How to identify your customer’s pain points to solve them

How to Identify Your Customer's Pain Points to Solve Them

Kevin Ocasio

How to Identify Your Customer's Pain Points to Solve Them Businesses are always looking to improve the customer experience.

It only makes sense to keep customers happy because when they are, this would mean more growth opportunities for you.

Marketers start by finding out what makes their audience’s lives miserable.

This is the definition of a pain point: An obstacle that’s preventing your customers from reaching their goals.

Pain points are what drive people to look for solutions and make a purchase. If you have what they need on your blog or website, you earn their trust.

A word of advice: Do not assume that you already know what people’s pain points are. Read my strategies below to identify them.

1. Check blog posts that get massive engagement.

Content that resonates with readers often gets more comments and shares. There are two simple ways to find these best pieces of content.

Start with Google and type in the keywords top [your niche] blogs. Visit these top performing sites. What blog post topics get shared and commented on the most?

Another strategy that’s less time consuming is to use BuzzSumo (it’s a free tool) to look for the most shared blog posts all over the web.

Enter your topic of interest or website. Buzzsumo will then show you a list of the best titles.

Using the two techniques I mentioned, you’ll want to create similar content to boost your engagement too. Don’t forget to add social sharing buttons.

2. Encourage customer feedback.

How to Identify Your Customer's Pain Points to Solve Them

How to Identify Your Customer's Pain Points to Solve Them Do you sell products or services? It’s important that you know whether your offers meet your customers’ needs. This is the only way you’ll be able to improve.

Gathering feedback from your customers allows you to uncover possible pain points.

Here are some methods to do it: Live cha t – This is one feature that grants you quick access to your customers’ pain points. A live chat support clears people’s confusion and gives you an opportunity to suggest possible products that will solve a situation.

E ma il surveys – Surveys let you explore your customers’ shopping experiences.

Were they happy with their purchase? Was the price worth it? How was the delivery time? How likely are they to recommend your product?

So cia l media po l l s – Choose a topic about your business or product. Create a question related to the topic and provide multiple options so people can choose.

For example, if you own a pizza parlor, you can ask about their favorite flavor.

3. Gather data from customer behavior.

How do visitors behave on your website? Google Analytics gives you a lot of insight into the specific actions that customers take while on your site.

Go to Google Analytics’ Beha vio r section. In there, you will see metrics such as users’ average time on page and bounce rate.

This will also show you the first pages people viewed and the last pages they visited before leaving your site.

You’ll want to see these last pages so you can figure out what changes you can implement to make people stay longer.

Lastly, discover the terms that people often enter in your site’s search box when looking for information. This will give you a good idea of what visitors are actively looking for.

How to Identify Your Customer's Pain Points to Solve Them

How to Identify Your Customer's Pain Points to Solve Them 4. Stay on top of trends.

It pays to keep yourself up-to-date on the latest trends that are affecting the customer experience.

These updates will help you uncover and solve pain points that haven’t affected your customers yet.

For example, since this year will be the year of chatbots and AI and better personalization, you might need to integrate those into your marketing plan.

Such efforts show that you are committed to helping your customers succeed.

5. Monitor customer complaints.

Customers are more likely to talk about their negative experiences than positive ones.

Study shows that 95% of customers who’ve had a poor experience shared it with someone. On the other hand, only 87% shared a good experience.

Aside from the most obvious way to track complaints, which is using customer feedback surveys, here are other useful methods: Go o g l e Al erts – This will alert you each time people mention your brand on forums, review sites, and blogs.

Mentio n – Although not a free tool, Mention has more advanced features. It will show you more relevant mentions, including those on social media.

Custo mer co mpl a int number – Traditional customer service channels still work. People appreciate it when you answer their calls and give them personalized solutions.

Final Word How to Identify Your Customer's Pain Points to Solve Them

How to Identify Your Customer's Pain Points to Solve Them Customer pain points are your most valuable resource. Being able to recognize your customers’ needs helps you make your brand better and fulfill your business goals faster.

Several brands tend to cut off their customers because they want to be heard. Avoid doing this if you want to gather more important insights.

When presenting your solutions, make it very easy for your customers to access them and use them.

How to Identify Your Customer's Pain Points to Solve Them