Here Are The 9 Reasons People Don't Read Your Blog Posts
Kevin Ocasio
Here Are The 9 Reasons People Don't Read Your Blog Posts Many newbie bloggers have this misconception that after they write and publish their blog posts, the right audience will discover them. Don’t you feel envious about other blogs getting hundreds to thousands of likes, shares, and comments? And here you are, creating new posts regularly but not generating the same level of engagement you think your blog deserves. Well, what seems to be the problem? Unless you realize and correct some newbie mistakes you might be making, you’ll continue to struggle with growing your blog readership. In this article, I will share 9 common reasons why you lack blog readers. You will also find some helpful tips here, so keep reading!
1. Your titles aren’t catchy. If you’re wondering why your well-researched blog post hasn’t gotten any kind of engagement, you might want to reconsider your title. Titles serve one purpose, and that is to drive people into reading an entire piece of content . It is true that titles create a first impression since they’re the first part of your article that people see. With that, you should spend a huge amount of time creating them. Make sure that your titles are clear and relevant to your blog post. Keep them short and use an active voice.
Here Are The 9 Reasons People Don't Read Your Blog Posts
Here Are The 9 Reasons People Don't Read Your Blog Posts You can use CoSchedule’s Headline Analyzer to check the effectiveness of your titles. Put in mind that you cannot attract blog readers if you don’t show it off outside your blog. We’re specifically talking about sharing your content to social media. Kissmetrics mentions that if you’re serious enough about creating your content, you should be too when it comes to sharing it. Kissmetrics also recommends following a social sharing schedule. Looking at the table above, we can tell that sharing the same content more than once while following a schedule gets you more clicks. To avoid boring your audience or appearing too promotional, tweet or share your content using a different message every time. Use Social Warfare (social sharing buttons) to share your posts, display your share counts, and track your sharing efforts.
3. Your blog isn’t optimized for mobile. Now that the vast majority of people worldwide own a smartphone, you can assume that most blog readers access online information through their mobile devices. The problem with a lot of websites is that they still aren’t optimized for mobile.
Here Are The 9 Reasons People Don't Read Your Blog Posts
Here Are The 9 Reasons People Don't Read Your Blog Posts
When your site is mobile optimized, this means that it displays accurately and beautifully regardless of the size of a user’s device. Your blog readers don’t have to zoom in and out to view your entire content. Achieving a mobile-optimized site isn’t difficult at all. All you need to do is choose a responsive theme for your blog. MyThemeShop offers you tons of great options.
4. You lack an SEO strategy. Do you create your blog posts with SEO in mind? Any good piece of writing on the internet should apply SEO principles so blog readers on the web find it. Start by doing keyword research. Using Google Keyword Planner, look for keywords that you can potentially rank for throughout your content.
Here Are The 9 Reasons People Don't Read Your Blog Posts
Here Are The 9 Reasons People Don't Read Your Blog Posts Also, chances are, your top competitors have already optimized their content for these keywords. Uncover them through Ahrefs Site Explorer. Incorporate your keywords when renaming your blog post images to optimize them as well for search. Aside from using keywords, do guest blogging and blog commenting so you can link back to your content and attract blog readers to it.
5. You don’t have an audience persona. No matter how many hours you’ve spent to create your blog post, it will fail if it isn’t targeted to a particular audience. This is where your audience persona matters. Knowing who you write for is the secret to getting your blog posts read again and again. When you create an audience persona, gather as many details as you can about your blog readers. These details include but are not limited to the following: Demographic information (age, gender, educational level, location, income level, etc.) Pain points and personal goals Fears and objections during the buying process Hobbies and interests Challenges that prevent them from achieving their goals Remember that the more detailed your audience persona is, the better you’ll be able to meet your blog readers’ needs through your content.
6. You are way too promotional. Here Are The 9 Reasons People Don't Read Your Blog Posts
Here Are The 9 Reasons People Don't Read Your Blog Posts Are your pieces of content consistently aimed at promoting your products or services? We all know that one of the reasons behind our efforts to create a blog is to make money. But this doesn’t mean that you can bombard your audience with sales talk. Aside from targeting your messages to the right crowd (based on your audience persona), be very generous with sharing valuable advice. Be a helpful resource to your blog readers by helping them reach their goals. Create content that provides practical day-to-day tips and appeals to their emotions. You can even add free downloadable and printable guides or checklists as your lead magnets.
7. Your blog posts don’t have images. Visuals are one of the most important elements of a compelling blog post. Images attract blog readers and generate more engagement. Isn’t it that when you read a book, your eyes are naturally drawn to its illustrations? The exact same thing happens when people read your content. Articles that are devoid of images are often skipped and ignored. So, what are some best practices when adding visuals to your posts?
Here Are The 9 Reasons People Don't Read Your Blog Posts
Here Are The 9 Reasons People Don't Read Your Blog Posts Look for images on free stock photo sites like Pixabay and Pexels. Resize, brand, or add filters to your images using PicMonkey. Use screenshots when applicable. Choose relevant photos that help explain your content better.
8. Your content isn’t scannable. Do you honestly think that everyone makes a deliberate effort to read every word you write? Of course not. Not in this internet age. This is an example of an article that drives readers away. The best approach you must take to get readers to pay attention to your digital writing is to make it scannable. Scannable content boosts your content’s readability by over 50% . Follow these tips to make it effortless for people to read your posts: Use sub headings Add bulleted points and numbered lists when enumerating Write shorter sentences and paragraphs Use clear and simple language Include images Link out to authoritative sources
9. You’re not addresses.
collecting
people’s
A less-known but very effective way to attract repeat readers to your blog is to grow an email list.
Here Are The 9 Reasons People Don't Read Your Blog Posts
Here Are The 9 Reasons People Don't Read Your Blog Posts From the moment people arrive at your site, make sure to collect their email addresses. Do this by putting up an email sign-up form on your home page or blog posts using AWeber. Always make it a point to tell your potential subscribers that they’ll be receiving blog post updates from you. That way, you will know that those who’ve subscribed are truly interested readers. Now that you already have a dedicated subscriber list, you can let your subscribers know about your latest published article through your email. Include a link to your post.
Final Word End your struggle of attracting more readers by following the tips I’ve just mentioned here. I’m sure you’ll get better results next time. Let me know when you do. If you find yourself committing these 9 mistakes, know that it’s not too late to change. Got any more tips to share? I’d love to hear what you think in the comments below.
Here Are The 9 Reasons People Don't Read Your Blog Posts