Presented by: Brian Rawson Nancy Delaney July 23rd, 2010
Photo: CHANGE leaders
Oxfam
constituent campaigning
Community
Engagement programs
Coordination
between campaign and community engagement
CHANGE leaders protesting FTAA , Miami 2003
Oxfam Action Corps lobby day, DC, 2008
1970’s:
Fast for World Harvest begun 2000: CHANGE training builds campus leaders 2000-5: Oxfam trains students to lead Fair Trade consumer movement 2002-6: OI “Big Noise” petition to Make Trade Fair, by Coldplay volunteers 2007 Oxfam Action Corps begins, based on Farm Bill campaign targets
Coldplay Concert, Mountain View CA, 2008
US Mission to the UN, NYC, September 2009
Oxfam Action Corps Kick-off meeting, Columbus OH, May 2009
Oxfam campus clubs training
CHANGE training
CHANGE training
Sharon Hanshaw with CHANGE leaders and Oxfam Action Corps, Kansas City
Minnesota Oxfam Action Corps with lobby delegates
CHANGE training
Campus clubs training
International Day of Climate Action, Sept 2009, in MN and IL
December 12th Day of Climate Action (Philadelphia, top left; New York City, below) Walk for Climate Justice, Los Angeles (bottom left)
Oxfam Action Corps at Dominican parade, Bronx, New York
Burlington Oxfam Action Corps
LTE by Oxfam Action Corps, SF Bay Area
Fast for a World Harvest: FY09: Since
$400k raised by constituents year 2000:
• 770 events each year, average • Total 4,588 Hunger Banquets • Total 3,113 other Fast events
Oxfam Action Corps: This year so far: (April-July 2010) 61 lobby visits (44 DC, 17 in-district) Prior year, April ‘09 – March ‘10: 59 lobby visits; 70 local alliances 113 community events and SoP screenings 48 concert outreach events MN: 200+ events since ’07 NYC: 2000+ people on local listserv
CHANGE leaders and campus Clubs Since
2000: 580 CHANGE leaders from 253 campuses
Clubs
on 93 campuses in 35 states
Approx
50 CHANGE leaders/year
CHANGE
phone and lobby fly-ins on CAFTA, Farm Bill, Climate Change and more
Mission statement: identify, engage, and galvanize a targeted segment of the US public strategic and innovative initiatives leverage supporter power and voices support Oxfam America’s mission to create lasting solutions to poverty, hunger, and injustice.
One
of 2 ‘foundational’ goals in the Beachhead CCE Fishbone goals. By 2012: • Grow constituent base by 125% • Increase national brand recognition to 12%; and
to 25% in SF, NYC, and Boston • Increase online community by 85%; grow core activists by 120%
Inflntl
Lead Actvs Core Activists Dedicated Online Activists Basic Activists Inactives
CHANGE leader Aram Najarian (center, green shirt)
Sisters on the Planet Climate Leader Awards Reception
Oxfam staff: Jim French (Kansas) Liz Carty, (Boston) Chelsea Brass & Charmagne Coston
Results !
SENATOR GILLIBRAND (D-NY)
REPRESENTATIVE ANNA ESHOO (D-PALO ALTO, CA)
Discuss!
CAMPAIGNS
Goal: political influence Short-term goals Precision targeting Variable timeline Nimble, adaptive Leverage influentials and allies
CE
Goal: Constituency building and political influence Longer-term goals Fixed locations Annual cycles Leverage peer and local influence and networks