@OceanOutdoorUK
Tim Bleakley, CEO
@OceanOutdoorUK
Brief from FEPE
@OceanOutdoorUK
The Market
+6%
Revenue Increase
£1,200m
1,184
1,118
2016f 2020f
£1,000m £800m
+53%
Revenue Increase
585
£600m £400m
384
£200m £0m
0 DOOH
OOH
0 0
@OceanOutdoorUK
The Market
+33%
Revenue Increase
£21,000m £18,000m
20,602 2016f 2020f
15,556
£15,000m £12,000m £9,000m £6,000m £3,000m £0m
+53%
Revenue Increase
585
384 DOOH
+6%
Revenue Increase
1,184
1,118 OOH
All Screen @OceanOutdoorUK
Are we looking at the right market?
@OceanOutdoorUK
Agency view: DOOH has the biggest growth potential
2021
86% 67% 60% 49%
2016
DOOH MOBILE VOD ONLINE @OceanOutdoorUK
Agency view: The move from Classic to Digital Tangible value Cost-effective
RADIO
Classic
Flexibility
OOH
Technology
MOBILE
Distribution Transparency
Opportunity
DOOH Innovation
Audience relevance VOD
PRESS
Creativity
Influential Intangible value
Traditional TV
Content CINEMA
Classic
Digital
ONLINE
MAGAZINE Potential
The more you think differently, the faster you grow @OceanOutdoorUK
@OceanOutdoorUK
Questions to ask ourselves
@OceanOutdoorUK
@OceanOutdoorUK
Does it benefit the advertiser?
@OceanOutdoorUK
Does it benefit the advertiser?
@OceanOutdoorUK
Where will the revenue come from?
@OceanOutdoorUK
Where will the revenue come from?
Audience
ENVIRONMENT
TECHNOLOGY
CREATIVITY
CONTENT
@OceanOutdoorUK
@OceanOutdoorUK
@OceanOutdoorUK
Revenue model
We have a one dimensional revenue model, but we’re moving into a three dimensional market.
@OceanOutdoorUK
@OceanOutdoorUK
SimplyFi user data
The 3D business model
ZERO Downtime
+
MULTI-
 SCREENS
= #Omniscreening @OceanOutdoorUK
The 3D business model
18-34s spend 7 hours and 8 mins Out of Home each day
46%
of 18-34 year-olds said mobile was their first screen
The 3D business model When used together, DOOH & Mobile deliver 
 48% higher consumer emotional engagement
@OceanOutdoorUK
Advertiser Benefits of the Digital Transition
@OceanOutdoorUK
LinkNYC – Benefits for Consumer and Advertiser ‣ ‣
‣ ‣
24/7 free Internet access with up to a gigabit speeds Digital displays provide insightdriven and intelligently programmed advertising & public service announcements Tablet with touch screen display, directional speaker & microphone Tactile keypad & Braille lettering, dedicated 911 button, USB charger and headphone jack @OceanOutdoorUK
The Creative Challenge
@OceanOutdoorUK
Opportunity
Short Form Story Telling 5 Seconds
@OceanOutdoorUK
Expanding the Talent Pool
“HIRING THE BEST IS YOUR MOST IMPORTANT TASK” STEVE JOBS @OceanOutdoorUK
Summary
✓ Be additive to the overall OOH footprint, failure to do so is a race to the bottom
✓ Create a new revenue model to fit the 3D world of mobile & DOOH.
✓ We have a fantastic product, focus on the customer & advertiser benefits.
✓ Don’t let other media channels own the new creative space.
✓ Target the tech driven, fast growth markets for revenue.
✓ Employ the media practitioners of tomorrow, today!! @OceanOutdoorUK


Thank You Tim Bleakley, CEO, Ocean Group @thewindblewblea
@OceanOutdoorUK