And there goes 2015 with 2016 racing into view, ready to lap the long-term leader. This time of year always appears like a Formula One commentary – where did it go? Was summer really that bad? Is there something we missed? Whoosh.
One thing’s for sure, our pubs and beer producers are growing ever-more inventive, presenting us with products and events that reek of imagination and innovation. A new microbrewery seems to be born every month and as soon as they start finding their feet, the established ones announce expansion and growth.
Next year will be the same. Tap take-overs – not so long ago a novelty – are regular features in our pubs, as are meet the brewer events and new beer launches. Micro-pubs are springing up in formerly-redundant plots such as railway arches and long-empty commercial premises.
Licensees are exploring inventive ways to bring in more custom on those wet Tuesdays when it’s easier for customers to stay at home. It’s not easy, but it’s well worth the effort.
