Ocean Luxury Case Study

greatness deserves great spaces We believe

The Two Towers West Ask for it by name TM

Global luxury goods market now tops â‚Ź200 Billion.

The IMAX Ask for it by name

TM

Source: Bain & Company

We have had a great response, and have sold out of the sunglasses that Nicole Kidman is featured wearing. Also general sales have lifted.

Jimmy Choo Store Manager, Westfield London

The Wall @ Westfield Ask for it by name TM

British Supermodels

LOVE Ocean

For the brand new edition of LOVE, featuring model of the moment Cara Delevingne and the legendary Kate Moss, we wanted a premium space that was going to make an undeniable impact. Ocean spaces are perfect for us: top of the range digital screens, in premium environments that give our campaigns the all-important wow factor.

Jean Faulkner Marketing Director of Conde Nast.

LOVE 9 ‘The Clean Issue’ Spring/Summer 2013

Holland Park Roundabout Ask for it by name TM

Eat Street @ Westfield, London Ask for it by name TM

A Digital Vision Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, leveraging disruptive technology to share its pure brand vision whilst engaging global audiences through digitally-led authentic and emotive storytelling. Ahrendts discusses how Digital Out of Home can help leverage Burberry’s digital, content rich campaigns on a nation wide basis.

The Two Towers West Ask for it by name TM

We studied the millennial customer in order to be relevant and authentic… you can’t do anything the traditional way it has to be so visual.

Angela Ahrendts CEO, Burberry

Click here to play video

A Future of StoryTelling Film. Produced by Melcher Media

Holland Park Roundabout Ask for it by name TM

New neuroscience research into the true impact of Out of Home Advertising

Iconic Outdoor - The Priming Effect I N ASS O CI ATI O N W I TH

New Neuroscience research into the true impact of Out of Home Advertising Our sites have a proven powerful priming effect on other sites, continuing to have an impact beyond initial viewing.

Click here to read more on our Neuroscience study

Premium outdoor delivers elevated emotional intensity: this acts as a precursor to long term memory encoding and results in enhanced brand perception and proactive consumer behaviour.

Strength of brain response

Strength of brain response

Emotional Intensity: Peaks of response Emotional Intensity: Peaks of response Averaged across right brain Averaged across right andand leftleft brain

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NON-OCEAN NON-OCEAN STANDARD STANDARD

NON-OCEAN NON-OCEAN “PREMIUM” “PREMIUM”

03/05/2013 15:53

OCEAN OCEAN

Holland Park Roundabout Ask for it by name TM

The Two Towers East Ask for it by name TM

brand story on our canvas...

Tell your

For more information please contact: richard.malton@oceanoutdoor.com