Award winner, you will be able to: • Leverage your Award with promotional opportunities, generating new PR through your finalist or winner status.

• Demonstrate your achievements to existing and potential clients • Network exclusively with the finest in the industry • Inspire and lead the New Zealand Events sector, increasing your own professionalism both within the industry and out.

Click here for further information on NZAEP Awards and how to enter

Why Enter?

Click here to start your online application

Celebrating the successes within the Events sector goes beyond our own industry.

COMPLETED ENTRIES MUST BE SUBMITTED BY FRIDAY 29 MAY 2015

The 2015 National Conference for Event Professionals (Eventing the Future), to INSPIRE-MOTIVATE-UPDATE & INFORM. From ‘Home Grown’ events to insights into audience engagement techniques to meet the rise of Asian markets. This is your opportunity be gain the skills required for an Event Professional to succeed in the 21st Century.

2014 winners photo

Events Update, May 2015

Page 4

NZ Sports to benefit from World Masters Games Legacy Source: World Masters Games 2017 Press Release, 21 April 2015.

It will be the largest athletics meet New Zealand has ever seen. Four times the size of the 1990 Commonwealth Games, featuring an estimated 2500 athletes, with some 700 medals up for grabs.

As the largest competition within the World Masters Games 2017 sports programme, athletics is just one sport set to benefit as preparations continue to host the world’s largest multi-sport event for masters age athletes in Auckland. Today marks two years to go until the event kicks off with an Olympic-style opening ceremony on 21 April, 2017.

World Masters Games 2017 Organising Committee Chief Executive Jennah Wootten says the sheer size and scale of the international event has yet to be fully recognised by the host city and country.

“The last major gathering of athletes from multiple sports

was 25 years ago when then 1990 Commonwealth Games hit town. They seemed big at the time but a quick look at the stats shows just how much bigger the World Masters Games 2017 will be on just about every level.”

“We see this event as a catalyst for New Zealand.

A successful Games will demonstrate that New Zealand is capable of hosting a major multi-sport event, and leave each of our 28 sports partners with enduring legacies in terms of capability and methodologies for delivering complex competition formats,” she says.

Chairman of Athletics Auckland, Peter Wyatt, says athletics is a great example of one sport that will benefit given the complexity of the sporting programme, and technical elements required, to deliver the 2017 Games.

“Planning the seven-day athletics programme, fitting every age category into the

schedule and providing international standard equipment and officiating capability, is a huge task.

However it’s one we are already working on and excited about,” he says. “An example is we will need around 200 suitably qualified officials to officiate at what will be the biggest international track and field meet ever held in this country.”

and we are ever mindful of the technical complexity of running individual competitions for 28 different sports in 45 competition venues across 10 days. Our goal is to deliver on every level a superior Games, both for the many competitors who will travel internationally to compete, and for the good of our reputation as a host nation.”

A national legacy is how Athletics New Zealand Chief Executive Linda Hamersley sees the outcome of the 2017 Games.

“As we celebrate two years, we hope people will get behind the Games effort, and start registering their interest – either as participants, officials or perhaps volunteers. We’ll be welcoming athletes from 100 countries to our country for the World Masters Games.

We know New Zealanders will welcome these visitors in true kiwi style, and no doubt put up some stiff competition to keep the Games interesting.”

“Athletics throughout New Zealand will benefit from the increased number of internationally-capable officials and major meet organisers. This must and will help the sport in years to come,” says Ms Hamersley.

Ms Wootten says the two years to go milestone offers an opportunity to reflect on progress, but not for too long.

“The clock is definitely ticking

Members’ Marketplace this business in 2004. We are now the largest supplier of portable showers throughout New Zealand. We have 2 bases – one in Waihi and the other near Christchurch.

These cover both islands, which we can interchange product as needed. We service all types of events and can offer a turnkey operation.

Farout Showers: We at Farout Showers are proud to be the leaders in supplying showers for events nationwide. We commenced

Events Update, May 2015

We can also supply an operator on site if required.

Our aim is to offer a hassle free experience for the event organisers. www.farout-showers.co.nz

Mahons Amusements: Mahons Amusements is New Zealand’s largest supplier of carnival rides, mobile food canteens and carnival games, delivering event solutions for festivals, corporate hire and major events throughout the North Island. Our expertise in providing attractions to the New Zealand amusement and leisure industry is unrivalled. www.mahonsamusements.co.nz ●

SOURCE: NZ Sports to benefit from World Masters Games Legacy (21 April 2015). Press Release. ●

Need Volunteers for your

Event? volunteernet.org.nz

Page 5

INSPIRATION. NETWORKING. MOTIVATION. UPSKILLING.

“New Zealand’s premier conference for the event industry and the official conference of the New Zealand Association of Event Professionals”

EVENTING THE FUTURE Conference

July 22-23, 2015

Mac’s Function Centre, Wellington

Check out the exciting two day programme: www.eventingthefuture.org.nz/ programme Special offers include: 3 or more from the same organization & NZAEP members rate

5 REASONS TO ATTEND ETF2015 1

4

Keep up with the latest developments/ trends in the NZ & Global Events Industry.

Recharge your creativity & motivation.

2

5

Develop your professional & industry networks

Be inspired.

EXCITING LINE UP OF SPEAKERS

3

Gain insights into latest information and tools in: · Audience attraction & engagement · Commercial opportunities to fund events · Event marketing & production based on lessons learnt · Emerging tools & technology for the industry

Including a top line up of international and national speakers from within and outside the events industry

Peter Biggs

Prof. Gang-hoan Jeong

Former CEO of Clemenger BBDO/Melbourne & NZ and Multi International Award Winner

IFEA & Dean Graduate School Tourism & Festival Management & Director Boryeong Mud Festival

GET INSPIRED. GET NETWORKING. GET MOTIVATED. GET UPSKILLED. GET ONLINE & REGISTER NOW!

www.eventingthefuture.org.nz Events Update, May 2015

Page 6

Literary events squeezed as sponsorship dries up SOURCE: Excerpts from NZ Herald, 2 May 2015

As the Auckland Writers Festival prepares for its 15th year, it is in the favourable and increasingly unique position of having expanded its sponsorship portfolio this year.

it failed to get funding, the Literary Awards are on hold after BNZ pulled its funding and The New Zealand Book Awards had a shake-up after NZ Post withdrew their funding last year.

Festival director, Annie O’Brien, says “The arts sponsorship market is always difficult and all arts organisations work hard to secure sponsorships faced with challenging economic times, a wide range of competing events (crossarts and non-arts) and organisations, and changing business imperatives and interests. The Auckland Writers Festival’s partnership portfolio has grown in 2015 and we feel extremely fortunate to be working alongside such generous and proactive businesses.”

Book Month was formed by a group in the literary industry in 2006 to promote reading. It was due to be held in August.

However, there are fears for the future of some of the country’s other literary events as the commercial sponsorship dollar gets smaller for traditional books.

New Zealand Book Month has been postponed indefinitely as the trust that governs

It’s understood Whitcoulls – which has recently announced its Queen St store is to be closed - has pulled its funding for the event.

Lincoln Gould, chief executive of Booksellers, the project manager and a minor sponsor of Book Month, said the event’s postponement came down to a lack of funding from the publishing industry.

“Money wasn’t as forthcoming as it used to be and also the book selling industry has also changed and so, as a result of a lot of change and sponsorship money being difficult to get, it was decided that we needed to suspend the Book Month.”

But Sir Bob Harvey, chairman of the event’s board, wasn’t

giving up and said he was only $40,000 shy of hosting an event in October.

“It’s not over ... We have really been working hard to try and pull a sponsor ... it’s a struggle when you’re talking big dough in funding.

“Much of our woes unfortunately are with major book publishers pulling out of supporting [Book Month].”

The Government’s Creative NZ said it would still sponsor Book Month, but it had not yet received an application from organisers this year.

However, it had already projected to fund more than $140,000 towards both the adult and children’s book awards for 2015 and 2016.

Paper Plus has sponsored the event and group marketing manager Lyle Hastings said the company supported the literary sector but wanted Book Month reinvigorated so it was more interactive for the public. “We haven’t withdrawn any sponsorship, what we want to do is change it.”

NZ Society of Authors chief

executive Jackie Dennis, who is also on the event’s board, said: “Until solid sponsorship is in place a date can’t be set.”

Sam Elworthy, Publishers Association of NZ president and NZ Book Awards Trust member, said e-books made up 15 to 20 per cent of the book market. Figures from Nielsen BookScan show New Zealand’s hard copy book sales had dipped from 6.013 million in 2009 to 4.85 million last year. Sales were up in the year to date compared with last year.

Meanwhile, BNZ director of retail and marketing Craig Herbison confirmed the company had withdrawn its sponsorship of the Literary Awards after a 55-year run.

Auckland Writers Festival takes place 13-17 May. See: http://writersfestival.co.nz/ SOURCE: Literary events squeezed as sponsorship dries up (2 May 2015).

NZ Herald.

Additional commentary by request from Auckland Writers Festival. ●

Bursary Applications Now Open!

Since 2013, NZAEP and New Zealand Major Events have partnered to offer NZAEP members up to 10 contestable bursaries to attend the annual Eventing the Future conference. These bursaries have provided a significant professional development opportunity to the deserving recipients, and we are proud to be offering the bursary programme again in 2015.

NZAEP Professional Development Bursaries 2015 - Applications close

Events Update, May 2015

Monday 15th June.

The Bursary will enable selected NZAEP members to register for the national events conference, Eventing the Future 2015 (ETF15), free of charge. ETF15 takes place in Wellington on 22-23 July 2015.

The Bursaries are for ETF15 registration only and do not include travel, accommodation or other miscellaneous expenses.

Applicants must be working in the events industry in New

Zealand and be an NZAEP member.

To apply for the Professional Development Bursary, please respond to the three questions below and email to info@nzaep.co.nz no later than 15 June.

1. Why will attending Eventing the Future be beneficial for your professional development needs and career goals?

You may wish to reference specific components in the programme in your answer.

2. What do you think are major challenges or issues for the NZ events industry currently or in the next five years? What do you think could be possible solutions to these challenges or issues?

3. Tell us about yourself, and why you should be awarded this opportunity.

Please also include your contact details and attach a professional profile or 2-3 page CV summary. ●

Page 7

NZAEP Event Photo Competition Winner Announced

Challenge Wanaka – Congratulations – A free registration to Eventing The Future in Wellington.

Highly Commended Photos:

Auckland Council – David St George Crackerjack Promotions – Auckland International Buskers Festival

Events Update, May 2015

Page 8

NZ Mudd Rush – Elise Freeman Crankworx – Clint Trahan Studios

NZ Fashion Week – Thian Benton

Honorata Highland Games – Cindy Driscoll

UoA Orientation Concert – Chrissy McGonigal

Queenstown Marathon – MMPro Events Update, May 2015

Page 9

NZICC preliminary design to be agreed by May 31 SOURCE: Beehive.govt.nz, 30 April 2015 The Crown and SkyCity have agreed to a May 31 deadline for a revised NZICC Preliminary Design, Economic Development Minister Steven Joyce says.

SkyCity submitted a Preliminary Design in October 2014 for approval by the Crown. However the total construction cost exceeded those costs as set out in the NZICC Agreement.

“The Crown and SkyCity have been making good progress discussing a revised

Preliminary Design,” Mr Joyce says.

“This is a large and complex project. There are some matters that need resolution before the revised proposal is submitted for approval by Ministers and the SkyCity Board.

“Both parties have agreed to work to reach agreement before May 31.”

SOURCE: NZICC preliminary design to be agreed by May 31 (30 April 2015). Beehive. govt.nz

Register your event in 3 easy steps! volunteernet.org.nz

NZME Expands Event Business Through Regional Expansion

SOURCE: Scoop.co.nz (5 May 2015)

NZME is expanding its event business acquiring nine regional events owned by Peacock Promotions. NZME already manages the highly successful ‘Home Shows’ in Northland, Rotorua, and Wanganui and fashion events under the Indulge brand in the Bay of Plenty.

Group Strategy and Operations Director, Carolyn Luey says the acquisition

strengthens NZME’s event proposition throughout New Zealand with the addition of wedding, home and women’s life-style events in Dunedin, Invercargill, Christchurch, Wellington, Palmerston North, Hamilton and Tauranga.

“Regional expos and events are exceptionally popular with over 80,000 people attending in the past 12 months. The potential for businesses to

engage with consumers is massive at a local community level in both the North and South Islands as a result of this acquisition.”

Peacock Promotions owners, Rob and Christine Woodhouse, will be retained as consultants for the remainder of 2015 and their 10 staff will continue to provide dedicated resource to enable expansion of the number of events delivered in

the regions.

“We’re thrilled with the result.

Given their dominance in the New Zealand media landscape it’s very satisfying to know the company we have built, will remain a significant driver of growth in local communities.”

SOURCE: NZME Expands Event Business Through Regional Expansion (5 May 2015) Scoop.co.nz

New Members to NZAEP Welcome to the following new members who have joined us since our last events update.

We look forward to welcoming you to the next networking seminars and conference.

• Art Deco Trust • Athletics New Zealand • Hororata Community Trust • Lincoln University • Marsh Ltd

July 22, Wellington

• Tourism Industry Association NZ

For further info

• TSC Group Ltd

Events Update, May 2015

Page 10

Niue to sponsor Lake Taupo Cycle Challenge Where can I get SOURCE: Scoop.co.nz, 1 May 2015 The Contact Lake Taupo Cycle Challenge is getting a Pacific flavour with the small island country of Niue joining the event as a sponsor.

Niue Tourism has signed a three-year sponsorship deal with the event that will help promote the island nicknamed the “Rock of Polynesia” to cycle-mad Kiwis.

As part of the deal, Niue Tourism is sponsoring a major spot prize where the winner can win a trip for two to participate in the Niue Bike Rally in June 2016.

The Niue Bike Rally includes the Rally of the Rock, 5 x 8km speed stages through the centre of the island at one minute intervals, and Round the Rock, a 60km flat-out speed race around the island.

Niue Tourism Marketing Manager Jo Kennedy says the sponsorship is an important part of the strategy to showcase Niue as a Pacific Island tourist destination for New Zealanders.

“The partnership between the Contact Lake Taupo Cycle Challenge and Niue Island is a natural fit as our visitors and the event’s participants share a sense of adventure, achievement and general comradeship,” she says.

“Niue is thrilled to be welcomed into the LTCC family and we look forward to a strong relationship over the coming years.”

Kay Brake, Event Director for the Contact Lake Taupo Cycle Challenge, welcomes the addition of Niue Tourism to its family of sponsors.

“The Contact Lake Taupo

Events Update, May 2015

Cycle Challenge is the biggest cycling event in New Zealand and we appreciate the support of all our sponsors and volunteers who help make it happen. We are pleased to have Niue Tourism on board.”

The challenge began in 1977 with just 26 participants, but has since grown into NZ’s largest cycling event.

The event will take place on Saturday 28 November 2015.

Last year it attracted 7400 cyclists across 20 different event categories, cheered on by over 12,000 spectators and supporters.

The Cycle Challenge is owned and organised by the Rotary Club of Taupo Moana and involves over 800 local volunteers, belonging to 29 groups who provide much-needed support to the participants throughout the weekend.

It is well known for its 160km Bike Barn Solo, a one lap circumnavigation of Lake Taupo, but also offers a range of road and mountain bike options for individuals and teams, catering to all levels of cycling and fitness abilities.

The lucky winner of the spot prize will get the chance to experience the unique delights of Niue, which has a population of 1500 and is a three and a half hour flight from Auckland.

SOURCE: Niue to sponsor Lake Taupo Cycle Challenge (1 May 2015). Scoop.co.nz ●

great Guidelines?

Summer of Fun Events Attract Thousands SOURCE: Excerpts from CERA Press Release, 1 May 2015 Almost 20,000 people took part in this year’s Summer of Fun season of free family events in Christchurch, the highest attendance in the series’ four year history.

Seventy community-led events took place this season, ranging from family picnics to planting days to outdoor movies for everyone. The season ran from 1 November 2014 to 28 March 2015.

The CERA Wellbeing Surveys show that the loss of recreation facilities and community events are having an impact on people. While the rebuild is now in full swing and new spaces are becoming available, Summer of Fun has provided community groups with the funding and equipment they needed to be able to provide these popular events over the past four years.

The events have been wide-reaching and have delivered days out for many neighbourhoods in the greater Christchurch area. Summer of Fun funding has been able to deliver events such as dances for young people with disabilities and their carers,

picnics and games for the whole family to get involved with and scone bake-offs for older members of the community to enjoy.

As discussions begin about the future of the event series, its legacy is in the skills, tools and equipment that greater Christchurch communities now have to continue to put on events for their neighbourhoods.

The events are organised and run by community organisations, churches and residents’ groups and supported by the local councils. The Christchurch Earthquake Appeal Trust provided a grant of $400,000 to fund the events over both the 2013/14 and 2014/15 summers while CERA supported groups to run, coordinate and promote events.

Check out www.facebook. com/choicechch to see pictures of all the great events held this summer.

SOURCE: Summer of Fun Events Attract Thousands (1 May, 2015). Scoop.co.nz ●

Page 11

Volunteer uniforms and legacy plan unveiled for FIFA U-20 World Cup SOURCE: Excerpts from FIFA Press Release, 1 May 2015

With less than a month to go until kick-off, FIFA U-20 Football World Cup New Zealand 2015 have launched their volunteer uniforms and details of the legacy benefits the tournament will bring to New Zealand.

Minister for Sport & Recreation Dr Jonathan Coleman was joined by Local Organising Committee (LOC) Chief Executive Dave Beeche and members of the LOC Senior Management team at a football festival hosted by St Peter’s College in Auckland where the volunteer uniforms, designed by FIFA global partner, adidas, were paraded in front of a field full of excited footballers and media. The uniforms incorporate the tournament’s colours and its uniquely New Zealand design.

Mr Beeche said the LOC had been hugely impressed with the energy and enthusiasm of volunteers who have come from all spectrums of society, 53 different ethnicities in total are represented within the volunteer force.

“Without the support of volunteers we would simply be unable to host major global sporting events like the FIFA U-20 World Cup. They are an integral part of the success of events such as this and they are also going to look fantastic in the uniforms designed for them.

“What is even more encouraging from this tournament is that of the 1,500 volunteers who will assist in the running of the event, almost 1,000 have agreed to continue to provide their voluntary time to football in New Zealand whether it be as coaches, referees or administrators and this is a

Events Update, May 2015

fantastic legacy from hosting this event.”

Mr Beeche emphasised that the roles of the volunteer were many and varied.

“They will perform various roles including assisting with catering, media, IT and competitions within the seven Host City Stadiums.

They will also assist with transportation, team liaison and at the various promotional events in the Host Cities, including the Fever Pitch (Fan Zones). They are often the face of New Zealand for our international guests and therefore integral to the impression left on those visiting from overseas,” said Mr Beeche.

The integration of New Zealand’s increasing multiethnic community into football was another legacy initiative outlined at today’s event. The other key legacy programmes include:

Photo Credit – Local Organising Committee (LOC) involving 24 countries from six FIFA confederations kicks off at North Harbour Stadium on 30 May. A total of 52 matches over 22 days will be played in seven host cities from Dunedin to Whangarei with the final back at North Harbour on 20 June.

Christchurch and Auckland will host semi-finals.

Uruguay and Nigeria are some of the star teams performing and tickets for the tournament have topped the 100,000 mark with hospitality virtually sold out for the Final.

Germany, Argentina, Brazil,

●

SOURCE: Volunteer uniforms and legacy plan unveiled for FIFA U-20 World Cup (1 May 2015). FIFA Press Release.

*Playing Field Gains – the completion of a number of playing field improvements in Christchurch, Whangarei and Hamilton for team training purposes during the tournament that will be left for the local players at the completion of the event. *Participation in futsal – driven through New Zealand Football’s College Futsal programme and the LOC sourced and funded futsal court that has been visiting host cities in the lead up to the tournament. *School programme – 412 schools signed up to the curriculum based schools programme building on New Zealand Football’s work in schools.

The FIFA U-20 World Cup

Need guidance on managing volunteers? volunteernet.org.nz Page 12

Meet the Rise of Asian Markets Audience Engagement Techniques

New Career Opportunities NZAEP provides updates to members about any upcoming role or career opportunity.

Check our member-only section on the website to get more information, and to keep up to date on growth and changes afoot.

New Zealand is becoming increasingly multicultural.

Event Managers are noticing a greater diversity of audiences especially in our large public participation events. Although we see an increasing number of Asian festivals in our event landscape we also need to understand how we can appeal to these communities so they can engage in our often iconic home grown event offers.

ETF 2015 has a session that focuses on just this problem.

We will have presenters from Niche Media (multi-cultural

Events Update, May 2015

media advertising) and Bananaworks communications (Cross-cultural organization) ably facilitated by Yee Yang Lee from the arts/creative governance company Whysquare .

“This session will explore audience engagement techniques and examine ways to remove barriers (language and cultural) to event attendance. If you’re looking to effectively engage with Asian audiences this session is for you.”

Check out the exciting twoday programme: http:// eventingthefuture.org.nz/ programme/ Special rates offered to NZAEP members and three or more registrants from same organisation.

In the next edition of EU we will announce the details on our not to be missed conference opening function! ●

Membership rates to advertise a career opportunity are $165.00 plus GST. Email Lisa Dempsey on info@nzaep.co.nz

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