2013-2014 B4AB Summary

2013-2014 Breakfast for a Buck Overview Breakfast for A Buck (B4AB) is a monthly signature event hosted by the Oglesby Union.

Students of Florida State University are able to enjoy a buffet of breakfast items for the economical price of $1. Non-FSU students may also enjoy the event for the price of $6. A total of eight B4AB events took place during the Fall 2013 to Spring 2014 academic year as part of the Oglesby Union’s “Fridays at the Union.” Over the course of an average of three hours, students are able to meet new friends and socialize with old friends, all while enjoying a warm meal and various activities.

Attendance

Total Attendance

Longitudinal Attendance 4500 4000 3500 3000 2500 2000 1500 1000 500 0

2547

2854

3843

3108 3213

2307 2175

2841

1842

2484

1608

Semester/ Year

Number of Students

Fall 2013 - Spring 2014 Attendance 1000

800 600 400 200

0

554

259

649

289

878 340

403

183

Month

584

249 304 164

720 221

Attendance Surveyed

2013-2014 Breakfast for a Buck

How did you hear about Breakfast for a Buck?

2%

1%

2%

1%

3%

3%

4% 3%

3%

10%

10%

4%

36%

11%

6%

2%

Banner Billboard Dining Hall Ad Door Hanger E-mail Facebook Flyer/ Poster in Residence Hall Friend/ word-of-mouth Newspaper Nole Central Promo items/ t-shirt Resident Assistant Table Tent Twitter Website

Why did you come to Breakfast for a Buck?

3%

13%

4%

Enjoy the event(s) Hungry/free food

25%

10%

Learn about campus activities

Meet new people/socialize

45%

Nothing else to do

What other Union events did you participate in during Big Fridays?

24% 18%

11%

Art Center Activities 11%

9%

20%

7%

Club Downunder Show Crenshaw Lanes

Event in Ballrooms Movie at ALSC

Special Event in Courtyard Union Green Event

2013-2014 Breakfast for a Buck Which activity interests you most?

12% 19%

Bowling/ Billiards

11% 10%

B4AB 34%

14%

Did you enjoy this evening's entertainment?

10% 7%

No Answer

83%

Yes No

38%

No Answer 29%

27%

Concerts

Paint a Pot/ Sidewalk Chalk Other

How was the food at Breakfast for a Buck?

16% 25%

6%

8% 45%

No Answer

Below Average Average

Above Average Excellent

Do you think attending B4AB on campus reduced student drinking of alcoholic beverages tonight?

6%

Comedians

Yes No

Maybe

Would you come to Breakfast for a Buck again?

4%

79%

17%

No Answer Yes No

2013-2014 Breakfast for a Buck Breakfast for a Buck Programming • August 23rd- This Breakfast for A Buck coincided with Seminole Sensation Week (SSW) and the theme was FSU Game Day. The musical entertainment was 2SmooveDJs. • September 21st- The theme was FSU Game Day. The entertainment selected was 2SmooveDJs. • October 25th- This Breakfast for A Buck coincided with Haunted Harvest. The musical entertainment was 2SmooveDJs. • December 6th- This Breakfast for A Buck coincided with Winter Wonderland. The entertainment selected was No Strings Attached.

• January 31st- The theme for this Breakfast for a Buck was southern country breakfast. The musical entertainment was 2SmooveDJs. • February 21st- The theme for February’s Breakfast for a Buck was Mardi Gras. The dining hall was decorated according to the theme and the menu consisted of traditional New Orleans food. The entertainment selected was a student band named No Strings Attached.

• April 11th- April’s B4AB coincided with Spring Fling. The musical entertainment was 2SmooveDJs. Recommendations • Definitely try to book Photo Fun Booth again, they were great, so easy to work with, and the students loved the pictures.

• MORE MARKETING and not just table tents. Possibly reaching out to Greek life.

Also, ensuring B4AB gets in Leaders Listserv.

Recommendations Used from Last Year • Increase collaboration with Union Productions (i.e. entertainment from local bands) and look for opportunities for co-sponsorships o This spring, we created a Big Fridays committee so B4AB and UP could have better communication. We have had problems with shows getting out thirty minutes before B4AB opens, and we miss a lot of students. I did not really collaborate with them to get any entertainment because I primarily booked 2Smoove and a band I had experience with through DM. • Do not program event on certain nights that are not guaranteed to have larger attendance and instead schedule during a “real” Big Friday (i.e. Spring Fling) o Again, we created the committee and tried to pick dates where there would be high attendance.

• Look for marketing and publicity from past as a guide and use new methods (i.e. press releases, stall stories, etc.) o I ordered promotional items for next year: mints and a key chain that has utensils in it. We also ordered magnets that will have all the big Friday dates on it and both the Union logo and the B4AB logo. I definitely want to expand from just doing table tents next year and focus on posters in the residence halls.

2013-2014 Breakfast for a Buck

• • •

Do not utilize yard signs as they get stolen o So did table tents Ensure RAs are posting flyers in residence halls o Need to do this next year and revamp the marketing campaign Increase social media presence, including getting more students to like the B4AB Facebook page o We tweeted from the SAC account and also posted on Facebook. The B4AB Facebook page does not get a lot of traffic or people who have liked it. I think twitter and Facebook through the SAC is more helpful.

Conclusion B4AB continues to be a popular event at Florida State University with over 2,400 students attending in the Fall 2013 semester and over 1,600 students in the Spring 2014 semester. Of the students who attended B4AB in the Fall and Spring semester, 42% were surveyed. Most students (45%) indicated “Hungry/Cheap Food” as their reason for attending. A majority of the respondents (34%) cited “Breakfast for A Buck” as the activity that they find most interesting. The majority (79%) stated that they would attend B4AB in the future. When asked if they though participating in B4AB reduced student drinking of alcoholic beverages during those Big Fridays, 29 percent of students responded affirmatively with 38 percent stating maybe.

Programming B4AB would not be possible without the collaborative efforts and funding of the Office of the Provost, Student Government Association, Student Activities, Union Productions, and Seminole Dining. The evaluation data collected throughout the fyear will help increase satisfaction levels and inform future B4AB programming. Breakfast for a Buck continues to be a strong tradition for students at Florida State University.

Appendix- Demographics:

Classfication 3% 2%

15%

8%

16%

2%

No Answer 39%

15%

Gender

Freshman

Sophomore Junior

Senior

Graduate Transfer Other

53%

14%

33%

No Answer Male

Female

2013-2014 Breakfast for a Buck Ethnicity 1%

4% 4%

16%

7%

15%

44%

9%

Residence No Answer

African American/ Black American Indian/ Native Alaskan Asian/ Pacific Islander White/ Caucasian Hispanic/ Latino Mixed Other

3% 44%

No Answer 53%

On-Campus OffCampus