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Technology addıng value to the product: Packagıng Machınes Packages, whıch protect materıals or products, enable them to be stored ın a clean and relıable way and delıvered to consumers. Systems that apply packages to products are called packagıng machınes. The expectatıon for ınnovatıon ın packagıng desıgns, whıch shape the purchasıng perceptıon of the consumers, has a dırect ımpact on the development of the packagıng machınery sector.
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ackages, which have a wide range of functions such as storing and protection of products from various sectors, and promotion and sales of brands, have a role in every field of our life through thousands of forms from metal to wood, carton to glass, simple folding boxes to special-design high-quality packages used for luxurious products. Today, packaging designs have a very important place especially in food, pharmaceutical products and personal care products. Packaging designs, which change the purchasing perception of the consumers, have turned into a field in which companies make large investments. Along with the fast development of the packaging industry and the change in consumption habits, this progress, as a matter of course, has its impact on the packaging machinery sector as well. It offers big opportunities to manufacturers of packaging machines both in the domestic market and in exports. As a result of the combination of factors such as rapid urbanization movements, which started in 2000s, increase in the number of supermarkets, development of tourism, spreading of the culture of packaged food worldwide, general economic revival and growth rates, the package sector develops rapidly around the world. Systems that fill or place the product to any readymade package or a container manufactured/formed by packaging materials, wrap it with a protective packaging material, close its cap, label it, place it into parcels, wrap it with a protective film or perform a similar pri-
mary or secondary packaging operation for consumers or intermediate users are classified as packaging machines. Structure of the packagıng machınery sector ın turkey The packaging machinery manufacturers in Turkey are trying to adapt to this rapid change by increasing their target in parallel with the development of the packaging industry worldwide. Problems faced by the packaging machinery manufacturers are generally similar to those faced by all other machinery manufacturers. Since the sectors they serve change rapidly, offering innovations in accordance with the expectations of customers gets more important for packaging machinery manufacturers. This constant innovation effort results
in high research & development costs. Many companies and entrepreneurs are active in the Turkish packaging machinery sector, and a great majority of them is small-scale businesses. Turkish packaging machinery manufacturers continue their activity mainly in Istanbul, and also in İzmir, Konya, Ankara and Gaziantep. Manufacturers are concentrated in regions that use high amounts of packaging materials, near industrial organizations and suppliers. According to the information obtained from representatives of non-governmental organizations, the manufacturers in Turkey are behind the brands competed with in international markets in terms of the added value created per company. According to experts, the manufacturing capacity of the manufacturers cannot ex-
plastics, metal, paper and carton and the processes like labeling, parceling and palletizing that will be needed after filling, it can be said that specialization in the packaging machinery sector as a whole is not that easy. Packaging machines mostly manufactured in Turkey are classified as bubble package, vacuum package, carton package, box package, closing and stamping, cleaning, cooling and drying, positioning, packing, filling, shaping, sorting out and weighing, product determination, plastic injection and bottle closing machines. In the light of existing data, it may be said that package is fast-developing sector in Turkey. The package industry, which grew by 6 percent in average in the last five years, entered a period of rapid recovery with a growth of 17.5 percent in 2010 following the 5-percent shrinkage in 2009. Rapid urbanization, population increase, increase in life standards, increase in the women’s participation in business life, changes in consumption habits, increase in retail shopping through spreading of shopping malls, increase in the demand for consumption products, and the increase in exports are the main factors behind the fast development
of the sector. There are about 3,000 companies that manufacture packaging materials. Most of these companies are medium and small-scale companies. 53 package manufacturers are among the leading 1000 companies in Turkey in terms of business volume. Companies in the package sector are mainly active in Istanbul, Ä°zmir, Bursa, Ankara, Konya, Kocaeli, Gaziantep, Adana, Kayseri and Manisa. As for sub-groups of package consumption, 39 percent is paper, carton and corrugated cardboard packages, 33 percent plastic packages, 13 percent glass packages, 8 percent wood packages and 7 percent metal packages. Over 1.8 million tons of plastic packages are manufactured in Turkey. The Turkish PE and PP woven bags and sacks sector has a major manufacturing and export capacity. The products paper, carton and corrugated cardboard have recently become one of the most important sectors of the package industry. The total amount of manufacture in the field of paper, carton and corrugated cardboard is over 2.1 million tons. The manufacturing capacity for metal packages has reached 600,000 tons and their share has reached 7 percent. 105
ceed a certain level since they generally do not work in modern and large manufacturing areas. This fact has a negative impact on efficiency and purchase costs. Since the SMEs cannot unite their power and manufacturing skills, they cannot reach a status that lets them have a say in international markets. Small-scale businesses, which cannot promote their products at foreign fairs due to high costs, cannot turn towards export because of the competitive conditions in the domestic market. Manufacturing companies that struggle against unfair competition and the demand shrinkage in the domestic market, and turn towards foreign markets before its infrastructure is ready experience greater problems during and after the export. The fact that the use of package cannot be made compulsory by law in Turkey, a country where uninspected and unpackaged food posing such a big threat on public health is widespread, affects the development of the sector negatively. According to experts, Turkish package manufacturers should prefer the most economical manufacturing methods to get rid of competition and increase their exports. To increase the manufacturing volume and to manufacture added valued products in the most economical way, on the other hand, automation is needed in manufacturing. Especially the branded companies that manufacture fast moving consumer goods must purchase technological equipment suitable for their operations, improve their existing lines and continue to manufacture with the most suitable packaging equipment at their disposal. In this respect, package and packaging machines have a great importance. The packaging machinery sector is an important business line of the machinery manufacturing industry. On the other hand, the packaging machinery sector is different from the other machinery sectors in terms of structure. In this sector, manufacturing is performed upon orders, specifically for production. Considering both product type and package type, customers may demand machines with a wide range of characteristics. While machines are manufactured in a certain standard form, they diversify through modifications specific to the packages which will be filled. Considering together the packaging material types such as glass,
in ENGLISH
Asean: the power of unıty ın Asıa ASEAN (Assocıatıon of Southeast Asıan Natıons), whıch was founded ın 1967 wıth the basıc aıms of acceleratıng the economıc growth of the countrıes ın the regıon and ensurıng socıal and cultural development, peace and stabılıty ın the regıon, consısts of 10 member countrıes today. In recent years, Turkey has placed specıal emphasıs on the ASEAN Regıon, whıch attracts ınterest through ıts trade volume of 1.5 trıllıon dollars.
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SEAN (Association of Southeast Asian Nations) was founded by Philippines, Malaysia, Thailand, Indonesia and Singapore on August 8, 1967. With the membership of Brunei in 1984, Vietnam in 1995, Laos and Myanmar in 1997 and Cambodia in 1999, the number of ASEAN member countries increased to 10. Total population of the ASEAN Region, which spreads on an area of 4.5 million square-kilometers, is about 590 million. Among the prioritized aims of the ASEAN organization are accelerating the economic growth of the countries in the region and ensuring social and cultural development, peace and stability in the region. Upon the decision made by the ASEAN leaders in 2003 that the ASEAN should cover three sections, ASEAN Security Community, ASEAN Economic Community and ASEAN Society and Culture Community were formed. The highest decision-making body of the ASEAN is the ASEAN Leaders’ Summit held every year. Ministers of foreign affairs of the ASEAN countries gather every year as well. In addition, meetings are organized, which bring together the relevant ministers of the ASEAN countries in the fields of agriculture and forestry, trade, energy, environment, finance, health, investment, workforce, law, rural development, anti-poverty, telecommunications, international crimes, transportation, tourism, etc. The ASEAN organization has representation offices in Beijing, Berlin, Brussels, Canberra, Islamabad, London, Moscow, New Delhi, New York,
Ottawa, Paris, Riyadh, Seoul, Tokyo, Washington and Wellington to ensure coordination and establish diplomatic relations. In recent years, also Turkey has placed special emphasis on the ASEAN Region, which attracts interest through its trade volume of 1.5 trillion dollars. With the aim of developing the relations in all fields with the countries in the region, especially Indonesia, Malaysia and Thailand, a Treaty of Amity and Cooperation was signed between Turkey and the Southeast Asian Nations (ASEAN/ TAC). ASEAN has determined its 2020 goal as becoming a single market based on manufacturing through economic integration and constituting a region that has a high economic competitive force, is based on fair development and fully integrated into the global economy.
Asean countrıes’ machınery exports reached 140.3 bıllıon dollars Machinery exports of the member countries of the ASEAN (Association of Southeast Asian Nations) increased by 6.7 percent in 2012 compared to the previous year and reached 140.3 billion dollars. In 2011, this amount was 131.5 billion dollars. In 2012, Singapore realized the highest amount of machinery export among the ASEAN countries. Machinery exports of Singapore, which amounted to 56.8 billion dollars in 2011, increased by 0.5 percent in 2012, and recorded as 57 billion dollars. Thailand, the second-ranking country, made 37.1 billion dollars’ worth of machinery exports in 2012. Exports of this country, which increased by 8 percent, amounted to 34.4
Kong, the third-ranking export partner, amounted to 8.5 billion dollars in 2011 but increased by 4.2 percent to 8.9 billion dollars in 2012. Machinery exports from the ASEAN countries to Turkey, which amounted to 554 million dollars in 2011, registered an increase of 8.3 percent and reached 600 million dollars in 2012. Turkey ranks 27th on the list of the countries to which the ASEAN countries export the highest amount of machinery. In the 84th chapter, the item exported in highest amounts by the ASEAN countries was automatic data processing machines and units. The second item on the list was the accessories and spare parts suitable for use with the machines and devices specified in headings 84.69 to 84.72. The amount of exports in this product group was recorded as 20.3 billion dollars. The overall exports of the ASEAN countries in the product group “printing machines, copy and fax machines and their accessories and spare parts”, which ranks third on the list, amounted to 15.4 billion dollars. Turkey’s machınery exports ıncreased by 14 percent The machinery sector ranks fourth among Turkey’s exports to the ASEAN countries behind the product groups “mineral oils and fuels”, “milling products” and “iron and steel”. As for the 84th chapter, Turkey’s exports to the ASEAN countries increased by 14 percent to 91.4 million dollars in 2012. In 2011, the amount of the machinery exports to these countries was 80.2 million dollars. In Turkey’s machinery
exports to the ASEAN countries, the first-ranking product group is the accessories and spare parts of the engines specified in the headings 84.07 or 84.08. While exports in this product group amounted to 7.8 million dollars in 2011, they increased by 15.7 percent to 9 million dollars in 2012. The product group “taps, valves and other equipment for pipes, boilers, tanks, stores, and other containers” ranked second on the list with exports worth 8.4 million dollars in 2012. In 2011, exports in this product group amounted to 7.1 million dollars. The increase in the exports of the item “taps, valves and other equipment for pipes, boilers, tanks, stores, and other containers” was 18.5 percent. Among the top ten products in Turkey’s machinery exports to the ASEAN countries, the product group “machines and devices for cleaning, classifying, sorting out and grinding grains, cereals, legumes” ranks third. While 739,000 dollars’ worth of exports was registered in 2011 in this product group, this amount increased by 674.7 percent and reached 5.7 million dollars in 2012. The highest increase in Turkey’s machinery exports to the ASEAN countries in 2012 was registered in the product group “machines and devices for cleaning, classifying, sorting out and grinding grains, cereals, legumes” with a rate of 674.7 percent. As for Turkey’s machinery exports to the ASEAN countries in 2012, Thailand ranks first with 23.9 million dollars, Indonesia comes behind with 21.5 million dollars and Singapore is third with 15.9 million dollars.
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billion dollars in 2011. While Malaysia, the third country in the ranking, exported 25.2 billion dollars’ worth of machines in 2011, this amount decreased by 1.6 percent to 24.8 billion dollars in 2012. Vietnam, ranking fourth on the list of the ASEAN countries making the highest amount of machinery exports, exported 7.6 billion dollars’ worth of machines in 2012 with an increase of 83.9 percent compared to the previous year. In 2011, Vietnam’s exports amounted to 4.1 billion dollars. Philippines, the fifth country on the list, exported 5 billion dollars’ worth of machines in 2011. However, this amount rose to 7.3 billion dollars in 2012 with an increase of 44.3 percent. Exports of Indonesia, the sixth-ranking country, increased by 6.2 percent in 2012 compared to the previous year and reached 6.1 billion dollars. Indonesia’s machinery exports amounted to 5.7 billion dollars in 2011. While the seventh-ranking country, Brunei, did not make any machinery exports in 2011, it exported 62 billion dollars’ worth of machines in 2012. Myanmar, the eighth country among the ASEAN members with the highest amount of machinery exports, realized 13 million dollars’ worth of exports in 2011. In 2012, this amount rose to 23 million dollars with an increase of 77.5 percent. Cambodia, ranking ninth, made 13 million dollars’ worth of machinery exports in 2012. Before the 46.7-percent increase in exports registered in this year, Cambodia’s machinery exports amounted to 9 million dollars in 2011. Machinery exports of Laos, the last country on the list, were recorded as 7 million dollars in 2012. The ASEAN country that registered the highest increase in its machinery exports in 2012 compared to 2011 was Vietnam with a rate of 83.9 percent. The countries to which the ASEAN countries exported the highest amounts of machinery in 2012 were China, USA and Hong Kong respectively. The exports to China, the top export partner, amounted to 25.6 billion dollars in 2011. However, they increased by 4.6 percent to 26.7 billion dollars in 2012. Exports from the ASEAN countries to the USA, the second-ranking export partner, amounted to 17.5 billion dollars in 2012. In 2011, they amounted to 15.9 billion dollars. The increase in the machinery exports to the USA was 10.2 percent. Machinery exports to Hong
in ENGLISH
MPG maıntaıns ıts support for machınery sub-sectors
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Under the sponsorshıp of the MPG, the Turkısh Pump and Valve Industrıalısts’ Assocıatıon (POMSAD) attended the 12th Internatıonal Pumps, Compressors and Valves Faır organızed ın Russıa between October 29 and November 1.
The 12th International Pumps, Compressors and Valves Fair, co-organized by the Russian Pump Manufacturers Union and the Russian Compressor and Pneumatics Union and sponsored by the Moscow City Government, Moscow Chamber of Trade and Industry, and the Russian Federation Chamber of Trade and Industry, one of the most important fairs in the sector, was held in the Russian capital city Moscow between October 29 and November 1. POMSAD, which attended the fair represented at an info stand under the sponsorship of the MPG, informed the visitors about the Turkish pump sector and
its members. More than 40 percent of the 10,705 square-meter fair hall, which hosted 296 companies attending from 26 countries, was allocated for foreign brands. During the fourday organization, 5,765 people from 33 countries and 63 regions of Russia visited the fair. At the event, which brought together the manufacturers in the main activity field of pumps, valves, compressors, actuators and engines, Dalgakıran was the official name tag sponsor and Atlas Copco was the registration area sponsor. It was announced that the PCV Expo 2014 Fair was going to be held at the same hall between October 28 and 31.
Machınery Promotıon Group contınues ıts actıvıty ın Germany
B
Accordıng to IMF fıgures, Chına ıs estımated to surpass the world’s bıggest economıc power USA ın 2016 ıf ıt maıntaıns ıts present growth rate. The country buılds ınsurmountable walls ın customs to Turkısh machınery manufacturers. Development Plan. In addition, it is thought that public expenditure may be increased to remedy the possible recession in the real estate and export sectors through public tenders. It is expected that China’s population, 1.32 billion according to 2008 official figures, will keep increasing until the mid-21st century and find its balance at about 1.6 billion. The ratio of the elderly to the young has been steadily increasing in the total population, which keeps growing, even at a lower rate, as a result of the policies implemented. The Han Chinese account for 91.6 percent of the country’s population, and 16.7 percent is made up by minorities including the Uyghurs. In China, families are encouraged to have one child only, which is a
prominent practice. Being among the biggest problems of China, high population is also a major economic power source. It is thought that the mid-class population will increase at a higher rate than expected as a result of the acceleration of the urbanization process in China, and become a major power in the development of the society. This situation is expected to have a deep impact on the structure of political, economic and cultural developments besides the social structure in cities. It is estimated that about 70 million people will join the labor force in the next 10 years. The pressure to be created by this mass is thought to necessitate high growth rates in the forthcoming period as well.
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ecoming popular with foreign capital from the beginning of 1990s, China implemented the internationally acclaimed principle of “national treatment” which means equal treatment of domestic and foreign investments, with the thought that the country was already satisfied with the existing foreign investments and privileged treatment of such investments was therefore no more necessary. Acting within the framework of the foreign trade law prepared in 1995, the People’s Republic of China has since then been organizing its foreign trade through the Ministry of Foreign Trade and Economic Cooperation (MOFTEC) in accordance with the trade planning mechanism principles, except the foreign-capital institutions. Foreign trade activities in the country are performed through foreign trade companies (FTC) that are organized on national and regional levels. The “obligatory planning” for imports has been abolished, but licensing practice for some products still exists. However, “plan” maintains its importance in protecting domestic manufacture and controlling the foreign currency reserve. The foreign currency rate system reform initiated by China in 2005 keeps its progress in the intended way. Renminbi (Yuan), which has increased in actual value by 45 percent in the last five years, is expected to gain value by 5 percent annually in the forthcoming years. Main goals of China in its economy policy include extending the loans, keeping the value of Renminbi high, and continuing the 12th Five-Year
in ENGLISH
MPG was at the Machıne Tool Indonesıa Faır The Machınery Promotıon Group (MPG) attended the 27th edıtıon of the Machıne Tool Indonesıa Faır, whıch was held between 4 and 7 December, to support the Turkısh machınery manufacturers.
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he Machinery Promotion Group attended the Machine Tools Indonesia Fair which was held between 4 and 7 December in Jakarta, Indonesia. Sevda Kayhan Yılmaz, Member of the Board of Directors of the Machinery Exporters’ Union, Mehtap Önal, Machinery Department Manager, and Erinç Tarhan, Machinery Department Supervisor, represented the MPG at the fair. MPG came together wıth Indonesıan executıves At the 45-square meter info stand of the MPG, catalogues, CDs and USBs
containing the member database were distributed to the visitors to the fair. Besides being a sponsor for the entrance cards of the fair within the scope of promotional efforts, the MPG also published advertisements on the billboard at the fair hall to highlight the power of the Turkish machinery sector. The MPG delegation, making efforts continuously during the fair, which was attended by 12 Turkish companies, visited the Indonesian Ministry of Industry and the Indonesian Chamber of Commerce and Industry together with Okan Öztürk, the Trade Counsel for Jakarta. During these visits, the steps to be taken to foster the trade between the two countries were discussed and ideas were exchanged.
“Intellıgent technıcal systems” specıalızatıon forum was organızed wıth MPG as attendant The specıalızatıon forum “Intellıgent Technıcal Systems” was coorganızed by the OstWestfalenLıppe Technology Network (ıt’s OWL), World Economy Newspaper and the Machınery Promotıon Group (MPG) on December 3 ın Istanbul.
K
OWL brıngs together ındustry leaders “Intelligent Technical Systems OstWestfalenLippe Technology Network” (it’s
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utlu Karavelioğlu, Vice Chairman of the Board of Directors of the Machinery Exporters Union (MAİB), and Sevda Kayhan Yılmaz and Ferdi Murat Gül, Members of the Board of Directors, attended the specialization forum organized by the Turkey Branch of the North Rhine-Westphalia Investment Support and Promotion Office, Germany (NRW.INVEST) under the name “Intelligent Machines – From Mechatronics to Intelligent Technical Systems; The Intelligent Technical Systems in North Rhine-Westphalia.” Sevda Kayhan Yılmaz and Hans Dieter Tenhaef, Chairman of the Board of Directors of OWL, held a discussion about the efforts for the Turkish-German cooperation. Players from the machinery, automation and information sectors came together within the scope of the forum, where information was exchanged about the latest developments in the field of intelligent technical systems. Thanks to the intelligent technical systems, which add functionality to the product and manufacturing systems and reduce the users’ burden, not only the development, installation, maintenance and life cycle management are improved but also the reliability, safety and capacity of machines are increased. Intelligent technical systems, which use resources like energy and material more efficiently, enable individualized and modifiable manufacturing processes.
OWL) is one of the leading networks of the North Rhine-Westphalia state, which develops innovative products and services for tomorrow’s markets and is one of the strong machinery manufacturing centers of Germany. This technology network brings together the worldwide leaders and secret champions of the machinery, electrics-electronics and automotive sub-industries, which are in close cooperation with institutions that make research at the highest level. Within the scope of this given case, Turkey stands out as a country that continues negotiations for membership to the European Union, has good rela-
tions and strong connections with the Arabic and Middle Eastern economic regions thanks to its growing industry. Therefore, Turkey is considered to be a major strategic partner for the OstWestfalenLippe Region in the field of machinery manufacturing and intelligent technical systems. For the development of the Turkish machinery sector and increasing its exports, the OstWestfalenLippe Region and the State of North Rhine-Westphalia are inviting the Turkish companies, which are planning to build new cooperation projects, for trade and investment. This region has an ideal
in ENGLISH
EXPORT FIGURES IN RESPECT TO THE ACTIVITY FIELD OF THE MACHINERY AND ACCESSORIES
Source: All Exporter Unions Database JANUARY 01 NOVEMBER 3O, 2012
PRODUCT GROUP
VALUE (Mil $)
$/kg
QUANTITY (1000 Tonnes)
VALUE (Mil $)
(%) CHANGE
$/kg
QUANTITY
VALUE
REACTORS AND BOILERS
53
367,5
6,9
56,4
413,1
7,3
6,3
12,4
TURBIN, TURBOJETS, TURBO PROPELLERS
9,6
263,4
27,2
10,6
265,7
25,0
9,8
0,9
PUMPS AND COMPRESSORS
79,3
672,9
8,5
82,2
718,4
8,7
3,6
6,8
VALVES
44,1
415,2
9,4
52,1
513,1
9,8
18,1
23,6
4,6
424,1
4,8
-5,1
0,0
INDUSTRIAL AIR CONDITIONERS AND COOLING MACHINES
112
QUANTITY (1000 Tonnes)
JANUARY 01NOVEMBER 3O, 2013
446,8
2.055
2.054
INDUSTRIAL HEATERS AND COOKERS
32,8
267,7
8,1
36,8
279,4
7,6
12,1
4,4
ROLLER AND FOUNDRY MACHINES, MOULDS
46,6
350,9
7,5
40,5
360,2
8,9
-13,0
2,7
FOOD INDUSTRY MACHINES, ACCESSORIES AND SPARE PARTS
53,3
324,9
6,1
61,3
373
6,1
15,1
15,0
106,3
513
4,8
106
541,5
5,1
-0,3
5,5
239,1
5,1
51,8
260,3
5,0
10,1
8,9
4,1
237,7
4,4
-2,5
3,4
AGRICULTURE AND FORESTRY MACHINES LOAD LIFTING, CARRYING AND STOWING MACHINES CONSTRUCTION AND MINING MACHINES
47 243,8
1.001
1.035
PAPER MANUFACTURING AND TYPOGRAPHY MACHINES
5,3
49,2
9,2
7,3
69,1
9,5
36,5
40,6
OTHER INDUSTRIAL WASHING AND DRYING MACHINES
45,5
258,5
5,7
44,9
287,1
6,4
-1,4
11,0
3,3
337,3
3,5
2,2
7,7
TEXTILE AND CLOTHING MACHINES AND ACCESSORIES
330,1
1.084
1.167
LEATHER PROCESSING AND MANUFACTURING MACHINES AND ACCESSORIES
1,3
6,8
5,1
1,5
8,4
5,4
16,6
23,3
GUM, PLASTIC, RUBBER PROCESSING MACHINES
8,8
108,7
12,3
10,3
123,3
12,0
16,3
13,4
MACHINE TOOLS
86,4
608,6
7,0
86,9
637
7,3
0,6
4,7
ENGINES, ACCESSORIES AND SPARE PARTS
99,6
15,8
100,3
1.713
17,1
0,6
8,8
OFFICE MACHINES
1.574
3
120,4
39,8
3,1
146,8
46,2
5,0
22,0
BEARINGS
9,1
100,9
11,0
9,3
112,5
12,0
2,0
11,5
WEAPONS AND AMMUNITION FOR THE DEFENSE INDUSTRY
12
437,9
36,4
15,9
461
29,0
32,0
5,3
PACKAGING MACHINES, ACCESSORIES AND SPARE PARTS
4,7
98,1
20,6
4,6
113,3
24,3
-1,9
15,5
6,7
0,9
7,1
TOTAL
1.889
11.837
6,3
1.906
12.678
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