Mistakes that can ruin your online business

Mistakes That Can Ruin Your Online Business

Kevin Ocasio

Mistakes That Can Ruin Your Online Business People new to blogging or online marketing sabotage their business without being aware of it.

Mistakes are unavoidable especially if you’re still on the path of discovering the best way to run a campaign – SEO, email marketing, content marketing, advertising, and more.

Running a business online is never easy. Once you destroy trust by delivering poor customer experiences, you know it can be tough to rebuild your reputation.

To minimize risk and ensure that your business runs smoothly, I’ve prepared a list of mistakes you’ll want to avoid.

1. You ignore quality content.

Gone are the days when you have to really stress about keyword optimization.

In the past, people only cared about sprinkling keywords all over their web pages without really analyzing whether their pieces of content still made sense.

According to Search Engine Land, web searchers nowadays are looking for quality, authoritative content. Quality content has the following characteristics: In-depth – Quality content has depth. Readers are able to learn more about a particular subject. Problems are thoroughly tackled together with their appropriate solutions.

Mistakes That Can Ruin Your Online Business

Mistakes That Can Ruin Your Online Business Error-free – Your content is free of any spelling and grammatical errors.

Remember that these common mistakes make you look dumb.

Readable – Do people find it easy to read what you’ve written? Are you able to simplify a highly technical topic? Do you write like you talk?

Solves problems – Quality content addresses people’s needs. In effect, people are able to simplify their lives, feel better about themselves, and work better.

Visually appealing – Great content is visually interesting. It includes high-resolution images and video to support an idea.

2. Your website is not optimized for mobile.

Imagine yourself using your mobile device and coming across a desktop website. You’ll need to zoom in and out on a web page before you can read the entire content and click on a call-to-action button.

The experience is frustrating.

According to Statista, the number of mobile phone users is expected to reach 4.77 billion in 2017.

So if you want your customers to be able to easily navigate your site and take action, make sure you’re optimized for mobile.

Mistakes That Can Ruin Your Online Business

Mistakes That Can Ruin Your Online Business Always remember that people have very little patience online. They would rather leave a transaction on your site and visit a competitor that provides a better user experience.

3. You neglect email marketing.

Because people spend too much time on social media networks, a lot of marketers concentrate their efforts on establishing connections with their target customers on Facebook, Twitter, and other social platforms.

Social media has billions of users so it’s tempting to focus your campaigns in this area. While there’s nothing wrong with leveraging social media, don’t ever neglect email marketing.

Leave your email list to rot and you’ll lose a lot of sales. Campaign Monitor mentions that for every $1 you spend on email marketing, you get an ROI of $38.

Below are more reasons why you should invest in email marketing: Personalized – Email marketing allows you to deliver personalized messages to your audience by crafting audience personas. You can address your recipients with their names and even let them respond to you whenever they like.

Frequent communication – Whether or not your customers are on social media, you’ll be able to communicate with them. You can immediately send them important messages on a weekly or daily basis.

Mistakes That Can Ruin Your Online Business

Mistakes That Can Ruin Your Online Business Traffic and engagement – Want previous visitors to keep coming back to your site? Use email marketing. Keep your subscribers updated with your latest blog posts.

Use AWeber to automatically turn your RSS into email newsletters.

When you receive valuable, well-thought blog comments, it means one thing: Readers want to interact with you.

If your goal is to build a loyal tribe and become the go-to resource in your niche, there’s no reason why you shouldn’t take the time to engage in a conversation with your commenters.

In addition to increasing engagement on your blog, great comments boost your social proof.

Plus, you’ll be growing your traffic as you encourage more people to keep interacting with you by responding to their comments.

Online marketers who run WordPress blogs use CommentLuv as their comment system. CommentLuv lets you reward your blog commenters by allowing them to leave their website links.

5. You don’t set specific goals.

You won’t be able to see real results in your business if you’re not clear on what you want to achieve.

Mistakes That Can Ruin Your Online Business

Mistakes That Can Ruin Your Online Business Simply producing content to get readers to buy something from your blog isn’t enough. You need to ask yourself particular questions like: How many subscribers should I achieve next month?

How much do I expect to earn in 4 weeks?

How many unique visitors should my website get on a daily or weekly basis?

How will my customers see me 6 months from now?

With so many things that need to be done for your website, you’ll lose focus if you don’t have specific goals in place.

Set and review your goals daily, weekly, monthly, and yearly. Doing this helps you evaluate your performance and enjoy little accomplishments along the way that lead to your future success.

6. You refuse to learn new things.

The biggest reason why you need to continuously learn new things is that online marketing, specifically SEO, is always changing.

Algorithm changes will impact your rankings so you’ll need to make some minor adjustments for your strategy every now and then. Keeping up with industry trends is important as it allows you to stay ahead of the curve.

To stay up to date, you can visit Google News, check expert blogs in your niche, join webinars, and participate in online forums.

Final Thoughts Mistakes That Can Ruin Your Online Business

Mistakes That Can Ruin Your Online Business Knowing these common mistakes helps you make good decisions for your business.

Committing errors is common when you’re a newbie but it’s always right to avoid them at all costs to prevent bigger problems in the future.

How about you…

Have you seen yourself committing these 6 mistakes? What other mistakes can you think of that put your business at risk?

I would love to hear your thoughts in the comments below!

Mistakes That Can Ruin Your Online Business