OCTOBER 2018
Vol 251
Email: finnzed@xtra.co.nz
IBC2018 – by remote control. I didn’t actually go to IBC this year, but some of our wonderful advertisers did, and I’m talking to them in this issue – the first one being David Barnard from Gencom. Ed: David, I understand there were lots of your New Zealand customers there? David: Yes, we had a really good turnout. I think there was probably somebody representing just about every one of our major customers in Dave Herridge from MediaKind and David Barnard. the broadcasting space, and I saw a couple of old faces that I hadn’t seen in a while as well. Ed: Were they there looking at broadcast product or some of the emerging technology that perhaps they should be looking at? David: Well it was a combination. I think that there is an understanding that, while traditional broadcasting hasn’t died as quickly as some initially said it might, it is certainly a changing business. The traditional broadcast technology will eventually give way to internet based delivery, particularly for certain types of content like drama and news; but live sports is still very much the driver of