PM Gallery’s current identity The PM Gallery & House situated in West London does not have a consistent identity. The Logo does not suggests the history of the building or colours.
PM Gallery’s location
“Where Georgian elegance meets contemporary style.”
Research
Events held inside the building
Who visits the gallery & house?
Events Exhibitions / Educational Studios Room Hire Weddings House Tours
When a exhibition is on around 20-30 people Otherwise depends on weather Winter - Half a dozen Older people visit in the week Weekend mixture but mostly families Pensions & student groups
Location Features Historic Gardens & Parkland Bridge Arch Lodge Cafe Children’s Play Area
What is the PM Gallery? Cultural venue Contemporary Arts Professional Art “Major cultural venue incorporating the historic house & PM Gallery” Ealing Council Unique & elegant setting Rural retreat
What is the history of the building? Grade 1 listed - Pitzhanger Manor House House designed by architect John Soane in 1800 Building is restored back to original colour scheme Exhibitions are often site specific, they respond to the history & architecture of the house The gallery was built in 1940
John Soane (1753 - 1837) Soane’s work concentrates on: -
Detailing of internal spaces & lighting Shallow domes Segmental arches Clerestones that he emphasize with linear ornamentation & colour Neo Classical Style Planar qualities Clean lines Massing of simple forms Careful proportions
PM Gallery’s look & feel I would like the typeface to reflect the period in which the building was built in. However I am hoping the colour scheme will make the identity fresh and modern.
GALLERY & HOUSE
PM PM PM PM GALLERY & HOUSE
A closer look at the fonts used within the building
G AL LERY & HOUSE
PM GALLERY & HOUSE
PM PM
G AL LERY & HOUSE
PM Gallery’s Logo Type Generation
PM PM G ALLERY HOUSE
PM G ALLERY HOUSE
PM
PM G AL LERY
&
G ALLERY
HOUSE
HOUSE
G AL LERY
&
HOUSE
PM G AL LERY HOUSE
PM G AL LERY
&
PM GALLERY PM GALLERY
HOUSE
HOUSE HOUSE
PM GALLERY
HOUSE
PM GALLERY
HOUSE
PM GALLE RY
H O US E
PM GALLERY
HOUSE
PM GALLERY
PM GALLERY
PM GALLERY
PM GALLERY
PM GALLERY
HOUSE
HOUSE
HOUSE
HOUSE
PM GALLERY
PM Gallery’s Logo Type Generation
HOUSE
PM GALLERY & HOUSE PM GALLERY
HOUSE
Kerning
Final Logo
HOUSE
PM Gallery’s look & feel - Possible images used for branding.
PM GALLERY
HOUSE
& & &
Perpetua Titling Reg
Perpetua Bold
Caslon
& &
&
&
Trajan
Photoshop -Threshold, showing the cracks and worn down look of typeface
Trajan Bold
Illustrator live tracing
Weiss Medium
Pen tool illustration. This is the process I decided to used to create the final & sign.
Weiss Bold
Final Logo Type & Suggested Colour Schemes
PM GALLERY
HOUSE
PM GALLERY
HOUSE
PM GALLERY
GARDENS
PM GALLERY
E XHIBITIONS
PM GALLERY
ARTIST
PM GALLERY
EVENTS
PM GALLERY
WORKSHOPS
Exploring how the logo works with different imagery on a business card
PM GALLERY
PM G A LLERY
HOUSE
PM G A LLERY
G A RDENS
PM G A LLERY
E XHIBITION
PM G A LLERY
E XHIBITION
ITUIUT TPOIT PTOITO TPOTIT
PM G A LLERY
G A RDENS
PM G A LLERY
HOUSE
ITUIUT TPOIT PTOITO TPOTIT
PM G A LLERY
PM G A LLERY
HOUSE
WORKSHOPS
Applying the colour scheme business cards
PM GALLERY
PM G A LLERY
HOUSE
PM GALLERY
PM G A LLERY
HOUSE
PM GALLERY
PM G A LLERY
HOUSE
ITUIUT TPOIT PTOITO TPOTIT
ITUIUT TPOIT PTOITO TPOTIT
ITUIUT TPOIT PTOITO TPOTIT
PM GALLERY
PM GALLERY
PM G A LLERY
HOUSE
PM GALLERY
PM G A LLERY
HOUSE
PM GALLERY
PM G A LLERY
HOUSE
ITUIUT TPOIT PTOITO TPOTIT
ITUIUT TPOIT PTOITO TPOTIT
ITUIUT TPOIT PTOITO TPOTIT
PM GALLERY
PM GALLERY
A closer look at contemporary art exhibition posters, analysing type, colour and composition.
Workshop - Idea’s Generation Methods
MTV | 2 Brand Guidelines This guideline is clear and easy to understand. The designer has considered where the logo might be used, the sizes and suggested colour schemes. The guideline also fits onto one page.
Boxed logos for on-air use
This is a suggested palette.
The logos should always be one color as shown
MTV logo Guidelines: 1. The MTV Logo in its entirety is art, and must be used as it is provided to you. It is our brand identity. 2. The outline of the logo should never be altered 3. The words "music television" proportionally spaced and placed under the "M" are not a font. It is art, do not change it. 4. Always include the appropriate trademark symbol either by placing Ž or ™ immediately after and to the right of the word "television" 5. The following rules always apply when using the MTV logo: DO NOT BLEED LOGO OFF THE PAGE. DO NOT TILT THE LOGO DO NOT TWIST THE LOGO DO NOT STRETCH THE LOGO VERTICALLY OR HORIZONTALLY. DO NOT BEND THE LOGO