3 effective techniques on improving your content marketing strategy

3 Effective Techniques On Improving Your Content Marketing Strategy

Kevin Ocasio

3 Effective Techniques On Improving Your Content Marketing Strategy We always hear the content marketing proverb: Content is king.

Content is king because valuable, compelling content makes you an authority that your audience can trust.

If you’ve been creating content for so long and have not seen results, maybe you lack a good content marketing strategy.

But don’t worry, it’s never too late.

You can start having a good content marketing strategy by reading this blog post.

Here, I’ll show you how you can have a better strategy in 3 effective techniques.

Create a detailed audience persona.

One reason why you haven’t established yourself as an authority in your niche is that you’ve failed to connect with your audience.

You can go on optimizing for the best times to post your blog posts and sharing them on social media websites.

But if you can’t create something that connects with your audience on a personal level, your efforts will go to waste.

In order for you to build that connection, it’s important that you have a detailed audience persona.

Creating a detailed audience persona is about knowing your target buyers inside and out.

3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy What are your potential buyers’ interests?

How do they behave?

How old are they?

What common concerns or problems do they share?

What are their goals?

Here is a template from BufferApp.com that will show what you should include in your audience persona: Another example of a detailed audience persona would be this: Remember that no two audience personas are alike.

The audience persona you create can totally differ from that of another business.

However, you will notice that all buyer personas have the same objective: To be able to get into the shoes of prospective buyers.

How many personas should you make to represent your entire audience?

According to BufferApp.com, the recommended number is three to five .

With the detailed audience personas that you now have, you can use them to craft content that addresses the needs of your prospects.

When you create pieces of targeted content that solve people’s problems, you’ll be able to keep your audience engaged.

How To Gather Your Audience’s Details To Craft Personas HubSpot.com reveals some useful methods on creating audience personas.

These include the following: Creating forms (such as a landing page) 3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy on your website for your visitors to fill up. These forms must have fields that ask for specific information – age, company size, education, and more.

Interviewing people over the phone or through surveys.

Content Marketing Institute also suggests recognizing patterns from your website’s analytics data.

Use Google Analytics and you’ll be able to gather much information about your web visitors.

You will know the location of the majority of your visitors, which pieces of content on your site gathered more views and interactions, and more.

The list goes on.

Define your business goal.

Why does your business exist?

What end result do you want to achieve when creating content for your audience?

If you run a blog that targets aspiring marketers or entrepreneurs, do your posts educate people on how to make more money online?

Every content that you create must be aligned with a bigger goal.

If you know what this overall goal is, you will be able to target your messages better.

3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy Having a well-defined goal will also help you prioritize specific business activities instead of going off in several directions.

Below are some useful questions to ask yourself when it comes to goal setting: 1. Have I written down my business goal?

No matter what your goal is, not being able to write it down translates to a lesser chance of achieving it.

Remember that a goal that is not written down will remain a wish.Click To Tweet When you write down your goal, you get a high 80% chance of making it come true because you’ll feel more committed to it.

2. Is my goal SMART? According to Neil Patel, many goals do not have specific desires.

When your goal is SMART, you will know exactly how to progress. SMART is the acronym for: Specific Measurable Achievable Relevant Timely What does a SMART goal look like in content marketing? I’ll walk you through each SMART criteria by giving out scenarios:

3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy Specific.

You should know what kind of content to create for your target audience.

Will you be creating how-to blog posts? videos? webinars? case studies? infographics?

Remember that the type of content you choose to create entails a unique set of steps and yields different results.

For example, an infographic may cost a bit than a simple blog post.

This is because you will need to have a paid online tool to help you create an infographic that stands out.

Also, an infographic gets your message across faster and in an interesting way.

This often applies to marketing messages that involve lots of numerical data.

Measurable.

In driving more traffic to your blog, do you aim to get a specific number of visits per month?

Are you aiming for 5,000 visits? 10,000?

When it comes to your content marketing return on investment (ROI), do you have a definite way to measure it?

Measuring your content marketing ROI can be done in different ways.

Some content marketers do it based on AdWords equivalency.

3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy Achievable.

Your business goal should be something that can be done .

You don’t just decide on a goal without assessing whether you’ll be able to accomplish it or not.

If your goal isn’t doable, you are doomed to failure.

For example, if you plan on creating video content for your prospects, you know that doing videos will require you to invest some time and money.

Can you make time for creating videos despite your busy schedule? If not, will you outsource video creation to virtual assistants?

Realistic.

Do you business goal make sense? Is it practical?

To help you set a goal that’s realistic, you have to take a look at your present situation and the possible obstacles you’re going to encounter.

One way to do this is to check your website’s current stats.

How well are your blog posts performing now? How much traffic do you get per month?

Having a baseline data allows you to set plans that aren't out of range.Click To Tweet Timely.

3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy Every goal has an end point – a deadline. When you arrive at that time, you’ll be able to look back and check whether or not you’ve done a good job.

Add a completion date to your business goal.

For example, you can say, “I will grow my website traffic to 5,000 visits by the end of June” or “My video content will reach 300 likes one month from now.”

3. Am I doing something today to achieve my goal?

Acting on your goal every day brings you success.

Thinking about growing your audience without creating something that delivers value to them won’t yield any desirable results.

When you write a blog post, you don’t just optimize for keywords and search engines. You don’t write for the sake of publishing something You don’t write for the sake of publishing something every day to keep your blog updated.

You craft content daily because you want to be an authority within your niche, the go-to resource for reliable industry knowledge.

Be the one who tells the better version of a story.

Do your pieces of content make people’s hearts beat faster?

If you want your online business to succeed and every piece of content you make to convert, you need to understand psychology.

People decide based on emotional triggers.

3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy If you think that people convert because they have considered all the technical details of your offer, you’re mistaken.

Your prospect’s final decision will be based on what he feels while he reads, sees, or listens to your content.

Inc.com mentions that people’s purchasing decisions are based on the interplay of these 6 emotions: 1. Greed 2. Shame 3. Envy 4. Pride 5. Fear 6. Altruism If you are able to tap into one or more of these emotional states, you’ll influence a buying decision.

The question is, how are you going to do that? The answer is simple: Be the one who tells the better version of a story.

In reality, all marketing messages share a common goal.

That is to make prospects say YES. The difference lies in how marketers deliver these messages.

3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy According to Harvard Business Review, you should be able to spot patterns that spark your readers’ interests.

If you have a story to tell, pick the best format to deliver it.Click To Tweet If you were the customer buying your product, what type of content would make you feel happier or interested?

Is it a blog post with relevant, high-quality pictures? Is it an infographic?

How To Add Life To Your Content Don’t commit the common marketing mistake of sounding boring. Here’s how you can add more life to any piece of content: Use specific situations when sharing the features and benefits of your offer instead of just stating the plain facts.

Create a balance between words and visuals – especially if your content involves statistics.

Instead of just telling your prospects to buy your offer or signup for a free trial, let them know WHY or HOW your offer can make their lives better.

Your piece of content should be simple enough for everyone to understand. This will also help you target a global audience.

Final Thoughts With millions of online businesses competing for people’s attention, it can be quite challenging to get into the limelight. However, you’ll be able to do that with a good content marketing strategy.

However, you’ll be able to do that with a good content marketing strategy.

3 Effective Techniques On Improving Your Content Marketing Strategy

3 Effective Techniques On Improving Your Content Marketing Strategy Know your audience, be clear with your goal, and deliver your content in a much better way.

Thank you for taking the time to read this blog post! If you have any great ideas to share, please do comment below.

3 Effective Techniques On Improving Your Content Marketing Strategy