Good reasons why you should start a podcast

Good Reasons Why You Should Start A Podcast

Kevin Ocasio

Good Reasons Why You Should Start A Podcast

Starting a podcast may not be on top of your to-do list because of one major reason…

You’re afraid to do it.

You fear that you’ll suck at podcasting and nobody will listen to you.

But believe me, every marketer who succeeded at monetizing their blog through podcasting will tell you that he started out really nervous.

Want a perfect example?

Pat Flynn of SmartPassiveIncome.com.

Good Reasons Why You Should Start A Podcast

Good Reasons Why You Should Start A Podcast

He actually did his very first short test recording way back in 2008. Now, he admits that he cringes whenever he listens to it.

Having finally decided to get over his fear of podcasting, Pat simply got started. He got inspiration and help from two of his friends, Jason and Cliff.

As of August 2016, his show has over 27 million downloads. Up to now, Pat’s podcasts remain to be the number one way people discover his blog.

Impressive.

The reason why I’m sharing to you Pat Flynn’s experience on podcasting is that I want you to seriously consider starting a podcast now. Because if you don’t, you’re leaving a lot of money on the table.

Why start a podcast?

1. Convenience Audio content is easily consumed by people.

Good Reasons Why You Should Start A Podcast

Good Reasons Why You Should Start A Podcast Whether they’re working out at the gym, completing their chores at home or doing something else, they’ll be able to listen to your podcast at the same time.

I listen to podcast episodes while taking a walk around the neighborhood every afternoon. I don’t have to stare at my phone unlike when I read an article or look at a video.

Obviously, you can’t read while doing something else!

So there – convenience.

2. Focus Even when you’re doing a great job at writing compelling blog posts, you cannot deny the fact that there are tons of things that compete for your audience’s attention.

With podcasts, people are able to devote their 100% attention to the person speaking.

Listening to a podcast is like listening to your favorite music playing.

You’re being in the moment and enjoying it.

3. Build your tribe If you’re having a hard time gaining brand exposure and getting more visitors for your blog, now is the right time to consider podcasting.

As I’ve previously mentioned, majority of Pat Flynn’s loyal blog audience found him through his podcasts.

Good Reasons Why You Should Start A Podcast

Good Reasons Why You Should Start A Podcast When you host your podcast on sites like SoundCloud and Libsyn, you’ll be able to reach out to wider audiences. People from around the world on other platforms who are interested in your niche will discover you.

Just take a look at the stats below…

According to Convince and Convert, the percentage of Americans ages 12 and above who tune in to podcasts every month has increased from 12% in 2013 to 21% in 2016.

And look – there are already nearly 60 million people in the US who listen to podcasts.

Imagine combining this massive audience with those from other countries as well.

4. Increase your reputation

Good Reasons Why You Should Start A Podcast

Good Reasons Why You Should Start A Podcast Do you want to position yourself as a thought leader or go-to resource in your niche?

Are you looking forward to people seeing you as an expert whom they can listen to whenever they need sound advice?

Podcasting builds your online reputation.

Whether you’re passionate about keeping a healthy lifestyle or starting a business online, creating a podcast around your expertise allows you to help others.

5. Sales That’s right. Podcasting definitely makes you more money.

According to Sujan Patel’s article on Entrepreneur , you’ll be able to increase the sales of your products or services through podcasting.

If you have enticing offers that are highly relevant to your show, don’t hesitate to promote them to your audience.

Once you’ve established trust with your listeners, they’ll convert.

Consider your podcast as a marketing tool to help you grow your business.

6. Repurpose content One huge benefit of having a podcast is that you’ll be able to repurpose one episode into several types of content that will stay relevant for years.

Good Reasons Why You Should Start A Podcast

Good Reasons Why You Should Start A Podcast We all know that creating a piece of quality content takes time and effort…

And a lot of patience.

And it’s great to know that you can increase the shelf life of your podcast while saving time and effort.

Bryan Collins of Copyblogger suggests repurposing your podcasts into these content formats: Blog posts – Can’t fit writing blog posts into your daily schedule? If you decide against outsourcing your content creation , here’s good news – you can transcribe your podcast episodes and feature the posts on your blog.

Videos – Video content increases your blog’s conversion rates. When people see and hear you, you become more authentic and personal. Upload your new video directly to Facebook or YouTube and share it with your fans.

Ebook – If you’ve run several shows already, you can hire a virtual assistant and have your popular episodes transcribed into a single ebook. Make sure to pick important lessons. Then you can use your new ebook as a lead magnet for building your email list or have it sold on Amazon instead.

7. Relationships

Good Reasons Why You Should Start A Podcast

Good Reasons Why You Should Start A Podcast Starting a podcast today helps you establish deeper, more meaningful relationships with your target audience.

There a big difference between reading someone’s blog post and hearing the person’s voice online.

Sure, people will identify your writing voice when reading your posts. But again the experience of hearing you is different.

In my own experience of listening to my favorite show on Spotify (Happier

by Gretchen Rubin), I personally feel that the she is speaking directly to me.

For several months of listening to her episodes, I’ve developed a connection with her even if she does not know me.

By starting podcast, you’ll create a real impact on your audience in ways you can’t imagine.

Tips For Starting A Podcast Now that you know the wonderful benefits of starting a podcast to grow your brand, here are some useful tips to ensure success for your first podcast episode: 1. Be interesting from the start.

Don’t make people wait for long before you start talking about your main topic. Like your blog readers, your podcast listeners have no time for fluff.

Hook them as early as possible. Ryan Hanley suggests sharing one engaging thought at the beginning of your podcast episode.

Good Reasons Why You Should Start A Podcast

Good Reasons Why You Should Start A Podcast 2. Write a script or an outline.

The last thing you want happening during your first podcast episode is going off-topic.

When you’re nervous, you’ll have the tendency to say anything that comes to your mind.

If reading word for word would help on your first attempt, have a script ready. A bullet point list will also do.

Just make sure to sound conversational to avoid listeners from getting bored.

3. Invest in a quality microphone.

To ensure outstanding audio quality, purchase a quality microphone.

Remember that it’s the only thing standing between you and your listeners.

Avoid using the mic of your laptop or smartphone – it’ll pick up unwanted noise. Plus, you’ll waste a lot of precious time editing your recording in the end.

More Relevant Posts For You 10 Pro Tips For Starting Your First Podcast as a Beginner What You Need to Know to Launch a Successful Podcast How to Make a Podcast

Final Thoughts Good Reasons Why You Should Start A Podcast

Good Reasons Why You Should Start A Podcast Starting a podcast gives you tons of beneďŹ ts for your business. Make it part of your marketing strategy and it will surely bring in more visitors and sales.

If fear is what keeps you from starting something wonderful, know that the most successful marketers who leveraged podcasting started somewhere.

Did this blog post help you consider starting a podcast? What are your fears on podcasting?

Good Reasons Why You Should Start A Podcast