OCCASIONAL ADVENTURERS

THEY MAKE UP 35% OF RESPONDENTS

» YEARS ACTIVE: ‘the shortest’, they’ve spent the least amount of time mountaineering

» SELF-PERCEIVED EXPERIENCE LEVEL: Beginner to Intermediate

» COMFORT GRADES: climb the lowest grades of all personas, typically grade 1 - 3

» FREQUENCY: On average, 1 to 5 climbs/trips a year

» AGE: they are slightly older than ‘Young, Active and Ambitious’, but younger than ‘Seasoned Veterans’

» GENDER: primarily male, but they have the highest proportion of females

» CLUBS: least likely to belong to a club

» CLIMBING PARTNERS: most likely to go on trips with people as experienced as they are, or more experienced than they are (such as mentors)

» OVERSEAS EXPERIENCE: the majority have only NZ mountaineering experience

» DOMESTIC RESIDENCE: of the three personas, highest proportion of people based in the North Island, but still majority are South Island based

» TRAINING: 66% have completed some type of formal avalanche training