November 2016
Issue: 102
Machinery Exporters Union Monthly Magazine
in english
THE TURKISH MACHINERY GET ON FAR-FLUNG MARKET The Turkish machinery began its Far East tour in China. The Turkish machinery points the power of the Turkish machine in international trade fairs by way of advertising activities.
S
ince its foundation, the Turkish machinery has continued to promote the Turkish machinery industry by international promotional actions there with The Growth Machine campaign in Turkey. The Turkish machinery, which successfully has represented the Turkish machine industry in international arena, attended in Bauma China trade fair as part of the Far East tour. The Turkish machinery that had represented the Turkish machinery sector in the Indonesia Machine Tool trade fair earlier, demonstrated power of the sector to visitor and participants that came from several countries. Bauma China International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equip-
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ment was organized in the industrial capital of China on November 22-25. The Turkish machinery attended nationally Bauma, China that welcome over 3.000 participants and 200.000 visitors during four days. Since 2012, the Turkish machinery has attended Bauma China in order to express power of Turkish machine in China that is at forefront of Turkish export. 14 TURKISH FIRMS IN BAUMA CHINA 14 Turkish companies exhibited heavy equipment and construction machinery during the fair. The Machinery and Accessories Exporters’ Association (MAİB) the Machinery Branch Manager Mehtap Önal and the Machinery Branch Assistant Specialist Şeyda Yıldız attended Bauma China that organize once in
two years, on behalf of the Turkish machinery. The Turkish Materials Handling, Storage and Industrial Equipment Association as a member of The Turkish Machinery Federation (MAKFED), kept the visitors informed on power of the Turkish machine industry and its member. The Turkish Construction Equipment Distributors and Manufacturers Association (İMDER) as another member of the MAKFED gave information to visitors about İMDER and its actions. The Machinery and Accessories Exporters’ Association (MAİB) CEO Adnan Dalgakıran stressed the success of the Turkish machinery actions that made widely known Turkish machine all over the world. Adnan Dalgakıran said: “Our campaign The Growth Machine has garnered the attention on the machinery sector. We are ready to give priority to international advertising activities. Due to the shrinking on in global trade in 2016, Turkish exporters have forced to create alternative markets. We should not hesitate to go to the furthest market if we wish for better Turkish export figures. The Turkish machinery did not hesitate and focus on China. We had a great interest in China and Indonesia trade fairs. We believe tat our promotional actions will make a significant on Turkish export.”
THE TURKISH MACHINERY IN INDONESIA The Turkish Machinery takes part in Machine Tool Indonesia, Metalworking and Allied Industries Exhibition that holds at Jakarta International Expo, Jakarta, Indonesia in order to have bigger market share in Far-east Asia.
M
achine Tool Indonesia, which was organized in Jakarta on November 30 December 3, known the largest metalworking technology trade fair. 30th Machine Tool Indonesia, Metalworking and Allied Industries Exhibition had over 2.023 firms from 31 countries and 31.580 visitors during four days. So 6 Turkish firms by the Turkish Machinery national participation attended exhibition. The Machinery and Accessories Exporters’ Association (MAİB) Board Members Mehmet Ağrikli and Tamer Güven, the Machinery Branch Specialist Işıl Aydın and the Machinery Branch Assistant Specialist Tuğçe Karabörk were in trade fair as the Turkish Machinery’s representatives. The Turkish Machinery
attaches importance to Indonesia that is member of the G20 and the largest economy in South-east Asia. Therefore the Turkish Machinery organized second national participation. Turkish agents welcome the visitors and share the brochure that tells Turkish machine. In the interest of creating awareness for Turkish machine, The Turkish Machinery placed an ad on three billboards and 12 towers in the exhibition entrance and halls. Advertisement contained the Turkish Machinery’s slogan ‘The Power’. THE TURKISH MACHINERY TAKES PART IN INDONESIA ONCE AGAIN The Turkish Machinery kept in touch with Turkey’s Jakarta Trade Consultant for the Indo-
nesia market, what to watch out on the market, the opportunities that the market is attracted to. The Machinery and Accessories Exporters’ Association (MAİB) Board Members Mehmet Ağrikli and Tamer Güven met CEOs of the Indonesia Machine Tool Manufacturers (ASİMP) and the Indonesia Metal Processing and Machinery Industry Association (GAMMA) that are among supporter of the trade fair, in order to get information about Indonesia market. The Turkish Machinery have done a good job in Machine Tool Indonesia, Metalworking and Allied Industries Exhibition by sharing information about Turkish market, trade relation between Turkey and Indonesia, trade figure of Turkey.
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in english
THE GROWTH MACHINE BECOME THE SYMBOL OF THE TURKISH INDUSTRY At the end of November, The Turkish Machinery releases to the public commercial film the Growth Machine, which will be symbol of the Turkish industry. The commercial film calls attention to Turkish machine industry manufacturing and Turkish economy together grow as a growth machine for Turkey although each machinery firm produce varied machines.
D
espite the global economic uncertainties, the Turkish Machinery’s export raised 1.4 per cent to 11 billions dollar in period of January-October 2016 in compare same period in 2015. Thus, the Turkish machine sector managed to increase export by 700 per cent in compare to 15 years ago. It continued to contribute to Turkish economy stability. The Turkish Machinery had campaigned ‘Like clockwork’, which made important contributions to the awareness of the Turkish machine industry, in 2009. This time the Growth Machine was brought into action in order to focus in domestic market. TURKEY’S GROWTH MACHINE Since end of November, the Growth Machine campaign has regularly appeared in the mass media and printed press. The Machinery and Accessories Exporters’ Association (MAİB) CEO Adnan Dalgakıran stressed the importance of the campaign on the launch. “The Turkish machinery has been working to become a strong known brand since its foundation. The machine industry has the experience and infrastructure to move Turkey forward in all
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areas. Turkey may make good use of this potential. When the Growth Machine campaign is operated efficiently, it may be a good success story in the end. The Turkish machinery that raised its export 4-6 per cent, has written the first clue of this success story. The Turkish machine sector is defined as Turkey’s growth machine under the new communication campaign. Turkey has come one of the two countries with an increase in global machine export above the global average. The Turkish machine industry’s objectives and roadmap is related to new slogan the Growth Machine.” Said Mr. Dalgakıran.
THE MACHINE SECTOR PLAYS AN ESSENTIAL ROLE FOR ECONOMIC STABILITY MAİB Deputy Chairman Kutlu Karavelioğlu underscored the importance of the Turkish machine sector exports 11 billion dollar in January-October 2016 in his presentation in the campaign launch. Mr. Karavelioğlu said: “Despite the global economic uncertainties, the Turkish Machinery’s export raised 1.4 per cent. The Turkish machine industry managed to raise export by 700 per cent in compare to 15 years ago. It went on to contribute to Turkish economy stability.”
HOMELAND OF TURKISH MACHINERY: BURSA Under the title of ‘The Bursa Industry Summit”, Metal Processing Technologies, Sheet Metal Processing Technologies, Mold Eurasia, Labour and Worker Safety and Equipment, and Automation trade fairs held simultaneously in Bursa, Turkey on December 1-4.
T
he Bursa Industry Summit was organized in Bursa International Fair and Congress Centre in cooperation with TÜYAP, Bursa Chamber of Commerce and Industry (BTSO), The Turkish Machine Manufacturers Association (MİB) The Machine Tools Industrialists and Businessmen’s Association (TİAD), The Turkish Tool Manufacturers Association (UKUB), and with support of Turkish Ministry of Economy, Bursa Metropolitan Municipality, Small and Medium industry Development Organization (KOSGEB). The Bursa Industry Summit were participated by 512 firms from 25 countries. From 48 countries 52.770 visitors attended in trade fair during four days.
INDUSTRIAL DIRECTOR COME TOGETHER On opening speaking TÜYAP Bursa Fair Organization, General Manager İlhan Ersözlü said: “Trade fairs bring together the sectors that guide the development of the industry, under the same roof and introduce the latest technologies to sector runners. The machinery fairs have large products group such hydraulic, pneumatic, sheet metal processing technologies, mold subsidiary, labour and worker safety, and machine automation. The Bursa Industry Summit presents the innovations in new technology, equipment and system for production for small enterprises to large companies.”
SECTOR NEEDS TO DEVELOP QUICKLY The Turkish Machine Manufacturers Association (MİB) CEO Ahmet Özkayan highlighted that since 26 years they have brought together machine manufacturers under a roof with 170 members and that has made up 60 per cent of Turkish machinery export. Ahmet Özkayan: “It is the machinery manufacturing sector that will give the greatest support to the Turkish economy, which has to grow by producing. Our export amounted to 9.2 billion dollars while the import amounted to 20.4 billions dollar in the nine month period of 2016. As Turkey’s machinery producers, we are aiming to become the most exporting sector in Turkey in 2023.” “Bursa is in an important position in machinery sector. Bursa where organized the Bursa Industry Summit, took share 14.5 per cent of Turkish export in 2015. We believe that we will be the most exporting sector in Turkey and stronger in international arena with the slogan of ‘National producing, national power’. We struggle to achieve our goal. We gave a start to national producing, national power movement in Bursa. With the support of manufacturers, we aim to introduce the power and quality of the Turkish machinery sector to sector runners around the world.” Said Ahmet Özkayan.
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in english
THE GIANTS HOLD IN HIGH HONOUR The Turkish Machinery united together companies, which are over 50 years in machine sector, for the 100th issue of the Moment Expo launch. The founders, second generation, third generation even fourth generation attended very special event.
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he Machinery and Accessories Exporters’ Association’s (MAİB) official magazine Moment Expo celebrated 100th issue with speacial event in The Ritz-Carlton, Istanbul on November 29. Brand runners in their sub-sectors as well as main sector representatives came together at activity. Brands as Aybakar Değirmen Machine, Konmak Machine, Tunaylar Kantar and Turan Tarım Machine were among companies that had celebrated their 80th or 90th years. On the other hand, The Turkish machine industry runners were rewarded for their contributions to Turkey’s industrialization, modernization, and welfare, when they had a chance to express themself possibly for the first time. Total number of categories were four: Firms in
age 50-60, firms in age 60-70, firms in age 70-80, firms in age 80-123. 98 firms in age 50-60, 70 companies in age 60-70, 17 firms in age 70-80, 5 companies in age 80-123 categories were rewarded. In total 190 companies received plaques. NO OTHER PUBLICATION CAN TELL OUR STORY The Moment Expo is the official magazine of the Turkish Machinery and is accepted the mission of being a archive source for the Turkish machinery sector. Moment Expo 100th issue launch got start with opening speech of MAİB Deputy Chairman, and the Moment Expo Editorial Board Chairman Kutlu Karavelioğlu. Mr. Karavelioğlu told of the role of the Moment Expo in the Turkish machine industry. “We have a unfailing motivation since Moment Expo
was named in June, 2008. The engineers know, the moment is effect of the force turning. The most important design element in all machines with rotation motion is the moment. The quantity, which does not lose its speed as long as it is not under external influence. In short, the machine’s power comes from and is measured by the moment. When we gave a name to Moment Expo, We wanted to common and international term. The moment has various meaning as moment for the time and so. We seem to have started this publishing business ambitiously, by putting the name of the moment. We understand that much better, coming to the 100th issue. Publishing is more difficult than manufacturing a machine. The machine is identified with dirt, oil, rust, noise, so machine industry is not popular. How much interesting can be a machine? The fact is that the power behind the machine sector is machine manufacturers. However the mirror of the machinery is again machinery. There is not another publication that tells our story better than we do.” Said Kutlu Karavelioğlu. BACKGROUND WITH ENTREPRENEURSHIP STORIES The Machinery and Accessories Exporters’ Association CEO, Adnan Dalgakıran stated in this speech that the history of the Turkish ma-
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chine sector was written simultaneously with the industrialization of Turkey. Mr. Dalgakıran said: “The history of machine industry is full of entrepreneurial stories that pursue their own dreams. Our companies, which have managed to reach their goals, are over 50 years and give direction to Turkish industry. This special event held for bringing honour to them and they honoured us by their participation in event. We are delighted to come together with the founders and/or runners of the companies. I do not have a prepared speech by reason of being in machine sector family in this event. No one have a prepared speech when speaks to family members. So you all are a member of great machine sector family. We have invited the great ones of our companies that has been in existence over 50 years. We will honour them but the fact is that by producing they honour our country.”
who followed the machine sector from base to top. Machine sector needs an incredible struggle so it is very difficult job to do. The machinery runners often faced the difficulties, despite the fact that money has been gained very easily in some other sectors. If you invest money in land estate, you can raise your money twice in three years. But the machine runners did not invest money in this, they set up factories, workshop, and employed more people. That is what Turkey needs. Trade balance deficit is negotiated in Turkey since I was born or before. There is not a chance in trade balance deficit obviously. Well, what is base of this problem? The first is that we import fuel oil, natural gas because we do not have enough. The second is investment goods, machines. This is obviously the fact and every-
one knows it. You may not appear in the media but you are always in the spotlight. We are a community that can solve the most important issue in Turkey. We machine runners are invisible hero.” Highlighted Mr. Dalgakıran. THE GROWTH MACHINE COMMERCIAL FILM IN VISION After the speeches, the Machinery Storie short film that contains the Turkish machine industry stories since first years of Republic and background of Moment Expo, was presented to guests. MAİB CEO Adnan Dalgakıran made a surprise in the end of the night by mentioning about new campaign Growth Machine. The Growth Machine commercial film was presented. The night ended with collective photo shoots.
THE MACHINE SECTOR FROM BASE TO TOP I have also witnessed important parts of machine industry journey. I am engineer, among old and new generation. I grew up in Perşembe Pazarı (A long street in Karaköy, Istanbul with small and medium sized machine enterprises). I witnessed the machine seller shop with the size of 10 or 20 square meters. Therefore I was one of those,
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in english EXPORT FIGURES IN RESPECT TO THE ACTIVITY FIELD OF THE MACHINERY AND ACCESSORIES JANUARY 1 - OCTOBER 31, 2015
JANUARY 1 - OCTOBER 31, 2016
QUANTITY (1000 Tonnes)
VALUE (Mil $)
$/kg
QUANTITY (1000 Tonnes)
91,7
1.488
16,2
INDUSTRIAL AIR CONDITIONERS AND COOLING MACHINES
384,6
1.602
OTHER INDUSTRIAL WASHING AND DRYING MACHINES
372,7
1.062
OTHER MACHINES
137,2
CONSTRUCTION AND MINING MACHINES
PRODUCT GROUP
(%) CHANGE
VALUE (Mil $)
$/kg
104,6
1.674
16,0
14,1
12,5
4,2
401,3
1.638
4,1
4,3
2,2
2,9
396,1
1.106
2,8
6,3
4,1
931,4
6,8
131,1
890,6
6,8
-4,5
-4,4
198,6
791,6
4,0
184,7
700,6
3,8
-7,0
-11,5
PUMPS AND COMPRESSORS
76,6
580,5
7,6
80,8
564,4
7,0
5,5
-2,8
MACHINE TOOLS
80,4
540,7
6,7
76,7
527,4
6,9
-4,6
-2,5
110,5
530,5
4,8
108,6
508,1
4,7
-1,7
-4,2
18,4
31,3
506,1
16,1
28,9
13,2
ENGINES, ACCESSORIES AND SPARE PARTS
AGRICULTURE AND FORESTRY MACHINES
QUANTITY
VALUE
WEAPONS AND AMMUNITION FOR THE DEFENSE INDUSTRY
24,3
447
TEXTILE AND CLOTHING MACHINES AND ACCESSORIES
60,4
324,7
5,4
75
406,1
5,4
24,1
25,0
REACTORS AND BOILERS
51,5
363,4
7,0
48,5
359,7
7,4
-5,8
-1,0
VALVES
45,8
407,5
8,9
42,5
357,9
8,4
-7,3
-12,2
FOOD INDUSTRY MACHINES, ACCESSORIES AND SPARE PARTS
65
383,9
5,9
57,6
339,7
5,9
-11,3
-11,5
TURBIN, TURBOJETS, TURBO PROPELLERS
10,8
273,9
25,3
11,1
329,2
29,5
3,2
20,2
ROLLER AND FOUNDRY MACHINES, MOULDS
34,1
229,4
6,7
31
230,5
7,4
-9,1
0,5
INDUSTRIAL HEATERS AND COOKERS
31,7
220
6,9
29,9
215,3
7,2
-5,7
-2,1
LOAD LIFTING, CARRYING AND STOWING MACHINES
43,9
202
4,6
41,1
189,5
4,6
-6,4
-6,1
GUM, PLASTIC, RUBBER PROCESSING MACHINES
9,5
105,1
11,0
11,2
121,4
10,8
16,8
15,5
OFFICE MACHINES
2,6
140,4
52,3
2,6
116,1
43,6
-0,8
-17,3
PACKAGING MACHINES, ACCESSORIES AND SPARE PARTS
5,8
115,3
19,6
6,1
114,2
18,7
4,0
-0,9
BEARINGS
9,7
106,1
10,9
9,2
103,7
11,2
-5,2
-2,2
PAPER MANUFACTURING AND TYPOGRAPHY MACHINES
7,8
59,6
7,6
7,7
55,5
7,1
-0,6
-6,8
LEATHER PROCESSING AND MANUFACTURING MACHINES AND ACCESSORIES
1,7
8,1
4,6
1,6
9,5
6,0
-9,7
17,4
5,9
1,8
1,4
TOTAL
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Source: All Exporter Unions Database
1.8
10.915
5,9
1.8
11.066