9 easy ways to promote your old blog posts

9 Easy Ways To Promote Your Old Blog Posts

Kevin Ocasio

9 Easy Ways To Promote Your Old Blog Posts Do you forget your newly published posts after you’ve promoted them to your fans and subscribers? A lot of bloggers are guilty of this.

You should know that not everyone gets to read what you’ve written. A few people from your entire audience perhaps, and then your piece of content which you’ve worked on for hours or days gets forgotten. What a waste.

Of course, it’s not your audience’s fault why your previous blog posts haven’t gained enough reach. Your job is to update and keep on promoting them as much as you can.

Here are reasons why promoting your old content is a smart practice: You grow your traffic.

You increase your conversions.

You provide value to those who might be interested in your topics.

You keep your blog relevant for readers and search engines.

Without further ado, below are useful tips to get more eyeballs for your old posts: Social media platforms are among the best places to share your content.

According to Neil Patel and Aaron Agius, websites that are able to send your blog massive traffic are Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Let your audience on social media know that the posts you’ve promoted are updated ones. Similar to the latest posts you share, make sure to include interesting descriptions, relevant hashtags and supporting images.

After you’ve shared your content, check your analytics to see the results of your sharing. See which platform delivered most of your traffic.

To help you easily share your content to social media, use social sharing buttons by Social Warfare.

9 Easy Ways To Promote Your Old Blog Posts

9 Easy Ways To Promote Your Old Blog Posts 2. Interlink your blog posts.

Do you practice linking to your previous content? If not, you should do it more often now.

Interlinking your posts provides several benefits.

When people are interested in your content and click on your links that lead to your older posts, you’ll be able to further increase your page views. Link juice can also be passed on to these posts.

You might also want to use a WordPress plugin that will help you grow your internal traffic: WordPress Related Posts Plugin (free).

This plugin allows you to show Related Posts at the bottom of each content.

3. Email your old posts to your subscribers.

Another great method to drive traffic to your previous posts is to let your email subscribers know about them.

This time, make sure to craft a subject line different from the one you previously used for a similar post you’ve sent in the past.

In the body of your message, quickly explain that you’ve improved an older post and that your reader might be interested in gaining more knowledge from it.

You can include additional tips in your newsletter to give your recipient more reasons to check your older post.

4. Answer questions on Q&A sites.

A lot of people in your niche want your help to address their dilemma. They leave questions on Q&A sites like Quora and Yahoo Answers.

9 Easy Ways To Promote Your Old Blog Posts

9 Easy Ways To Promote Your Old Blog Posts Take the opportunity to seek for topics that are relevant to your old blog posts.

Answer these questions and provide a link to your posts to support your answers.

People who find your answers helpful would be interested to click your links and arrive at your related posts.

Between Quora and Yahoo answers, most people (especially bloggers) find it beneficial to participate on Quora. The site is a big deal when it comes to driving blog traffic.

5. Write a follow-up blog post.

Some of your previous blog posts may have tackled broad topics that need more explanation and examples. Why not create follow-up posts for them to produce a series of posts?

You can then link the old post to the new follow-up post.

The benefit of writing a follow-up post is that you offer more value to readers who are fascinated by your older topic and would want to learn more.

Follow-up posts also allow you to use more long-tail keywords which are good for your SEO. Get Response recommends that before you actually start writing, it would be best to check whether your topic of choice will do well for a series.

Let new readers know in your introduction that you’ve written the post as a follow-up to a previous post which they might be interested in.

Here we go again‌ Blog commenting!

Commenting on blogs can be practiced not only for leading people to your About page, but also for helping them discover your old pieces of content.

9 Easy Ways To Promote Your Old Blog Posts

9 Easy Ways To Promote Your Old Blog Posts The process is the same. Leave a well-thought-out comment that readers would find useful and provide a link to your post.

Take note that the post you’re going to comment on should be related to the content you want to promote.

7. Include a call-to-action within your old post.

At the same time you’re doing steps 1 to 6, check each old post from top to bottom to review whether you’ve included a call-to-action.

It’s important that you entice your readers to perform a desired action while getting exposure for your old content.

Here are some options to try: In your blog post’s Conclusion, invite your readers to share their thoughts and leave comments.

Add an email signup form (use AWeber) at the bottom of each post.

If you’re selling something, add a buy button.

Add an exit-intent popup to give your visitors the chance to convert before they leave.

8. Submit your old posts to blogging communities.

Blogging communities like Triberr gain exposure.

and Blokube are there to help bloggers

By joining these websites, you’ll be able to establish connections with other bloggers who’ll willingly share your content to their readers.

Other communities you might want to try include Google+ Communities, IndiBlogger, and BizSugar.

9. Create a new post featuring a list of your old posts.

ProBlogger has actually done a brilliant job with promoting their older posts.

9 Easy Ways To Promote Your Old Blog Posts

9 Easy Ways To Promote Your Old Blog Posts In the example below, Stacey Roberts of ProBlogger created a list post that features the blog’s most popular articles on a particular topic – Monetization.

Looking into this interesting post, Stacey wrote in her introduction that blog monetization continues to be a trend . This effective intro gives people a big reason to check last year’s monetization posts featured here.

Like ProBlogger, you can create a new blog post that lists the best articles on a topic and provide a link to the relevant article after each article description.

Final Thoughts Promoting your old posts isn’t hard. Follow the 9 steps I’ve outlined here and you’ll be on your way to getting more traffic and conversions.

Remember that every piece of content you’ve created matters, regardless of their age.

Give them the visibility they deserve.

Ho w a bo ut yo u.. D o yo u bring yo ur o l d co ntent ba ck to l ife? Wha t a re yo ur stra teg ies? Let me kno w in the co mments bel o w!

9 Easy Ways To Promote Your Old Blog Posts