Brand Identity Guidelines
Brand Identity Guidelines
contents 1.00 / Overview 1.01 / Our Corporate Identity 1.02 / Our Visiond and Values 1.03 / Logo Rationale
5 7 9 11
2.00 / The Logo 2.01 / Logo Usage Variatons 2.01.01 / Vertical Usage 2.01.02 / Horizontal Usage
13 15 17 19
2.02 / Logo Size Usage 2.03 / Measurements of Logo 2.04 / Exclusion Zones 2.05 / Rules Of Use 2.06 / Corporate Colors 3.00 / Typography 3.01 / Primary Typefaces 3.02 / Secondary Typefaces
21 23 25 27 29 31 33 35
Brand Identity Guidelines
1.00 / Overview 1.01 / Our Corporate Identity 1.02 / Our Visiond and Values 1.03 / Logo Rationale
Brand Identity Guidelines
1.01 / Overview / Our Corporate Identity
our corporate identity
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
Brand Identity Guidelines for Ideastar
7
Brand Identity Guidelines
1.02 / Overview / Our vision and values
our vision and values
our vision
our values
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Brand Identity Guidelines for Ideastar
9
Brand Identity Guidelines
1.03 / Overview / Logo Rationale
logo rationale
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914.
Brand Identity Guidelines for Ideastar
11
Brand Identity Guidelines
2.00 / The Logo 2.01 / Logo Usage Variatons 2.01.01 / Vertical Usage 2.01.02 / Horizontal Usage
2.02 / Logo Size Usage 2.03 / Measurements of Logo 2.04 / Exclusion Zones 2.05 / Rules Of Use 2.06 / Corporate Colors
Brand Identity Guidelines
2.01 / The Logo / Logo Usage Variations
logo usage variations
vertical usage (standart logo)
Brand Identity Guidelines for Ideastar
horizontal usage (secondary logo)
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Brand Identity Guidelines
2.01.01 / The Logo / Logo Usage Variations / Vertical Usage
vertical usage vertical usage (standart logo)
a. colorful usage
Brand Identity Guidelines for Ideastar
b. grayscale usage
b. black / white usage
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Brand Identity Guidelines
2.01.02 / The Logo / Logo Usage Variations / Horizontal Usage
horizontal usage horizontal usage (secondary logo)
a. colorful usage
Brand Identity Guidelines for Ideastar
b. grayscale usage
b. black / white usage
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Brand Identity Guidelines
2.02 / The Logo / Logo Size Usage
logo size usage
vertical usage (standart logo)
horizontal usage (secondary logo)
Minimum height usage 14,5 mm
Minimum height usage 10 mm
The vertical logo should not appear smaller than 14,5 mm in height. If your design requires the vertical logo to go below this height then you must replace it in the design with the Horizontal logo.
Brand Identity Guidelines for Ideastar
14,5 mm
If your design requires the vertical logo to go below this height then you must replace it in the design with the Horizontal logo.
10 mm
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Brand Identity Guidelines
2.03 / The Logo / Measurements of Logo
measurements of logo
5,5 unit
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
5 unit
2 unit
11 unit
Brand Identity Guidelines for Ideastar
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Brand Identity Guidelines
2.04 / The Logo / Exclusion Zones
exclusion zones
vertical usage (standart logo)
A
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
A
A A
A
horizontal usage (secondary logo)
A
A
A
A
Brand Identity Guidelines for Ideastar
A
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Brand Identity Guidelines
2.05 / The Logo / Rules Of Use
rules of use
1
2
3
1 / Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text 2 / Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text 3 / Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text Lorem Ipsum has been the industry’s standard
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Brand Identity Guidelines for Ideastar
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Brand Identity Guidelines
2.06 / The Logo / Corporate Colors
corporate colors
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text Lorem Ipsum has been the industry’s standard Lorem Ipsum is simply dummy text of the printing and typesetting industry.
orange
PANTONE : 144 C CMYK
: 0/48/100/0
RGB
: 221/149/27
HTML
: dd951b
PANTONE : Cool Gray 11 C
dark grey
Brand Identity Guidelines for Ideastar
CMYK
: 0/0/0/70
RGB
: 111/111/111
HTML
: 6f6f6e
100 90
80
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80
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Brand Identity Guidelines
3.00 / Typography 3.01 / Primary Typefaces 3.02 / Secondary Typefaces
Brand Identity Guidelines
3.01 / Typography / Primary Typefaces
primary typefaces Open Sans
Semibold ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text Lorem Ipsum has been the industry’s standard Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text Lorem Ipsum has been the industry’s standard Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text Lorem Ipsum has been the industry’s standard Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Extrabold ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Brand Identity Guidelines for Ideastar
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Brand Identity Guidelines
3.02 / Typography / Secondary Typefaces
secondary typefaces Open Sans
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text Lorem Ipsum has been the industry’s standard
Light Italic
Light Italic
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Regular Italic
Regular Italic
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Bold Italic
Bold Italic
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Brand Identity Guidelines for Ideastar
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text Lorem Ipsum has been the industry’s standard Lorem Ipsum is simply dummy text of the printing and typesetting industry.
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Brand Identity Guidelines
get in touch Turan Gunes Road 599 Street 400/4 Yildiz / Cankaya / TURKEY +90 3544 565 87 52 info@ideastar.com www.ideastar.com
brand@ideastar.com