NAR unveils updated national ad campaign

WASHINGTON (February 22, 2023) – The National Association of Realtors (NAR) unveiled today its fifth iteration of its awardwinning “That’s Who We R” national advertising campaign. This year’s creative demonstrates the many ways Realtors are “here for it all,” working to make the dream of property ownership a reality for their clients. The campaign, created by Havas Chicago, further distinguishes Realtors from non-member agents and “do-it-yourself” tech platforms by showcasing the value, partnership and professionalism Realtors provide throughout the journey – whether it’s a first home, the next home or a home for their business.

Only members of the National Association of Realtors, America’s largest trade association, can call themselves a Realtor. NAR represents more than 1.5 million members involved in all aspects of the residen- tial and commercial real estate industries and must abide by the association’s code of ethics.

“These ads showcase the trusted relationship between Realtors and their clients,” said Victoria Gillespie, NAR chief marketing and communications officer. “As a former agent and Realtor, I know the dedication, expertise and professionalism required during the often long, complex and emotional process. I am excited that these spots allow us to authentically demonstrate the Realtor difference in action, with clients and within their communities.”

“NAR’s 1.5 million members are the Realtor brand, possessing a thorough understanding of the real estate transaction and local market conditions; an unparalleled commitment to ethics; impactful community and civic engagement; and an empathic, human approach,” said NAR President Kenny Parcell, a Realtor from Spanish Fork, Utah, and brokerowner of Equity Real Estate Utah. “Agents who are Realtors are here for you whatever your path to property

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