YOUNG, ACTIVE AND AMBITIOUS

AT 22% THEY MAKE UP THE SMALLEST PROPORTION OF OUR SAMPLE

» YEARS ACTIVE: ‘mid-level’, active for longer than ’Occasional Adventurers’ but not as long as ’Seasoned Veterans’

» SELF-PERCEIVED EXPERIENCE LEVEL: Intermediate to Advanced

» COMFORT GRADES: climb the highest grades, but there’s a broad spread amongst them above grade 2

» FREQUENCY: they are the most active climbers, usually between 6 and 15 trips per year

» AGE: they are the youngest

» GENDER: overwhelmingly male

» CLUBS: more likely to be members of NZ Alpine Team, Canterbury Mountaineering Club or Expedition Climbers Club, least likely to be part of a tramping club

» CLIMBING PARTNERS: most likely to be as experienced as they are

» OVERSEAS EXPERIENCE: the majority of this persona have climbed overseas

» DOMESTIC RESIDENCE: overwhelmingly South Island

» TRAINING: 82% have completed some type of formal avalanche training