Quick Tips To Boost Your Blog's Conversion Rates
Kevin Ocasio
Quick Tips To Boost Your Blog's Conversion Rates You write blog posts daily to get traffic. You promote your posts to your email list. You try to grow your list more and more. You guest post and comment on blogs to cast your net far and wide. But no matter what you do, you can’t get people to perform a desired action. In other words, your blog has little to no conversions.
That’s sad news because the reason why we do all these marketing stuffs is to get our blog some traction. According to BootSuite.com, conversions are important for your blog’s success. When you get people to do what you want them to do, this shows that your marketing messages have been effective. In this blog post, I will be showing you quick and easy strategies for you to get people to open your emails, click on your links, download your lead magnet, or buy your product – which is of course the ultimate conversion.
Avoid a weak call-to-action. A call-to-action or CTA can be an image, text or button that invites your readers to take action.
Quick Tips To Boost Your Blog's Conversion Rates
Quick Tips To Boost Your Blog's Conversion Rates If you’ve been including call-to-actions anywhere in your blog but have not seen results, there’s a huge chance that they weren’t effective enough. Perhaps you’ve been including way too many CTAs or used a color that didn’t stand out. Your CTA copy may also lack a sense of urgency or sound too generic. Here are some tips to ensure a stronger, effective call-to-action every time: Make your CTA highly visible – Use a CTA color that contrasts the background. For example, if your background is blue, avoid a blue CTA. Orange would be a good idea. Place it above the fold where your audience can easily see it. If you’re going to place it below the fold, use directional cues. Be benefit and action- oriented – Always start with a verb and let people know what they’re getting by performing the action. So instead of saying “Click here” or “Free ebook,” make it “Click here to download this free ebook.” Do split testing – According to AWeber.com , split testing your call-to-action boosts your conversions. Split testing helps you know which version of your CTA generates a better response. Variables of your CTA you need to split test include size, color, text, and position. Always remember to split test your CTAs so you can always get the best results. What appeals to you may or may not be appealing to your audience. Quick Tips To Boost Your Blog's Conversion Rates
Add a compelling video.
Quick Tips To Boost Your Blog's Conversion Rates A study that was conducted by Eyeviewdigital.com revealed that including a video on your landing page increases your conversions by 86%. The human brain processes videos 60,000 times faster than text. Moreover, it takes less effort for a person to watch a video than to read a piece of written content! No wonder we are fond of watching movies. Since videos do great at getting you higher conversions, how do you use them to get more engagement? Product pages – Videos on your product pages help people know what to expect from your product and how it works. Whether you sell jewelry or household items, adding a video allows your customers to trust your products more. Video testimonials – Nearly 80% of people trust online reviews and testimonials. Video testimonials on your landing page, home page, inside your emails or Testimonials page build your credibility. You create social proof. These videos should mainly show the BENEFITS of your product or service. About page – Give your About page some personality by including a short video that shows the real you. When people see you and hear you at the same time, they’ll feel more connected to you. Melyssa Griffin shows a video of herself in her About page right above her CTA: Make sure to embed your video directly on any page you choose of your blog. Your view rate rises to 35% when you do.
Reduce the number of fields on your signup forms. Were there times when you were about to signup for a free trial of a product or a webinar and found out that you needed to fill in a lot of details like Maiden Name, Address, Phone Number, etc.?
Quick Tips To Boost Your Blog's Conversion Rates
Quick Tips To Boost Your Blog's Conversion Rates I experienced those a couple of times and I always clicked the Close button! There are some people (like me) who are simply annoyed with completing a lot of form fields especially if they’re required to include information they hate to disclose. Simplicity always wins. That’s a fact. After analyzing more than 40,000 landing pages from customers, Dan Zarrella of HubSpot.com found out that as the number of form fields increase, conversion rates decrease. Do you really have to know people’s phone numbers? You might creep people out. If you want to gather more personal information from your visitors to send them personalized messages in the future, it would be best to make your input fields optional to remain respectful of their privacy – except for the name and email address fields of course!
Offer an incentive. There are different reasons why people may not signup for your email list. It might be that they hate getting flooded with more emails or phishing attempts. Want to know a smart strategy to boost your email signups?
Offer an irresistible, valuable, exclusive bribe. Doing this sends out the message that you’re willing to give something that isn’t normally free in exchange for a simple email address. Quick Tips To Boost Your Blog's Conversion Rates
Quick Tips To Boost Your Blog's Conversion Rates A win-win. Your free incentive should be something that helps your audience solve a problem. Most of all, it shouldn’t be available elsewhere – which means that you’re the only brand who offers the free gift. Take for example AdEspresso’s free guide on social proof marketing below:
Here are some giveaway ideas that’ll get you more email subscribers: Ebooks Email courses Video courses or tutorials Desktop wallpapers Website stickers Tools or plugins Discounts Product samples
Quick Tips To Boost Your Blog's Conversion Rates
Quick Tips To Boost Your Blog's Conversion Rates Feature your popular and discounted products in a tab. When I go buy something and I’m faced with tons of choices, I always ask the saleslady, “What’s your best seller?” The paradox of choice. According to Kissmetrics, the more choices you offer your customers, the less likely they’ll proceed to buy. You can confuse your audience by adding too many social sharing buttons on your blog or not categorizing your products. When it comes to featuring products on your site, save your customers the hassle of figuring out what to buy (and yourself from losing sales). Show your most popular or discounted items in one place. You can do this by having a customizable widget such as WP Tab Widget Pro in your website sidebar. It’ll help you reduce your bounce rates. They say social proof is the new marketing. I believe everyone can agree with that, including you. Endorsements from your blog readers and customers have a powerful effect on your new visitors. Again, they help demonstrate your credibility and make people feel more comfortable to engage with you. Aside from building good business relationships, positive feedback from your audience do good for your search rankings and sales!
Quick Tips To Boost Your Blog's Conversion Rates
Quick Tips To Boost Your Blog's Conversion Rates BrightLocal’s consumer survey has some key findings that reveal the importance of social proof: 88% of customers trust online reviews as much as personal recommendations. 88% of people read online reviews to determine the quality of a business. 72% of consumers claim that positive reviews increase their trust in a business. Leverage social proof by gathering comments, ratings and reviews from your existing customers. Two plugins that can help you with this are the following: Comment Luv – If you run a WordPress site, Comment Luv lets you get comments and reward your blog commenters with dofollow backlinks. Aside from increasing your engagement, you’ll be protected from spam comments. WP Review Pro – This plugin lets you generate product reviews and ratings. You’ll be able to choose the best rating type you like for your site – star, percentage, or point.
Final Thoughts Generally speaking, nearly all people who arrive at your site for the first time are not ready to convert or buy. You should give them a good reason to do so. I hope that I was able to help you today with these quick ideas for boosting your conversions. Good luck!
Quick Tips To Boost Your Blog's Conversion Rates
Quick Tips To Boost Your Blog's Conversion Rates What strategies do you use to increase your blog’s conversions? Are you struggling to see results? Let me know your thoughts in the comments below!
Quick Tips To Boost Your Blog's Conversion Rates