Ecommerce SEO: How to Better Optimize Your Website for Google
Kevin Ocasio
Ecommerce SEO: How to Better Optimize Your Website for Google Search Engine Optimization is an important strategy especially when it comes to building an ecommerce site. Truth be told, not all ecommerce businesses capitalize on SEO. It’s either they haven’t heard of it or realized its full potential for their long-term success. Because of that, a lot of them fail to acquire more customers. Well, how can you make sales if people on the internet don’t even get to find you? If you’re still planning to build an ecommerce site or already have one, this article will teach you simple ecommerce SEO tips you can use starting today.
What is ecommerce SEO? What are its benefits? Simply put, ecommerce SEO is a combination of techniques applied to ecommerce websites for the purpose of ranking higher on search engines like Google. Look – you can set up an attractive site and display tons of products. But without following rules that help people find you and convert into paying customers, you don’t get results. Nowadays, it’s not enough to show up on the first page of Google. More importantly, you need to occupy the first spo t because that’s where most people click through. Top 10 Google search results positions According to a study by Chitika, the top 1 result on Google gets 32.5% of all search traffic. By leveraging ecommerce SEO, your business enjoys the following advantages: Ecommerce SEO: How to Better Optimize Your Website for Google
Ecommerce SEO: How to Better Optimize Your Website for Google Boost in traffic (website visitors) Increase in brand awareness Satisfying visitor experiences Higher return on investment (ROI) Pay attention because, in the next section, I’ll be sharing basic and essential SEO tricks for your website.
Keyword Research Keyword research is one of the main tactics used in SEO. A primary way to rank, this technique involves uncovering common terms that customers use to search for products online. For example, a person looking for information about a certain kind of clothing can type in the words “blue dress for prom” or “men’s shirt for sale” or “cheap blouse woman.” An individual’s language or terminology reveals much about his intention. Your job is to kno w which specific terms mo st peo pl e use so you can include them on your pages. Here are 3 tools to get you started with keyword research: Google Keyword Planner WordStream Free Keyword Tool KeywordTool.io A practice that you should avoid at all costs is keyword cannibalization. This involves optimizing multiples pages on your blog for the same keyword.
Mobile-friendliness Does your website display beautifully and correctly on mobile devices? Ecommerce SEO: How to Better Optimize Your Website for Google
Ecommerce SEO: How to Better Optimize Your Website for Google One thing you must know about ecommerce SEO is that today’s shoppers are using their sma rtpho nes a s their ma in to o l to sho p o nl ine . These shoppers on mobile read product reviews, compare retailer prices, look for promotions, and more. Please see the stats below from BigCommerce: If your ecommerce site isn’t mobile-friendly, you’ll be missing out on a lot of potential sales. To ensure a mobile-friendly site that boosts your search engine performance, focus on these strategies: Use a responsive theme so that your website works on any device. Choose a bigger font size and call-to-action buttons. Add high-resolution images. Write shorter sentences and paragraphs. Make your websites load faster.
Blog Section/Blogging One of the biggest mistakes you can make in your ecommerce business is not having a blog section. This is true, especially in most ecommerce websites. Several pages with beautiful products aren’t enough to position you at the top of Google. Blogging regularly on your website allows you to ra nk fo r mo re keywo rds related to your niche. It keeps your website fresh and updated and gives Google more pages to index. Other ways blogging boosts your ecommerce SEO include the following:
Ecommerce SEO: How to Better Optimize Your Website for Google
Ecommerce SEO: How to Better Optimize Your Website for Google Naturally builds backlinks Attracts interested readers who are likely to become customers Grows an engaged and loyal community Generates real comments Improves in blog traffic Allows for the inclusion of images with the right keywords Commit to a blogging schedule. If you think you lack the time and skill to write blog content, you can always hire an experienced content writer. I recommend that you try Fiverr or Onlinejobs.ph.
Social Proof Social proof is essential for the success of ecommerce websites. It does not only increase your purchases by building your business’ credibility and overcoming your customers’ skepticism but also increase your SEO. How? Through the addition of keywo rds in yo ur co ntent and increase in your number of so cia l mentio ns . There are different types of social proof you need to incorporate into your ecommerce site. They include: Custo mer reviews a nd ra ting s – Consider installing a social proof plugin that allows customers to leave their star ratings and reviews about your products. I nfl uencer endo rsements – Product endorsements by popular bloggers in your niche impact customers’ purchasing decisions. Target these influencers through blogger outreach. So cia l sha res – Use Social Warfare to add social sharing buttons that display share counts to your blog posts. Make sure to share your posts to social networks multiple times.
Ecommerce SEO: How to Better Optimize Your Website for Google
Ecommerce SEO: How to Better Optimize Your Website for Google Link Building Aside from attracting natural links through your compelling pieces of content, it’s important to deliberately acquire links from quality websites to speed up your increase in rankings. You can build backlinks through any or a combination of these strategies: Guest posting on sites with high metrics Submitting your page with your optimized keyword to web directories Commenting on CommentLuv enabled blogs (they allow do-follow links) Your success in link building to boost your SEO depends on your competitor research. Make sure to use tools such as Majestic or Moz Open Site Explorer to know the sites that link to your top competitors as well as their strengths and weaknesses.
Final Note Consistency is an important ingredient for all these ecommerce SEO strategies to work. So , a re yo u rea dy to sca l e yo ur eco mmerce site’s SE O perfo rma nce? I ho pe yo u a re!
Ecommerce SEO: How to Better Optimize Your Website for Google