HEALTHY & BEAUTIFUL HAIR THROUGH PLANTS
FOR PHYTO THE DEFINITION
of hair beauty is
HAIR THAT IS silky soft to the touch, sublime and supple
HAIR THAT IS full, lush, STRONG with incredible body & bounce
HAIR THAT IS
illuminated with shine, lit from within
HAIR
FULL OF LIFE SIMPLY
beautiful
PLANTS ARE THE SAFEST & MOST EFFECTIVE WAY to achieve beautiful and healthy hair
PHYTO WAS SPARKED BY
a man's vision
This is the vision of
A MAN AT THE ORIGIN OF
EVERYTHING
CREATOR & FOUNDER OF THE BRAND
nearly 50 years ago...
A PASSIONATE MAN... A PRECURSOR...
Patrick Alès
Patrick Alès Story PHYTO was created by celebrity hairdresser Patrick Alès long before the emergence of environmental awareness and botanical hair care trends. It all started when Patrick Alès was a salon apprentice in Paris during the 1950s. He noticed that chemically-laden products were taking a serious toll on the hands of hairdressers and the hair of their clientele. The first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown. After purchasing a home in the lush countryside of Southern France, Patrick Alès discovered the power of plants and decided to develop a botanical hair care line. In the attic he found old glass jars containing essential oils and dried plants collected by the previous owner, an herbalist and healer and started researching their therapeutic benefits. Soon after, he began experimenting in his kitchen by mixing plant extracts in an old baker’s kneading-trough to rescue his clients’ dry, bleached-out locks in the sixties. That inspired his first products: Huile d’Alès and Phyto 7. In 1967, Patrick Alès introduced PHYTO to the public along with the opening of his very own salon near the Champs-Elysées, still open today, where his A-list clients such as Brigitte Bardot, Catherine Deneuve and Jacqueline Kennedy Onassis became loyal to his new botanical hair care brand.
PHYTO WAS BORN. It was an instant smash on a worldwide scale.
1965
Opening of the Patrick Alès salon in Paris.
1966
Invention of the blow dry technique by Patrick Alès.
1967
Creation of a new approach to hair care. Patrick Alès invents PHYTOTHÉRATHRIE, a very innovative concept of treating hair through plants.
1969
Creation of the PHYTO Laboratories. Convinced of the effective benefits of plants on the hair, Patrick Alès never stopped searching for the mot active plant extracts, working with the best scientists.
1998
Creation of PHYTO SPECIFIC, the very first prestige range of natural products for curly, coiled, textured and relaxed hair.
The Story Of Two Passions: Plants & Hair As he was steadily building his reputation through his haircuts and later his “brushing” hair style (French word for blow dry) which he created in 1966, Patrick Alès was already thinking about avoiding the damage that chemicals used in professional products were causing to the hair and the hands of the hairdressers. With a motto that he will always keep: “Primum, Non Nocere” (first, do no harm), and a conviction that if plants have cosmetics virtues for the skin, they must also have some for the hair – Patrick Alès began to study plants with the most beneficial properties for the hair and scalp. In 1967, he created PHYTOTHÉRATHRIE*, a ground-breaking concept of treating hair through plants, and to this day it is inseparable to the brand identity: Beautiful And Healthy Hair Through Plants.
“The ecosystem of the hair and scalp is alive and precious. PHYTO’s mission is to treat them with care and respect” - Patrick Alès *PHYTOTHÉRATHRIE (Greek): Phyto = plants, thera = care, thrie = hair
BEAUTIFUL HAIR GROWS FROM A
healthy scalp
- Patrick Alès
A Real Philosophy Of Hair Care Rooted in the belief that beautiful hair grows from a healthy scalp, just as plants grow from fertile soil, PHYTO creates uniquely powerful formulas that are not merely cosmetic but rather providing lasting results by treating the hair and scalp holistically. We leverage botanical expertise and science to deliver highperformance, treatment-based products that care for the hair from root to tip. For Patrick Alès,
“There is no such thing as bad hair, only poorly treated hair”. He believes hair beauty & health can only be achieved through a thorough approach. For this reason, he developed a 5-step ritual, which is still at the heart of our treatment philosophy. 1. TREAT hair and/or scalp with a pre-shampoo treatment 2. CLEANSE with a formula tailored to your specific hair type or concern 3. CONDITION with a deep conditioning mask or an everyday conditioner 4. BEAUTIFY AND PROTECT with a leave-in formula (apply on lengths and ends) 5. STYLE with our revered blow dry must-haves
Pioneering Formulas
50 YEARS OF PRODUCT INNOVATIONS NEARLY
-
1968. PHYTO 7. Our legendary day cream for hair.
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1969. PHYTODÉFRISANT. A synergy of emollient plants to gently smooth hair without chemical action. Revolutionary in the 60's!
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1974. PHYTOPLAGE. An unprecedented concept: hair needs protection from the sun just like skin.
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1979. PHYTOLAQUE. A botanical hairspray formulated with natural resins and silk proteins to finish style while smoothing the surface cuticle.
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1980. PHYTOPHANÈRE. Clinically researched vitamins for the beauty of hair and nails.
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1992. PHYTOCYANE. As different types of hair thinning have different causes, PHYTO creates a treatment especially for female-pattern thinning with spectacular beauty results.
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2009. PHYTOLIUM 4. A high tech formula armed with 4 patented complexes including stem cells from wild apple trees to prolong hair's life cycle.
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2011. PHYTOKÉRATINE. Directly inspired from cosmeceutical medicine techniques: hyaluronic acid and a botanical keratin filler for in-depth repair.
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2015. PHYTOLOGIST. The very latest scientific research, an exceptional treatment for men and women seeking to regain hair thickness and abundance.
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2016. PHYTOELIXIR. Encapsulated macadamia oil for a controlled time-release delivery and 48-hour of intense nutrition.
Cult Products
PHYTO 7 & PHYTO 9
99% botanical. Our iconic daily moisturizers formulated with respectively 7 and 9 plant extracts to keep dry hair of all textures looking beautiful and shiny.
PHYTOJOBA
Formulated with fragrant jojoba oil to replenish moisture to dry hair without weighing it down. A salon staple!
PHYTOLIUM 4
A groundbreaking hair support system engineered with a potent bioactive complex for chronic and severe hair thinning.
PHYTOKÉRATINE
The repairing power of botanical keratin to strengthen damaged hair.
PHYTOKÉRATINE Extrême
Exceptional care for ultimate repair of ultra-damaged, brittle and dry hair.
PHYTOELIXIR
Intense nutrition for ultra-dry hair.
PHYTOCYANE & PHYTOPHANÈRE The power duo for stronger, fuller, thicker hair.
PHYTOPOLLÉINE
100% pure and essential oils. Works to purify and energize the scalp to beautify hair where it begins. Contains nearly 2 pounds of fresh plants per 0.8 fl. oz. bottle.
PHYTODÉFRISANT
A cult classic, this heat-activated smoothing balm preps hair for the ultimate smooth & sleek, chic blow dry. 99% natural.
PHYTOVOLUME ACTIF
A backstage classic, this heat-activated spray elevates the roots to make hair bouncier and more voluminous.
Š JP Bonnotte/Gamma - Not Tested on animals
DUAL EXPERTISE
1. The Science Of Plants
A Scientific Approach To Plants PHYTO Laboratories, with its high-tech, innovative scientific lab complete with doctors, pharmacologists, botanists and biochemists, is able to identify the most active plant extracts in order to reveal the prime beauty of hair. Their work, validated by rigorous scientific experiments, has opened the way towards innovation, and has allowed PHYTO to become a renowned pioneer in hair care. Made up of more than 500 plant ingredients, the PHYTO herbarium attests to the immense richness and infinite benefits of the plant world. In the quest for beautiful and healthy hair, PHYTO collaborates with the CNRS (1) , INSERM (2) and hospital research centers such as renowned Saint-Louis Hospital in Paris, specializing in dermatology. The recent introduction of steam cells into advanced formulas for genetic hair loss has proven our dedication and commitment to scientific research.
(1) CNRS: National Center for Scientific Research. (2) INSERM: National Institute for Health and Medical Research.
Water is one of the most common fillers used in hair care formulations. Instead of adding water to its fomulas, PHYTO substitutes it with potent plant extractions to obtain
100% active formulas.
PHYTO has made utmost plant concentration its signature Behind PHYTO’s dedication for beautiful and healthy hair through plants lies a long scientific path and unique formulation savoir-faire from plant to product. COMBINING PLANT EXTRACTS PHYTO develops its formulas with expertly selected plants. Because one plant can boost the properties of another, PHYTO biochemists are constantly looking to create the highest performing combination of botanical ingredients. Pioneer products in the field of natural beauty - PhytopollÊine botanical scalp treatment is the best example of this art of dosage and mixing. It combines, in a 100% botanical formula, aromatic essential oils and plant extracts with treatment benefits which were selected for their complementary and ideal synergetic actions. A UNIQUE EXTRACTION METHOD The PHYTO Laboratories produce their own plant extracts with a rigorous methodology and thanks to high-performing proprietary techniques that concentrate the unique power and infinite benefits of the plants. This unique savoir-faire allows them to extract the most active part of the plant (leaf, flower, stem or root) based on strict performance criteria (including safety) and to use in the most effective concentration. THE RESULT
Exceptionally Active Formulas For Optimal Performance
DUAL EXPERTISE
2. The Art Of Hairdressing
Hairdressers are artists. Hair is their material. They shape, touch, model, give volume, play with light and shadows, just like a sculptor would. They are the craftsmen of beauty using quality products PHYTO imagines for them.
Š JENN CLERX
The hairdresser’s art
"ENHANCING A WOMAN’S BEAUTY, IS THE MOST WONDERFUL JOB
in the world"
- Patrick Alès
FROM THE LAB TO THE SALON there is only one step
hairdressers and clients alike. Today, PHYTO continues to design salon-quality hair care and remains faithful to its original philosophy: listening to women to truly understand their needs, and developing products that fulfill the requests of the most demanding professionals.
Š JENN CLERX
PHYTO was born in a salon. Our products are the result of over 50 years of dialogue with
Anthony Cristiano & Patrick Alès This visionary duo first met in Paris in 2014 for the launch of Huile Soyeuse and Huile Suprême. Considered one of the most significant stylists today, Anthony Cristiano was invited by Patrick Alès to stage and bring to light the two new oils during styling, backstage of the campaign. Being an artist, he made hair more supple in touches, while finding the exact position for each rebel strand of hair. EXPERT KNOWLEDGE HAS LED TO THE ADVANCEMENT OF PROFESSIONAL HAIR CARE BY PHYTO.
Anthony Cristiano PHYTO’s Artistic Director
With more than 20 years of high fashion experience, Anthony Cristiano has reached the next level in his profession with the creation of his eponymous flagship salon. Founded in 2012, the Anthony Cristiano Salon is located in Chicago’s Trump International Hotel & Tower. He has worked with leading industry photographers such as Ben Watts, Craig McDean and Gilles Bensimon. His work has appeared in top fashion publications including Vogue, Glamour, Vanity Fair and Harper’s Bazaar. His roster of celebrity clients includes Demi Moore, Uma Thurman, Adriana Lima, Bar Refaeli, Mariah Carey and Sophia Bush.
© JENN CLERX
Anthony Cristiano is widely acknowledged as one of the industry’s leading hairstylists. His talents as a stylist have led him to work on countless editorial shoots and ad campaigns. In addition, he has been called upon to help influence and consult several brands, most recently assuming the role of Global Artistic Director at PHYTO.
PHYTO, Hair Stylist & Fashion Week looks for the most high profile designers at London, Milan, New York, and Paris Fashion Weeks. Hair stylists such as Orlando Pita, Bob Recine, James Pecis, Martin Cullen and Esther Langham have collaborated with renowned fashion designers Diane Von Furstenberg, Derek Lam, Maria Cornejo, J.Mendel, Ryan Roche, Ulla Johnson, Kate Spade - all for high-fashion, luxurious hair.
Š SALON HERO FOR PHYTO
Season after season, PHYTO exclusively partners with top stylists to create hair
© SALON HERO FOR PHYTO
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A Selective Distribution The same high standards we employ to create our formulas translate into our distribution strategy. For more than twenty years, PHYTO products have been sold in the USA via a direct sales force, which ensures the integrity of the brand and greater control over diversion.
Our commitment to the industry has inspired us to develop exclusive, one-on-one partnerships with stylists and salon owners who are passionate about what they do and share our belief that nature is one with beauty. We are proud to team up with some of the most high-end, successful salons in the US, such as Anthony Cristiano in Chicago, Janet St. Paul in Austin, Robin Felix in Palos Verdes, Fred Segal Salon in Santa Monica and Jose Eber Salons nationwide.
slit
3.5 inch x 2 inch business card
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POWERFUL HAIR CARE WITH PROVEN RESULTS BORN FROM OUR GENUINE LOVE AND RESPECT FOR NATURE.
CLASSIC. CHIC. BOTANIC.
DNABK16