Ad campaign promotes Realtors’ expertise

Continued from Page 4 ownership may look like.”

Through emotional storytelling and cultural truths, the new spots take viewers through various property buying experiences. The commercials leverage a diverse set of characters, locations and real estate situations – residential and commercial – that work together to be relatable at scale.

In each situation, viewers will see how Realtors are committed to putting their clients first in every aspect of the search and purchase experi- ence – and often well beyond that. The spots also show Realtor involvement and volunteerism, supporting the communities in which they live and work.

“Whether it is your first time or your third time, the journey to property ownership can be stressful, even without changing market conditions and unexpected challenges,” said Myra Nussbaum, president and chief creative officer, Havas Chicago. “We chose to focus on the personal, relationship-building moments that go beyond home search apps or show- ings. Viewers will see a variety of stories with real, surprising moments, such as moving closer to friends or relatives, or finding the right space for a growing family. No matter the experience, the stories emphasize Realtor expertise and the value they bring to their clients.”

Now in its fifth year, the “That’s Who We R” campaign has been recognized 50 times for national creative and media excellence. This year’s campaign will be seen through a fully integrated campaign across a multitude of modern touchpoints, includ- ing broadcast and streaming platforms, online and terrestrial audio, social media and branded content partnerships.

In addition to paid media led by Havas Media, NAR will once again launch a full suite of new advertising and social media assets, created in conjunction with 2023 campaign imagery and messaging, for its members and Realtor associations to leverage locally.

The “That’s Who We R” campaign features eight total TV and five total radio spot storylines.